Kin care
Kin care is the consumer brand of Silver Chain Group Ltd, an Australian not-for-profit delivering in-home aged care and clinical health services, including personal care, nursing, allied health, palliative care and home hospital programs, funded primarily through government aged care and health programs.
- Company typePrivate
- Founded1992
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Kin care does
Kin care operates as the consumer-facing identity of Silver Chain Group Ltd, a not-for-profit, Australia-wide provider of in-home health and aged care services. The company delivers two interconnected service lines: In-Home Aged Care Services covering personal care, domestic assistance, home maintenance, meals, transport, nursing care, allied health, respite, social support, equipment and falls prevention, restorative care, and care management; and In-Home Health Care Services covering care coordination, specialist palliative care, home hospital and post-acute care, hospital discharge support, respiratory and oxygen services, continence management, paediatric nursing care, nursing services, dementia wellbeing, and a dedicated HIV Primary Care Program.
The operating model is a direct-to-consumer delivery network with parallel clinical referral pipelines. Customers reach the organisation via a national phone contact centre (1300 650 803), its public websites, and structured referral pathways from hospitals, GPs and government aged care assessors. Care is coordinated by qualified care managers and executed in the client's home by employed or contracted care workers, registered nurses and allied health professionals.
Revenue is generated primarily through Australian government funding programs spanning aged care (Home Care Packages and the newer Support at Home program) and health care programs that fund hospital discharge support, palliative care and chronic disease management, supplemented by means-tested consumer contributions. The entity holds dual national accreditation across health care and aged care standards, a credential described as being held by only a few Australian home care providers, and has operated under its parent Silver Chain Group for over 130 years serving multiple generations of Australians. No proprietary technology stack or AI/ML platform is disclosed in the available source material, and care delivery remains labour-intensive and relationship-driven.
Kin care firmographics
Firmographics- Name
- Kin care
- Legal name
- Silver Chain Group Ltd
- Website
- https://kincare.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kin care is the consumer brand of Silver Chain Group Ltd, an Australian not-for-profit delivering in-home aged care and clinical health services, including personal care, nursing, allied health, palliative care and home hospital programs, funded primarily through government aged care and health programs.
- Ownership category
- akta.pro rank
Kin care industry classification
Industry- Product category
- In-Home Health and Aged Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Community Resources, Social Services & Transportation Coordination (HLADALAK)
Keywords
Where Kin care is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Kin care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Government-Funded Aged Care Services: Services funded through Australian government aged care programs including Home Care Packages and the new Support at Home program. Revenue is derived from government subsidies and consumer contributions for aged care services.
- Government-Funded Healthcare Services: Healthcare services funded through government health programs including hospital discharge support, palliative care, and chronic disease management programs. Revenue received from government health funding bodies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kin care product offering
Product offeringCore offering
Kin care (operating as Silverchain) delivers comprehensive in-home health and aged care services across Australia through two core service lines: In-Home Aged Care Services (personal care, domestic assistance, meals, nursing, allied health, transport, respite, social support) and In-Home Health Care Services (hospital-level care, palliative care, post-acute care, chronic disease management, specialist programs). Services range from basic daily living assistance to complex clinical care, all delivered in the client's home by qualified care workers, nurses, and allied health professionals, largely funded through Australian government aged care and health programs.
Product overview
Silverchain (operating as Kin Care) is a not-for-profit provider offering a comprehensive portfolio of in-home health and aged care services across Australia. The company operates two core service lines: In Home Aged Care Services (covering personal care, domestic assistance, meals, nursing, allied health, transport, respite, and social support) and In Home Health Care Services (covering hospital-level care, palliative care, chronic disease management, and specialist programs). The portfolio includes specialized sub-services such as dementia care, paediatric nursing, and the Support at Home program for government-funded aged care. Services range from basic daily living assistance to complex clinical care, all delivered in the comfort of the client's home. The company is accredited in both national health care and aged care standards.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Aged Care Services
- In-Home Health Care Services
- Personal Care
Companies that use Kin care
Customer profileSegments3 records
Ideal customer profiles3 records
Kin care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kin care partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Kin care competitors and assessment
Company assessmentDirect peers
- Anglicare Australia: Federated network of Anglican not-for-profit agencies providing in-home aged care, community support, and clinical services across most Australian states. Comparable to Silverchain as a large faith-based NFP operating dual aged care and community health programs.
- BlueCare (UnitingCare Queensland): Queensland-based not-for-profit arm of UnitingCare delivering in-home aged care, community nursing, allied health, and respite. Operates a service portfolio that mirrors Silverchain's aged care plus community health model.
- ACH Group: South Australian not-for-profit provider of in-home aged care, residential services, and health programs. Comparable to Silverchain as a state-scale NFP offering the same dual aged care and in-home health portfolio.
- BaptistCare Australia: Large Australian not-for-profit provider of in-home aged care, residential aged care, and community services across multiple states. Highly comparable to Silverchain/Kin Care as a faith-based NFP delivering dual in-home aged and community care at national scale.
- Bolton Clarke: One of Australia's largest not-for-profit aged care providers, formed through the merger of Royal District Nursing Service and RSL Care, delivering in-home nursing, personal care, and residential services. Closely comparable to Silverchain across both community nursing and aged care service lines.
- Uniting (UnitingCare NSW.ACT): Major Australian not-for-profit providing in-home aged care, community nursing, disability support, and retirement living across NSW and ACT. Directly comparable to Silverchain in its dual focus on government-funded home care and clinical community services.
- Calvary Health Care: Not-for-profit Catholic provider of hospital, community, and aged care services across Australia including in-home and palliative care. Comparable to Silverchain in delivering clinical in-home services alongside aged care.
Emerging players
- Mable: Australian digital marketplace connecting consumers directly with independent aged care and disability support workers. Comparable to Silverchain as an in-home aged and disability care provider but disrupts the incumbent model via platform-based matching.
Broad incumbents
- Regis Healthcare: ASX-listed Australian aged care operator focused primarily on residential aged care homes. Comparable as a major Australian aged care incumbent but with a residential rather than in-home care orientation.
- Estia Health: ASX-listed aged care provider operating residential aged care homes across Australia. Comparable as a large Australian aged care incumbent, though concentrated in residential rather than in-home delivery like Silverchain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kin care compliance and trust
Trust signalCompliance1 record
Kin care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kin care leadership team
Management profileNumber of profiles
Profiles7 records
Kin care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kin care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kin care
What does Kin care do?
Kin care (operating as Silverchain) delivers comprehensive in-home health and aged care services across Australia through two core service lines: In-Home Aged Care Services (personal care, domestic assistance, meals, nursing, allied health, transport, respite, social support) and In-Home Health Care Services (hospital-level care, palliative care, post-acute care, chronic disease management, specialist programs). Services range from basic daily living assistance to complex clinical care, all delivered in the client's home by qualified care workers, nurses, and allied health professionals, largely funded through Australian government aged care and health programs.
Is Kin care a public or private company?
Kin care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kin care founded?
Kin care was founded in 1992. It employs 1,001 to 5,000 people.
Where is Kin care based?
Kin care is headquartered in Sydney, Australia, in the Oceania region.
How does Kin care make money?
Two revenue lines are on record. Government-Funded Aged Care Services are the primary driver. The others are government-Funded Healthcare Services.
Who are Kin care's main competitors?
Direct peers on record are Anglicare Australia, BlueCare (UnitingCare Queensland), ACH Group, BaptistCare Australia, Bolton Clarke, Uniting (UnitingCare NSW.ACT) and Calvary Health Care. Mable is listed as an emerging player. Broad incumbents are Regis Healthcare and Estia Health.
Does Kin care have an API?
No public API is recorded for Kin care.
What industry is Kin care in?
Kin care's product category is In-Home Health and Aged Care Services. Its primary akta.pro industry code is HLADAGAL, Private Duty Personal Care Agencies (Non-Medical Home Care Providers), with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 62161 and its SIC code is 8082.