What Speedmaster does

Speedmaster, founded in 1979 and headquartered at 1101 W. Rialto Ave., Rialto, California, is a vertically integrated manufacturer of aftermarket performance automotive parts. The company designs, engineers, and manufactures its products in-house, employing 500+ personnel across three continents. Its core offering spans intake manifolds (LowRise, MidRise, HiRise, MidAir), complete cylinder heads, engine rotating kits, top end kits, electronic fuel injection systems, roots-style supercharger kits, crate engines, third member assemblies, ignition systems, valvetrain components, and driveline and transmission components, with branded product lines including El Rayo ignition systems and DNA Roller Rockers. The catalog also includes associated accessories such as fuel pumps, regulators, harmonic balancers, oiling systems, brake and cooling hardware, gauges, and chassis/suspension parts, alongside a Speedmaster-branded merchandise line (apparel, headwear, collectibles, signage). Speedmaster holds 27 SEMA Awards, SFI safety certifications on key components, and a portfolio of registered trademarks.

The business generates revenue through direct-to-consumer e-commerce at speedmaster79.com, a global authorized reseller network, and an outlet storefront for refurbished and clearance items, with pricing spanning roughly $24 to $4,600+ per transaction. Supplemental revenue streams include extended warranty plans (1-3 year terms), branded merchandise, and motorsport sponsorships. Customer segments are anchored by automotive performance enthusiasts and professional racing teams as primary, with secondary use cases in marine applications, restoration/street rod building, and professional engine rebuilders. Commercial activity is supported by a 7-tier points-based loyalty program, a podcast series, an Influencer Program, and recurring SEMA Show presence including live podcast recordings.

Recent strategic activity centers on motorsport partnerships: a multi-year co-primary sponsorship with John Force Racing covering Josh Hart's NHRA Top Fuel dragster and all three Funny Car entries for the 2026 season, a primary sponsorship of Melanie Johnson's Top Alcohol Dragster campaign with McPhillips Racing, and a co-developed USA-ProStreet 8-71 Billet Supercharger translating NHRA-proven technology to street applications. Cross-marketing partnerships include Oracle NetSuite (strategic technology partner), The Macallan (luxury lifestyle collaboration), Movember (NASCAR-stage charitable awareness), YPO (SEMA gathering), and Burnyzz Speed Shop. CEO Jason Kencevski leads the privately held company, which has shipped more than 10 million items worldwide and discloses no external investor, PE, or VC ownership.

Name

Speedmaster

Legal name

Speedmaster

Website

https://speedmaster79.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Speedmaster is a vertically integrated manufacturer of aftermarket automotive performance parts, designing and producing intake manifolds, cylinder heads, EFI systems, supercharger kits, crate engines, and driveline components in-house across three continents since 1979.

Ownership category

akta.pro rank

Product category

Performance Automotive Aftermarket Parts

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD), Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)

Keywords

• Performance automotive parts
• Aftermarket engine components
• Intake manifolds
• Supercharger kits
• Crate engines

Headquarters

HQ city

Rialto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aftermarket Performance Parts: Core revenue stream from individual performance automotive components including intake manifolds, cylinder heads, connecting rods, crankshafts, camshafts, valvetrain components, ignition systems, fuel systems, and driveline components. One-time purchase transactions with wide price points from tens to thousands of dollars.
2. Complete Assembled Systems: Higher-value assembled products including complete cylinder heads, top end kits, engine rotating kits, crate engines, EFI systems, supercharger kits, and third member assemblies. Premium pricing for turnkey performance solutions.
3. Merchandise and Apparel: Branded merchandise including apparel, headwear, eyewear, lifestyle accessories, beverageware, collectibles, and signage. Lower AOV items that reinforce brand identity.
4. Extended Warranty: Purchasable extended warranty plans providing additional coverage beyond standard manufacturer warranty. Additional revenue stream offering protection program for 1-3 years.
5. Racing Sponsorships and Partnerships: Co-primary and associate sponsorship of NHRA racing teams including John Force Racing Top Fuel dragster and Funny Car entries, with partnership value derived from brand exposure and product development collaboration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Speedmaster designs, engineers, and manufactures aftermarket performance automotive parts and complete assembled systems in-house. The company sells individual components (intake manifolds, cylinder heads, camshafts, crankshafts, ignition components, fuel system parts) as well as fully assembled systems (crate engines, top end kits, supercharger kits, third member assemblies, EFI systems) for street, race, and marine applications.

Product overview

Speedmaster is a vertically integrated manufacturer of aftermarket performance parts and complete assembled systems, operating since 1979 across three continents with over 500 employees. The company designs and manufactures its products in-house, offering a comprehensive portfolio organized around core product categories including Air & Fuel Delivery (intake manifolds for carbureted and fuel-injected applications, carburetors, fuel injection systems, superchargers), Engine Components (cylinder heads, rotating kits, camshafts, crankshafts, pistons), Driveline & Transmission (automatic and manual transmission components, torque converters, differentials), Ignition & Electrical (El Rayo ignition systems, distributors, alternators), and Accessories (brakes, cooling, exhaust, gauges). Key assembled products include crate engines, top end kits, third member assemblies, and the USA-ProStreet 8-71 Billet Supercharger co-developed with John Force Racing. The company also offers a merchandise line and operates an outlet store for refurbished and clearance items.

Differentiator

Problem solved

Functional benefit

Brands

• DNA® Collection: A product line/collection within the Speedmaster brand.
• El Rayo

Quantifiable outcome

• 45-55% more streetable power from 6-71 Street Supercharger kits
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• John Force RacingcoreStrategic or Co-development Partner · 1 January 2026Multi-year partnership as co-primary sponsor of Josh Hart's NHRA Top Fuel dragster with associate sponsorship across all three Funny Car entries for the 2026 season. Co-developed USA-ProStreet 8-71 Billet Supercharger bringing NHRA-proven technology to street applications.
• NHRA (National Hot Rod Association)coreStrategic or Co-development Partner · 1 January 2026Speedmaster serves as a major motorsport partner bringing fans closer to drag racing culture. Partnership spans multiple racing categories including Top Fuel, Funny Car, and Top Alcohol Dragster. Helps shape immersive experiences and elevate storytelling for the sport.
• Melanie Johnson / McPhillips RacingminorStrategic or Co-development Partner · 1 January 2026Primary sponsorship of Top Alcohol Dragster driver Melanie Johnson for the 2026 NHRA season, launching at the NHRA Winternationals at Pomona Dragstrip. Expands Speedmaster's presence across two levels of NHRA competition.
• YPO (Young Presidents' Organization)minorGTM or Marketing PartnerAnnual private gathering at SEMA uniting global leaders, founders, and visionaries for connection, insight, and innovation at the center of the performance world.
• MovemberminorGTM or Marketing PartnerPartnership on the NASCAR stage to drive awareness for men's mental and physical health. Collaborative campaign leveraging motorsport platform for social impact.
• The MacallanminorGTM or Marketing PartnerCurated partnership with luxury whisky brand featuring private immersive experience at The Macallan Villa celebrating heritage, artistry, and pursuit of perfection.
• Burnyzz Speed ShopminorStrategic or Co-development PartnerRacing team partnership with Josh Hart driving the Burnyzz Speed Shop/Speedmaster Top Fuel dragster to victory at the 2026 Gatornationals.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Trick Flow Specialties: Manufacturer of high-performance cylinder heads, intake manifolds, and camshafts for muscle-car and racing applications — directly overlaps with Speedmaster's cylinder heads, intake manifolds, and valvetrain offerings.
• Demon Carburetion: Manufacturer of performance carburetors and fuel system components for street and drag racing V8 platforms — overlaps with Speedmaster's carburetor and fuel delivery product categories.
• MSD Ignition: Performance ignition systems specialist (now under Holley) — directly comparable to Speedmaster's El Rayo ignition line for performance V8 applications, including distributors, coils, and ignition boxes.
• COMP Cams: Specialist manufacturer of camshafts, valvetrain components, and complete top-end kits for V8 performance engines — directly comparable to Speedmaster's camshaft/valvetrain category and engine build-out catalog.
• Magnuson Superchargers: Manufacturer of Roots-style and positive-displacement supercharger kits for late-model and classic vehicles — directly comparable to Speedmaster's Roots-style supercharger kits and forced-ind induction offering.
• ProCharger: Specialist manufacturer of centrifugal and supercharger kits for street and racing applications; directly competes with Speedmaster's Roots-style 6-71 and USA-ProStreet 8-71 supercharger lines in the forced-induction enthusiast segment.
• Weiand: Historic intake manifold and supercharger brand now under Holley's umbrella; competes head-to-head with Speedmaster's intake manifold and Roots-style supercharger products in the muscle-car V8 segment.
• Mr. Gasket: Long-established performance aftermarket brand covering gaskets, fasteners, ignition, cooling, and accessory components; competes with Speedmaster across multiple lower-ticket categories within the V8 enthusiast build-out.
• Edelbrock: Long-standing US-based manufacturer of intake manifolds, cylinder heads, superchargers, and complete performance engine kits — directly comparable to Speedmaster on product range, customer base (V8 muscle enthusiasts), and motorsport-driven marketing model.

Broad incumbents

• Holley Performance Products: Larger publicly traded (formerly) performance aftermarket parent whose portfolio includes Weiand, MSD, Demon, and B&M — overlapping heavily with Speedmaster's intake, ignition, carburetor, and driveline categories, but at meaningfully greater scale and category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Speedmaster1979
• Facebookfacebook.com/Speedmaster1979
• LinkedInlinkedin.com/company/speedmaster79

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedmaster