Williarts

Digital Marketing and Web Serviceswilliarts.com.br

Williarts is a Barretos, Brazil-based digital agency founded in 2000, offering website creation, e-commerce (proprietary Willistore platform), social media management, cloud hosting, professional email (WiMail), and digital marketing services to SMBs and enterprises across Brazilian verticals.

Company typePrivate
Founded2000
HeadquartersBarretos, Brazil
Headcount11–50
GTM typeB2B
OfferingServices

What Williarts does

Williarts is a Brazilian digital marketing and technology agency founded in 2000 by brothers Willian Matheus de Carvalho (CEO) and Marcelo Henrique de Carvalho (Diretor Comercial), headquartered in Barretos, São Paulo. The company operates as the primary commercial arm of the WLTS technology group, providing website development, e-commerce, social media management, cloud hosting, digital advertising, and professional email services to SMBs and enterprises across multiple Brazilian verticals, including healthcare (Hospital de Amor), retail (Manolo Supermercados, Iquegami), agricultural cooperatives (Cooxupé), shopping centers (North Shopping Barretos), and legal/veterinary practices.

The firm's technology stack centers on two proprietary platforms: Willistore, a SaaS e-commerce platform with native integrations to Brazilian payment gateways (Cielo, Rede, PagSeguro, Mercado Pago, PayPal, Boleto Bancário), shipping providers (Correios, FM Transportes, Jamef), and major marketplaces (B2W, Via Varejo, Mercado Livre), supported by a REST API and an AI-powered product recommendation engine; and WiMail, a cloud-based professional email service with 15GB to 50GB mailboxes, spam/virus filtering, and webmail access. Williarts also operates its own data center capacity, offering hosting and managed cloud computing (1-224GB RAM, SSD, daily backups) as additional revenue streams.

Revenue is generated primarily through subscription-based recurring fees (Willistore plans, WiMail, hosting, cloud) and project-based agency retainers for website creation, digital marketing, and ongoing support. Pricing is quote-based and not publicly disclosed. The company has served more than 1,000 businesses over its history and maintains several multi-decade anchor client relationships. Operating geography is concentrated in Southeast Brazil, with 11-50 employees and no external institutional investment disclosed.

Williarts firmographics

Firmographics

Name: Williarts
Legal name: Williarts Gestão Web Ltda.
Website: https://williarts.com.br
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 11–50 employees
Short description: Williarts is a Barretos, Brazil-based digital agency founded in 2000, offering website creation, e-commerce (proprietary Willistore platform), social media management, cloud hosting, professional email (WiMail), and digital marketing services to SMBs and enterprises across Brazilian verticals.
Ownership category
akta.pro rank

Williarts industry classification

Industry

Product category: Digital Marketing and Web Services
NAICS: Media Buying Agencies (54183), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC: Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry: PRIMARYMPAAAAAD
Digital Creative & Experience Design Agencies (Web/App/UX)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)
SECONDARYMPAAABAA
Full-Service Media Planning & Buying
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

Digital marketing services
Website development services
E-commerce platform
Cloud hosting services
Professional email hosting

Where Williarts is headquartered

Location

Headquarters

HQ city: Barretos
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Williarts business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

Digital Marketing Services: Social media management, content creation, Google Ads, Facebook/Instagram Ads, and email marketing services for businesses looking to establish or improve their digital presence.
Willistore E-commerce Platform: SaaS e-commerce platform subscription for creating and managing online stores, with the basic plan including up to 150 product registrations and access to all platform features.
Website Hosting and Cloud Computing: Website hosting services with cloud computing options featuring dedicated resources, SSD storage, and specialized management including daily backups, monitoring, and technical support.
WiMail Professional Email: Professional email hosting service with mailboxes ranging from 15GB to 50GB storage capacity, spam protection, and cloud infrastructure.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Flexible e-commerce plans for all business sizes
Subscription	Monthly	Website hosting with email accounts

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Williarts product offering

Product offering

Core offering

Williarts is a Brazilian digital agency that designs, hosts, and markets the online presence of businesses. It sells website creation, the proprietary Willistore e-commerce platform, professional email through WiMail, cloud hosting and compute, alongside digital marketing services such as social media management, Google Ads, and Facebook/Instagram Ads. The agency bundles these capabilities as a one-stop offering for SMBs through large enterprises in southeastern Brazil.

Product overview

Williarts is a digital marketing agency offering a portfolio of proprietary products and digital services. The core product is Willistore, a comprehensive e-commerce platform with AI-powered product recommendations, integrated with multiple payment gateways (Cielo, Rede, PagSeguro, Mercado Pago, PayPal), shipping providers (Correios, FM Transportes, Jamef), and major Brazilian marketplaces (Mercado Livre, B2W, Via Varejo). Complementary products include WiMail professional email hosting, Cloud Computing infrastructure, and Website Hosting services. The agency also provides website creation, digital marketing, and website maintenance services. All products operate under the WLTS corporate group.

Differentiator

Problem solved

Functional benefit

Brands

Willistore: E-commerce platform for hosting online stores, serving small and large businesses with features including product management, multiple payment gateways, marketplace integrations, and marketing tools.
WiMail

Products and services

Willistore E-commerce Platform Willistore is Williarts' proprietary SaaS e-commerce platform for creating and managing online stores. It offers product catalog management, multiple payment gateway integrations (Cielo, Rede, PagSeguro, Mercado Pago, PayPal), shipping integrations (Correios, FM Transportes, Jamef), marketplace connectivity (B2W, Via Varejo, Mercado Livre), SEO optimization, abandoned cart recovery, AI-powered product recommendations, Google Analytics integration, and a full REST API for back-office automation. All features are available across all plan tiers, with no commissions on sales through online stores or marketplaces.
WiMail Professional Email Platform WiMail is Williarts' proprietary professional email hosting service built on cloud-based virtualized infrastructure. Mailboxes range from 15GB to 50GB storage, include spam and virus filtering, support POP3/IMAP and Webmail access, and start from packages of 10 accounts. Targeted at Brazilian businesses seeking secure, branded corporate email under their own domain.
Website Creation Services Custom website design and development service delivering responsive sites, hotsites, landing pages, blogs, portals, and catalogs with SEO implementation, Google Analytics integration, social media integration, payment integrations, and an intuitive admin panel. Built for Brazilian SMBs and mid-market companies needing a professional web presence.
Digital Marketing Services Full-service digital marketing offering covering social media management, content production, strategic planning, Google Ads (with Google Ads certification), Facebook/Instagram Ads, email marketing campaigns, brand building, result analysis, and crisis management. Sold on a recurring engagement basis to businesses seeking outsourced digital marketing expertise.
Website Hosting Website hosting service running on Williarts' in-house data center, providing unlimited email accounts up to 5GB each (subject to plan storage), SSL certificates, and regional technical support. Servers host website files accessible globally. Designed to support Williarts-developed sites and third-party deployments.
Cloud Computing Dedicated cloud infrastructure product offering flexible resource contracting with unlimited traffic, SSD servers, 1–224 GB RAM, 1–32 cores, daily backups, constant monitoring, and a specialized management team. Targets Brazilian businesses needing managed, dedicated cloud capacity without investing in their own infrastructure.
Website Update and Support Ongoing website maintenance service delivering updates, corrections, redesigns, and SEO optimization to preserve search rankings and visitor conversion. Offered to clients with existing Williarts or third-party sites needing continuous upkeep.

Companies that use Williarts

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Williarts technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability2 records

Feature3 records

Williarts partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

WLTS (WLTS Gestão Web)coreOthers · 1 January 2000Williarts is part of the WLTS technology group, which includes multiple brands including Williarts (digital agency), RH365 (HR system), Appet.tosa (pet grooming system), WiMail (professional email), and App Rádio. The WLTS group develops technology products and services, with Williarts serving as the primary digital marketing and web development entity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Williarts competitors and assessment

Company assessment

Direct peers

Resultados Digitais (RD Station): Brazilian digital marketing SaaS platform for SMBs (owner of RD Station, Leads2b, etc.). Directly comparable to Williarts on social media management and inbound marketing service offerings.
Loja Integrada: Brazilian e-commerce SaaS platform owned by VTEX. Competes head-to-head with Willistore for SMB merchants, offering similar payment, shipping, and marketplace integrations.
Tray (Locaweb): E-commerce SaaS platform from Locaweb serving Brazilian SMBs. Overlaps with Willistore on store creation, hosting, and payment integrations, while backed by a larger infrastructure parent.
Rock Content: Brazilian digital marketing agency/content platform (acquired by Bain Capital). Comparable to Williarts on content, SEO, and digital marketing services for SMB and mid-market clients, but at national scale.
Nuvemshop: Leading Brazilian SaaS e-commerce platform serving SMBs. Direct competitor to Willistore on online store creation, with broader marketplace reach and venture funding but similar SMB target customer.

Emerging players

Bling ERP: Brazilian SMB ERP/management SaaS integrated with Willistore. Comparable as an adjacent SaaS serving the same SMB e-commerce customer base Williarts targets with Willistore.

Broad incumbents

Locaweb: Major Brazilian hosting, email, and e-commerce provider (B3-listed). Competes with Williarts on hosting (datacenter), email (WiMail), and e-commerce (Tray), but at much larger national scale.
VTEX: Enterprise-grade Brazilian commerce platform publicly listed on NYSE. Competes indirectly with Willistore through Loja Integrada (SMB arm) and represents the upper-tier alternative Willistore merchants may graduate to or be lost to.
CI&T: Large Brazilian digital transformation and software engineering firm (NYSE-listed). Overlaps with Williarts on web/software development and digital services, but targets enterprise accounts globally.

Regional players

Agência de Marketing Digital (local Barretos/SP competitors): Smaller regional digital marketing agencies in the interior of São Paulo (e.g., AD7, Brasoft, etc.) competing for the same local SMB and enterprise marketing budgets that Williarts serves in the Barretos region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Williarts compliance and trust

Trust signal

Compliance1 record

Williarts financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Williarts leadership team

Management profile

Number of profiles

Profiles2 records

Williarts subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Williarts funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Williarts M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williarts

What does Williarts do?

Is Williarts a public or private company?

Williarts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Williarts founded?

Williarts was founded in 2000. It employs 11 to 50 people.

Where is Williarts based?

Williarts is headquartered in Barretos, Brazil, in the Latin America region.

How does Williarts make money?

Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are willistore E-commerce Platform, website Hosting and Cloud Computing and wiMail Professional Email.

Who are Williarts's main competitors?

Direct peers on record are Resultados Digitais (RD Station), Loja Integrada, Tray (Locaweb), Rock Content and Nuvemshop. Bling ERP is listed as an emerging player. Broad incumbents are Locaweb, VTEX and CI&T. Agência de Marketing Digital (local Barretos/SP competitors) is listed as a regional player.

Does Williarts have an API?

Yes. Willistore provides a REST API for integration with external systems and technologies, allowing internal systems to communicate with the virtual store, automating operational processes, reducing costs, and providing agility in task execution. The API enables manipulation of all information related to products and orders. The platform is ready to receive any new integration demands for new partners or tools.

What industry is Williarts in?

Williarts's product category is Digital Marketing and Web Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.