KaiserKraft
KaiserKraft is a German B2B mail-order and e-commerce company selling approximately 90,000 workplace, warehouse, transport, environmental, and packaging products across 18+ European countries, serving industrial, office, logistics, and trade business customers as a Takkt subsidiary.
- Company typePrivate
- Founded1945
- HeadquartersStuttgart, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What KaiserKraft does
KaiserKraft is a B2B mail-order and e-commerce company headquartered in Stuttgart, Germany, selling approximately 90,000 products across six categories: office furniture and supplies, operations/workshop equipment, warehouse and racking systems, transport and material handling, environmental/waste management, and packaging. The company was founded in 1945 and operates as a wholly-owned subsidiary of Takkt, a publicly listed diversified B2B equipment group. Its portfolio combines reselling of established third-party brands (Dauphin, Topstar, Mauser, BISLEY, C+P, Kärcher, tesa, Rubbermaid, bimos) with three owned brands — eurokraft pro (premium workshop equipment), eurokraft basic (value tier), and ratioform (packaging) — which together allow margin capture beyond pure distribution.
The platform is built around a multi-country e-commerce storefront operating 24/7 across 18+ European countries, supplemented by telephone and on-site consulting, 3D CAD-based space planning, custom in-house fabrication, installation, inspection/maintenance, and e-procurement integration for enterprise customers. Pricing is unit-based with net (ex-VAT) B2B pricing and free delivery above €300. The go-to-market blends direct online self-service with project-led sales for larger accounts, evident in named customer engagements such as a modular hall office for the WILO smart factory and custom transport trolleys for ADP at Paris airports.
The underlying technology stack is conventional e-commerce with no proprietary AI, API, or platform disclosures in the source material. Certification posture is unusually deep for the segment — ISO 9001, ISO 14001, ISO 50001, EcoVadis, GOGREEN, and EHI Certified Online Shop — positioning KaiserKraft favorably in enterprise tendering and ESG-focused procurement. The business model is transactional one-time sales across the catalog, with services (e-procurement, CAD planning, maintenance) functioning primarily as conversion and retention layers rather than standalone revenue lines.
KaiserKraft firmographics
Firmographics- Name
- KaiserKraft
- Legal name
- KaiserKraft
- Website
- https://kaiserkraft.de
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- KaiserKraft is a German B2B mail-order and e-commerce company selling approximately 90,000 workplace, warehouse, transport, environmental, and packaging products across 18+ European countries, serving industrial, office, logistics, and trade business customers as a Takkt subsidiary.
- Ownership category
- akta.pro rank
KaiserKraft industry classification
Industry- Product category
- Business & Industrial Equipment Distribution
- NAICS
- Office Equipment Merchant Wholesalers (423420)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)
- akta.pro secondary industries
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
Keywords
Where KaiserKraft is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
KaiserKraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B E-commerce/Mail-Order Sales: KaiserKraft operates as a B2B mail-order and e-commerce company selling business equipment and supplies directly to businesses, trades, and self-employed professionals. Revenue is generated through product sales across multiple categories including office furniture, workshop equipment, storage, transport, environmental products, and packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B pricing with volume/multi-unit options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
KaiserKraft product offering
Product offeringCore offering
KaiserKraft is a B2B mail-order and e-commerce company selling approximately 90,000 workplace, warehouse, transport, environmental, and packaging products directly to businesses, trades, and self-employed professionals across Europe. The catalog spans six main categories — Office, Operations, Warehouse, Transport, Environment, and Packaging — delivered through own brands (eurokraft pro, eurokraft basic, ratioform) and third-party premium brands. The offering is supported by personal consulting, e-procurement integration, CAD project planning, custom in-house manufacturing, and after-sales services.
Product overview
KaiserKraft is a B2B mail-order company offering a comprehensive catalog of approximately 90,000 products for workplace, warehouse, logistics, and industrial operations. The portfolio is organized into six main categories: Büro (Office) covering furniture and equipment; Betrieb (Operations) for workshop and industrial supplies; Lager (Warehouse) for storage and racking systems; Transport for handling equipment; Umwelt (Environment) for waste and hazardous material management; and Verpackung (Packaging) for packaging materials and machinery. The company operates three own brands—eurokraft pro (premium), eurokraft basic (value), and ratioform (packaging)—alongside branded products from suppliers like Dauphin, Topstar, Mauser, BISLEY, C+P, and others. Services include eProcurement integration, 3D CAD planning, project implementation, inspection, maintenance, repair, and custom manufacturing. Founded over 80 years ago, KaiserKraft serves businesses across multiple European countries with a full-service approach combining products and solutions.
Differentiator
Problem solved
Functional benefit
Brands
- eurokraft pro: Premium own-brand line for professional workshop and operational equipment with strong price-performance ratio
- eurokraft basic
- ratioform
Products and services
- eurokraft pro
Companies that use KaiserKraft
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
KaiserKraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KaiserKraft partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ratioformcoreratioform is KaiserKraft's own packaging brand, sold exclusively through KaiserKraft channels. Part of the comprehensive packaging solutions portfolio offering boxes, materials, and machines.
- eurokraft procorePremium own brand for professional business equipment including workshop furniture, storage solutions, and industrial supplies. Positioned as high-quality own brand with strong price-performance ratio.
- eurokraft basiccoreValue own brand offering cost-effective business equipment solutions for budget-conscious customers while maintaining quality standards.
- RubbermaidminorThird-party brand partner for cleaning, material handling, and storage products. Featured in KaiserKraft's strong brands portfolio.
- KärcherminorThird-party brand partner for professional cleaning equipment. Featured as part of the premium brand portfolio.
- tesaminorThird-party brand partner for adhesive products, tapes, and mounting solutions. Featured as part of the brand portfolio.
- bimosminorThird-party brand partner for professional seating solutions including industrial chairs and ergonomic seating. Featured as premium seating brand.
- RAUminorThird-party brand partner. Part of the strong brand portfolio offering workplace solutions.
- DauphinminorThird-party brand partner for premium office seating including ergonomic office chairs and conference chairs. Featured brand in office furniture category.
- TopstarminorThird-party brand partner for office and workshop seating solutions. Major brand in office chairs and workshop stools category.
- BISLEYminorThird-party brand partner for office storage solutions including filing cabinets and metal storage. Featured brand in office cabinets category.
- C+P (C利器+P)minorThird-party brand partner for metal furniture and storage solutions. Featured brand in office cabinets category.
- mauserminorThird-party brand partner for office storage and filing solutions. Featured brand in office shelving and storage category.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
KaiserKraft competitors and assessment
Company assessmentDirect peers
- Manutan: French-headquartered pan-European B2B distributor of workplace, warehouse, and industrial equipment to businesses and public sector. Operates across multiple European countries with a comparable catalog breadth, own-brand strategy, and digital-plus-field sales motion that closely mirrors KaiserKraft.
- Lyreco: Leading European B2B distributor of workplace products, office supplies, and facility solutions serving businesses across Europe. Closely comparable in target customer base, product breadth across office and facility categories, and pan-European distribution model.
- Schäfer Shop: German B2B mail-order and e-commerce specialist in office, warehouse, and operational equipment. Direct competitor to KaiserKraft in the German-speaking DACH market with overlapping product categories and B2B customer base.
- Otto Office: German B2B office and workplace supplies distributor serving SMBs and enterprises. Comparable in office furniture and supplies focus, with a similar e-commerce plus catalog sales motion targeting German business customers.
- Viking Direct (Office Depot Europe): European B2B office supplies brand of Office Depot serving SMEs and enterprises across multiple European countries. Direct competitor in office and workplace supply e-commerce, comparable in catalog breadth and target segments.
Broad incumbents
- Staples: Global B2B and B2C office products distributor with deep North American presence and growing European footprint. Comparable in office supplies, furniture, and facility products, though broader and larger-scale than KaiserKraft.
- Office Depot: Major global B2B office supplies and solutions provider. Overlaps with KaiserKraft in office furniture, supplies, and facility products for enterprise customers, but operates at significantly larger scale with different geographic mix.
Others
- Ratioform (KaiserKraft sub-brand): KaiserKraft's own packaging sub-brand operating a dedicated packaging e-commerce portal. Included as a related entity illustrating KaiserKraft's own-brand portfolio extension strategy, not a true external peer.
Regional players
- ALSO Group: European B2B technology distribution and services provider headquartered in Switzerland. Comparable in pan-European B2B distribution scale and e-commerce-led sales motion, though focused on IT rather than workplace/industrial equipment.
- Rhenus Office Systems: European office furniture and workplace solutions provider under the Rhenus logistics group. Comparable in office furniture and workspace products targeting European enterprises, with project-services capability similar to KaiserKraft.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KaiserKraft social profiles
Digital presenceKaiserKraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
KaiserKraft leadership team
Management profileNumber of profiles
KaiserKraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KaiserKraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KaiserKraft
What does KaiserKraft do?
KaiserKraft is a B2B mail-order and e-commerce company selling approximately 90,000 workplace, warehouse, transport, environmental, and packaging products directly to businesses, trades, and self-employed professionals across Europe. The catalog spans six main categories — Office, Operations, Warehouse, Transport, Environment, and Packaging — delivered through own brands (eurokraft pro, eurokraft basic, ratioform) and third-party premium brands. The offering is supported by personal consulting, e-procurement integration, CAD project planning, custom in-house manufacturing, and after-sales services.
Is KaiserKraft a public or private company?
KaiserKraft is a private company. It is classified as corporate owned and is currently operating.
When was KaiserKraft founded?
KaiserKraft was founded in 1945. It employs 1,001 to 5,000 people.
Where is KaiserKraft based?
KaiserKraft is headquartered in Stuttgart, Germany, in the Europe region.
How does KaiserKraft make money?
One revenue line is on record: B2B E-commerce/Mail-Order Sales.
Who are KaiserKraft's main competitors?
Direct peers on record are Manutan, Lyreco, Schäfer Shop, Otto Office and Viking Direct (Office Depot Europe). Broad incumbents are Staples and Office Depot. Ratioform (KaiserKraft sub-brand) is listed as an others. Regional players are ALSO Group and Rhenus Office Systems.
Does KaiserKraft have an API?
No public API is recorded for KaiserKraft.
What industry is KaiserKraft in?
KaiserKraft's product category is Business & Industrial Equipment Distribution. Its primary akta.pro industry code is CRAEAEAE, Office, Janitorial & Facility Supplies (B2B), with a secondary code of CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 423420 and its SIC code is 5040.