Name

UDO BÄR

Legal name

UDO BÄR GmbH

Website

https://udobaer.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Industrial Supplies Distribution

NAICS

Office Supplies and Stationery Retailers (459410)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Wholesale/B2B Generalist Marketplaces (CRAFAAAF), B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Industrial supplies
• B2B distribution
• Warehouse equipment
• Office furniture
• Workplace safety equipment

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2B/B2C E-commerce): UDO BÄR generates revenue through the sale of industrial and operational supplies via its online shop. The company offers more than 100,000 articles across categories including warehouse equipment, transport systems, safety equipment, office furniture, and office supplies. Revenue is generated through one-time product transactions with no minimum order value and free shipping within Germany.
2. Private Label Products (Eigenmarke): UDO BÄR sells proprietary brand products under the UDO BÄR label, including items such as Müllsäcke PREMIUM, Palettenhubwagen, Bürodrehstuhl, and Kettenständer-Sets. These products offer quality guarantees and competitive pricing.
3. Customer Loyalty Program: The Bonusprogramm provides tiered annual bonuses (2-5% of net sales) to business customers, creating customer retention and repeat purchase incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

UDO BÄR operates a B2B e-commerce distribution platform offering more than 100,000 industrial and operational supply products across categories such as warehouse equipment, transport systems, lifting devices, shelving, hazardous materials storage, cleaning, packaging, personal protective equipment, office furniture, and office supplies. The company serves German-speaking business markets (Germany, Austria, Switzerland) through an online shop with free shipping and no minimum order value, supplemented by inside and field sales support and a private-label (Eigenmarke) product line.

Product overview

UDO BÄR operates as a comprehensive B2B e-commerce platform for industrial and business supplies, offering more than 100,000 products across workplace equipment, storage solutions, and operational needs. The core offering is the UDO BÄR Online-Shop, complemented by specialized solutions including the B2B Webshop for optimized procurement, E-Procurement tools for enterprise purchasing, and the UDO BÄR Bonusprogramm loyalty scheme. The company's own private label (UDO BÄR Eigenmarke) provides quality-certified alternatives. The product portfolio spans major categories including industrial containers (Industriebehälter), shelving systems (Regale), transport equipment (Transportgeräte), lifting devices (Hubgeräte & Hebegeräte), conveyor technology (Fördertechnik), cleaning and waste management (Reinigung, Abfallentsorgung, Verpackung), hazardous materials storage (Gefahrstofflagerung), workplace and workshop equipment (Arbeitsplatz & Werkstatt), ladders and scaffolding (Leitern & Gerüste), personal protective equipment (Persönliche Schutzausrüstung), ESD products, traffic safety, work safety, social space furnishing (Sozialraumeinrichtung), office furnishing (Büroeinrichtung), and office supplies (Bürobedarf). Services include space planning, project implementation, and a digital catalog.

Differentiator

Problem solved

Functional benefit

Brands

• UDO BÄR Eigenmarke: Private label brand offering quality products under the UDO BÄR name with Schnell & Preiswert (Fast & Cheap) and Quality tiers

Products and services

• UDO BÄR Online-Shop Proprietary B2B e-commerce platform enabling business customers in production, logistics, service, trade, construction, and public sectors to procure more than 100,000 industrial and operational supply items, with free shipping within Germany and no minimum order value.
• UDO BÄR Eigenmarke (Private Label Brand) Own-brand product line offering quality-certified industrial supplies under the UDO BÄR name, including garbage bags (Müllsäcke PREMIUM/PREMIUM PLUS), pallet trucks (Palettenhubwagen), electric lifters (Elektrolifter), office swivel chairs (Bürodrehstuhl Shield), and waste bins (Citybac Classic), sold under Schnell & Preiswert and Quality tiers.
• UDO BÄR Bonusprogramm Tiered customer loyalty program for commercial customers offering annual bonus rebates of 2% (Bronze, from €2,000 net annual sales), 3% (Silver, from €5,000), and 5% (Gold, from €10,000), automatically credited after the calendar year.
• B2B Webshop / Shop-Lösung Expert B2B e-commerce solution tailored for optimized procurement processes, offering specialized business purchasing features for enterprise customers.
• E-Procurement-Lösung Business solutions for optimized procurement workflows with seamless integration into customer purchasing systems, supporting professional purchasing process management for enterprise customers; BMEcat-compliant product catalogs available.
• Projektabwicklung (Project Implementation Service) Project planning and visualization service supporting customers from initial equipment concept to final design, including planning and visualization of complex products and projects, with on-site field sales support.
• Raumplaner Service (Space Planning Service) Space planning service helping customers optimize workplace layouts and design projects for offices and operational facilities.
• Blätterkatalog (Digital Flip Catalog) Digital flip-through catalog enabling customers to browse the product range and add items directly to the shopping cart.

Quantifiable outcome

• Delivery time: 24-48 hours for standard items
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RAJA GroupcoreChannel Partner/ Reseller/ DistributorUDO BÄR is a subsidiary of the RAJA Group, a pan-European leader in the distribution of industrial supplies. The RAJA Group provides UDO BÄR with distribution infrastructure, purchasing power, and cross-border market access for serving customers in Austria and Switzerland.
• EcoVadisminorStrategic or Co-development PartnerEcoVadis provides sustainability ratings and assessments for UDO BÄR's corporate social responsibility practices across environmental, social, and ethical dimensions. The partnership enables neutral evaluation of sustainability performance and continuous improvement.
• natureOffice GmbHminorStrategic or Co-development PartnernatureOffice GmbH collaborates with UDO BÄR to calculate and certify the company's Corporate Carbon Footprint, identifying emissions sources and implementing reduction measures or compensation through climate protection projects with Gold Standard.
• Meta (Brand Partner)minorOthersMeta is referenced as a brand partner whose products are sold through UDO BÄR's platform.
• C.P. (Brand Partner)minorOthersC.P. is referenced as a brand partner whose products are sold through UDO BÄR's platform.
• Fetra (Brand Partner)minorOthersFetra is referenced as a brand partner whose products are sold through UDO BÄR's platform.
• Cemo (Brand Partner)minorOthersCemo is referenced as a brand partner whose products are sold through UDO BÄR's platform.
• Bauer (Brand Partner)minorOthersBauer is referenced as a brand partner whose products are sold through UDO BÄR's platform.
• Bott (Brand Partner)minorOthersBott is referenced as a brand partner whose products are sold through UDO BÄR's platform.

Scale indicators6 records

Regional players

• Reisser: German B2B specialist for fasteners, tools and industrial supplies. Comparable in serving trades/industrial buyers in Germany with a focused technical catalog and e-commerce platform.
• Distrelec: European B2B distributor of electronics, automation and MRO supplies serving DACH. Comparable in serving industrial buyers and offering multi-category operational supplies via e-commerce.

Direct peers

• KAISER+KRAFT: German B2B catalog and e-commerce distributor of workplace, storage, transport and operating equipment. Part of TAKKT AG. Closest direct competitor in DACH operating in overlapping industrial-supply categories.
• Otto Office: German B2B office supplies and workplace equipment retailer (part of Otto Group). Comparable in customer base (SME/enterprise Germany) and product mix around office and operational supplies.
• Mercor: European B2B e-commerce distributor of operational and building materials for industry and construction. Comparable multi-category catalog and DACH/Central-European geographic overlap.

Broad incumbents

• Lyreco: Pan-European B2B distributor of office supplies, workplace and PPE products. Operates at much larger scale and broader geographic footprint; overlaps directly with UDO BÄR's core categories.
• Staples: Global office-supply retailer with German operations (formerly Staples Germany). Overlaps on office supplies, workplace equipment and B2B procurement services.
• Viking Direct: European B2B office-supplies distributor serving German-speaking markets with a similar SME/enterprise customer base and office/workplace product mix.
• Conrad Electronic: German B2B/B2C distributor of technical and industrial supplies, including electronics, tools and workplace equipment. Broader catalog than UDO BÄR but with comparable DACH B2B procurement flows.
• Amazon Business: B2B marketplace from Amazon serving German enterprise customers across office, MRO and industrial categories. Sets the benchmark for free shipping, pricing transparency and procurement UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@udobaergruppe
• Facebookfacebook.com/udobaer
• LinkedInlinkedin.com/company/udo-baer-gmbh
• Instagraminstagram.com/udobaer
• Xx.com/udobaer_DE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UDO BÄR