Southern California Municipal Athletic Federation

What Southern California Municipal Athletic Federation does

Southern California Municipal Athletic Federation (SCMAF) is a non-profit, membership-based federation founded in 1949 that coordinates municipal recreational sports across 10 Southern California counties, serving a population of over 15 million people. The organization serves 225+ member agencies — including cities, counties, recreation districts, and school districts — through 7 regional associations (BASE, Channel Cities, Inland Empire, Orange County, San Diego County, San Gabriel Valley, Southern San Joaquin) and reaches 500,000+ youth and adult participants annually. SCMAF's primary customers are municipal recreation departments and the recreation professionals they employ, with named flagship members including the City of Los Angeles Department of Recreation and Parks and Los Angeles County Parks and Recreation Department.

SCMAF's core products are organized around seven sport programs (adult softball, youth basketball, youth flag football, running/track & field, swimming, volleyball, and soccer) delivered through a tiered competition structure of association qualifiers, federation championships, and Tournament of Champions with season-long point rankings. The federation also offers a portfolio of insurance products (Sports Medical & Liability, Class, Day Camp, Officials, and Player's Medical Benefit Fund), professional development through the annual SCMAF Institute (300+ attendees, 12-15 educational sessions) and SCMAF University workshops, a scholarship program, and the affiliated A Better Life Through Sports Foundation (501(c)(3)). The technology backbone is SportsEngine's Sports Relationship Management (SRM) platform for website, registration, and event management, with Zoom for webinars.

SCMAF generates revenue through annual membership dues (six categories: Active, Corporate, Associate, Affiliate, Auxiliary), recurring insurance premiums, transaction-based tournament entry fees ($260-$310 per team), Institute/University registration fees ($45-$55), merchandise and rule book sales ($12 per book), and sponsorship packages. The go-to-market is community-led and direct-to-consumer, leveraging the website, email, RSS feeds, and the regional association network for member engagement. The organization is governed by a Board of Directors and managed by Executive Director Bill Bant (appointed 2026), with partnerships including RCX Sports, LA84 Foundation, Musco Lighting, and several professional sports franchises.

Name

Southern California Municipal Athletic Federation

Legal name

Southern California Municipal Athletic Federation

Website

https://scmaf.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern California Municipal Athletic Federation (SCMAF) is a 1949-founded non-profit federation that coordinates recreational sports tournaments, insurance, and training for 225+ municipal recreation agencies across 10 Southern California counties, serving 500,000+ participants annually.

Ownership category

akta.pro rank

Product category

Recreational Sports Federation Services

NAICS

Civic and Social Organizations (813410), Business Associations (813910), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Recreational sports federation
• Municipal recreation programs
• Youth athletic tournaments
• Sports insurance programs
• Parks recreation training

Headquarters

HQ city

South El Monte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership dues from agencies across six membership categories (Active, Corporate, Associate, Affiliate, Auxiliary). Active Members include municipalities, counties, recreation districts that administer sports programs within SCMAF geographic boundaries.
2. Insurance Programs: Supplemental medical and liability insurance for registered team players, coaches, and officials. Coverage includes Sports Medical & Liability (max $15,000 with $500 deductible), Officials Insurance, and Player's Medical Benefit Fund ($500 max per 12 months).
3. Tournament Registration Fees: Entry fees for tournaments across all sports. Basketball Open Tournament $310, Tournament of League Champions $260 plus $50 insurance. Softball tournaments have entry fees with credit card and check payment options.
4. Training and Education: SCMAF Institute registration fees ($45-$55), SCMAF University workshop fees, webinars, and educational sessions. Vendor fair booth space rental and sponsorship packages.
5. Rule Books and Merchandise: Softball Rule Books sold for $12 each. Officials' certification training materials available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Southern California Municipal Athletic Federation (SCMAF) is a non-profit membership-based organization that provides organized recreational sports tournament programs, insurance coverage, and professional training for municipal recreation agencies across 10 Southern California counties. The federation coordinates competition in seven sports (softball, basketball, flag football, track and field, swimming, volleyball, soccer), offers group insurance programs for participants and officials, and delivers professional development through SCMAF Institute and SCMAF University.

Product overview

Southern California Municipal Athletic Federation (SCMAF) operates as a membership-based organization providing a comprehensive portfolio of recreational sports programs and services. The core offerings include competitive tournament programs across seven sports (Adult Softball, Youth Basketball, Flag Football, Track & Field/Cross Country, Swimming, Volleyball, and Soccer). Supporting infrastructure includes insurance programs (Sports Medical & Liability, Class Insurance, Day Camp Insurance, Officials Insurance, and Player's Medical Benefit Fund), professional development through SCMAF Institute (annual conference) and SCMAF University (workshops and webinars), scholarship programs, awards recognition, and the affiliated A Better Life Through Sports Foundation non-profit. The organization leverages SportsEngine's Sports Relationship Management (SRM) platform for registration and program management.

Differentiator

Problem solved

Functional benefit

Brands

• A Better Life Through Sports Foundation: Non-profit 501(c)(3) foundation focused on improving communities through sports clinics and workshops serving youth, families and communities.
• SCMAF Institute
• SCMAF University

Products and services

• Adult Softball Program Recreational softball tournament program for Men's, Women's, COED, and Senior divisions offering qualifiers, championships, and Tournament of Champions with season-long point rankings.
• Youth Basketball Program

Quantifiable outcome

• Over 500,000 youth and adults participate annually across SCMAF programs
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• RCX SportscoreStrategic or Co-development PartnerRCX Sports serves as the premier youth sport operating partner for NFL, NHL, MLS, MLB, NBA, and WNBA. They provide sponsorship and operational support for SCMAF youth sports programs.
• Los Angeles County Parks and Recreation DepartmentcoreStrategic or Co-development PartnerKey strategic partner providing significant infrastructure components support to SCMAF. The Department provides regional commitment benefiting SCMAF and its member agencies.
• Musco Lighting, Inc.majorGTM or Marketing PartnerWorld leader in LED sports lighting solutions. Presents the SCMAF Summer Webinar Series and provides sponsorship for SCMAF Institute and educational events.
• Collins CompanyminorGTM or Marketing PartnerManufacturer and installer of windscreen, netting, padding, and digital printing for sports facilities. Provides sponsorship to SCMAF.
• GameBreakerminorGTM or Marketing PartnerInventor and pioneer of soft shell headgear. Sponsors SCMAF programs.
• Great Western RecreationminorGTM or Marketing PartnerComplete park and playground solutions from design to construction since 1964. Corporate member and sponsor.
• SCPPOA - Southern California Public Pool Operators AssociationmajorStrategic or Co-development PartnerProfessional organization for aquatics professionals. Co-hosts Surf and Turf Workshop with SCMAF covering both Aquatics and Recreation educational sessions.
• CPRS District 11minorStrategic or Co-development PartnerCalifornia Park & Recreation Society District 11 includes Riverside and San Bernardino counties. SCMAF partner organization.
• CPRS District 14minorStrategic or Co-development PartnerCalifornia Park & Recreation Society District 14 includes Lancaster, Santa Clarita, Burbank, Glendale, San Fernando and parts of Los Angeles City/County.
• Women in Leisure Services (WILS)minorStrategic or Co-development PartnerNational organization for women in parks and recreation. Gamma Chapter collaborates with SCMAF on Food For Thought events.
• Los Angeles Dodgers FoundationmajorStrategic or Co-development PartnerPresented Courageous Conversations Webinar Series in collaboration with SCMAF.
• Los Angeles AngelsminorGTM or Marketing PartnerSCMAF partnered with Los Angeles Angels for baseball ticket offers and fundraising.
• Los Angeles ClippersminorGTM or Marketing PartnerNBA Basketball Team corporate member providing community engagement support.
• Major League BaseballminorGTM or Marketing PartnerSCMAF previously partnered with MLB for Pitch, Hit & Run and Junior Home Run Derby competitions.
• National Academy of AthleticsminorStrategic or Co-development PartnerCoach Aaron Lock, CEO and Founder, presents webinars for SCMAF University on bringing back recreational youth sports.
• AED Team / Joe EllisminorStrategic or Co-development PartnerConsultant presenting on AED legislation and cardiac arrest response for SCMAF Summer Webinar Series.
• City of Wildwood, NJminorStrategic or Co-development PartnerAlicia DeLuca, Special Events Coordinator, presents on hosting beach sporting events for SCMAF University.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Recreation and Park Association (NRPA): National nonprofit serving park and recreation professionals across the U.S. with certification, advocacy, and conferences. Comparable to SCMAF at a broader geographic and functional scope, including the same municipal-recreation agency customer base.
• Amateur Athletic Union (AAU): National nonprofit governing amateur athletics with member-based leagues and tournaments across multiple youth sports. Comparable to SCMAF in multi-sport youth tournament governance and membership-fee economics, though national in scope.
• US Youth Soccer (USYS): National youth soccer federation with state-level associations operating recreational and competitive leagues. Comparable to SCMAF in federation-based recreational youth sports governance, particularly in the soccer program category.

Emerging players

• Pop Warner Little Scholars: National youth football and cheerleading organization. Directly comparable to SCMAF's youth flag football and tackle-equivalent programming for the same age 8-13 demographic served through municipal recreation agencies.
• Little League International: World's largest youth sports organization, focused primarily on baseball and softball. SCMAF's adult softball and youth basketball programs compete for the same municipal-agency delivery channels and parent participation dollars in Southern California.

Direct peers

• National Alliance for Youth Sports (NAYS): National nonprofit providing youth-sport administrator training, certification, and advocacy. Closely comparable to SCMAF in mission (recreation-professional development, youth-sport safety) and in hosting annual educational institutes; SCMAF itself has received NAYS recognition.
• National Council of Youth Sports (NCYS): National association of youth-sport organizations promoting safety, quality, and advocacy. Comparable to SCMAF as a membership federation of youth-sport providers with shared focus on insurance, training, and best practices.
• California Park & Recreation Society (CPRS): Statewide California association of park and recreation professionals. SCMAF already partners with CPRS Districts 11 and 14, and CPRS plays an overlapping professional-development and advocacy role for many of the same municipal agencies.

Regional players

• YMCA of Metropolitan Los Angeles: Regional nonprofit operating youth sports, aquatics, and recreation programs across the same Southern California geography. Comparable to SCMAF in providing municipal-style recreational sports access, though through facility ownership rather than federation coordination.

Others

• RCX Sports: Operating partner for NFL FLAG, Jr. NBA, and other professional-league youth programs. SCMAF's premier partnership with RCX makes it functionally comparable as a youth-sport delivery channel, and RCX represents both a partner and a potential competing delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SCMAF
• Facebookfacebook.com/SCMAFHeadquarters
• LinkedInlinkedin.com/company/scmaf

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern California Municipal Athletic Federation