Reach Mobile
Reach Mobile is a privately held US MVNO offering contract-free 5G mobile plans across four pricing tiers ($15-$40/month) to individual and family consumers, with mix-and-match group plans for up to 6 lines and a military-family sub-brand (Voice Wireless) developed with bBIG Communications.
- Company typePrivate
- Founded2013
- HeadquartersChelmsford, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Reach Mobile does
Reach Mobile is a privately held mobile virtual network operator (MVNO) founded in 2013 and headquartered in Chelmsford, Massachusetts. The company resells mobile service on what it positions as 'America's fastest 5G mobile network,' delivering nationwide coverage through a host carrier relationship rather than owned infrastructure. Its go-to-market is a product-led, self-serve direct-to-consumer model acquired through the reachmobile.com storefront, with no mobile app, no contracts, bring-your-own-device support, and 24/7 customer service.
The product portfolio comprises four subscription tiers: By the Gig ($15/month for 1GB), Essentials ($25/month for 5GB), Unlimited ($30/month for 30GB plus 5GB hotspot), and Unlimited+ ($40/month for 50GB plus 10GB hotspot), each including unlimited talk and text and a mix-and-match group plan feature for up to 6 lines. Reach Mobile also powers Voice Wireless, a sub-brand developed with bBIG Communications that targets active-duty service members, veterans, Guard and Reserve personnel, and military families with contract-free plans and is pursuing federal Lifeline eligibility.
In 2026 the consumer brand was rebranded to Nu Mobile, with Reach Mobile ceasing new signups while retaining existing customer login. The company has raised approximately $16M in disclosed funding across 2021 (LIQUiDITY Group) and 2022 (Graham Holdings). Operationally it runs a marketing mix of website content, blog, and email newsletter, with no disclosed AI capabilities, integrations, or enterprise channel partnerships beyond the bBIG Communications alliance.
Reach Mobile firmographics
Firmographics- Name
- Reach Mobile
- Legal name
- Reach Mobile
- Website
- https://reachmobile.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Reach Mobile is a privately held US MVNO offering contract-free 5G mobile plans across four pricing tiers ($15-$40/month) to individual and family consumers, with mix-and-match group plans for up to 6 lines and a military-family sub-brand (Voice Wireless) developed with bBIG Communications.
- Ownership category
- akta.pro rank
Reach Mobile industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
Keywords
Where Reach Mobile is headquartered
LocationHeadquarters
- HQ city
- Chelmsford
- HQ country
- United States
- HQ region
- North America
Markets served
Reach Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mobile Service Subscriptions: Monthly subscription plans for mobile service with tiered data allowances (1GB, 5GB, 30GB, 50GB). Revenue generated through recurring monthly fees with all plans including unlimited talk and text.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | By the Gig - 1GB data plan |
| Subscription | Monthly | Essentials - 5GB data plan |
| Subscription | Monthly | Unlimited - 30GB data plan |
| Subscription | Monthly | Unlimited+ - 50GB data plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Reach Mobile product offering
Product offeringCore offering
Reach Mobile is a mobile virtual network operator (MVNO) that sells contract-free 5G mobile service plans directly to consumers in the United States. It offers four tiered monthly data plans (By the Gig at 1GB/$15, Essentials at 5GB/$25, Unlimited at 30GB/$30, and Unlimited+ at 50GB/$40), all bundled with unlimited talk and text, nationwide coverage, and 24/7 customer service. Customers can mix-and-match plans across up to 6 lines on a single account and bring their own compatible device.
Product overview
Reach Mobile is a mobile virtual network operator (MVNO) providing contract-free mobile service on America's fastest 5G network. The company offers a portfolio of four distinct plan tiers: By the Gig (1GB at $15), Essentials (5GB at $25), Unlimited (30GB at $30), and Unlimited+ (50GB at $40), all featuring unlimited talk and text, nationwide coverage, and 24/7 customer service. Plans support mix-and-match grouping for up to 6 lines. Reach Mobile is currently transitioning to Nu Mobile and is no longer accepting new signups on the Reach Mobile brand. Additionally, Reach Mobile powers Voice Wireless, a sub-brand offering specialized contract-free mobile plans for military families, developed in partnership with bBIG Communications.
Differentiator
Problem solved
Functional benefit
Products and services
- Reach Mobile 5G Wireless Service
- By the Gig Plan
- Essentials Plan
- Unlimited Plan
- Unlimited+ Plan
- Voice Wireless
Quantifiable outcome
- No activation fees, no contracts, and no service throttling based on price tier
Companies that use Reach Mobile
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Reach Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reach Mobile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- bBIG Communications (Voice Wireless)coreVoice Wireless, developed by bBIG Communications and powered by Reach Mobile, launched nationwide contract-free mobile plans specifically for active-duty service members, veterans, Guard and Reserve personnel, and military families. The service addresses connectivity challenges unique to military households including deployments, relocations, and overseas travel, with transparent pricing, no activation fees, no contracts, and no service throttling based on price tier. Voice Wireless is also pursuing participation in the federal Lifeline program to help eligible military households reduce monthly communications costs.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Reach Mobile competitors and assessment
Company assessmentEmerging players
- Republic Wireless: Smaller MVNO offering contract-free plans with a focus on Wi-Fi-first and flexible data plans. Comparable in no-contract, online-led positioning but operates at smaller scale.
Others
- bBIG Communications (Voice Wireless): Strategic partner developing Voice Wireless on Reach Mobile's network; comparable in business model (verticalized, contract-free mobile service) but functions as a customer/partner rather than a direct competitor.
Direct peers
- Mint Mobile: Direct MVNO competitor offering contract-free, prepaid plans with tiered data options on T-Mobile's network. Closely comparable business model and target customer to Reach Mobile, including the mix-and-match multi-line approach.
- Consumer Cellular: MVNO focused on contract-free wireless service, with particular strength in older and family segments. Comparable in no-contract model and tiered plan structure, and operates on AT&T and T-Mobile networks.
- US Mobile: MVNO offering flexible, mix-and-match plans on Verizon and T-Mobile networks with similar no-contract positioning. Closely comparable product architecture, including customizable data tiers and multi-line accounts.
- Visible (Verizon): Verizon-owned MVNO offering a single all-inclusive unlimited plan on Verizon's network. Comparable MVNO economics and digital-first acquisition model, with stronger brand and network backing.
- Google Fi: Google-owned MVNO with flexible, pay-for-what-you-use plans across multiple underlying carriers. Comparable in tiered data plans and seamless digital sign-up, with broader international roaming features.
Broad incumbents
- Straight Talk Wireless: Established prepaid MVNO brand under Verizon targeting value-seeking consumers. Comparable no-contract offering but operates at much larger scale with broader retail distribution.
- Cricket Wireless: AT&T-owned prepaid wireless brand offering no-contract plans. Overlaps with Reach Mobile in the value-conscious consumer segment but operates as part of a much larger parent carrier ecosystem.
- Metro by T-Mobile: T-Mobile's prepaid retail brand offering no-contract plans with nationwide 5G. Competes with Reach Mobile for budget-conscious consumers and benefits from T-Mobile's network scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Reach Mobile social profiles
Digital presenceReach Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reach Mobile leadership team
Management profileNumber of profiles
Profiles3 records
Reach Mobile funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reach Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reach Mobile
What does Reach Mobile do?
Reach Mobile is a mobile virtual network operator (MVNO) that sells contract-free 5G mobile service plans directly to consumers in the United States. It offers four tiered monthly data plans (By the Gig at 1GB/$15, Essentials at 5GB/$25, Unlimited at 30GB/$30, and Unlimited+ at 50GB/$40), all bundled with unlimited talk and text, nationwide coverage, and 24/7 customer service. Customers can mix-and-match plans across up to 6 lines on a single account and bring their own compatible device.
Is Reach Mobile a public or private company?
Reach Mobile is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reach Mobile founded?
Reach Mobile was founded in 2013. It employs 251 to 500 people.
Where is Reach Mobile based?
Reach Mobile is headquartered in Chelmsford, United States, in the North America region.
How does Reach Mobile make money?
One revenue line is on record: mobile Service Subscriptions.
Who are Reach Mobile's main competitors?
Republic Wireless is listed as an emerging player. bBIG Communications (Voice Wireless) is listed as an others. Direct peers are Mint Mobile, Consumer Cellular, US Mobile, Visible (Verizon) and Google Fi. Broad incumbents are Straight Talk Wireless, Cricket Wireless and Metro by T-Mobile.
Does Reach Mobile have an API?
No public API is recorded for Reach Mobile.
What industry is Reach Mobile in?
Reach Mobile's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs). Its NAICS code is 517121 and its SIC code is 4812.