Dex Media

What Dex Media does

Dex Media, founded in 1984 and headquartered in Dallas, Texas, was originally known as a directory-services and local-marketing company. Following a strategic pivot, the business now operates under the legal name Thryv, Inc. and runs an AI-powered, unified SaaS platform branded Thryv that combines marketing, sales, and customer-management tools for small and medium-sized businesses. The platform spans local listings management across 30+ directories, professional website building, AI-driven social media and reputation management, CRM, sales pipeline management, AI lead prioritization, marketing automation, online scheduling, estimates/invoices, automated reviews, and integrated payment processing (ThryvPay). Dex Media retains legacy assets including The Real Yellow Pages (acquired 2017-06-30) and the ypLocalAd local-advertising network, and operates Keap as a wholly-owned CRM/sales-automation sub-brand.

Name

Dex Media

Legal name

Thryv, Inc.

Website

https://dexmedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dex Media (operating as Thryv, Inc.) is a Dallas-based SaaS provider that delivers an AI-powered marketing, CRM, and business-management platform to 100,000+ U.S. small and medium-sized businesses across home services, beauty, healthcare, legal, pet, and auto verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Software Subscription: SaaS subscription model providing access to the full Thryv marketing platform including CRM, marketing automation, listing management, reputation management, and social media tools.
2. Free Trial / Freemium Tier: Free plans with limited functionality available to attract customers, with upgrade paths to paid plans with more features. Quote-based pricing for enterprise needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Dex Media, operating under the Thryv brand, sells an AI-powered unified marketing and business management SaaS platform for small and medium-sized local businesses. The platform combines local listings management across 30+ directories, a website builder, CRM, sales pipeline tracking, marketing automation, AI-powered social media and reputation management, appointment scheduling, invoicing, and integrated payment processing in a single subscription product.

Product overview

Thryv is a unified AI-powered marketing and business management platform designed for small businesses. The platform combines multiple modules including local listings management, website building, AI-powered social media and reputation management, CRM, pipeline management, AI lead insights, marketing automation, scheduling, invoicing, automated reviews, and payment processing into a single integrated system. The product portfolio also includes related sub-brands such as Keap (CRM and sales automation), The Real Yellow Pages (directory services), ypLocalAd (local advertising), and Internet Directories (extended search solutions).

Differentiator

Problem solved

Functional benefit

Brands

• Keap: CRM and sales automation software for small businesses
• ThryvPay
• The Real Yellow Pages
• ypLocalAd

Products and services

• Thryv (Main Platform) AI-powered unified marketing and business management platform for small businesses that combines local listings management, website builder, CRM, sales pipeline tracking, marketing automation, AI social media and reputation management, scheduling, invoicing, and payment processing in a single subscription.
• Keap CRM and sales automation product for small businesses, focused on automating customer management and sales workflows.
• The Real Yellow Pages Traditional yellow pages directory service providing business listings through print and digital channels.
• ypLocalAd Local advertising solution for small businesses to reach customers in their geographic area through digital and print channels.
• Internet Directories (Extended Search Solutions) Extended search solutions managing business listings across multiple internet directories for enhanced online visibility.

Quantifiable outcome

• +64% Google Search visibility
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationIntegration with Google services including Google Calendar for scheduling and Google Ads for marketing campaigns.
• QuickBookscoreTechnology or IntegrationIntegration with QuickBooks for accounting and financial management synchronization.
• MailchimpcoreTechnology or IntegrationIntegration with Mailchimp for email marketing campaigns and contact management.
• SquarecoreTechnology or IntegrationIntegration with Square for payment processing and point-of-sale transactions.
• StripecoreTechnology or IntegrationIntegration with Stripe for payment processing and invoicing.
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot for CRM and marketing automation capabilities.
• PayPalcoreTechnology or IntegrationIntegration with PayPal for payment processing options.
• ShopifycoreTechnology or IntegrationIntegration with Shopify for e-commerce capabilities.
• Constant ContactcoreTechnology or IntegrationIntegration with Constant Contact for email marketing campaigns.
• ZapiercoreTechnology or IntegrationIntegration with Zapier connecting Thryv to thousands of other applications through automated workflows.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Constant Contact: Constant Contact is a longstanding SMB-focused digital marketing platform covering email, social media, listings, and reputation. It directly overlaps with Thryv's core SMB marketing feature set and is also a listed integration partner.
• Yext: Yext is a digital presence platform managing listings, reviews, and SEO across dozens of directories for multi-location brands. It competes with Thryv's Local Listings Management and reputation modules in the local-search and online-visibility category.
• Vendasta: Vendasta is a white-label SaaS and marketplace platform for SMBs and the partners that serve them, with a very similar verticalized SMB marketing and operations suite. It competes head-to-head with Thryv in listings, reputation, social, CRM, and AI-driven growth tools for local businesses.
• Mailchimp: Mailchimp, owned by Intuit, is a leading email marketing and marketing automation platform widely used by SMBs. It competes with Thryv in email campaigns, audience management, social posting, and increasingly CRM and AI content tools.
• ActiveCampaign: ActiveCampaign offers a customer experience automation platform combining email marketing, CRM, and AI-driven automation for small and mid-sized businesses. It overlaps directly with Thryv's marketing automation, CRM, and AI lead-prioritization modules.
• HubSpot: HubSpot is the leading all-in-one CRM, marketing automation, and sales platform for SMBs. It directly competes with Thryv across marketing automation, CRM, email, social media, and AI-powered lead management for the same small-business customer base.
• Birdeye: Birdeye is a customer experience and reputation management platform for local businesses and multi-location brands. It directly overlaps with Thryv's AI Reputation Management, automated reviews, listings, and messaging modules targeting the same SMB verticals.
• Zoho: Zoho provides a broad suite of cloud applications for SMBs including CRM, marketing automation, social media, and AI assistant features. It competes with Thryv across multiple integrated modules at a similar SMB price-to-feature positioning.

Broad incumbents

• Salesforce: Salesforce is a global CRM and marketing cloud incumbent whose SMB-focused offerings (Sales Cloud, Marketing Cloud Account Engagement, Starter Suite) increasingly compete with Thryv. Salesforce brings substantially greater scale and R&D resources but is not specialized for the long-tail local SMB segment.
• GoDaddy: GoDaddy is a large SMB digital services platform offering domains, websites, marketing, payments, and AI tools (e.g., GoDaddy Airo) for very small businesses. It overlaps with Thryv across website building, marketing, and payments but serves a smaller-business and prosumer segment through a much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Thryv
• Facebookfacebook.com/Thryv
• LinkedInlinkedin.com/company/thryvinc
• Instagraminstagram.com/getthryv
• TikToktiktok.com/@getthryv
• Xx.com/thryv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dex Media