Credo Marketing
Credo Marketing B.V. is a Dutch field sales and fundraising services provider founded in 2008, deploying 200+ commissioned sales ambassadors across 8+ Netherlands locations to recruit donors on behalf of 40+ charitable clients including Greenpeace and Hivos.
- Company typePrivate
- Founded2008
- HeadquartersSassenheim, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Credo Marketing does
Credo Marketing B.V. is a Netherlands-based private limited company founded in 2008 that provides fundraising services for charitable organizations through a direct field sales model. The company recruits, trains, and deploys teams of sales ambassadors — predominantly students and young professionals — who conduct door-to-door and street-based donor acquisition campaigns on behalf of NGO clients including Greenpeace, Hivos, Milieudefensie, Wilde Ganzen, Hart Longstichting (HVK), WKOF, and SKN. As of 2024, Credo operates 8+ physical locations across major Dutch cities (Amsterdam, Amersfoort, Breda, Den Haag, Haarlem, Tilburg, Utrecht, plus a specialized LGBTQI+ Amsterdam branch) and employs 200+ staff serving 40+ active charitable clients.
The company has no proprietary technology platform, no APIs, no mobile applications, and no AI/ML capabilities disclosed in the source data. Its core technology is operational — a commission-based recruitment engine, HBO-level training programs in communication and sales techniques, and a structured career progression pipeline (trainee to captain in 6 months, to manager within 2 years) that functions as both a labor acquisition and retention system.
Revenue is generated through professional services contracts with NGOs, paid on a transaction/take-rate basis tied to successful donor sign-ups, with sales ambassadors earning €100–250/day in commission and full-time management roles compensated at €29,000–€40,000 annually. The company is privately held with no external funding rounds, M&A activity, or public financial disclosures. Geographic reach is single-country (Netherlands only), and the company maintains an active social media presence on Instagram, Facebook, and LinkedIn primarily for employer branding and recruitment.
Credo Marketing firmographics
Firmographics- Name
- Credo Marketing
- Legal name
- Credo Marketing B.V.
- Website
- https://credo-marketing.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Credo Marketing B.V. is a Dutch field sales and fundraising services provider founded in 2008, deploying 200+ commissioned sales ambassadors across 8+ Netherlands locations to recruit donors on behalf of 40+ charitable clients including Greenpeace and Hivos.
- Ownership category
- akta.pro rank
Credo Marketing industry classification
Industry- Product category
- Nonprofit Fundraising Services
- NAICS
- Advertising Agencies (541810), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- CRM Strategy, Implementation & Managed Services (MPAAAIAD)
- akta.pro secondary industries
- Fan Club, Community & CRM Management (MPAIAGAJ), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Credo Marketing is headquartered
LocationHeadquarters
- HQ city
- Sassenheim
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Credo Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Fundraising Services: Credo Marketing provides fundraising services for charitable organizations, deploying field sales teams to recruit donors. Revenue is generated through successful donor sign-ups and campaign performance for clients such as Greenpeace, Hivos, and other NGOs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Sales Ambassador - Commission-based earnings |
| Subscription | Monthly | Recruitment Manager - Salary position |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Credo Marketing product offering
Product offeringCore offering
Credo Marketing provides field-based fundraising services for charitable organizations, deploying trained student and young-professional sales ambassadors to recruit donors through door-to-door and street campaigns. The company also functions as a student staffing and training provider, recruiting young talent into flexible part-time sales roles with structured career progression from trainee to manager.
Product overview
Credo Marketing is a Dutch student staffing company that operates as a fundraising services provider for charitable organizations. The company recruits and trains students as sales ambassadors to conduct street and door-to-door fundraising campaigns. They offer flexible part-time employment opportunities across 8+ locations in the Netherlands. Their service model combines sales staffing with training and development programs, enabling students to build careers while supporting causes like environmental organizations and human rights groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Fundraising Services
- Training and Development Programs
Quantifiable outcome
- Sales ambassadors can earn €100-€200 per day with high performers reaching €150-€250
- +2 more outcomes
Companies that use Credo Marketing
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Credo Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Credo Marketing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GreenpeacecoreLong-standing partnership with Greenpeace for environmental fundraising campaigns. Greenpeace is one of Credo's key clients, benefiting from Credo's field sales teams to recruit donors.
- HivoscorePartnership with Hivos for international development and equality fundraising. Hivos has worked with Credo for years to build a strong donor base with engaged fundraisers.
- MilieudefensiecoreEnvironmental organization partnered with Credo for climate and sustainability campaigns, particularly highlighted at the LGBTQI+ Amsterdam location.
- Wilde GanzenminorInternational cooperation organization working with Credo on fundraising campaigns.
- Hart Longstichting (HVK)minorHeart and lung foundation partnered with Credo for healthcare fundraising.
- WKOFminorAnimal welfare organization partnered with Credo for animal rights fundraising campaigns.
- SKNminorHealthcare organization working with Credo on fundraising initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Credo Marketing competitors and assessment
Company assessmentEmerging players
- Givebutter: Givebutter is a fundraising platform for nonprofits offering donation forms, event fundraising, and CRM features. It is an emerging digital competitor to traditional face-to-face fundraisers like Credo, focused on the same nonprofit client base but via online channels.
- Funraise: Funraise is a modern nonprofit fundraising platform providing donation forms, CRM, and donor management for charities of various sizes. It targets the same NGO clients as Credo via digital channels, positioning itself as a cost-effective alternative to traditional face-to-face fundraising.
- Classy: Classy is an online fundraising and donor management platform for nonprofits, offering modern digital donation flows, peer-to-peer campaigns, and CRM. It represents the digital-native alternative to face-to-face fundraisers like Credo and competes for the same nonprofit marketing budgets.
Broad incumbents
- Salesforce.org / Nonprofit Cloud: Salesforce.org provides CRM and nonprofit fundraising/engagement software used by major NGOs (including Greenpeace and Hivos). It competes for the same client wallet as Credo by offering an alternative (digital) donor acquisition and management platform.
- Blackbaud: Blackbaud is the largest software provider to the nonprofit sector, offering CRM, fundraising, donor management, and analytics tools used by charities — including many of Credo's NGO clients. It is a broader incumbent serving the same end market (nonprofits) through a different layer (software vs services).
- PCI (Public Communications International): PCI is a global face-to-face fundraising and direct marketing agency serving major nonprofits worldwide. It is a larger, broader incumbent with the same core service offering (door-to-door donor acquisition) as Credo, but operating at significantly larger international scale.
Direct peers
- Dialogue Direct: Dialogue Direct is one of the largest face-to-face fundraising agencies globally, including significant operations in the Netherlands. It runs door-to-door and street donor acquisition campaigns for major NGOs — the same core service model Credo operates — making it the closest direct competitor.
- Summa Field Marketing: Summa Field Marketing is a Netherlands-based face-to-face fundraising and field marketing agency that recruits donor sign-ups and sales for charities and commercial clients. Directly comparable in business model, target client base (NGOs), and field sales execution.
- Shifra: Shifra is a Dutch face-to-face fundraising agency running door-to-door donor acquisition campaigns for charitable organizations across the Netherlands and Belgium. Highly comparable in scale, geography, and service offering to Credo.
Regional players
- Charity Fundraising Ltd: Charity Fundraising Ltd is a UK-based face-to-face fundraising agency that recruits regular donors on the street and door-to-door for major UK and international charities. Operates the same model as Credo but in a different geography (UK vs Netherlands).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Credo Marketing social profiles
Digital presenceCredo Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credo Marketing leadership team
Management profileNumber of profiles
Credo Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credo Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credo Marketing
What does Credo Marketing do?
Credo Marketing provides field-based fundraising services for charitable organizations, deploying trained student and young-professional sales ambassadors to recruit donors through door-to-door and street campaigns. The company also functions as a student staffing and training provider, recruiting young talent into flexible part-time sales roles with structured career progression from trainee to manager.
Is Credo Marketing a public or private company?
Credo Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Credo Marketing founded?
Credo Marketing was founded in 2008. It employs 251 to 500 people.
Where is Credo Marketing based?
Credo Marketing is headquartered in Sassenheim, Netherlands, in the Europe region.
How does Credo Marketing make money?
One revenue line is on record: fundraising Services.
Who are Credo Marketing's main competitors?
Emerging players on record are Givebutter, Funraise and Classy. Broad incumbents are Salesforce.org / Nonprofit Cloud, Blackbaud and PCI (Public Communications International). Direct peers are Dialogue Direct, Summa Field Marketing and Shifra. Charity Fundraising Ltd is listed as a regional player.
Does Credo Marketing have an API?
No public API is recorded for Credo Marketing.
What industry is Credo Marketing in?
Credo Marketing's product category is Nonprofit Fundraising Services. Its primary akta.pro industry code is MPAAAIAD, CRM Strategy, Implementation & Managed Services, with a secondary code of MPAIAGAJ, Fan Club, Community & CRM Management. Its NAICS code is 541810 and its SIC code is 7311.