What Pearson Ham Group does

Pearson Ham Group is a London-headquartered pricing strategy consultancy founded in 2013, serving enterprise clients across multiple sectors with pricing strategy, optimisation, commercial model review, pricing capability building, discount optimisation, and pricing software selection and implementation services. The firm also operates proprietary market pricing data platforms providing competitive intelligence for UK Insurance, Automotive, and Food & Beverage sectors — although the insurance market pricing business was divested to Fintel PLC (via Defaqto) for £11 million in January 2026 and is no longer part of the company. The firm has approximately 51-100 employees representing 25 nationalities and speaking 21 languages, with offices in London, Paris, Barcelona, and Düsseldorf, the last of which houses a dedicated Pricing Technology Hub focused on pricing software configuration and implementation.

Revenue is generated primarily through professional services engagements (project-based and retainer pricing consultancy) supplemented by data monetisation through proprietary sector indices prior to the Fintel divestiture. The go-to-market is sales-led and enterprise-focused, with Managing Directors in both the UK (Hugh Baker) and EU (Ulf Avrin) leading senior client relationships, and 70% of work sourced from recurring clients and referrals. Customer concentration is spread across at least seven vertical segments — Consumer & Retail, Financial Services & Insurance, Healthcare & Life Sciences, Industrials & Manufacturing, Private Equity, Professional & Public Services, and Technology & Media — with named enterprise clients including Fifco, Abcam, Sibelco, Moeve, Amaranzero, and Motul. The firm has been recognised by the Financial Times as a Leading Management Consultant for 7 consecutive years and by The Sunday Times as a Best Place to Work in 2023.

Name

Pearson Ham Group

Legal name

Pearson Ham Group

Website

https://pearsonhamgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Pearson Ham Group is a London-headquartered pricing strategy consultancy founded in 2013, serving enterprise and PE clients across Europe with pricing strategy, optimisation, commercial model review, and pricing software implementation services from offices in London, Paris, Barcelona, and Düsseldorf.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pricing Consultancy Services: Core consultancy revenue from pricing strategy engagements. Projects include pricing strategy development, price optimisation, commercial model review, and pricing capability building. Engagement types include fixed-project and retainer-based work.
2. Market Research & Insights: Primary market research services providing customer insights, willingness-to-pay studies, competitive benchmarking, and market pricing data. Proprietary data platforms gather primary market insights for insurance, automotive and food & beverage sectors.
3. Pricing Software Implementation: Digital solutions including pricing software selection and implementation services. The company helps organisations select and deploy pricing technology solutions, including their Pricing Technology Hub in Barcelona.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pearson Ham Group is a specialist pricing consultancy that helps enterprises build pricing capabilities through end-to-end engagements covering pricing strategy, pricing review, commercial model review, price optimisation, promotions and discount optimisation, and pricing capability development. The firm complements consulting with proprietary market pricing data and insights for the UK Insurance, Automotive, and Food & Beverage sectors, and a Barcelona-based Pricing Technology Hub that supports pricing software selection and implementation.

Product overview

Pearson Ham Group is an award-winning pricing consultancy offering a unified consulting service rather than a software product portfolio. The core offering centers on pricing strategy consulting with multiple service modules: Pricing Strategy, Pricing Review, Commercial Model Review, Pricing Organisation & Capabilities, Price Optimisation, Price Increase Campaign, Promotions Strategy & Optimisation, and Discount Optimisation. The company also provides digital solutions through Pricing Software Selection & Implementation, including a Barcelona-based Pricing Technology Hub. A complementary Market Research & Insights arm delivers proprietary market pricing data for Insurance, Automotive, and Food & Beverage sectors in the UK, including the Pet Insurance Pricing Index. Services span across multiple sectors including Consumer & Retail, Financial Services & Insurance, Healthcare & Lifesciences, Industrials & Manufacturing, Private Equity, Professional & Public Services, and Technology & Media. In January 2026, the company's market pricing business was acquired by Fintel and is now part of the Defaqto brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Pricing Strategy Consulting End-to-end consultancy service helping enterprises build and embed top-tier pricing capabilities, including strategy development, price optimisation, and commercial excellence transformation.
• Pricing Review Comprehensive audit service evaluating and prioritising pricing opportunities with detailed implementation plans, offered in rapid, standard, and in-depth variants.
• Commercial Model Review Process for reviewing how a company captures and communicates value, covering value proposition and pricing, packaging, revenue flows, price structure, denomination and timing, and discounts.
• Pricing Organisation & Capabilities Development of pricing capabilities and processes spanning governance, decision-making, skills development, tool development, KPI creation, and reporting.
• Price Optimisation Detailed analysis of price elasticity variations to determine where and how price levels can be optimised using advanced data analysis and sophisticated algorithms.
• Price Increase Campaign Evaluation to identify ambitious yet safe price increases by segment, delivered as an integrated campaign including proactive value loss management and pilot-tested validation.
• Promotions Strategy & Optimisation Comprehensive review of promotion strategy identifying opportunity areas aligned with commercial objectives, including alternative modelling and communication design.
• Discount Optimisation Definition of optimal discount starting points, structure (systematic differentiation) and management (discretionary discounts), delivered through a change programme including sales team training and pilot testing.
• Pricing Software Selection & Implementation Consultancy service helping organisations select and deploy pricing technology solutions, delivered through a proven methodology and the Barcelona-based Pricing Technology Hub.
• Market Research & Insights Primary market insights service informing value-creation opportunities, proposition design, and pricing strategy, with proprietary data platforms for Insurance, Automotive, and Food & Beverage in the UK.
• Insurance Insights Proprietary market pricing data and analytics for the UK insurance industry, providing pricing intelligence across motor, home, travel, and pet insurance segments.
• Automotive Insights Market research and pricing intelligence for the automotive sector, including logistics and transport.
• Restaurant Insights Market research and pricing dashboards for the restaurant and food & beverage sector, combining competitor price analysis with consumer research data.
• Pet Insurance Pricing Index Proprietary pricing index providing quarterly data on UK pet insurance premiums, tracking market trends and pricing dynamics.

Quantifiable outcome

• 1-5% profit improvement for clients through price optimisation
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simon-Kucher & Partners: The largest pure-play global pricing and growth strategy consultancy. Directly comparable to Pearson Ham in core service (pricing strategy, monetization, software selection), with materially greater scale, geographic reach, and brand recognition. The principal competitor for enterprise pricing mandates.
• The TopLineLab: Smaller European pricing and growth consultancy headquartered in Barcelona. Directly comparable to Pearson Ham in pricing and revenue management services, and a known talent feeder/rival (multiple Pearson Ham senior team members previously worked at The TopLineLab).
• Pricing One: Specialist pricing consultancy with presence in Barcelona and Latin America. Competes with Pearson Ham in pricing strategy and revenue management for retail, FMCG, and B2B clients. Senior Pearson Ham Engagement Manager Juan Jardón previously worked at Pricing One.

Broad incumbents

• Bain & Company: Global top-tier strategy consultancy with a pricing and commercial excellence practice. Pearson Ham Director Alex Desyatnik joined from Bain, and Bain-adjacent experience is common across the leadership. Overlaps on enterprise pricing strategy engagements but competes as part of a broader portfolio.
• Oliver Wyman: Global management consultancy with strong financial services and pricing capabilities. Pearson Ham CEO Tim Ham is a former Oliver Wyman consultant, and the firm overlaps in insurance and pricing strategy engagements across Europe.
• Kearney: Global management consultancy with a strategic pricing practice. Pearson Ham Director Alex Romanenko is a former Kearney partner with 25+ years in pricing. Overlaps on enterprise pricing strategy and revenue management mandates.
• McKinsey & Company: Global top-tier strategy consultancy with a dedicated pricing and commercial effectiveness practice (Finalta). Pearson Ham Director Alex Desyatnik previously worked at Finalta by McKinsey. Overlaps on enterprise pricing and commercial excellence engagements at the largest multinationals.
• Deloitte (Consulting): Big Four advisory firm with a Monitor Deloitte heritage and dedicated pricing transformation practice. Pearson Ham Director Alex Romanenko is a former Deloitte partner and Engagement Manager Alberto Perini was at Monitor Deloitte. Overlaps on enterprise pricing and commercial model engagements.
• Booz Allen Hamilton: Global consultancy with strategy and pricing capabilities, particularly in financial services. Pearson Ham MD-UK Hugh Baker built HSBC's internal consulting practice with Booz Allen-style methods. Overlaps on banking and insurance pricing engagements.

Others

• Vendavo: Enterprise pricing software vendor. Pearson Ham EU Operations Manager Alain Becker previously worked at Vendavo, and Vendavo is one of the vendors Pearson Ham recommends and implements via its Barcelona Pricing Technology Hub. An ecosystem partner and indirect competitor (software vs. services).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pearson-ham-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearson Ham Group