WhoFi

What WhoFi does

WhoFi, operating as IO3O LLC, is a privately held SaaS company founded in 2012 in Edmond, Oklahoma, that builds unified community-space management software for public libraries and, to a lesser extent, parks, museums, and community centers. Its core platform combines three integrated modules — Community Calendar (event registration, scheduling, automated reminders, and attendance tracking), Spaces (room and resource booking with custom rules and approvals), and Question Sets (KPI tracking and board/state survey reporting) — delivered through a web-based dashboard with mobile apps and SSO. Optional add-on modules extend the platform into WiFi Analytics (passive visitor count, dwell time, and loyalty metrics), Passes (digital museum and park pass lending), and Power Ups (incremental rooms/staff seats), with a separate Survey Tool for state-level library organizations.

The platform's technical footprint centers on cloud-hosted web and mobile delivery, standards-based integrations (Google Analytics, YouTube, Mailchimp, HubSpot, FastSpring, QuickBooks Payments), and library-specific protocols such as SIP2 for ILS card validation. Patron-facing apps meet WCAG 2.2 AA accessibility and the company is GDPR and CCPA compliant. WhoFi monetizes through tiered annual subscriptions (Starter at $550/year, Standard at $1,550/year, custom Enterprise contracts), à la carte add-ons ($250-$650/year each), and state-level custom pricing, with setup and support bundled. Distribution is primarily product-led via a 30-day free trial and self-serve onboarding, supplemented by sales-assisted demos for multi-branch library systems, consortiums, and state organizations, and reinforced by a Community Connectors content program targeting library decision-makers.

Name

WhoFi

Legal name

IO3O LLC dba WhoFi

Website

https://whofi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

WhoFi is an Oklahoma City-based SaaS company, founded in 2012, that sells a unified calendar, room-booking, attendance, and reporting platform to U.S. public libraries and other community spaces via low-priced annual subscriptions and add-on modules.

Ownership category

akta.pro rank

Product category

Library Management Software

NAICS

Custom Computer Programming Services (541511), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

Keywords

• Library management software
• Community engagement platform
• Event registration software
• Room booking software
• Visitor analytics tools

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Core Platform Subscription: Annual subscription model for the core suite including Community Calendar, Spaces, and Question Sets. Tiered pricing with Starter, Standard, and Enterprise plans. Includes setup and support at no additional cost.
2. Add-on Modules: Optional paid add-ons including WiFi Analytics ($650/year per location), Passes Module ($550/year), and Power Ups ($250/year per item). Survey Tool available for state-level organizations at custom pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

WhoFi provides a unified SaaS platform that helps public libraries and community spaces run programs, manage room and resource bookings, track attendance, and generate board-ready reports from a single system. The core suite combines Community Calendar (event registration), Spaces (room booking), and Question Sets (KPI tracking), with WiFi Analytics and Passes available as add-on modules. The platform replaces disconnected calendars, booking tools, and spreadsheets with one operational system where registrations, bookings, and analytics automatically feed reporting and state survey compliance.

Product overview

WhoFi is a unified community hub management platform designed for libraries and community spaces. The core suite includes three integrated modules: Community Calendar (event management and registration), Spaces (room and resource booking), and Question Sets (KPI tracking and reporting). WiFi Analytics and Passes are available as add-on modules. All data flows into a centralized dashboard where program registrations, room bookings, and analytics automatically contribute to attendance totals, space utilization reports, and board-ready data.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Calendar Event calendar and registration management system for libraries and community spaces that allows creation of programs, management of schedules, attendance tracking, and automated reminders. Integrates with Google for discoverability in search results.
• Spaces Room and space booking system (formerly Meeting Rooms) that lets patrons reserve meeting rooms, maker spaces, study rooms, and other library spaces, with custom booking rules, approval workflows, kiosk mode, and automated reminders.
• Question Sets Data collection and KPI tracking workspace that replaces spreadsheets with organized daily, monthly, and annual trackers; auto-syncs with Community Calendar and WiFi Analytics data and includes built-in formulas and tooltips for standardization.
• WiFi Analytics Passive WiFi analytics module that anonymously captures visitor counts, session data, dwell times, and busy periods, providing data for board reports and state-required reporting without manual tracking.
• Passes Digital pass management module for library lending of museum and attraction passes, enabling patrons to reserve passes online while staff manages inventory and tracks usage.

Quantifiable outcome

• Reduced annual survey reporting time from 40 hours to 1 day
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Springshare: Springshare (LibCal, LibGuides, LibAnswers) is the most direct head-to-head competitor, offering event calendars, room booking, and survey/analytics tools purpose-built for libraries and academic institutions — overlapping WhoFi's Community Calendar, Spaces, and Question Sets at nearly every library buyer.
• Skedda: Skedda is a specialized shared-space booking platform used by coworking spaces, churches, and community centers — the same buyer community WhoFi reaches beyond libraries. It competes most directly with WhoFi's Spaces module on booking rules, approvals, and utilization reporting.
• BiblioCommons: BiblioCommons delivers a unified library website platform with integrated events, room reservations, and patron engagement for public libraries, going head-to-head with WhoFi's unified calendar/bookings/passes offering at the same institutional buyers.
• Communico: Communico's library platform powers event calendars, room bookings, and patron communications for hundreds of public library systems, directly competing with WhoFi's Community Calendar, Spaces, and event-promotion workflows in the same RFPs.
• Evanced Solutions (Innovative Interfaces): Evanced, now a product line within Innovative Interfaces, has long sold library event management and room booking software to the same public-library buyers WhoFi targets, making it the closest legacy competitor in Community Calendar and Spaces equivalents.

Broad incumbents

• Innovative Interfaces: Innovative Interfaces is a leading ILS/IOS provider to public and academic libraries and now owns Evanced, giving it overlapping event/booking functionality plus broader catalog, circulation, and discovery products that compete for the same budget as WhoFi.
• Calendly: Calendly is a mainstream scheduling and resource-booking tool used across organizations; while not library-specific, its accessibility and ease of use make it an alternative patron-facing booking option for simple room reservations compared with WhoFi's Spaces module.
• Lucidea: Lucidea provides knowledge management and resource discovery for special libraries and institutions, overlapping with WhoFi's reporting and engagement use cases at a broader portfolio level even though its core focus differs.
• Eventbrite: Eventbrite is the dominant general-purpose event registration and ticketing platform used by libraries, museums, and parks for public programs; it competes with WhoFi's Community Calendar registration layer for community space event promotion and ticketing.
• SirsiDynix: SirsiDynix (Symphony, Polaris, BLUEcloud) is one of the largest integrated library system vendors and offers broader patron engagement and analytics capabilities across its portfolio, representing the bundle threat that can absorb or displace standalone products like WhoFi's suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@whofi
• Facebookfacebook.com/wiomw
• Xx.com/wiomw
• LinkedInlinkedin.com/company/whofi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhoFi