bBIG Communications
- Company typePrivate
- Founded2011
- HeadquartersCoronado, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
bBIG Communications firmographics
Firmographics- Name
- bBIG Communications
- Legal name
- bBIG Communications
- Website
- https://bbigcommunications.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
bBIG Communications industry classification
Industry- Product category
- Military Shopper Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Direct Mail Advertising (54186)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Technology & B2B PR (MPAAADAC), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where bBIG Communications is headquartered
LocationHeadquarters
- HQ city
- Coronado
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
bBIG Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Marketing and Advertising Services: Full-service marketing agency providing customized marketing and media solutions to consumer brands. Revenue generated through project fees, retainer arrangements, and campaign-based engagements for brand clients seeking to reach military consumers.
- Digital Platform Services: Operation of owned digital communities (MyMilitarySavings.com, My Military Lifestyle) that deliver marketing campaigns, content, and promotions to military households. Revenue derived from brand partnerships and advertising placements within platforms.
- Wireless Service (Voice Wireless): Development of wireless services for military families through partnership with Reach Mobile. bBIG Communications developed the Voice Wireless service with contract-free mobile plans for military households.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom marketing services for brands targeting military consumers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
bBIG Communications product offering
Product offeringCore offering
bBIG Communications is a full-service B2B digital marketing agency that helps consumer brands and government agencies authentically connect with U.S. military service members, veterans, and their families. Through its ALL CHANNELS ON® integrated approach and owned content platforms (MyMilitarySavings.com and MyMilitaryLifestyle.com), the agency delivers omnichannel campaigns spanning digital, social, mobile, CTV, influencer, print, and point-of-purchase channels, supported by data-driven KPIs and analytics.
Product overview
bBIG Communications is a full-service marketing and media agency specializing in the military market. The company operates a portfolio of content platforms including My Military Lifestyle and My Military Savings, which give brands direct access to military households through authentic storytelling. Its signature ALL CHANNELS ON approach delivers integrated campaigns across digital, social, mobile, CTV, print, and in-store channels. bBIG also offers specialized products including Voice Wireless (military-focused mobile service), We Can Coffee Company (supporting military and first responders), bBIG Live (streaming platform), MilitaryPetPCS.com and MilitaryPetClub.com (pet-related military communities), and the OFF-DUTY Happy Hour podcast. The company runs joint industry programs with DeCA and manages the Stories of Service campaign.
Differentiator
Problem solved
Functional benefit
Brands
- MyMilitarySavings.com: Digital military shopper community providing deals, discounts, coupons, and lifestyle content for military families and authorized shoppers.
- My Military Lifestyle
- bBIG Live
- MilitaryPetPCS.com
- MilitaryPetClub.com
- We Can Coffee Company
Products and services
- MyMilitarySavings.com
Quantifiable outcome
- Nearly 5.5 million impressions generated for Purina 28-Day Challenge campaign
- +8 more outcomes
Companies that use bBIG Communications
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
bBIG Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
bBIG Communications partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Reach MobilecoreVoice Wireless was developed by bBIG Communications and powered by Reach Mobile. This partnership delivers contract-free mobile plans specifically designed for military families, addressing connectivity challenges unique to military households including deployments, relocations, and overseas travel.
- Corporate Chaplains of AmericacoreCorporate Chaplains of America and CircleOne partnered to provide confidential 24/7 chaplain support for service members, spouses, and families navigating challenges of military life.
- We Can Coffee CompanyminorbBIG Communications co-launched We Can Coffee Company which provides a free 1-pound bag of coffee to members of the military or first responders for every 10 bags sold. bBIG manages corporate programs and marketing for the company.
- Defense Commissary Agency (DeCA)coreLong-standing partnership with DeCA for joint industry programs, marketing campaigns, and initiatives to drive engagement at military commissaries. Programs include On Duty with DeCA, Joint Industry sweeps, and DeCA Click2Go integration.
- Julie EdelmanminorLifestyle expert and author joined as Executive Brand Innovation, Strategy & Spokesperson. Hosts OFF-DUTY Happy Hour military lifestyle podcast.
- Mark Tedeschi / True North Brand GroupcoreMark Tedeschi, founder of True North Brand Group, named Vice President of Public Relations and Communications. Adds PR expertise to bBIG's service offerings.
- Fisher House FoundationminorbBIG Communications donated $2,500 to Fisher House Foundation as part of 2019 Veterans Day Joint Industries campaign success.
- Operation HomefrontminorNonprofit partner supporting military families. bBIG and brand partners have made donations totaling $10,000 in 2021 to support military families.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
bBIG Communications competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising holding company whose agencies (Leo Burnett, Saatchi, Digitas) serve many of the same CPG clients as bBIG. Represents the holding-company alternative for brands consolidating agency rosters.
- DDB Worldwide: Omnicom-owned global creative network with a long track record on military, government, and CPG brands. Relevant as a broader incumbent with the scale and procurement relationships to absorb military-marketing mandates.
- McCann Worldgroup: IPG-owned global network with deep government, defense, and CPG client rosters. Comparable as the institutional incumbent competing for the same brand budgets and government communications mandates.
- VMLY&R: Global WPP-owned creative and experience agency serving many of the same CPG clients as bBIG (P&G, Kraft Heinz, Nestle). Represents the holding-company alternative brands may consider instead of an independent specialist.
- Barkley: Independent full-service agency with a strong CPG and consumer brand portfolio. Comparable as a similarly sized independent competing for the same brand-side RFPs, though without military specialization.
Emerging players
- Salute Mission Critical: Veteran-owned marketing and creative agency specializing in military and government communications. Comparable because of its parallel focus on authentically reaching service members, veterans, and military families through content and creative work.
Direct peers
- GSD&M: Texas-based independent agency serving large CPG and consumer brands (including military-adjacent campaigns for the U.S. Air Force). Similar in operating as an independent shop competing against network agencies for major consumer accounts.
- Zimmerman Advertising: Independent, CPG-specialist agency with heavy retail and shopper marketing focus. Comparable because of its independent, founder-driven model serving large consumer brands with omnichannel retail programs.
- The Richards Group: Independent, founder-led creative and media agency known for CPG work and long-tenured client relationships. Comparable as a privately held, mid-sized independent competing for major brand accounts without holding-company infrastructure.
Regional players
- Circle One Media: Military-affiliated media company operating within the military resale ecosystem. Comparable as a closely connected partner/competitor in military content, chaplaincy, and family-services media offerings alongside bBIG's own products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
bBIG Communications social profiles
Digital presencebBIG Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
bBIG Communications leadership team
Management profileNumber of profiles
Profiles9 records
bBIG Communications subsidiaries and ownership
Company hierarchySubsidiaries7 records
bBIG Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bBIG Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bBIG Communications
What does bBIG Communications do?
bBIG Communications is a full-service B2B digital marketing agency that helps consumer brands and government agencies authentically connect with U.S. military service members, veterans, and their families. Through its ALL CHANNELS ON® integrated approach and owned content platforms (MyMilitarySavings.com and MyMilitaryLifestyle.com), the agency delivers omnichannel campaigns spanning digital, social, mobile, CTV, influencer, print, and point-of-purchase channels, supported by data-driven KPIs and analytics.
Is bBIG Communications a public or private company?
bBIG Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bBIG Communications founded?
bBIG Communications was founded in 2011. It employs 11 to 50 people.
Where is bBIG Communications based?
bBIG Communications is headquartered in Coronado, United States, in the North America region.
How does bBIG Communications make money?
Three revenue lines are on record. Marketing and Advertising Services are the primary driver. The others are digital Platform Services and wireless Service (Voice Wireless).
Who are bBIG Communications's main competitors?
Broad incumbents on record are Publicis Groupe, DDB Worldwide, McCann Worldgroup, VMLY&R and Barkley. Salute Mission Critical is listed as an emerging player. Direct peers are GSD&M, Zimmerman Advertising and The Richards Group. Circle One Media is listed as a regional player.
Does bBIG Communications have an API?
No public API is recorded for bBIG Communications.
What industry is bBIG Communications in?
bBIG Communications's product category is Military Shopper Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7330.