EQUIPA

What EQUIPA does

EQUIPA is a privately held Brazilian value-added distributor of IT equipment and printing solutions, founded in 1977 in São Paulo as a continuation of the German group TRIUMPH-ADLER. The company distributes hardware (notebooks, PCs, monitors, headsets, accessories), a comprehensive printing portfolio (laser printers, inkjet printers, multifunctionals, scanners, HP DesignJet large-format plotters), and original supplies (cartridges, toners) from more than 15 authorized manufacturer partnerships including HP, Dell, Lenovo, Canon, Epson, Brother, Zebra, Samsung, LG, Konica Minolta, Apple, and Poly. EQUIPA also provides technical support (counter and on-site), IT consulting, and managed print/document management advisory services.

The company operates through three distinct business units: a corporate sales division targeting mid-market and enterprise clients with WhatsApp-based personalized consulting; a government (Governo) division offering specialized bidding-process consulting (licitações) for public sector procurement; and a distribution unit serving IT resellers and dealers across Brazil with warehouses in São Paulo and Espírito Santo supporting drop-ship and pickup fulfillment. Revenue is generated primarily through one-time hardware and consumables sales, complemented by professional services for technical support and managed print/document management advisory.

EQUIPA's go-to-market is sales-led with direct enterprise field sales supplemented by a channel partner motion for resellers. The company holds HP Planet Partners and COOPERMITI sustainability certifications, Energy Star compliance across equipment sold, and has received industry recognition including Epson Value-Added Distributor (Business Inkjet, 2022), Zebra Partner 2022, and Simpress Destaque Comercial 2022 VAD. The company employs 51-100 people and has no disclosed external funding, operating geographies limited to Brazil, and no public revenue or ownership disclosures.

Name

EQUIPA

Legal name

Equipa

Website

https://equipa.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

EQUIPA is a Brazilian value-added IT and printing solutions distributor, founded in 1977, authorized by 15+ OEMs including HP, Dell, Lenovo, and Epson, serving corporate, government, and reseller clients across Brazil through direct sales and distribution channels.

Ownership category

akta.pro rank

Product category

IT Hardware Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• IT equipment distribution
• Printing solutions
• Office technology
• Managed print services
• Document management consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Equipment Sales: Sale of computers, notebooks, monitors, printers, multifunctionals, scanners, projectors, headsets, and accessories to corporate and government clients.
2. Printing Consumables: Distribution of original ink cartridges, toners, and supplies for printers from major manufacturers including HP, Epson, Brother, Canon, and others.
3. Technical Support Services: Technical assistance including on-site and counter service, printer installation, preventive maintenance, and IT consulting services.
4. Printing and Document Management Solutions: Advisory services for printing and document management solutions, helping clients optimize their printing infrastructure.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

EQUIPA is a Brazilian value-added distributor that sells and supports IT hardware (notebooks, PCs, monitors, headsets, accessories) and printing technology (laser and inkjet printers, multifunctionals, scanners, HP DesignJet large-format plotters, original consumables) from major manufacturers to corporate, government, and reseller customers across Brazil. The company supplements hardware distribution with on-site and counter technical assistance, IT consulting, document management advisory, and specialized bidding consulting for public-sector procurement.

Product overview

EQUIPA is a Brazilian technology solutions company founded in 1977 that operates as a distributor of IT equipment, printers, and supplies across corporate, government, and distribution segments. The product portfolio includes professional computers (notebooks, PCs, monitors), peripherals (headsets, accessories), and a comprehensive printing category (laser printers, inkjet printers, multifunctionals, scanners, electronic label makers, and original supplies). The company specializes in HP DesignJet large-format plotter printers (T2600, T1600, T1700 models) for architecture, engineering, and construction sectors. Services include technical assistance (counter and on-site), IT consulting, document management consulting, and government procurement consulting. EQUIPA serves as a value-added distributor representing major manufacturers including HP, Dell, Lenovo, Canon, Epson, Brother, Zebra, Samsung, LG, and Konica Minolta.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Notebooks Professional notebooks offering mobility with performance for various work routines, designed for the corporate segment.
• Corporate PCs (Desktops) High-performance desktop computers designed for continuous operations and demanding environments in corporate settings.
• Professional Monitors Professional monitors featuring resolution, visual comfort, and enhanced productivity for corporate environments.
• Corporate Headsets Audio headsets providing clarity for online meetings, support calls, and fluid communication in corporate environments.
• Office TVs Office TVs for presentations, waiting rooms, or internal communication displays.
• Corporate Accessories Ergonomic and efficient accessories that complete corporate setups.
• Laser Printers High-speed laser printers designed for offices with large print volumes.
• Inkjet Printers Inkjet printers ideal for colorful and detailed prints with excellent cost-benefit ratio.
• Corporate Multifunctionals All-in-one devices for printing, copying, scanning, and sending documents with practicality.
• Professional Document Scanners Professional document scanners for fast and precise digitization in high-volume business environments.
• Electronic Label Makers Electronic labeling devices for visual organization of inventories, files, and sectors with practical, durable labels.
• Original Printer Supplies Original cartridges, toners, and papers with ready delivery and guaranteed compatibility for distributed printer brands.
• Professional Projectors Professional projectors delivering clear and scalable images for impactful presentations in any environment.
• Interactive Whiteboards Interactive whiteboards for collaborative meetings, training sessions, and corporate education.
• Corporate Videoconferencing Equipment Corporate videoconferencing equipment for remote communication with professional audio and video quality.
• HP DesignJet T2600 PostScript Plotter Multifunctional large-format printer designed for small and medium architecture, engineering, and construction firms, featuring A3 and A1 printing capabilities for renderings and CAD files with an intelligent 15.6-inch interface.
• HP DesignJet T1600 PostScript Plotter Professional large-format printer with advanced security, automatic stacking, dual roll option, print precision up to ±0.1%, resolution up to 2400 x 1200 dpi, and speeds up to 180 A1/h.
• HP DesignJet T1700 Plotter 44-inch wide large-format printer with advanced color security, high productivity for complex files, and vivid precise colors for CAD and GIS applications.
• Technical Assistance Service Technical support and maintenance services including both counter and on-site assistance, remote printer installation, and preventive maintenance for distributed equipment.
• IT Consulting IT consulting services for technology decision-making and personalized software solutions implementation for corporate customers.
• Printing and Document Management Consulting Consulting services for printing solutions and document management to optimize client printing infrastructure and business workflows.
• Government Bidding Process Consulting Specialized consulting for government bidding processes and public procurement (licitações), assisting public-sector customers with compliance and customized solutions.

Quantifiable outcome

• Reduce vendor management complexity by sourcing all office technology from single provider
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• HPcoreTechnology or IntegrationMajor strategic partner. Equipa is an HP partner offering the full range of HP printing equipment, supplies, and technology solutions. Equipa participates in the HP Partners program and promotes HP's sustainability initiatives including HP Planet Partners recycling program.
• HP Planet Partners ProgramcoreStrategic or Co-development PartnerEquipa participates in HP's sustainability program, holding certification for HP Planet Partners recycling program. Through this partnership, Equipa ensures proper disposal and recycling of HP equipment, cartridges, and toners.
• BrothercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Brother printing equipment and supplies. Holds environmental certification from Brother as part of sustainability commitments.
• CanoncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Canon printing and imaging products including printers and supplies.
• EpsoncoreChannel Partner/ Reseller/ DistributorStrategic distribution partner recognized by Epson as Value-Added Distributor in Business Inkjet category for fiscal year 2022. Equipa holds environmental certification from Epson and distributes Epson inkjet printers and supplies.
• ZebracoreChannel Partner/ Reseller/ DistributorAuthorized Zebra partner distributing Zebra label printers, patient identification systems, and barcode solutions. Recognized as Zebra Partner 2022.
• SamsungcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Samsung technology products including monitors and IT equipment.
• DellcoreChannel Partner/ Reseller/ DistributorAuthorized Dell distributor offering Dell computers, notebooks, and IT solutions for corporate clients.
• LenovocoreChannel Partner/ Reseller/ DistributorAuthorized Lenovo distributor providing ThinkPad notebooks, PCs, and technology solutions.
• LGcoreChannel Partner/ Reseller/ DistributorAuthorized LG distributor offering LG monitors and display solutions.
• ApplecoreChannel Partner/ Reseller/ DistributorAuthorized Apple distributor providing Mac computers, iPads, and Apple accessories for corporate environments.
• Konica MinoltacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Konica Minolta printing and imaging solutions.
• ElginminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Elgin technology products including printers and supplies.
• Poly (Plantronics)coreChannel Partner/ Reseller/ DistributorAuthorized Poly distributor offering professional headsets and video conferencing equipment for corporate environments.
• TawminorChannel Partner/ Reseller/ DistributorAuthorized Taw distributor for office technology solutions including projectors and interactive whiteboards.
• KensingtonminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Kensington computer accessories including security locks and docking stations.
• OKIminorChannel Partner/ Reseller/ DistributorAuthorized OKI distributor for LED printers and multifunction devices.
• COOPERMITIcoreStrategic or Co-development PartnerEnvironmental partnership for proper disposal and recycling of electronic products. Equipa holds a responsibility agreement with COOPERMITI for recycling of IT equipment and peripherals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simpress: Major Brazilian managed print services and office equipment rental/distribution company. Closely comparable to Equipa in serving enterprise and government clients with HP and other major-brand printers, multifunctionals, and document management solutions; Simpress is also a known counterparty to Equipa (Simpress awarded Equipa its 2022 VAD recognition).
• Officer Distribuidora: Brazilian distributor of office supplies, printers, and IT equipment serving corporate and reseller customers nationwide. Directly comparable to Equipa in product mix, customer profile, and Brazilian geographic focus.

Broad incumbents

• Ingram Micro Brasil: Brazilian arm of one of the world's largest IT distributors, offering broad catalogs of PCs, peripherals, printing equipment, and software to resellers, corporates, and government. Comparable in product breadth and channel model, but at vastly greater scale and with deeper digital tooling than Equipa.
• TD SYNNEX Brasil: Global IT distributor with Brazilian operations serving resellers and enterprise customers across hardware, peripherals, and printing categories. Comparable channel-based distribution model but with much broader product portfolio and geographic reach than Equipa.
• ScanSource Brasil: Latin American IT and AV distribution business serving resellers and integrators with printing, networking, and collaboration products from brands such as HP, Epson, and Poly. Directly overlaps Equipa's vendor portfolio and reseller go-to-market.

Regional players

• Kalunga: Large Brazilian office supplies and equipment retailer/distributor with both e-commerce and B2B operations. Comparable in product categories (printers, supplies, IT accessories) and Brazilian market presence, though more retail/consumer-tilted than Equipa's enterprise/government focus.

Others

• Positivo Tecnologia: Brazilian manufacturer and distributor of IT hardware (PCs, notebooks, tablets) with strong public-sector sales. Adjacent to Equipa as a Brazilian IT player serving government and corporate channels, though operates primarily as an OEM rather than multi-brand distributor.
• Multilaser: Brazilian electronics and IT peripherals manufacturer/distributor supplying printers, scanners, and accessories into retail and B2B channels. Comparable product overlap with Equipa, but more OEM/retail oriented than multi-brand value-added distribution.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/equipainfo
• Facebookfacebook.com/Equipa.info
• LinkedInlinkedin.com/company/equipa_2

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUIPA