Photoweb
Photoweb is a French direct-to-consumer e-commerce platform, founded in 2000 and subsidiary of Exacompta-Clairefontaine, that sells personalised photo products (books, prints, wall décor, calendars, gifts, cards) to individual consumers via its website and mobile apps, with in-house manufacturing in Grenoble.
- Company typePrivate
- Founded2000
- HeadquartersSainte-Égrève, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Photoweb does
Photoweb is a French direct-to-consumer e-commerce company specialising in personalised photo products, founded in 2000 and operated as a SAS subsidiary of the diversified stationery and office-products group Exacompta-Clairefontaine. The company runs a cloud-based online creation platform accessible via its website (photoweb.fr) and dedicated iOS and Android apps, where individual consumers upload photos from multiple sources (computer, smartphone via QR code, existing Photoweb albums, shared links) and assemble them into customised products. The product portfolio spans photo books (landscape, portrait, square, luxury, mini, plus occasion-specific collections for weddings, babies, travel and year-in-review), photo prints (premium, standard eco-designed, retro, square, enlargements, photo-booth strips), wall décor (canvas, aluminium, plexiglass, wood, posters, photo tiles, creative frames), personalised objects (mugs, magnets, puzzles, candles, water bottles, textiles, wooden boxes, memory games), photo calendars (wall, desk, family, planning), and cards and announcements (birth, wedding, baptism, birthday, thank-you, Christmas, funeral). Manufacturing is performed in-house at a Grenoble-based workshop at the foot of the Alps using Fujifilm photo paper and traditional photographic printing processes, with French customer service co-located above the production facility.
Revenue mechanics combine one-time per-unit purchases across a fragmented SKU base (prints from €0.13, books €15-€70, personalised objects €9-€28) with an annual PW+ subscription at €19.90/year that adds unlimited free delivery and a 5% discount, plus e-gift cards and a referral ('parrainage') program. The go-to-market is product-led and self-serve: customers design and order products without sales intervention, supported by seasonal promotional campaigns such as Smile Days (-30% from €60, -50% from €120), email/newsletter marketing, mobile-app first-order incentives, and an Instagram hashtag (#photoweb) community channel. The primary customer segment is French individual consumers purchasing personalised keepsakes and gifts for occasions such as Mother's Day, Father's Day, Christmas, weddings, births, and baptisms, with limited secondary reach into Belgium. The company holds 4.3/5 on Trustpilot from over 30,000 customer reviews and is structured as a private SAS with €40,000 share capital, 101-250 employees, and headquarters in Sainte-Égrève, France.
Photoweb firmographics
Firmographics- Name
- Photoweb
- Legal name
- PHOTOWEB
- Website
- https://photoweb.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Photoweb is a French direct-to-consumer e-commerce platform, founded in 2000 and subsidiary of Exacompta-Clairefontaine, that sells personalised photo products (books, prints, wall décor, calendars, gifts, cards) to individual consumers via its website and mobile apps, with in-house manufacturing in Grenoble.
- Ownership category
- akta.pro rank
Photoweb industry classification
Industry- Product category
- Photo Printing and Personalized Photo Products
- NAICS
- Photofinishing Laboratories (except One-Hour) (812921), Photofinishing (81292)
- SIC
- Services-Photofinishing Laboratories (7384), Greeting Cards (2771)
- akta.pro primary industry
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
- akta.pro secondary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
Keywords
Where Photoweb is headquartered
LocationHeadquarters
- HQ city
- Sainte-Égrève
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Photoweb business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Photo Product Sales: One-time purchase model for customizable photo products including photo books, prints, calendars, wall decor, and personalized objects. Customers pay per item with pricing varying by product type, format, and page count.
- PW+ Subscription: Annual subscription program at €19.90/year providing unlimited free delivery and exclusive 5% additional discounts on products. No commitment required.
- Free Delivery Subscription: Annual paid subscription for unlimited free deliveries via point relay or home delivery options, with annual fee based on selected plan.
- Gift Cards: E-gift cards available for purchase, valid across the entire website for any products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photo Books |
| Unit Pricing | Pay-as-you-go | Photo Prints |
| Unit Pricing | Pay-as-you-go | Wall Decor |
| Unit Pricing | Pay-as-you-go | Calendars |
| Unit Pricing | Pay-as-you-go | Personalized Objects |
| Unit Pricing | Pay-as-you-go | Cards & Announcements |
| Subscription | Annual | PW+ Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Photoweb product offering
Product offeringCore offering
Photoweb operates an online photo development and personalization platform in France that enables individual customers to design and order custom photo products. The offering spans photo books, photo prints, calendars, wall décor (canvas, aluminum, plexiglass, wood), personalized objects (mugs, puzzles, magnets, textiles), greeting cards, and gift cards. All products are manufactured in-house at the company's workshop in Grenoble, Isère, and shipped directly to consumers.
Product overview
Photoweb is a French online photo printing and personalized photo products platform offering a comprehensive portfolio of products organized into several core categories: photo books (including landscape, portrait, square, luxury, and mini formats, many with occasion-specific collections for weddings, babies, travel, and annual summaries), photo prints (including premium, standard eco-designed, retro, and various sizes/formats), wall decorations (canvas, aluminum, plexiglass, wood, frames, posters, and photo tiles), personalized objects (mugs, puzzles, magnets, candles, water bottles, textiles, mouse pads, bags, and custom wooden items), cards & announcements (birthday, thank you, Christmas, wedding, birth, baptism, communion, and funeral cards), photo calendars (wall, desk, monthly, weekly, planning, and family formats), and gift cards. The platform also offers a premium subscription service called Photoweb+ (PW+) providing unlimited free delivery and exclusive discounts. Photoweb's online creation tool enables customers to design and order customized photo products that are manufactured in France (primarily in Isère/Grenoble area) with professional printing equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Photo Books
- Photo Prints
- Wall Décor
- Photo Calendars
- Personalized Objects
- Cards & Announcements
- Photoweb Gift Cards
- Photoweb+ (PW+) Subscription
Quantifiable outcome
- Rated 'Excellent' (4.3/5) on Trustpilot with 30,000+ customer reviews
Companies that use Photoweb
Customer profileSegments1 record
Ideal customer profiles1 record
Photoweb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Photoweb partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Photoweb competitors and assessment
Company assessmentDirect peers
- Blurb: Blurb is a global online photo book and self-publishing platform offering professional-grade photo books, magazines, and prints. While focused more on premium/professional users, it competes with Photoweb's luxury and premium photo book product lines.
- Pixum: Pixum is a European online photo service offering photo prints, books, wall art, and personalized gifts across multiple European markets. It is directly comparable in product portfolio, operating model, and target consumer segments.
- Saal Digital: Saal Digital is a German direct-to-consumer photo printing company specializing in premium photo books and wall art with professional-grade printing technology. It is a direct competitor in the premium photo book segment across European markets.
- Albelli: Albelli is a major European personalized photo products company offering photo books, prints, calendars, wall decor, and gifts through a similar online platform with in-house manufacturing. It directly competes with Photoweb in the French market with comparable product breadth and business model.
- Snapfish: Snapfish is a direct-to-consumer online photo printing service offering photo books, prints, cards, calendars, and personalized gifts. It is a direct competitor with comparable product range and e-commerce model, though primarily serving English-speaking markets.
- CEWE Stiftung & Co. KGaA: CEWE is Europe's largest photo printing company and the leading direct competitor in the photo book and personalized print category. The two companies directly compete across photo books, prints, calendars, and personalized gifts, with overlapping product categories and comparable B2C e-commerce models across Europe.
Broad incumbents
- Vistaprint (Cimpress): Vistaprint, owned by Cimpress, operates a broader online printing platform that includes personalized photo products alongside business printing materials. It is a broad incumbent in the French online printing market with overlapping photo product offerings.
Emerging players
- Cheerz: Cheerz is a French online photo printing startup focusing on photo books, prints, and personalized gifts. It directly competes in the French market with a more mobile-first, marketing-heavy approach.
- FreePrints (FreePrints Photobooks): FreePrints operates a mobile-first model offering free and low-cost photo prints, photo books, and personalized products. While more limited in physical product range than Photoweb, it targets overlapping consumers with similar gifting and personal printing needs.
Regional players
- Bonusprint: Bonusprint is a European online photo printing service offering photo books, calendars, prints, and personalized products. It serves overlapping consumer needs in adjacent European markets with comparable direct-to-consumer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Photoweb social profiles
Digital presencePhotoweb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Photoweb leadership team
Management profileNumber of profiles
Profiles1 record
Photoweb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Photoweb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Photoweb
What does Photoweb do?
Photoweb operates an online photo development and personalization platform in France that enables individual customers to design and order custom photo products. The offering spans photo books, photo prints, calendars, wall décor (canvas, aluminum, plexiglass, wood), personalized objects (mugs, puzzles, magnets, textiles), greeting cards, and gift cards. All products are manufactured in-house at the company's workshop in Grenoble, Isère, and shipped directly to consumers.
Is Photoweb a public or private company?
Photoweb is a private company. It is classified as corporate owned and is currently operating.
When was Photoweb founded?
Photoweb was founded in 2000. It employs 101 to 250 people.
Where is Photoweb based?
Photoweb is headquartered in Sainte-Égrève, France, in the Europe region.
How does Photoweb make money?
Four revenue lines are on record. Photo Product Sales are the primary driver. The others are PW+ Subscription, free Delivery Subscription and gift Cards.
Who are Photoweb's main competitors?
Direct peers on record are Blurb, Pixum, Saal Digital, Albelli, Snapfish and CEWE Stiftung & Co. KGaA. Vistaprint (Cimpress) is listed as a broad incumbent. Emerging players are Cheerz and FreePrints (FreePrints Photobooks). Bonusprint is listed as a regional player.
Does Photoweb have an API?
No public API is recorded for Photoweb.
What industry is Photoweb in?
Photoweb's product category is Photo Printing and Personalized Photo Products. Its primary akta.pro industry code is HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts), with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 812921 and its SIC code is 7384.