Simpress
- Company typePrivate
- Founded1999
- HeadquartersSão Paulo, Brazil
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Simpress does
Simpress Comércio, Locação e Serviços Ltda. is a Brazilian IT equipment outsourcing provider operating under the 'Simpress An HP Company' brand as a wholly-owned subsidiary of HP (Hewlett-Packard). Founded in 1999 and headquartered in Santana de Parnaíba (São Paulo), the company rents and manages printers, multifunctionals, notebooks, desktops, smartphones, tablets, thermal printers, data collectors, and self-service kiosks to enterprise, government, and SMB customers across Brazil through 9 regional branches and a network of authorized resellers and digital agents.
The company's offering bundles hardware rental with a managed services layer that includes preventive and corrective maintenance, consumables (toner, ink), accidental-damage coverage (Simpress Assistance), device security (SimProtect, Samsung Knox Premium MSP, Android Enterprise Device Reseller), predictive monitoring (Central de Monitoramento), and CO2 compensation (Carbon Neutral program). Its proprietary SimUX platform provides clients with real-time contract, inventory, SLA, and usage management. Verticals served include Government (via SRP frameworks), Healthcare, Education, Logistics, Retail, Industry, and Corporate/Enterprise, with named customers including Dasa, Pague Menos, Cobasi, Ânima Educação, Siemens, Yamaha, Capco, Patrus, FIDI, Alcoa, and Mater Dei.
Simpress generates revenue primarily through monthly recurring per-device subscription fees structured as custom outsourcing packages, supplemented by Simpress Shop e-commerce sales of new and refurbished equipment, value-added services (managed monitoring, accidental-damage coverage, Carbon Neutral), and government SRP contracts. Go-to-market combines direct enterprise field sales with a reseller and digital-agent partner network, supported by content marketing, case studies, vertical landing pages, and the SimLab startup innovation program.
Simpress firmographics
Firmographics- Name
- Simpress
- Legal name
- Simpress Comércio, Locação e Serviços Ltda.
- Website
- https://simpress.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Simpress industry classification
Industry- Product category
- IT Equipment Outsourcing
- NAICS
- Office Machinery and Equipment Rental and Leasing (53242)
- SIC
- Services-Computer Rental & Leasing (7377), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)
- akta.pro secondary industry
- Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)
Keywords
Where Simpress is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Simpress business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- IT Equipment Rental / Outsourcing: Monthly rental fees for IT equipment including printers, multifunctionals, notebooks, desktops, smartphones, tablets, thermal printers, data collectors, and kiosks. Contracts are typically structured as monthly fees based on equipment quantity and service tier, with full-service packages that include maintenance, support, consumables (toner, ink), accidental damage coverage, and device management. Contracts can range from standard term agreements to government SRP (Sistema de Registro de Preços) procurement frameworks.
- Simpress Shop - Equipment Sales: Direct sale of new and refurbished (seminovos) computers and IT equipment through the Simpress Shop online storefront, providing an additional revenue stream from clients who prefer to purchase rather than rent.
- Professional Services and Managed Services: Additional revenue from value-added services including Simpress Assistance (accidental damage coverage), Central de Monitoramento (predictive monitoring), Carbon Neutral compensation programs, SimUX platform access, and SLA-based technical support with resident or mobile technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom outsourcing packages with full-service coverage |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Simpress product offering
Product offeringCore offering
Simpress provides IT equipment outsourcing and managed rental services across Brazil, bundling hardware (printers, multifunctionals, notebooks, desktops, smartphones, tablets, thermal printers, data collectors, self-service kiosks) with maintenance, technical support, consumables, accidental damage coverage, mobile device management, predictive monitoring, and a digital contract management platform under monthly subscription contracts. The company targets enterprises, government institutions, and vertical industries including healthcare, education, logistics, retail, and manufacturing, converting capital expenditure into predictable operational costs.
Product overview
Simpress is a Brazilian IT equipment outsourcing company (25+ years in market) providing rental and management of technology equipment to businesses across Brazil. The portfolio consists of four core branded service offerings: SimPrinter (printers and multifunction devices), SimPC (notebooks and desktops), SimMobile (smartphones and tablets), and SimAutomation (thermal printers and data collectors). These are supplemented by vertical solutions for Government, Education, Logistics, Healthcare, Retail, and Industry sectors. Add-on services include SimUX (contract management portal), Central de Monitoramento (predictive device monitoring), Simpress Assistance (accidental damage protection), SimProtect (device security/lock), and Carbon Neutral (CO2 compensation). The company also operates SimLab (startup innovation program), a digital agent partner network, and an e-commerce shop for device sales. Equipment brands include HP (printers), Samsung (mobile devices), Zebra, Honeywell, and TAS (automation hardware).
Differentiator
Problem solved
Functional benefit
Brands
- SimPC: Notebooks and desktop computers rental and outsourcing solution
- SimMobile
- SimPrinter
- SimAutomation
- SimLab
- SimUX
- SimProtect
- Simpress Assistance
- Simpress Shop
- Digital Workplace
- Carbon Neutral
- SimResponsável
- SimSocial
- Sim2You
Products and services
- SimPrinter Outsourcing solution for printers and multifunction devices providing printing, scanning, and document management with HP technology and security features for data protection, targeted at corporate and government clients.
- SimPC Rental solution for notebooks and desktop computers with full technical support, designed to optimize business processes with modern, secure equipment for enterprise and government clients.
- SimMobile Smartphone and tablet rental solution configured for business mobility needs, including corporate mobile device management (MDM), Samsung Knox security, and protection services.
- SimAutomation Thermal printers and data collectors rental for warehouse, logistics, healthcare, and industrial automation, enabling real-time information capture, barcode scanning, and process tracking.
- Digital Workplace Comprehensive workplace technology solution combining computers, printers, and mobile devices for complete corporate IT outsourcing under a single managed contract.
- Simpress Assistance Accidental damage protection solution covering drops, malfunctions, and wear on mobile devices, including screen protection, custom cases, and backup device plans to avoid operational downtime.
- SimProtect
Quantifiable outcome
- 25% cost savings achieved by Ânima Educação compared to previous IT equipment suppliers
- +3 more outcomes
Companies that use Simpress
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Simpress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Simpress partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- HP (Hewlett-Packard)coreHP is Simpress's parent company (Simpress An HP Company). Simpress operates as HP's primary IT equipment outsourcing subsidiary in Brazil, leveraging HP's full technology portfolio including printers, multifunctionals, notebooks, desktops, and enterprise solutions. The relationship provides preferential access to HP hardware, proprietary HP management tools (HP Proactive Insights, HP Wolf Security), and integration with HP's global service infrastructure.
- SamsungcoreSamsung Knox Premium MSP partner, providing certified device security and management for Samsung Galaxy smartphones and tablets. Simpress offers Samsung Knox Configure and Knox Mobile Enrollment as part of its mobile device management stack, with dedicated Samsung device offerings including Galaxy Tab Active for industrial use cases.
- AnalizeminorStartup partner through SimLab innovation program providing analytics and data solutions.
- AzixminorStartup partner through SimLab innovation program.
- BizappminorStartup partner through SimLab innovation program.
- Circular BrainminorStartup partner through SimLab innovation program focused on circular economy and sustainability solutions.
- CreditasminorStartup partner through SimLab innovation program providing financial technology solutions.
- Credit OnminorStartup partner through SimLab innovation program.
- Cup RHminorStartup partner through SimLab innovation program focused on human resources technology.
- DrozminorStartup partner through SimLab innovation program providing workforce management solutions.
- Stalo (formerly Encantrics)minorStartup partner through SimLab innovation program, rebranded from Encantrics.
- EnviabybusminorStartup partner through SimLab innovation program providing logistics solutions.
- Exato DigitalminorStartup partner through SimLab innovation program.
- GuiandominorStartup partner through SimLab innovation program providing HR and talent management solutions.
- Hi PlatformcoreStrategic partnership since 2018 providing AI-powered chatbot and omnichannel customer service automation. Hi Platform helped Simpress unify customer service across departments (technical support, products, sales) into a single automatic channel using artificial intelligence, integrated via website and WhatsApp with bot-first triage and human agent escalation.
- Incentive.meminorStartup partner through SimLab innovation program for incentive and rewards technology.
- QualityStormminorStartup partner through SimLab innovation program providing digital quality management solutions.
- Qulture RocksminorStartup partner through SimLab innovation program providing people management and culture platform.
- PX (Motorista PX)minorStartup partner through SimLab innovation program providing driver management and fleet solutions.
- VuxxminorStartup partner through SimLab innovation program providing customer experience solutions.
- UN Women (ONU Mulheres)minorIn March 2023, Simpress signed a commitment with UN Women to promote inclusive workplaces and implement policies supporting and amplifying women's voices in the company, reinforcing gender equality and female empowerment commitments.
- Universidade Estácio de SáminorEducational partnership under the Subsidy to Education program, where Simpress sponsors Computer Networks undergraduate degrees for a group of women employees at the company, supporting professional development in technology.
- Zebra TechnologiescorePrimary equipment supplier for data collectors, rugged mobile computers, and thermal printers. Simpress offers an extensive catalog of Zebra devices including TC15, TC22, TC27, TC53/TC58, MC22, MC3300, DS2208, DS2278, DS3678, ZC300, ZD220T, ZD230T, ZD510HC, ZT230, ZT410, ZT411, ZT610, ZT620, ZD421, ET40 for rental through the SimAutomation line.
- HoneywellcoreEquipment supplier for rugged mobile computers, tablets, thermal printers, and barcode scanners. Simpress offers Honeywell devices including CK62, CK65, EDA61K, EDA10A, EDA52, Voyager XP 1470g, Voyager XP 1472g, PD45, PM45, and PC42E-T for rental through the SimAutomation line.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Simpress competitors and assessment
Company assessmentRegional players
- Lanlink: Brazilian IT services and distribution company providing IT outsourcing, managed services, and equipment leasing to enterprise customers in Brazil. Comparable regional peer competing for SMB and mid-market outsourcing contracts.
- Stefanini: Large Brazilian-headquartered IT services and outsourcing provider that competes with Simpress in digital workplace, end-user computing, and managed IT services contracts for enterprise and government clients in Brazil.
- Positivo Tecnologia: Major Brazilian technology company offering hardware, IT services, and outsourcing solutions to enterprise and government. Direct regional competitor in the Brazilian IT equipment outsourcing and managed services market where Simpress operates.
Direct peers
- Konica Minolta: Global provider of managed print services and IT services, with comparable end-user computing and document management offerings to Simpress. Targets the same enterprise and public-sector segments with bundled hardware, services, and software.
- Xerox: Major global managed print services provider with enterprise fleet outsourcing capabilities, comparable to Simpress's printer and multifunctional rental contracts. Competes in the same RFP-driven enterprise and government print-outsourcing deals.
- Lexmark: Enterprise print and MPS provider offering managed print services and fleet management solutions that directly overlap with Simpress's SimPrinter and managed document services portfolio for mid-market and large enterprise customers.
- Ricoh: Global leader in managed print services and workplace solutions, directly competing with Simpress in print and document outsourcing for enterprise customers. Ricoh's MPS portfolio and direct sales coverage overlap with Simpress's SimPrinter offering and core go-to-market.
Broad incumbents
- HP Inc. Parent company of Simpress and global incumbent in PCs, printers, and managed workplace services. As the strategic owner of Simpress, HP sets the broader competitive context and could choose to serve Brazilian enterprise customers directly through its own DaaS/managed services offerings.
- Dell Technologies: Global incumbent offering PC leasing, managed workplace services, and IT-as-a-Service that competes with Simpress for end-user computing outsourcing contracts. Dell's APEX program directly targets the same CAPEX-to-OPEX conversion use case.
- Lenovo: Global PC and device manufacturer offering device-as-a-service and managed workplace solutions, competing with Simpress for enterprise notebook and desktop fleet outsourcing opportunities, particularly for Brazilian and Latin American customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Simpress social profiles
Digital presenceSimpress compliance and trust
Trust signalCompliance5 records
Simpress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpress leadership team
Management profileNumber of profiles
Profiles4 records
Simpress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpress
What does Simpress do?
Simpress provides IT equipment outsourcing and managed rental services across Brazil, bundling hardware (printers, multifunctionals, notebooks, desktops, smartphones, tablets, thermal printers, data collectors, self-service kiosks) with maintenance, technical support, consumables, accidental damage coverage, mobile device management, predictive monitoring, and a digital contract management platform under monthly subscription contracts. The company targets enterprises, government institutions, and vertical industries including healthcare, education, logistics, retail, and manufacturing, converting capital expenditure into predictable operational costs.
Is Simpress a public or private company?
Simpress is a private company. It is classified as corporate owned and is currently operating.
When was Simpress founded?
Simpress was founded in 1999. It employs 5,001 to 10,000 people.
Where is Simpress based?
Simpress is headquartered in São Paulo, Brazil, in the Latin America region.
How does Simpress make money?
Three revenue lines are on record. IT Equipment Rental / Outsourcing is the primary driver. The others are simpress Shop - Equipment Sales and professional Services and Managed Services.
Who are Simpress's main competitors?
Regional players on record are Lanlink, Stefanini and Positivo Tecnologia. Direct peers are Konica Minolta, Xerox, Lexmark and Ricoh. Broad incumbents are HP Inc., Dell Technologies and Lenovo.
Does Simpress have an API?
No public API is recorded for Simpress.
What industry is Simpress in?
Simpress's product category is IT Equipment Outsourcing. Its primary akta.pro industry code is BPAEAIAM, Print & Peripheral Services (Managed Print, scanners, peripherals), with a secondary code of HDACAEAK, Managed Print Hardware (Fleet/Departmental Printers). Its NAICS code is 53242 and its SIC code is 7377.