Trust Marketing
Trust Marketing is a Dutch field marketing bureau that recruits donors and members face-to-face for charities, lotteries, and publishers across 40+ locations in six countries using a 1,500+ ambassador network.
- Company typePrivate
- Founded2015
- HeadquartersSassenheim, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Trust Marketing does
Trust Marketing is a Sassenheim-headquartered Dutch field marketing bureau (for-profit, private) that recruits donors and members on behalf of charities, national lotteries, and newspaper/magazine publishers through a network of 1,500+ brand ambassadors operating across 40+ locations in the Netherlands, Belgium, Germany, Luxembourg, Spain, and the United States. The company runs a labor-intensive, face-to-face go-to-market motion: ambassadors canvass door-to-door, at fairs, events, and shopping centers, with a structured follow-up process (confirmation email, SMS, and a welcome call within 24 hours) intended to lift long-term donor and member retention. It also operates the Trust Marketing Groep umbrella alongside sister brands The Sales Company and Credo Marketing, and a franchise model that lets third-party operators run locations under its brand and methodology.
The core product is the fieldmarketing service itself, which is delivered through an in-house training infrastructure (Het Trainingshuis) and proprietary soft-skill frameworks such as the TMG Performance Model and the LSD Listening Method. There is no proprietary software platform or AI layer; supporting assets are a Shopify-hosted 'Mentale Kracht' mindset workbook (€19.95) and a public salary calculator used to recruit part-time staff. Trust Marketing earns revenue primarily through transaction-fee arrangements with B2B clients (charities, lotteries, publishers), supplemented by employee-based commission economics, franchise fees, and ancillary book sales. Customer segments are diversified across non-profit fundraising, lottery membership recruitment, and media subscription campaigns, with secondary recruitment of students and young professionals aged 16+ as its ambassador workforce.
Trust Marketing firmographics
Firmographics- Name
- Trust Marketing
- Legal name
- Trust Marketing
- Website
- https://trustmarketing.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Trust Marketing is a Dutch field marketing bureau that recruits donors and members face-to-face for charities, lotteries, and publishers across 40+ locations in six countries using a 1,500+ ambassador network.
- Ownership category
- akta.pro rank
Trust Marketing industry classification
Industry- Product category
- Field Marketing and Fundraising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sponsorship Activation & Experiential Marketing (THAHAGAC)
- akta.pro secondary industries
- Post-Event Lead Nurture, Analytics & ROI Measurement (THAHAGAN), Trust Funds & Multi-Donor Pooled Funds (BPADAOAE)
Keywords
Where Trust Marketing is headquartered
LocationHeadquarters
- HQ city
- Sassenheim
- HQ country
- Netherlands
- HQ region
- Europe
Offices29 records
Markets served
Trust Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- B2B Fundraising Services: Trust Marketing provides field marketing and fundraising services to charities, lottery organizations, and media companies. They recruit members and donors on behalf of these organizations through their network of 1,500+ ambassadors operating across 40+ locations.
- Employee-Based Revenue: Revenue generated through commission from successful donor/member recruitments performed by their field sales force.
- Book Sales: Sales of 'Mentale Kracht' (Mental Strength) book at €19.95 per copy through their Shopify store.
- Franchise Revenue: Franchise model where franchisees operate locations under the Trust Marketing brand, contributing to overall group revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Sales Ambassador - Part-time/Flexible |
| Hybrid | Monthly | Management Positions |
| One time/ perpetual license | Pay-as-you-go | Mentale Kracht Book |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Trust Marketing product offering
Product offeringCore offering
Trust Marketing is a Dutch field marketing bureau that recruits donors, members, lottery players, and media subscribers on behalf of charitable organizations, lotteries, and publishers through a network of 1,500+ part-time ambassadors conducting door-to-door, street, event, and shopping-center canvassing across 40+ locations in the Netherlands, Belgium, Germany, Luxembourg, Spain, and the United States. Each recruitment is followed by confirmation email, SMS, and a 24-hour welcome call to maximize long-term donor and member retention.
Product overview
Trust Marketing operates as a fieldmarketing bureau specializing in face-to-face fundraising and member/donor recruitment for charitable organizations, lotteries, and media subscriptions. The company recruits and trains a network of over 1,500 sales ambassadors who conduct door-to-door visits, street outreach, and event-based recruitment campaigns across 40+ Dutch locations. Their service offering includes field marketing services (core), part-time sales ambassador positions (core), the 'Mentale Kracht' mindset workbook (sub-brand), Het Trainingshuis training institute (sub-brand), and a salary calculator tool (add-on). The business model centers on matching organizations seeking donors/members with a young workforce conducting direct sales, supplemented by internal training programs and personal development resources.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 43+ organizations have been served with successful fundraising campaigns
- +1 more outcomes
Companies that use Trust Marketing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Trust Marketing technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trust Marketing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- The Sales CompanyminorPart of the Trust Marketing Group. Operating as a separate brand within the group structure, serving similar field marketing and fundraising functions.
- Credo MarketingminorPart of the Trust Marketing Group. Operating as a separate brand within the group structure, serving similar field marketing and fundraising functions.
- Various Dutch Good Causes (43+ organizations)coreCharitable organizations and good causes for whom Trust Marketing recruits donors and members. These are the primary clients driving the business.
- Dutch National LotteriescoreLottery organizations supporting arts, culture and good causes for whom Trust Marketing recruits members and players.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Trust Marketing competitors and assessment
Company assessmentDirect peers
- Appco Group: Global face-to-face marketing and direct-sales network that runs outsourced field teams on behalf of brands and causes across multiple continents. Comparable to Trust Marketing in its franchise-like structure, young ambassador workforce, and multi-country roll-out of field sales teams.
- Public Outreach: US- and Europe-based face-to-face fundraising agency that recruits donors and campaign supporters on behalf of nonprofits and advocacy organizations. Closest international peer in terms of methodology (door-to-door, street, event activations) and end-clients (charities, advocacy groups).
- Dialogue Direct: US-headquartered face-to-face fundraising firm running door-to-door donor acquisition for leading nonprofit clients. Closely aligned with Trust Marketing on sales force structure, compensation model (commission-based ambassadors), and donor-recruitment focus.
- PCI - Public Communications Inc: US face-to-face fundraising agency running door-to-door and street canvassing campaigns for major US nonprofits. Directly comparable in channel (face-to-face canvassing), client type (charities), and metric (recruited donors/members).
- Credo Marketing: Third entity inside the Trust Marketing Group umbrella, operating in the same field marketing and donor/member recruitment space as Trust Marketing. Provides a direct intra-group benchmark for footprint, methodology, and client overlap.
- The Sales Company: Sister company within the Trust Marketing Group, running a near-identical face-to-face field marketing and fundraising model in the Benelux. The two organizations share group infrastructure and methodology, making them the most directly comparable entity to Trust Marketing.
Broad incumbents
- CLC (Changing Lives Collaboratively): UK-based face-to-face fundraising agency serving major UK and European charities through door-to-door and street teams. Comparable in end-market (charities) and channel (face-to-face), though operating primarily in the UK rather than Benelux.
- Vector Marketing: US door-to-door direct-sales company selling Cutco products through a college-student sales force. Similar in door-to-door channel, student-ambassador recruiting model, and training methodology, though sells consumer goods rather than fundraising services.
- Southwestern Advantage: Long-established US door-to-door direct-sales organization using a young student sales force to sell educational products. Comparable operating model (door-to-door, student ambassador workforce, training pipeline, summer selling season) but a different end-product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Trust Marketing social profiles
Digital presenceTrust Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trust Marketing leadership team
Management profileNumber of profiles
Trust Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trust Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trust Marketing
What does Trust Marketing do?
Trust Marketing is a Dutch field marketing bureau that recruits donors, members, lottery players, and media subscribers on behalf of charitable organizations, lotteries, and publishers through a network of 1,500+ part-time ambassadors conducting door-to-door, street, event, and shopping-center canvassing across 40+ locations in the Netherlands, Belgium, Germany, Luxembourg, Spain, and the United States. Each recruitment is followed by confirmation email, SMS, and a 24-hour welcome call to maximize long-term donor and member retention.
Is Trust Marketing a public or private company?
Trust Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trust Marketing founded?
Trust Marketing was founded in 2015. It employs 251 to 500 people.
Where is Trust Marketing based?
Trust Marketing is headquartered in Sassenheim, Netherlands, in the Europe region.
How does Trust Marketing make money?
Four revenue lines are on record. B2B Fundraising Services are the primary driver. The others are employee-Based Revenue, book Sales and franchise Revenue.
Who are Trust Marketing's main competitors?
Direct peers on record are Appco Group, Public Outreach, Dialogue Direct, PCI - Public Communications Inc, Credo Marketing and The Sales Company. Broad incumbents are CLC (Changing Lives Collaboratively), Vector Marketing and Southwestern Advantage.
Does Trust Marketing have an API?
No public API is recorded for Trust Marketing.
What industry is Trust Marketing in?
Trust Marketing's product category is Field Marketing and Fundraising Services. Its primary akta.pro industry code is THAHAGAC, Sponsorship Activation & Experiential Marketing, with a secondary code of THAHAGAN, Post-Event Lead Nurture, Analytics & ROI Measurement. Its NAICS code is 541810 and its SIC code is 7311.