Maestro

What Maestro does

Maestro (legal entity Mediamaestro Oy) is a Finnish vertical-market software vendor founded in 1986 that delivers a cloud-based ERP and financial management platform to Finnish SMB and mid-market customers in retail, automotive dealerships, tire retail, transport, and — primarily through accounting firm partners — small businesses and sole proprietors. The platform unifies financial management, ERP, POS, e-commerce (built on a Magento 2 integration), CRM, payroll processing, and purchase invoice handling into a single system with real-time data synchronization across modules; it is delivered as a subscription SaaS service hosted in Maestro's own datacenter, built on a Microsoft technology stack, and the company is a long-standing certified Microsoft partner. The integrated suite also features AI-enhanced purchase invoice automation (deployed 2024) that uses historical invoice data and machine learning to predict cost centers and approvers when rule-based automation fails, alongside electronic financial statement submission to PRH and direct tax filing to the Finnish Tax Administration.

Maestro employs 65 experts across three Finnish offices (Savonlinna, Lappeenranta, and Helsinki) and operates a sales-led go-to-market combining direct enterprise sales through named account managers with a channel model via MaestroMeet, a directory of certified accounting firms that resell MaestroUP (an entry-level package starting at EUR 9/month) to their SMB clients. Revenue is generated primarily through recurring SaaS subscriptions priced by module selection and company size, supplemented by professional services including accounting firm training at EUR 143/hour or EUR 1,140/day. The company holds ISO 27001:2022 certification and reports strong customer satisfaction metrics, including an NPS of +71 overall (+83 for service) and 96% of support tickets resolved within target times.

Maestro is wholly owned by Total Specific Solutions B.V. (TSS), a Dutch holding company that aggregates independent vertical-software units; TSS is in turn part of Topicus.com Inc. (TSXV: TOI) and the broader Constellation Software Inc. (CSI) ecosystem. The company operates exclusively in Finland with no disclosed international expansion, and serves a customer base that includes Timanttiset (Finland's largest watch and jewelry chain with 50+ stores), J. Rinta-Jouppi, Metro Auto, Toyota Autotalot, Lapin Kumi, TT-Tools, Mediatili Oy (six locations, 40+ financial professionals), Azets, Lundia, and others.

Name

Maestro

Legal name

Mediamaestro Oy

Website

https://maestro.fi

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Maestro (Mediamaestro Oy) is a Finnish vertical-market software company founded in 1986 that provides cloud-based ERP, financial management, POS, e-commerce, payroll, and CRM solutions to retail, automotive, tire, transport, and accounting-firm customers in Finland, with 65 employees across three offices.

Ownership category

akta.pro rank

Product category

Cloud ERP and Financial Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• Cloud ERP software
• Financial management software
• Retail point-of-sale systems
• Integrated e-commerce platform
• Payroll processing software

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Cloud ERP): Maestro operates on a subscription-based SaaS model delivering its integrated ERP, financial management, POS, e-commerce and CRM modules as a cloud service. The company provides a hosted environment (konesalipalvelu) so customers do not manage their own infrastructure. Pricing is based on modules selected and company size.
2. Professional Services (Training): Maestro generates revenue from professional services including training programs for accounting firm employees. Training is priced at 143 EUR/hour or 1,140 EUR/day, and custom quotations are available for tailored training programs.
3. MaestroUP for Small Businesses: A lower-cost package starting at 9 EUR/month targeting small businesses and sole proprietors who want to manage financial routines but do not want to handle bookkeeping themselves. Offered through accounting firm channel partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maestro develops and delivers a cloud-based ERP and financial management platform for Finnish retail, automotive, tire, transport, and accounting firm customers. The unified suite integrates business management, financial management, point-of-sale, e-commerce, CRM, and payroll modules with real-time data synchronization. The platform is sold as a subscription SaaS service, supplemented by professional training services and channel-partner delivery through certified accounting firms.

Product overview

Maestro is a Finnish cloud-based ERP and financial management software suite consisting of a unified platform with integrated modules. The core offering includes a financial management program (Taloushallinto-ohjelma), ERP system (Toiminnanohjausjärjestelmä), POS systems and sales management (Kassajärjestelmät), e-commerce (Verkkokauppa) built on Magento 2, payroll processing (Palkanlaskentaohjelma), and purchase invoice management (Ostolaskut) with AI-enhanced automation. For small businesses, the MaestroUP sub-brand provides an affordable package including receipt management, travel expenses, sales invoicing, and accounting reports. The system operates as a unified cloud platform replacing multiple separate applications, with all modules communicating in real-time through a web-based interface.

Differentiator

Problem solved

Functional benefit

Brands

• MaestroUP: A solution package for accounting firm clients that includes purchase invoices, receipt application, sales invoicing, and accounting reports.

Products and services

• Taloushallinto-ohjelma (Financial Management Software) Core financial management software covering accounting, bookkeeping, invoicing, and financial reporting for businesses and accounting firms.
• Toiminnanohjausjärjestelmä (ERP) Enterprise resource planning system managing inventory, materials, sales, and purchasing operations; integrates with e-commerce and POS systems.
• Kassajärjestelmät ja myynninohjaus (POS and Sales Management) Point-of-sale systems and sales management tools for retail operations, enabling fast transaction processing at checkout.
• Verkkokauppa (E-commerce Module) E-commerce solution integrated with ERP and financial management, built on Magento 2 platform with real-time inventory and order synchronization.
• Palkanlaskentaohjelma (Payroll Software) Payroll processing software with automated calculations, vacation accrual tracking, tax reporting, and integration with Finnish tax authority systems.
• Ostolaskut (Purchase Invoice Management with AI Automation) Purchase invoice processing and management with AI-enhanced automation for predicting cost centers and handlers; built into Maestro's ERP.
• MaestroUP SME-focused accounting package offered through accounting firm partners, including purchase invoices, receipt app, sales invoicing, and accounting reports starting at 9 EUR/month.
• Merkuri Entry-level accounting program designed for small businesses and sole proprietors, offered through accounting firm channel partners.
• Professional Training Services Training programs for accounting firm employees covering Maestro software features; priced at 143 EUR/hour or 1,140 EUR/day with custom quotations available.

Quantifiable outcome

• Saves approximately one week of work time per month through financial automation
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• RopocoreTechnology or IntegrationRopo serves as the electronic invoicing operator and message intermediary for Maestro. Ropo handles the transmission of electronic invoices between Maestro and various stakeholders including customers, suppliers, and public authorities.
• CodaonecoreImplementation/ SI/ Consulting PartnerCodaone was responsible for customizing and implementing the Magento 2 e-commerce platform for Timanttiset chain, working in close collaboration with Maestro on the ERP integration. Codaone handled the technical development and customization of the e-commerce platform while Maestro managed the overall project.
• UnifauncoreTechnology or IntegrationUnifaun provides the logistics integration for Maestro's e-commerce and retail solutions. Delivery information flows automatically from Maestro's system through the Unifaun integration directly to Posti (PostNord) and Matkahuolto, enabling automatic printing of shipping labels with correct delivery information.
• Total Specific Solutions (TSS)flagshipOthersMaestro (Mediamaestro Oy) is owned by Total Specific Solutions B.V., a leading provider of IT business solutions consisting of independent business units delivering products and services to specific vertical market segments. TSS is part of Topicus.com Inc., listed on the Canadian TSX Venture Exchange, which is itself part of the Constellation Software Inc. (CSI) ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Accountor Group: Nordic provider of financial management, payroll, and ERP software with strong Finnish presence. Overlaps directly with Maestro's accounting-firm, payroll, and SMB ERP offerings, including a partner network model similar to MaestroMeet.
• Visma: Leading Nordic provider of ERP, accounting, HR, and payroll software for SMBs and mid-market, including Finland via Visma Solutions (formerly Visma Software). Directly comparable to Maestro in cloud financial management, ERP, and accounting-firm channel distribution across Nordic SMB verticals.
• Procountor: Finnish cloud-based accounting software for SMBs and accounting firms, part of the international Visma group but operating with its own Finnish-tuned product. Direct overlap with MaestroUP and the tilitoimisto channel in Finland.
• Lemonsoft: Finnish accounting and ERP SaaS provider serving SMBs and accounting firms. Comparable to Maestro's core financial management, ERP, and payroll modules targeted at the same Finnish SMB and tilitoimisto customer base.

Emerging players

• Fennoa: Finnish cloud-based accounting and light ERP software for SMBs and accounting firms with a freemium SaaS model. Emerging competitor to MaestroUP in the Finnish tilitoimisto-channel space.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft's mid-market cloud ERP/financials platform, integrated with the broader Microsoft cloud stack (which Maestro is itself a partner on). Represents the broad-incumbent competitive alternative for Finnish mid-market ERP buyers evaluating Maestro.
• Tieto (TietoEVRY): Large Nordic IT/software services and ERP provider with significant Finnish operations and a broad enterprise ERP portfolio. Overlaps with Maestro in mid-market and enterprise ERP/financial management, but operates at much larger scale and across many additional verticals.
• NetSuite: Global cloud ERP platform (Oracle) covering financials, ERP, CRM, and commerce. Comparable core functionality to Maestro's integrated suite, but serves international mid-market and enterprise customers with substantially deeper functionality and ecosystem.

Regional players

• e-conomic: Danish cloud accounting platform owned by Visma serving SMBs and accountants. Comparable in terms of SaaS accounting/ERP functionality, channel-driven distribution, but focused on Denmark/Scandinavia rather than Finland.
• Fortnox: Swedish cloud-based business system for accounting, invoicing, payroll, and ERP targeting SMBs and accounting firms. Highly comparable product architecture and go-to-market (accounting-firm channel) but primarily serves Sweden rather than Finland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maestro