What Vintage Modern does

Vintage Modern, Inc. (formerly Vintage Broncos) is a privately held luxury vehicle manufacturer founded in 2018 by Chau Nguyen and headquartered in Buford, Georgia, with manufacturing operations in Atlanta. Rather than restoring vintage vehicles, the company engineers what it calls 'Modern Classics' — handcrafted vehicles built on modern Ford chassis that combine vintage Bronco-inspired aesthetics with contemporary safety (6 airbags, ABS, traction/stability control, crumple zones), performance (Roush Performance Package, Fox Factory coilover suspension), and connectivity (Apple CarPlay/Android Auto, mobile app). Pricing ranges from $250,000+ for first-generation Bronco builds to $500,000+ for fully specced configurations.

The business operates a direct-to-consumer model with no dealer network. Customers configure vehicles through a 13-stage online configurator (30+ colors, interior leathers, wheels, performance packages) and complete purchases via a sales team reachable by phone, text, and email. Production capacity exceeds 250 vehicles annually. In 2026, the company expanded beyond Ford platforms through a strategic partnership with European tuner Carlex (Hollmann Carlex) to offer Vintage G-Wagon customization packages for new Mercedes-AMG G 63 SUVs, priced from $399,500. Each build includes a 3-year/36,000-mile bumper-to-bumper warranty with mobile technician service in 48 states.

The company serves a global clientele of high-net-worth individuals, collectors, and celebrities — including Mark Wahlberg, LeBron James, Kevin Hart, Jennifer Lopez, and Ryan Reynolds — supported by a brand following exceeding 4 million enthusiasts and 2 million Instagram followers. The company appears founder-owned and bootstrapped, with no disclosed institutional funding, and was ranked #1,646 on the 2026 Inc. 5000 list. Founder Chau Nguyen is a three-time entrepreneur whose prior exits include Campus Special (acquired by Chegg) and Hirewire (acquired by Seasoned).

Name

Vintage Modern

Legal name

Vintage Modern INC

Website

https://vintagemodern.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vintage Modern is a private Georgia-based luxury vehicle manufacturer that handcrafts 'Modern Classics' — vintage-styled SUVs built on modern Ford chassis — selling direct-to-consumer at $250K-$500K+ to high-net-worth buyers and celebrities globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Vehicle Manufacturing and Sales: Vintage Modern generates revenue primarily through the one-time sale of custom-built, handcrafted modern classic vehicles. Customers configure and order vehicles starting at $250,000+ for Bronco-based builds and $400,000+ for Mercedes-Benz G-Class modifications. The company produces over 250 vehicles annually.
2. Vehicle Purchase Agreement Services: Detailed terms regarding vehicle purchases, including payment terms, delivery, warranties, and financing options provided in separate Vehicle Purchase Agreements at time of purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Vintage Modern handcrafts "Modern Classics"—fully modernized, classic-styled luxury vehicles built on modern Ford chassis—starting at approximately $250,000 for the Bronco-inspired Modern Classic SUV and $399,500+ for the Vintage G-Wagon (a Mercedes-Benz G-Class modification program delivered through a partnership with European tuner Carlex). Each vehicle integrates modern safety systems (6 airbags, crumple zones, anti-lock brakes), Roush-tuned turbocharged performance, Fox Factory suspension, Apple CarPlay/Android Auto, and is supported by a 3-year/36,000-mile white-glove warranty with mobile technicians in 48 states.

Product overview

Vintage Modern (formerly Vintage Broncos) is a luxury vehicle manufacturer that creates 'Modern Classics' - fully modernized interpretations of classic automobiles built on modern Ford chassis. The core product portfolio centers on the Bronco-inspired Modern Classic SUV (starting at $269,500-$294,500) and the Carlex Collaboration Vintage G-Wagon (starting at $399,500). Customers can customize their vehicles through a 13-stage online configurator with options including 30+ body colors, premium leather interiors, heritage-style wheels, and Roush Performance Package upgrades. All vehicles include comprehensive white-glove service with mobile technicians. The company produces over 250 vehicles annually and serves a global clientele including celebrities.

Differentiator

Problem solved

Functional benefit

Brands

• Carlex Vintage: A collaboration between Vintage Modern and Carlex Vehicles offering vintage-style customization packages for Mercedes-Benz G-Class SUVs, featuring classic design with modern luxury. Available in 12 colors with handcrafted interiors in Atlanta.

Products and services

• Modern Classic (Bronco-inspired SUV) The flagship product: a fully modernized classic-inspired SUV handcrafted on a modern Ford chassis, combining vintage aesthetics with contemporary safety (6 airbags, crumple zones, anti-lock brakes, traction and stability control), a modern turbocharged engine with Roush Performance Package, Fox Factory suspension, and Apple CarPlay/Android Auto infotainment. Targeted at high-net-worth collectors and enthusiasts seeking a daily-drivable classic. Starting price approximately $269,500–$294,500 depending on configuration.
• Vintage G-Wagon (Carlex Collaboration) A limited-edition collaboration with European tuner Carlex Vehicles offering vintage-style customization for Mercedes-Benz G-Class (G-Wagon) SUVs. Includes bespoke leather interiors (full nappa leather, Alcantara headliner), classic exterior accents, teak wood deck with brass inlays, chrome vintage-style wheels with whitewall accents, and available in 12 colors. Targeted at affluent luxury SUV buyers seeking differentiated G-Class vehicles. Starting at $399,500, with premium builds priced at $495,500.

Quantifiable outcome

• 5 Inc. 5000 appearances across two companies
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• Carlex (Hollmann Carlex)key partnershipStrategic or Co-development Partner · 23 May 2026Vintage Modern partners with European tuner Carlex (also known as Hollmann Carlex), a Polish company, to offer 'Vintage G-Wagon' customization packages for brand-new Mercedes-AMG G 63 vehicles. Carlex supplies the modification kits while Vintage Modern performs installations in Atlanta, Georgia. The partnership enables Vintage Modern to expand beyond Bronco-based builds into Mercedes-Benz G-Class customization, with packages priced at approximately $500,000 (base MSRP of $195,500 plus $200,000 customization fee).

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Velocity Restorations: Velocity designs, engineers, and builds custom classic Ford Broncos and Chevy trucks at $200K-$400K price points. Directly comparable in vintage-modern vehicle custom-build category with similar customer profile.
• Classic Recreations: Classic Recreations builds Shelby GT500CR and Ford Mustang continuation/restomod vehicles at premium price points. Comparable custom-build model with celebrity clients and similar HNW enthusiast buyer.
• Kindred Motorworks: Kindred builds modernized classic Broncos, Scout, and Blazer vehicles using contemporary engineering and safety. Direct competitor pursuing the same 'Modern Classic' category with similar price band and target customer.
• ECD Automotive Design: ECD custom-builds modernized Land Rover Defenders and Range Rovers at $200K+ price points with celebrity clientele. Closely analogous model: hand-built luxury modernized classic SUVs sold direct to HNW consumers.
• Gateway Bronco: Gateway Bronco builds new classic Broncos using modern engineering at premium price points. Direct Bronco-restomod competitor with established dealer network and similar HNW customer base.
• Singer Vehicle Design: Singer is the benchmark luxury reimagined-classics brand (Porsche 911) with $500K+ price points, celebrity owners, and a multi-year waitlist. Comparable business model and aspirational positioning, though on a Porsche rather than Bronco platform.
• Icon 4x4: Icon builds reimagined classic Ford Broncos and Toyota FJ40s at ultra-premium price points ($200K+). Closest direct competitor in the modernized classic SUV space with celebrity clientele and a handcraft-built model very similar to Vintage Modern's approach.
• Defiance Motorworks: Defiance custom-builds classic Ford Bronco restomods and similar vintage-modern SUV conversions. Direct peer in the Bronco custom-build space competing for similar HNW enthusiasts.

Broad incumbents

• Brabus: Brabus is a German luxury vehicle customizer specializing in Mercedes-Benz G-Class and high-end European vehicles at scale with global dealer footprint. Comparable in luxury SUV customization category but with broader portfolio and significantly larger scale.

Emerging players

• Carlex Design: Carlex is a Polish-based luxury vehicle customizer (also known as Hollmann Carlex) and Vintage Modern's strategic partner for the G-Wagon program. They share customer overlap in luxury SUV customization and Carlex supplies the modification kits Vintage Modern installs in Atlanta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOCKD_Q_eTID4B0pjIvx5JQ
• Facebookfacebook.com/VintageBroncos
• Instagraminstagram.com/vintagemodern
• TikToktiktok.com/@vintage__modern
• Xx.com/VintageBroncos
• LinkedInlinkedin.com/company/vintagemodern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintage Modern