Hida Sangyo K.K.
Hida Sangyo K.K. is a privately held Japanese furniture manufacturer founded in 1920 in Takayama, Gifu, producing high-end wooden furniture using proprietary heat-compression technology for Japanese cedar and cypress, serving individual consumers, hospitality, and public institutions across nine domestic stores and a 15+ country partner network, with new biostimulant and aromatherapy product lines.
- Company typePrivate
- Founded1920
- HeadquartersTakayama, Japan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hida Sangyo K.K. does
Hida Sangyo Co., Ltd. (飛騨産業株式会社) is a privately held Japanese furniture manufacturer founded in August 1920 in Takayama City, Gifu Prefecture, operating with 439 employees as of January 2026. The company produces high-end wooden furniture across categories including dining chairs, tables, sofas, living and storage furniture, beds, and desks, employing bentwood processing and a proprietary heat-compression technology that strengthens Japanese cedar (Sugi) and cypress (Hinoki) for furniture use — softwoods previously considered unsuitable for the application. Its product catalog is built around an extensive designer collaboration platform featuring Sori Yanagi, Enzo Mari, Kengo Kuma, Kenya Hara, Torafu Architects, and newer partners including Mitani Ryuji, Misawa Haruka, Kumano Wataru, and Misawa Atsuhiko.
The company sells through nine directly managed retail stores across Japan's major metros (Takayama x2, Tokyo Midtown, Tokyo Kamiyacho, Osaka, Nagoya, Fukuoka, Sendai), a B2B contract sales channel serving hotels, restaurants, public institutions, healthcare facilities, offices, and schools, an e-commerce online store, and an international partner-shop network spanning 15+ countries anchored by multi-location retailers such as Norhor in China, ALOT Living in Hong Kong, and MITHUS in Taiwan. Pricing is unit-based and made-to-order with a 45-60 day lead time, supported by F☆☆☆☆ low-formaldehyde paints, FSC Chain of Custody certification, and a 10-year warranty backed by an in-house repair and restoration service.
The business model is being deliberately extended beyond furniture. In March 2026, Hida Sangyo jointly launched Sugiyama Water (杉山水), a biostimulant agricultural material developed with Gifu University that mitigates crop heat stress (140% increased root mass, 94% less leaf browning in strawberry trials), and the company has also introduced Forest Distillate (森の蒸留液) aromatherapy products. Leadership comprises Chairman Sanzo Okada and President Akiko Okada, and the firm remains a privately held corporation with no disclosed external investors, no subsidiaries, and no audited revenue figure.
Hida Sangyo K.K. firmographics
Firmographics- Name
- Hida Sangyo K.K.
- Legal name
- 飛騨産業株式会社
- Website
- https://hidasangyo.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hida Sangyo K.K. is a privately held Japanese furniture manufacturer founded in 1920 in Takayama, Gifu, producing high-end wooden furniture using proprietary heat-compression technology for Japanese cedar and cypress, serving individual consumers, hospitality, and public institutions across nine domestic stores and a 15+ country partner network, with new biostimulant and aromatherapy product lines.
- Ownership category
- akta.pro rank
Where Hida Sangyo K.K. is headquartered
LocationHeadquarters
- HQ city
- Takayama
- HQ country
- Japan
- HQ region
- Asia
Offices15 records
Markets served
Hida Sangyo K.K. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales: One-time made-to-order furniture sales including dining chairs, tables, sofas, beds, desks, and storage. Products are custom-built to customer specifications with 45-60 day lead time. Revenue from both individual consumers and commercial/B2B clients.
- Repair and Restoration Services: Repair services for furniture including reupholstery, repainting, part replacement, and structural repairs. Offered through dedicated repair windows and direct store inquiries.
- Biostimulant Materials (Sugiyama Water): New product line developed through joint research with Gifu University for agricultural applications. Biostimulant material positioned as countermeasure for climate-related agricultural stress.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fabric/Upholstery Rank B - Washable |
| Unit Pricing | Pay-as-you-go | Fabric/Upholstery Rank B - Dry |
| Unit Pricing | Pay-as-you-go | Fabric/Upholstery Rank C - High Functionality |
| Unit Pricing | Pay-as-you-go | Fabric/Upholstery Rank E - Premium Texture |
| Unit Pricing | Pay-as-you-go | Genuine Leather Options |
| Unit Pricing | Pay-as-you-go | Repair Costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hida Sangyo K.K. product offering
Product offeringCore offering
Hida Sangyo K.K. manufactures and markets Japanese-made wooden household furniture and interior furnishings, including dining chairs and tables, sofas, living chairs and tables, storage furniture, TV stands, beds, and desks, primarily using bentwood processing and proprietary heat compression technology applied to Japanese cedar and cypress. Products are made-to-order, sold directly to individual consumers through company-managed retail stores and an online store, and supplied under contract to commercial and institutional buyers such as hotels, restaurants, public offices, libraries, hospitals, schools, and nurseries. Beyond furniture, the company has expanded into forestry-derived products including Sugiyama Water, a biostimulant agricultural material co-developed with Gifu University, and forest distillate-based aromatherapy products.
Product overview
Hida Sangyo K.K. is a Japanese furniture manufacturer based in Takayama, Gifu Prefecture, with a 100+ year history dating to 1920. The company operates a core furniture business producing wooden furniture across categories including dining chairs, tables, sofas, living furniture, storage, beds, and desks. They utilize bentwood processing techniques and proprietary heat compression technology to strengthen softwoods like Japanese cedar (Sugi) for furniture use. The furniture portfolio includes multiple designer collaboration series (e.g., HIHI DADA, SUWARI, SHINRA, kei, 3r-h) working with renowned designers including Sori Yanagi, Enzo Mari, Kengo Kuma, Kenya Hara, and others. Additionally, the company has expanded into biostimulant agricultural materials (Sugiyama Water) and aromatherapy products (Forest Distillate), representing diversification beyond traditional furniture into forestry-derived wellness and agricultural applications. Products are available through 9 directly managed stores nationwide and an online store.
Differentiator
Problem solved
Functional benefit
Brands
- HIDA: Primary furniture brand focusing on Japanese wood craftsmanship and design.
Products and services
- HIDA Wooden Furniture (Dining Chairs, Dining Tables, Sofas, Living Chairs, Living Tables, Storage, TV Stands, Beds, Desks) Made-to-order Japanese wooden furniture including dining chairs, dining tables, sofas, living chairs, living tables, storage furniture, TV stands, beds, and desks. Manufactured in the Hida/Takayama region using bentwood processing and proprietary heat compression technology applied to Japanese cedar and cypress, with 10+ wood types and 150+ upholstery fabric variants. Sold to individual consumers through HIDA stores and online, and to commercial/institutional buyers through contract sales, backed by a 10-year warranty.
- Sugiyama Water (杉山水) Biostimulant Material Forestry-derived biostimulant agricultural material co-developed with Gifu University that enhances plant antioxidant function and promotes seedling growth under high-temperature stress conditions. Can reduce fertilizer usage by 50% while maintaining stable yields, positioned as a countermeasure for climate-related agricultural stress. For farmers and agricultural operators, particularly for strawberry seedling cultivation.
- Forest Distillate Aromatherapy Products (森の蒸留液) Forest distillate-based aromatherapy and essential oil products derived from forest resources, offered as a sub-brand of Hida Sangyo's forestry-derived product line.
- Furniture Repair and Restoration Services Repair and restoration services for Hida furniture including reupholstery, repainting, part replacement, and structural repairs. Available through dedicated repair windows at HIDA stores and direct inquiries, with example prices such as dining chair reupholstery/repainting from ¥77,000, sofa reupholstery from ¥268,400, and table repainting from ¥64,900, plus separate pickup/delivery fees.
Quantifiable outcome
- 140% increased root mass in strawberry seedlings treated with Sugiyama Water biostimulant
- +3 more outcomes
Companies that use Hida Sangyo K.K.
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Hida Sangyo K.K. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hida Sangyo K.K. partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, minor and major.
- Gifu UniversitycoreJoint research partnership with Gifu University to develop and validate biostimulant material 'Sugiyama Water' for agricultural applications. Research confirmed enhanced plant antioxidant function and seedling growth under high-temperature stress conditions.
- BangJin (Shanghai) Import and Export Co., LtdminorPartner shop in Shanghai, China operating from Yuexing Home Furnishings, Macau Road, Putuo District
- NorhormajorMajor partner network with 9 locations across China (Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, Nanjing, Chongqing, Ningbo, Xi'an). Flagship partner for HIDA furniture distribution in China.
- monō storeminorPartner shop in Beijing, China located at Langyuan Station, Dongba, Chaoyang District
- MITHUS Co., Ltd.majorTaiwan partner with 5 locations including SOGO Taipei, Shin Kong Mitsukoshi branches in Taipei and Taichung
- 一澤貿易有限公司 (I Zawa Trading Co., Ltd.)minorTaiwan partner with headquarters and flagship showroom in New Taipei Industrial Park, plus location at Shin Kong Mitsukoshi in Kaohsiung
- KING GOLD FURNITURRE CO.,LTD. / 金閣家具minorTaiwan partner showroom in Neihu District, Taipei City
- APARTMENT Ltd.minorHong Kong partner with office/showroom at Blue Pool Road, Happy Valley
- Outofstock Design Group Ltd.minorHong Kong partner with location at Eastcore, Kwun Tong, Kowloon
- ALOT Living LimitedmajorHong Kong partner with 5 locations including Kwun Tong, Tsim Sha Tsui (K11 MUSEA), Sha Tin, Central, and Tsuen Wan (Discovery Park)
- INART Co., Ltd.minorKorea partner with head office/ Daejeon Jukdong store, Seoul Non-Hyun location, and Lotte Mall Busan store
- Nilaya AnthologyminorIndia partner serving from Peninsula Corporate Park, Mumbai, Maharashtra
- Hommage Lifestyle Pte Ltd.minorSingapore partner with showroom at Tan Boon Liat Building, Outram Road
- Bracken House, Inc. / OOKKUUminorUS partner operating OOKKUU showroom at 16 North 2nd Street, Alhambra, Los Angeles, CA 91801
- Prevalent ProjectsminorUS partner with showroom in Mill Valley, CA
- Rarify Inc.minorUS partner with showroom in Philadelphia, PA
- HAUTE LIVING, LLCminorUS partner with locations in Chicago, IL and New York, NY
- A Plus R IncminorUS partner with showroom in Los Angeles, CA
- Bloom Furniture StudiominorCanada partner with office/showroom at 298 Alexander Street, Vancouver, BC
- Greencore DesignminorUK partner/ sales representative with coverage in Wales (Old Station Yard, Powys) and broader UK market
- KFive Pty Ltd.minorAustralia partner with showrooms in Melbourne (Fitzroy) and Sydney (Surry Hills)
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Hida Sangyo K.K. competitors and assessment
Company assessmentDirect peers
- Karimoku: Karimoku is a long-established Japanese premium wooden furniture manufacturer with similar heritage, domestic wood sourcing, and B2B contract capabilities for hospitality and public-sector projects. Most directly comparable as a heritage Japanese furniture maker competing in the same premium segment.
- Tendo Mokko: Tendo Mokko is a Japanese bentwood furniture maker with a comparable craftsmanship heritage, use of domestic wood, and designer collaboration model. Closely aligned with Hida Sangyo's bentwood processing and premium positioning.
- Conde House: Conde House produces premium Japanese wooden furniture with a strong design-collaboration heritage and international distribution. Comparable in craftsmanship, design-led product strategy, and global brand-building.
- Maruni Wood Industry: Maruni is a Japanese premium wood furniture manufacturer with designer collaborations (including Naoto Fukasawa) and international distribution. Highly comparable in materials, craftsmanship narrative, and design-led positioning.
Broad incumbents
- Cassina (Poltrona Frau Group): Cassina is a global premium design furniture maker with a long history of high-profile designer collaborations. Comparable in international design-led premium positioning and B2B hospitality contract business, though broader portfolio and larger scale.
- Fritz Hansen: Fritz Hansen is a Danish premium design furniture brand with iconic designer collaborations and global distribution. Comparable in premium pricing, design heritage, and contract/hospitality channel exposure.
- Knoll: Knoll is a US-based premium design furniture and workplace solutions company with strong contract and B2B channels. Comparable in design collaborations, premium positioning, and enterprise/office contract sales overlap.
- Vitra: Vitra is a Swiss family-owned design furniture company with deep designer collaborations (including the Eames) and strong international brand presence. Comparable as a design-led premium manufacturer with global showrooms.
- Muji (Ryohin Keikaku): Muji is a Japanese household goods and furniture retailer with extensive global store footprint and a different mass-market positioning. Comparable as a Japan-based furniture brand with international retail reach, though positioned more broadly and at lower price points.
- IKEA (Inter IKEA Group): IKEA is the global mass-market furniture incumbent with standardized product, fast delivery, and vast retail network. Relevant for understanding the demand Hida Sangyo does NOT serve, but the dominant global benchmark for furniture retail scale and delivery speed.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hida Sangyo K.K. social profiles
Digital presenceHida Sangyo K.K. compliance and trust
Trust signalCompliance1 record
Hida Sangyo K.K. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hida Sangyo K.K. leadership team
Management profileNumber of profiles
Profiles2 records
Hida Sangyo K.K. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hida Sangyo K.K. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hida Sangyo K.K.
What does Hida Sangyo K.K. do?
Hida Sangyo K.K. manufactures and markets Japanese-made wooden household furniture and interior furnishings, including dining chairs and tables, sofas, living chairs and tables, storage furniture, TV stands, beds, and desks, primarily using bentwood processing and proprietary heat compression technology applied to Japanese cedar and cypress. Products are made-to-order, sold directly to individual consumers through company-managed retail stores and an online store, and supplied under contract to commercial and institutional buyers such as hotels, restaurants, public offices, libraries, hospitals, schools, and nurseries. Beyond furniture, the company has expanded into forestry-derived products including Sugiyama Water, a biostimulant agricultural material co-developed with Gifu University, and forest distillate-based aromatherapy products.
Is Hida Sangyo K.K. a public or private company?
Hida Sangyo K.K. is a private company. It is classified as family owned and is currently operating.
When was Hida Sangyo K.K. founded?
Hida Sangyo K.K. was founded in 1920. It employs 251 to 500 people.
Where is Hida Sangyo K.K. based?
Hida Sangyo K.K. is headquartered in Takayama, Japan, in the Asia region.
How does Hida Sangyo K.K. make money?
Three revenue lines are on record. Furniture Sales are the primary driver. The others are repair and Restoration Services and biostimulant Materials (Sugiyama Water).
Who are Hida Sangyo K.K.'s main competitors?
Direct peers on record are Karimoku, Tendo Mokko, Conde House and Maruni Wood Industry. Broad incumbents are Cassina (Poltrona Frau Group), Fritz Hansen, Knoll, Vitra, Muji (Ryohin Keikaku) and IKEA (Inter IKEA Group).
Does Hida Sangyo K.K. have an API?
No public API is recorded for Hida Sangyo K.K..