What Xianfeng Youxi does

Xianfeng Youxi (仙峰游戏 / 苏州仙峰网络科技股份有限公司) is a Suzhou-headquartered mobile game developer, publisher, and global operator founded in 2014. The company develops free-to-play games built primarily on the Unity engine with C++ client logic, and runs 7 concurrent R&D projects across a workforce of 400+ employees housed in two R&D centers (Suzhou headquarters and Guangzhou). Its core proprietary technical asset is a real-time battle engine used in 《九牧之野》 that supports free-form troop movement without grid restrictions and renders 500+ simultaneous units with stable frame rate over 30-minute battle sessions; the company's game systems also include companion/aide mechanics, multi-troop-type combat, and gacha draw systems with no-duplicate guarantees.

The company's commercial portfolio spans 100+ launched titles across SLG, MMORPG, TCG, idle strategy, and casual genres, with thematic depth in Chinese cultural IP including Three Kingdoms, Liaozhai (Strange Tales from a Chinese Studio), xianxia, and ACG. Flagship and recent titles include 《九牧之野》 (Three Kingdoms real-time SLG, December 2025), 《植物历险记》 (post-apocalyptic idle, May 2025), 《聊斋搜灵录》 (Liaozhai-themed strategy card game, October 2021), and legacy MMOs such as 《烈焰龙城》, 《烈火雷霆》, and 《屠神》. Revenue is generated entirely through in-game virtual currency purchases (元宝/diamonds) under a free-to-play model, with distribution through self-owned portals (xf.com and per-title subdomains), the unified user platform (user.xf.com), and third-party app stores including TapTap and major Android channels.

The company has been under IPO coaching with Dongxing Securities since June 2018 for a planned RMB ordinary share listing on a domestic Chinese exchange, though no IPO completion has been disclosed. It holds National High-tech Enterprise, Double-software Enterprise, and Suzhou Unicorn Cultivation and Gazelle Cultivation designations, plus an Internet Culture Operating License. Operations extend into Vietnam and Singapore as part of stated global expansion plans. Founder/CEO Yi Liming has led the company since inception, growing it from a small founding team to its current 400+ employee scale.

Name

Xianfeng Youxi

Legal name

苏州仙峰网络科技股份有限公司

Website

https://xf.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Suzhou-headquartered mobile game developer and global publisher founded in 2014, with 400+ employees and 7 concurrent R&D projects. Free-to-play portfolio of 100+ titles spans SLG, MMO, TCG, and idle genres across Chinese, Vietnamese, and Singaporean markets.

Ownership category

akta.pro rank

Product category

Mobile Game Development and Publishing

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

akta.pro secondary industry

In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)

Keywords

• Mobile game development
• Mobile game publishing
• MMORPG mobile games
• SLG strategy games
• Free-to-play games

Headquarters

HQ city

Suzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-game item purchases and virtual currency recharge: Players purchase in-game virtual currency (元宝/diamonds) to acquire characters, items, and other in-game benefits. The company operates dedicated recharge pages for each game title (e.g., 烈火雷霆充值, 烈焰龙城充值). Revenue is generated from one-time virtual item transactions within free-to-play mobile games.
2. Game publishing and global operations: Revenue generated from publishing and globally distributing self-developed and licensed games across app stores, with operations in Vietnam, Singapore and other countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Xianfeng Youxi is a mobile game development and publishing company that designs, develops, and globally distributes free-to-play mobile games across multiple genres including MMORPG, SLG (strategy), TCG (card), and idle games. The company operates self-developed titles such as 九牧之野 (Three Kingdoms SLG), 植物历险记 (post-apocalyptic idle), 烈焰龙城 and 烈火雷霆 (MMORPGs), and 聊斋搜灵录 (Chinese folklore card strategy), monetizing through in-game virtual currency (元宝/diamonds) and item purchases.

Product overview

Xianfeng Youxi (苏州仙峰网络科技股份有限公司) is a comprehensive digital entertainment company founded in 2014 in Suzhou, China, specializing in mobile game R&D, operations, and global publishing. The company's portfolio spans multiple game genres including MMORPGs (MMO), strategy simulation (SLG), trading card games (TCG), and casual/idle titles. Core flagship products include the Three Kingdoms SLG game 九牧之野 (launched December 2025 with real-time free-march combat), the post-apocalyptic idle game 植物历险记 (May 2025), and the Chinese folklore strategy card game 聊斋搜灵录 (October 2021). The company also maintains a stable of legacy MMO titles including 烈焰龙城, 烈火雷霆, 屠神, 黑暗与荣耀, and 青云诀, alongside casual games 情剑奇缘 (martial arts RPG) and 星座记忆 (constellation card game). All games are managed through the unified 仙峰游戏用户平台 user account system.

Differentiator

Problem solved

Functional benefit

Brands

• 九牧之野: 三国SLG手游，主打即时战场和自由行军
• 植物历险记
• 烈焰龙城
• 烈火雷霆
• 聊斋搜灵录
• 英雄爱三国
• 情剑奇缘

Products and services

• Jiumu Zhiye (九牧之野) A real-time Three Kingdoms strategy mobile game featuring free-march combat with hundreds of troops per screen simultaneously, 8 special unit types, alliance command tools for large-scale server-vs-server battles, and desktop cross-play support. Targeted at mobile SLG strategy gamers globally.
• Zhiwu Lixianji (植物历险记) A post-apocalyptic idle strategy mobile game where players recruit and evolve plant heroes to battle mutated creatures. Features three profession types with switchable skills, plant synthesis and gene modification mechanics, and offline progression.
• Liaozhai Souling Lu (聊斋搜灵录) A new-Chinese-folkloric strategy card game based on Strange Tales from a Chinese Studio (聊斋志异). Features an 8x8 chessboard with 7v7 auto-battle, 100+ spirit characters with personality-based synergy system, and open-world exploration of a mythological Chinese continent.
• Lieyan Longcheng (烈焰龙城)

Quantifiable outcome

• 500+ simultaneous troop units on screen with stable frame rate for 30 minutes of real-time combat
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Lilith Games: Shanghai-based mobile game developer behind AFK Arena and Rise of Kingdoms. Comparable as a mid-to-large Chinese mobile game studio with global publishing footprint, multi-genre portfolio, and similar direct-to-consumer + app-store distribution model.
• FunPlus: Beijing-based mobile game developer and publisher known for King of Avalon and State of Survival. Directly comparable as a globally-oriented Chinese mid-large mobile game studio with similar genre breadth (SLG, MMO) and international distribution approach.
• 37Games (37互娱): Major Chinese mobile and web game developer/publisher with strong SLG and MMO titles. Comparable as a Chinese mobile game operator with multi-genre portfolio, in-app monetization, and global distribution ambitions.
• Yoozoo Games (游族网络): Shanghai-based mobile and PC game developer with both self-developed and licensed IP across MMO, SLG, and card games. Comparable in scale, genre mix (SLG, MMO, card strategy), and Chinese cultural IP focus.
• iDreamSky (创梦天地): Shenzhen-based mobile game publisher and developer with both licensed (e.g., Angry Birds, Subway Surfers in China) and self-developed titles. Comparable as a multi-genre Chinese mobile game publisher with direct publishing infrastructure.

Broad incumbents

• HoYoverse (miHoYo): Shanghai-based global game developer behind Genshin Impact, Honkai, and Zenless Zone Zero. Larger and more globally established, but operates in adjacent mobile game development with similar Unity-based technology and in-app monetization model.
• NetEase Games: One of China's largest game companies with extensive mobile, PC, and console portfolio. A broad incumbent in the same Chinese gaming ecosystem with overlapping MMO and SLG presence and global distribution capabilities.
• Tencent Games: China's largest game publisher and developer with dominant mobile, PC, and console portfolio including League of Legends, PUBG Mobile, and major SLG titles. The dominant incumbent in Chinese mobile gaming, relevant as a market context and competitive benchmark.

Others

• TapTap: Mobile game discovery and distribution platform operated by XD Inc. Listed as a discovery channel for Xianfeng Youxi's titles; relevant ecosystem participant rather than direct competitor.

Regional players

• Yostar: Mobile game publisher specializing in Japanese and Western market publishing for Chinese and Japanese developers (e.g., Azur Lane, Arknights). Adjacent to Xianfeng's overseas publishing ambitions, particularly in Asia-Pacific markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xianfeng Youxi