KOAA5

What KOAA5 does

KOAA5 (legal name KOAA-TV, doing business as KOAA News5) is a local broadcast television station serving the Colorado Springs and Pueblo market in southern Colorado, operating as an NBC affiliate. Founded in 1953, the station is owned by Scripps Media, Inc., a subsidiary of the publicly traded media conglomerate The E.W. Scripps Company (NASDAQ: SSP), and is headquartered in Pueblo, Colorado with primary operations at 5520 Tech Center Drive, Colorado Springs. KOAA5 produces local news, weather, traffic, sports, and community content distributed across over-the-air broadcast, cable/satellite carriage, and digital streaming platforms.

The station's core product is KOAA News5, anchored by its First Alert 5 Weather brand, which includes the proprietary Storm Impact Scale (SIS) — a 1-to-5 weather severity classification system recently updated for southern Colorado conditions. Supporting editorial properties include News5 Investigates (investigative journalism), News5 Community, News5 Originals, and dedicated sports coverage of Switchbacks FC, Friday Football Fever, and Hometown Hoops. Technology infrastructure includes broadcast television operations, interactive radar, Sky Cam Network, and free streaming applications for Roku, FireTV, AppleTV, and Android TV, alongside the koaa.com website and social media channels.

Revenue is generated primarily through television and digital advertising sold to local and regional advertisers; specific rate cards and station-level financials are not publicly disclosed. The station employs between 101 and 250 people and operates as a single-market local affiliate within Scripps Media's broader station portfolio, with no independent fundraising, M&A, or standalone financial disclosures evident in the data.

Name

KOAA5

Legal name

KOAA-TV

Website

https://koaa.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

KOAA5 (News5) is an NBC-affiliated local broadcast television station owned by Scripps Media, serving Colorado Springs and Pueblo, Colorado, with local news, weather, sports, and community programming distributed over-the-air, via cable/satellite, and on connected-TV streaming apps.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

News & Politics Live Streaming Platforms (MPACACAG)

Keywords

• Local broadcast news
• Weather forecasting
• Television advertising
• Investigative journalism
• Streaming media

Headquarters

HQ city

Pueblo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels6 records

Core offering

KOAA5 (KOAA-TV / News5) is a free, ad-supported local NBC-affiliated broadcast television station that produces and distributes local news, weather, sports, traffic, and community content to viewers across Colorado Springs, Pueblo, and surrounding southern Colorado communities. Programming and on-demand video are delivered via over-the-air broadcast, cable/satellite carriage, the koaa.com website, social media accounts, and free streaming apps for Roku, FireTV, AppleTV, and Android TV. The station's branded weather operation (First Alert 5 Weather) features the proprietary Storm Impact Scale (SIS) and supports interactive radar and Sky Cam Network coverage.

Product overview

KOAA News5 operates as a local broadcast news station serving Colorado Springs and Pueblo, Colorado. The station offers a unified news product combining broadcast television and digital platforms. The core offering centers on KOAA News5 for general news coverage, with First Alert 5 Weather as the dedicated weather service featuring the proprietary Storm Impact Scale. Additional offerings include streaming apps for connected devices, investigative journalism through News5 Investigates, and community-focused content via News5 Community. The station also provides accessibility features including closed captioning services.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert 5 Weather: The station's weather brand providing weather forecasts and storm coverage for southern Colorado
• News5
• KOAA-TV

Products and services

• KOAA News5 Local news broadcasting service delivering local, regional, and national news; weather; sports; traffic; and community content to Colorado Springs and Pueblo viewers via over-the-air broadcast television, cable/satellite, website, and streaming apps. It is the core news offering of KOAA-TV and is free, ad-supported.
• First Alert 5 Weather Weather forecasting and severe-weather alerting service for southern Colorado featuring daily and hourly forecasts, the proprietary Storm Impact Scale (1–5), interactive radar, weather alerts, school closings and delays, and the Sky Cam Network. Targeted at residents, commuters, schools, and emergency planners in the Colorado Springs–Pueblo DMA.
• News5 Streaming App Free streaming application that delivers KOAA News5 live and on-demand video content to viewers on Roku, FireTV, AppleTV, and Android TV devices. Designed for households that consume local news through connected TVs rather than traditional broadcast or cable.
• News5 Investigates Investigative journalism vertical producing in-depth reports on accountability, local government, and community issues across southern Colorado. Aimed at residents and civic stakeholders seeking deeper coverage of regional issues than typical daily news provides.
• News5 Community Community storytelling and engagement initiative covering neighborhoods, community events, and grassroots initiatives such as Your Voice Your Community and Positively Colorado. Targeted at southern Colorado residents and local civic organizations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• KRDO NewsChannel 13: ABC affiliate serving the Colorado Springs–Pueblo DMA. Directly comparable local TV news competitor operating in the same geographic market with overlapping news, weather, and sports coverage.
• KKTV 11 News: CBS affiliate serving Colorado Springs and Pueblo. Direct local competitor for news viewers, weather coverage, and regional advertising dollars in the same DMA.
• FOX21 News: FOX-affiliated local news station in Colorado Springs–Pueblo. Competes head-to-head for the same local audience and ad spend with comparable broadcast + digital distribution.

Broad incumbents

• Denver7 (KMGH): ABC affiliate serving the larger Denver DMA. Comparable local broadcast model but operates in a larger, adjacent market and pulls spillover audience and ad share from southern Colorado.
• 9NEWS (KUSA): NBC affiliate in Denver and Tegna-owned station. Most directly comparable network peer (both NBC affiliates) but at much larger scale; competes for Colorado-wide brand and audience attention.
• Gray Television: Major US local broadcast group operating a large portfolio of network affiliates. Comparable business model (single-market local TV stations monetized via advertising) and a frequent counterparty in station M&A.
• Sinclair Broadcast Group: One of the largest US local TV station operators with hundreds of affiliates across the country. Highly comparable operating model and a direct competitor for advertiser budgets at the national level.
• TEGNA: Public broadcast group operating a portfolio of local network-affiliated stations including NBC affiliates. Same network affiliation overlap with KOAA and similar revenue model.

Regional players

• KKCO 11 News: Scripps-owned NBC affiliate covering the Grand Junction/Montrose market in western Colorado. Corporate sibling with identical ownership structure, network affiliation, and operating model, providing useful comparability for cost and content benchmarking.

Emerging players

• Newsy: Digital-first national news brand owned by Scripps. Corporate sibling that competes for streaming and digital news attention, providing a useful comp for how Scripps is investing in digital distribution beyond linear broadcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/koaa
• YouTubeyoutube.com/channel/UCUknL1K-YGAa5sIss9t0_ug
• Facebookfacebook.com/koaa
• Instagraminstagram.com/koaa_5
• LinkedInlinkedin.com/company/koaa5

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOAA5