Advance Media

Name

Advance Media

Legal name

Advance Local Media LLC

Website

https://advancemediany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Digital marketing services
• Media advertising
• Content marketing
• Search engine marketing
• Video production

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full suite of marketing services including strategy, creative, digital campaigns, media buying, and reporting for businesses across Upstate New York
2. Creative Services: Video production, content marketing, website development, social media marketing, and creative campaign development
3. Media Advertising: Online display advertising, print advertising, and publications using owned media products and premium publisher status

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Advance Media New York is a full-service digital marketing and media agency that plans, creates, executes, and measures multi-channel marketing campaigns for businesses and institutions across Upstate New York and select national accounts. Its services span strategy, creative production (including video), paid media (display, SEM, social, print, mobile, email), SEO, content marketing, website development, market research, and event marketing, all supported by proprietary first-party consumer data and owned premium publisher news sites such as Syracuse.com and NYup.com.

Product overview

Advance Media New York operates as a full-service digital marketing agency providing a comprehensive suite of marketing services organized around core disciplines (Marketing Strategy, Content Marketing, Email Marketing, Event Marketing, Market Research & Data, Mobile Marketing, Online Display Advertising, Print Advertising, SEM, SEO, Social Media Marketing, Video Marketing, Website Development) and specialized solutions (Social Influencer Marketing, B2B/B2G Marketing, Automotive Solutions, Real Estate Solutions, Recruitment Solutions, Publications). The company serves multiple industry verticals including Aviation (Advance Aviation with proprietary Horizon Report research), Healthcare, Travel, Education, Political, and Workforce Development. The portfolio is delivered as managed marketing services rather than modular software products, combining first-party data assets, creative production capabilities, and media execution across digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Campaign strategy development service that designs pathways to reach the right audience at the right place and time, with a plan to tell client stories and connect with target customers.
• Content Marketing Strategy development and content creation that drives word-of-mouth and social media exposure without direct selling, for businesses seeking to build organic reach.
• Email Marketing Inbox messaging campaigns including geo-targeting to exclusive first-party lists and demographic/behavioral targeting to third-party lists.
• Event Marketing Event sponsorship and custom event creation connecting businesses with target markets through experiential marketing opportunities.
• Market Research & Data Data and analysis services covering shopping patterns, media behaviors, and audience insights, including CRM analysis and Nielsen reports to inform segmentation strategy and message delivery.
• Mobile Marketing Mobile audience targeting and engagement reaching consumers in the digital mobile environment through location-based targeting and mobile advertising.
• Online Display Advertising Brand awareness building through targeted online advertising with in-story video impressions and rich media on premium news sites and advertising networks.
• Print Advertising

Quantifiable outcome

• Pre-pandemic enplanements increased 15% with significant reduction in leakage from competitive airports
• +4 more outcomes

Named customers37 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, key and strategic.

• Routes AmericascoreStrategic or Co-development Partner · 1 January 2024Advance Aviation sponsorship and participation at Routes Americas Air Service Development Conference. Participates in airline meetings alongside airport leadership and air service consultants.
• ACI North AmericacoreStrategic or Co-development Partner · 1 January 2024JumpStart Air Service Development Conference participation. Relationship expanded to active participation in air service development conversations with current and potential airline partners.
• The Meehan Aviation GroupcoreStrategic or Co-development Partner · 1 January 2024Air service consultants for Provo Airport. Work together on air service development, marketing strategy alignment, and campaign development for route expansion.
• SpotifycoreTechnology or Integration · 1 January 2023Earned Spotify's Certified Agency Partner Status enabling advanced audio advertising capabilities and campaign management.
• GooglecoreTechnology or Integration · 1 January 2022Google Premier Partner status achieved by parent company Advance Local. Certified in Google Ads with AdWords certified experts managing campaigns.
• Advance Local Media LLCcoreOthersParent company of Advance Media New York. Advance Local Media LLC operates local news websites and digital marketing operations across multiple markets including Syracuse.com, NYup.com, and other regional news properties.
• American AirlineskeyStrategic or Co-development PartnerAirline partner for Provo Airport. Advance Aviation participates in one-on-one airline meetings, presents marketing initiatives supporting existing routes and future campaigns for new service.
• Breeze AirwayskeyStrategic or Co-development PartnerAirline partner for Provo Airport. Ongoing marketing support for existing routes with campaigns to increase utilization.
• Allegiant AirkeyStrategic or Co-development PartnerAirline partner for Provo Airport. Multi-year commitment to marketing supporting sustained passenger growth and route development.
• Visit UtahstrategicGTM or Marketing PartnerCampaign creative and messaging embraced by Visit Utah and the Mayor's Office, integrated across the airport and throughout the city, extending reach organically.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LocaliQ (Gannett): LocaliQ is Gannett's digital marketing solutions arm, combining local news/data assets (USA TODAY network) with agency services for SMBs across the US. Most directly comparable to Advance Media New York's premium publisher + full-service agency model, but at national scale.
• Townsquare Media: Townsquare operates local radio stations, digital media properties, and a digital marketing services arm (Townsquare Interactive) serving SMBs and regional brands. Comparable model of combining owned local media with marketing services revenue in non-metro markets.
• Thryv: Thryv is a SaaS + marketing-services platform serving small businesses with marketing automation, digital presence, and listings. Comparable at the SMB end of the market where AMNY competes with more productized, scalable offerings.
• Dex Media (small business marketing platform): Dex Media provides digital marketing solutions (websites, SEO, SEM, social) to local and small businesses, historically through its roots in directory advertising. Closely comparable SMB-targeting digital marketing services model.
• Scorpion: Scorpion is a digital marketing agency focused on SMB and professional-services verticals (legal, healthcare, home services). Comparable in offering full-service digital marketing and growing through regional/vertical specialization.
• Blue Corona (Pond House Marketing): Blue Corona is a digital marketing agency specializing in SEO, PPC, and analytics for SMBs and home-services brands. Comparable full-service digital agency model targeting small and mid-market advertisers.

Broad incumbents

• Gannett Co. Gannett is the largest US local newspaper publisher (USA TODAY Network) and parent of LocaliQ. Comparable at the business-model level (local news + marketing services revenue) but at meaningfully larger scale and national footprint.
• Lee Enterprises: Lee Enterprises operates daily newspapers and digital marketing services across regional US markets. Comparable combination of local news publishing with SMB/regional marketing services revenue streams.
• Advance Local Media: Advance Local Media is the parent company of Advance Media New York and operates a network of local news and digital marketing properties (MLive, cleveland.com, syracuse.com, etc.). Comparable multi-market regional publisher + agency model.

Emerging players

• Adpear / Adwerx: Adwerx is a digital advertising platform focused on automated local advertising for real estate and SMBs. Comparable at the local/regional paid media execution layer with a more productized, automated offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/advancemediany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Media