Greenbaum Stiers Strategic Marketing Group

What Greenbaum Stiers Strategic Marketing Group does

Greenbaum Stiers Strategic Marketing Group is a full-service digital marketing agency founded in 2017 and headquartered in Columbus, Ohio. The firm specializes in lead generation for home service contractors — particularly foundation repair, waterproofing, roofing, and HVAC operators — while also serving non-profits, local businesses, e-commerce operators, and professional services firms such as attorneys and financial advisers. The agency has grown to 25+ associates and manages more than $1M in monthly advertising spend on behalf of its clients.

The firm's core product is the LEAD Marketing System, a multi-channel lead generation program combining paid search, paid social, SEO, landing-page optimization, and lead-tracking integrations with CallRail and WhatConverts. Complementary proprietary assets include the Home Services Industry KPI Calculator, the Rehash Program (CRM reactivation for dormant lead databases), and the Contractors' Edge Podcast. The technology stack is built on standard third-party platforms (Google Ads, Google Analytics, Meta/LinkedIn analytics, Constant Contact) without disclosed proprietary machine-learning systems; the firm has added AI Engine Optimization (AEO) as a service line to address AI-driven discovery surfaces.

The business operates on a professional services retainer model, supplemented by lead-generation fees, media buying margins on client ad spend, and project-based creative and production work. The agency holds Google Premier Partner 2026 status (top 3% of US Google Partners) and 50PROS Global Marketing Leader recognition, which it uses as third-party credentials in its go-to-market. Customer engagement is predominantly retainer-based with SMB clients concentrated in the home services vertical.

Name

Greenbaum Stiers Strategic Marketing Group

Legal name

Greenbaum Stiers Strategic Marketing Group

Website

https://greenbaumstiers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenbaum Stiers Strategic Marketing Group is a full-service digital marketing agency based in Columbus, Ohio, specializing in lead generation for home service contractors (foundation repair, waterproofing, roofing, HVAC) while also serving non-profits and professional services firms.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Direct Mail Advertising (54186), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Digital marketing services
• Lead generation services
• Search engine optimization
• Web design services
• Brand management services

Headquarters

HQ city

Reynoldsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services Retainer/Fee: Ongoing retainer fees for comprehensive marketing services including strategy, consulting, digital advertising management, SEO, web design, media planning and buying, and analysis and reporting. Clients receive dedicated account teams and continuous support with quarterly and annual planning meetings.
2. Lead Generation Fees: Fees tied to lead generation performance across Google Local Service Ads, standard Google Ads, Meta Ads, YouTube, Facebook, Instagram, LinkedIn, and traditional channels. Performance is measured through cost-per-lead (CPL), ROAS, and marketing percentage of revenue metrics.
3. Creative and Production Services: Fees for creative services including website design and development, graphic design and branding, video production, and content creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels14 records

Core offering

Greenbaum Stiers Strategic Marketing Group is a full-service marketing agency delivering integrated digital advertising, SEO, website design, branding, traditional advertising, social media management, and lead generation services. The firm specializes in serving home service contractors (foundation repair, waterproofing, roofing, HVAC, remodeling), non-profits, and local businesses with KPI-driven, multi-channel marketing programs anchored by the proprietary LEAD Program.

Product overview

Greenbaum Stiers Strategic Marketing Group operates as a full-service marketing agency rather than a single software product. The core offering is a comprehensive suite of marketing services anchored by the LEAD Program—an integrated lead generation system combining prospecting, retargeting, direct mail, online video, CRM reactivation, display advertising, and connected TV (CTV). Complementary services include Web/Website Design, SEO Solutions, Digital Advertising (Google Ads, Local Service Ads, Meta), Design & Branding, Traditional Advertising, Social Media Management, Strategy & Consulting, Media Planning & Buying, Analysis & Reporting, and Video Production. The agency also offers the Home Services Industry KPI Calculator as a free tool for prospects to model their marketing funnels. The company specializes in serving home service contractors (foundation repair, waterproofing, roofing, HVAC, remodeling), with secondary focus on non-profits, e-commerce businesses, attorneys, and financial services. Founded in 2017, the agency manages over $1M in monthly advertising spend and holds Google Premier Partner status.

Differentiator

Problem solved

Functional benefit

Products and services

• LEAD Program

Quantifiable outcome

• 10.74x ROAS for a client generating $8.66M revenue on $806K ad spend (Jan–Sep 2025)
• +7 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature3 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue Corona: Digital marketing agency that historically specialized in serving home services contractors (HVAC, plumbing, roofing, electrical). Directly comparable in target vertical, service mix (PPC, SEO, web), and revenue model.
• Roketto: Inbound marketing agency focused on industrial and home services B2B clients. Comparable in offering SEO, PPC, web design, and lead generation for contractors.
• Newman Web Solutions: Digital marketing agency focused on home services contractors (foundation repair, waterproofing, HVAC). Strong direct overlap in customer base and core services.
• Point Digital: Marketing agency serving home services and contractors with SEO, paid media, and web services. Closely matches Greenbaum Stiers' primary customer vertical and service mix.
• Lyon Media: Full-service digital marketing agency serving contractors and small businesses. Comparable in service breadth (SEO, PPC, web design, branding) and SMB customer focus.

Emerging players

• Pelican Marketing: Smaller marketing agency offering SEO, paid ads, and web design for SMB clients. Comparable on service mix and SMB target but smaller in scale and vertical specialization.

Broad incumbents

• WebFX: Large full-service digital marketing agency with strong SEO, PPC, and web design offerings. Comparable on the core service stack and SMB customer base, though significantly larger.
• SmartBug Media: Larger full-service digital marketing agency offering inbound, SEO, paid media, and content marketing. Serves a wider range of verticals but overlaps on core services and SMB/mid-market clients.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and CRO for a broad range of B2B and B2B clients. Comparable paid-media-led approach but broader vertical footprint.

Regional players

• Thunderbolt Studios: Regional digital marketing and video production agency based in the Midwest. Comparable on integrated digital + traditional media execution but anchored to a different geography (Iowa/Midwest).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheContractorsEdge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenbaum Stiers Strategic Marketing Group