The Sales Company

What The Sales Company does

The Sales Company B.V. is a privately held Dutch limited company headquartered at Hoofdstraat 275 in Sassenheim, Netherlands, that provides face-to-face (door-to-door) marketing services focused on recruiting donors and members for charitable organisations. The company operates through a franchise model with 12 operational branches and announced expansion into 26 Dutch cities, and currently employs more than 500 sales staff, having trained over 5,000 salespeople historically. Its service portfolio comprises direct field sales, student part-time job programmes, sales training, talent coaching, quality control, and callcenter follow-up, alongside a franchise offering for entrepreneurs. Named clients include Cordaid, Oxfam Novib, KNGF, Fonds Slachtofferhulp, Cliniclowns, and Samen Sterk, all Dutch non-profit organisations.

The business generates revenue through two primary streams: professional-services contracts under which it recruits donors on behalf of charity clients, and franchise/licensing income from operators running branches under its brand and methodology. Field representatives are paid €20-35 per hour or €100-300 per day with performance bonuses, and the company runs an internal call center to verify and follow up on field-recruited donors. The company does not operate proprietary technology platforms; its competitive position rests on its claimed market-leader position in Dutch face-to-face fundraising, its franchise distribution network, its training infrastructure, and its established relationships with high-profile Dutch NGOs. No external investment, funding rounds, or institutional capital backing is disclosed.

The company is founder-led by Jasper, with regional managers Bogdan, Robbert-Jan, and Dominique overseeing northern and southern operations. It maintains a 4.9/5 Google Reviews rating and self-describes as 'Marktleider in Face-to-Face Marketing' (market leader in face-to-face marketing) for donor and member recruitment in the Netherlands. Geographic reach is entirely domestic, with no disclosed international operations.

Name

The Sales Company

Legal name

The Sales Company B.V.

Website

https://the-salescompany.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Sales Company B.V. is a Dutch face-to-face marketing firm that recruits donors and members for charitable organisations through a franchise network of 12 operational branches across the Netherlands, employing 500+ sales staff and serving NGO clients including Cordaid, Oxfam Novib, and KNGF.

Ownership category

akta.pro rank

Product category

Field Marketing and Fundraising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industries

Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Street Team & Flyer Distribution Staff (HSACAEAF)

Keywords

• Face-to-face marketing
• Donor recruitment
• Charity fundraising
• Field sales services
• Membership acquisition

Headquarters

HQ city

South Holland

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable Organization Services: The company generates revenue by providing donor and member recruitment services to charitable organizations. They recruit donors and members through face-to-face marketing campaigns on behalf of their charity clients. The company employs sales staff who work in the field collecting donations or signing up members for ongoing support.
2. Franchise Operations: The company operates through a franchise model where franchisees pay to join and receive training, support, and access to the company's proven business model and client relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Sales Company provides face-to-face (door-to-door) donor and member recruitment services for charitable organizations in the Netherlands, executing field sales campaigns that convert households into regular donors or members. It supports these campaigns with structured sales training, talent coaching for new fundraisers, quality control through call-back verification, follow-up call center operations, and a franchise branch network covering 26 cities.

Product overview

The Sales Company is a Dutch field marketing company offering face-to-face (door-to-door) sales services primarily focused on charity donor and membership recruitment. The company operates a multi-service platform consisting of core direct sales operations supported by complementary services: Direct Sales forms the primary revenue activity, supported by Student Part-time Jobs (entry-level recruitment), Sales Training (skill development), Talent Coaching (career advancement), Quality Control (performance monitoring), and Callcenter services (customer follow-up). The company also offers a Franchise opportunity for entrepreneurs to establish their own locations under the established brand model. With operations across 12+ locations in the Netherlands, the company positions itself as a market leader in field marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Sales (Face-to-Face Donor and Member Recruitment) Door-to-door and street-level field sales campaigns that recruit regular donors and members on behalf of charitable organizations such as Cordaid, Oxfam Novib, KNGF, Amnesty International, UNICEF, and Hartstichting, executed through a network of 12+ branches across 26 Dutch cities.
• Sales Franchise (Regionale Franchise voor Sales) Franchise program that licenses entrepreneurs to operate regional branches of The Sales Company, giving them access to the corporate brand, established charity clients, training programs, and operational methodology to run face-to-face fundraising campaigns locally.
• Callcenter (Follow-Up and Verification Calling) Call center operations that follow up with newly recruited donors and members after a face-to-face sign-up to verify the registration, confirm intent, and support retention for charitable clients.

Quantifiable outcome

• Train over 1500+ people in sales and charitable fundraising
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CordaidcoreChannel Partner/ Reseller/ DistributorCordaid is a Dutch international development organization and humanitarian aid organization. The Sales Company provides donor recruitment services for Cordaid, deploying trained field representatives to recruit donors and supporters through face-to-face campaigns.
• Oxfam NovibcoreChannel Partner/ Reseller/ DistributorOxfam Novib is a Dutch organization working to end poverty and injustice worldwide. The Sales Company recruits donors for Oxfam through their network of field sales representatives.
• KNGF (Koninglijk Nederlands Geleidehonden Fonds)coreChannel Partner/ Reseller/ DistributorKNGF is the Royal Dutch Guide Dog Foundation. The Sales Company provides street outreach services to inform people about KNGF's work and recruit donors and members. Testimonial from client: 'Via de betrokken en enthousiaste wervers van The Sales Company bereiken we groepen die we anders niet goed kunnen bereiken.'
• Fonds SlachtofferhulpminorChannel Partner/ Reseller/ DistributorVictim Assistance Fund - The Sales Company provides donor recruitment services to support the organization's mission of helping crime victims.
• CliniclownsminorChannel Partner/ Reseller/ DistributorCliniclowns brings humor and joy to people in care settings through professional clown visits. The Sales Company supports their fundraising efforts through donor recruitment.
• Samen SterkminorChannel Partner/ Reseller/ DistributorSamen Sterk is a charitable partner organization. The nature of the partnership involves collaborative fundraising campaigns.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Funraise: Modern nonprofit fundraising platform offering donor CRM, online giving, and event tooling. Comparable nonprofit customer base with a fully digital delivery model that competes for the same donor-acquisition budgets.
• Classy: Online fundraising platform serving charities and nonprofits with peer-to-peer and recurring giving tooling. Serves the same donor-recruitment buyer but via digital channels, representing the principal adjacent/substitute channel.
• Pledge: Fundraising and donation platform used by nonprofits for online giving, events, and peer-to-peer campaigns. Targets the same NGO buyers with a digital-first, donor-experience-led approach.

Broad incumbents

• M+R Strategic Services: Large US-based agency providing marketing, fundraising, and advocacy services to nonprofits. Comparable customer base (charities and NGOs) and donor-acquisition expertise, with a broader digital and direct-response portfolio.
• Blue State: Integrated fundraising, marketing, and communications agency serving nonprofits and progressive causes. Comparable nonprofit clientele and donor-acquisition remit, though execution is digital-led rather than field-led.

Others

• iATS Payments: Payment-processing and donor-management infrastructure provider specialized for nonprofits. Adjacent ecosystem participant — same charity customers, but provides rails rather than donor acquisition.

Direct peers

• Dialogue Direct: International face-to-face fundraising agency that recruits donors and members for major nonprofits using door-to-door field teams. Closely comparable to The Sales Company on core activity, target charity clients, and field-sales methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheSalesCompanyNL
• Instagraminstagram.com/thesalescompanynl
• LinkedInlinkedin.com/company/thesalescompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sales Company