L'Alsace
L'Alsace is a privately held regional French daily newspaper (Société Alsacienne de Publications) serving Alsace residents through print, website, and mobile platforms under Groupe EBRA. It offers local news, sports, culture, and lifestyle coverage via multiple hyperlocal editions and a subscription ecosystem.
- Company typePrivate
- Founded1944
- HeadquartersMulhouse, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What L'Alsace does
L'Alsace, legally operating as Société Alsacienne de Publications, is a regional French daily newspaper serving the Alsace region of France from its headquarters in Mulhouse. It covers the Haut-Rhin and Bas-Rhin departments through five hyperlocal editions (Mulhouse-Thann, Colmar-Guebwiller, Sélestat-Erstein, Sundgau-Trois-Frontières, and Strasbourg), producing journalism on local politics, regional sports (notably Racing Strasbourg and Volley Mulhouse Alsace), culture, economy, environment, and health. The publication is privately held and operates as part of Groupe EBRA, a diversified French regional media conglomerate of 11 titles that provides shared advertising infrastructure and group-level operational support.
The company runs a multi-platform business anchored by a digital news website (lalsace.fr), a print newspaper with both subscription and newsstand distribution, an iOS/Android mobile application, and an evening digital edition. The core technology stack is conventional for a regional newspaper publisher: account-based authentication via Facebook, Google, and Apple social logins, Google Recaptcha for bot protection, and standard web/mobile delivery. AI/ML capabilities are not present, and the product has no proprietary technology stack disclosed. Beyond the core news product, L'Alsace operates a layered monetization and engagement ecosystem: a tiered digital subscription (promotional €1/month, standard €12.99/month), display and classified advertising (group sales via [email protected]), a subscriber loyalty program (LeCLUB), a reader travel club (Les Lecteurs Voyageurs with Bol d'Air), specialty magazine publishing and merchandise (Les Saisons d'Alsace, Trésors d'Alsace, Passion Vosges), obituary listings (Libra Memoria), automobile classifieds redistribution (Paruvendu), sponsored content integrations (Malakoff Humanis, Luko Assurance), and a TV/streaming content add-on (Diverto.tv). It also operates a dedicated online boutique (boutique.lalsace-dna.fr) for publications and regional merchandise. Headcount sits in the 101-250 employee band; revenue is not publicly disclosed.
L'Alsace firmographics
Firmographics- Name
- L'Alsace
- Legal name
- Société Alsacienne de Publications - L'Alsace
- Website
- https://lalsace.fr
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- L'Alsace is a privately held regional French daily newspaper (Société Alsacienne de Publications) serving Alsace residents through print, website, and mobile platforms under Groupe EBRA. It offers local news, sports, culture, and lifestyle coverage via multiple hyperlocal editions and a subscription ecosystem.
- Ownership category
- akta.pro rank
L'Alsace industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where L'Alsace is headquartered
LocationHeadquarters
- HQ city
- Mulhouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
L'Alsace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Subscription: Digital subscriptions providing unlimited website access, limited advertising display, up to 4 simultaneous connections, access to Club Abonnés (sports and cultural events), evening edition from 9:30 PM, and local digital editions from 5 AM. Subscription model with monthly billing starting at 1€ per month promotional rate.
- Print Newspaper: Physical newspaper sales through print subscription and newsstand distribution in Alsace region.
- Advertising: Display and classified advertising across digital and print platforms. Contact for advertising via phone (08 09 10 01 60) or email ([email protected]).
- Boutique/Merchandise: Online boutique selling magazines, books, and specialty publications including Les Saisons d'Alsace, Trésors d'Alsace, Passion Vosges, and other regional publications.
- Services: Paid services including Libra Memoria (obituary notices), real estate classifieds, automobile classifieds via Paruvendu partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription from 1€ per month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
L'Alsace product offering
Product offeringCore offering
L'Alsace is a regional French newspaper publishing and media company serving the Alsace region. It offers daily local, national, and international news coverage through print newspaper subscriptions and digital subscriptions on lalsace.fr, alongside mobile apps, digital editions, specialty magazines, an online boutique, and supplementary services such as a loyalty program and obituary notices.
Product overview
L'Alsace operates as a multi-platform regional media company offering both a core digital newspaper product (lalsace.fr) and numerous complementary services. The core product is the regional daily newspaper covering Alsace, France, and world news. Supporting the core platform are digital editions (Journal numérique) for online reading, Diverto.tv for television/streaming content, LeCLUB loyalty program, Les Lecteurs Voyageurs travel club, Libra Memoria obituary service, newsletter subscriptions, and a mobile application. The company also publishes specialty magazines including Les Saisons d'Alsace (history/heritage) and Passion Vosges (nature/hiking), sold through an integrated online boutique. The product portfolio is unified under the L'Alsace brand while serving distinct reader needs from news consumption to travel, leisure, and retail.
Differentiator
Problem solved
Functional benefit
Products and services
- L'Alsace Regional Newspaper (digital and print subscription) Regional daily newspaper providing local news for Alsace plus French and international news, available via a monthly subscription that bundles unlimited digital access, the digital edition, and print newspaper delivery (print tier).
- Digital Newspaper Editions (Journal numérique / Éditions numériques) Online digital replica of the print newspaper, with evening and morning local editions, accessible to subscribers on web and mobile.
- L'Alsace Mobile Application (iOS and Android) Free mobile app for iOS and Android that provides on-the-go access to L'Alsace's news articles and digital newspaper editions.
- Diverto.tv (Television, Series, and Streaming supplement) Cross-media supplement covering television programs, streaming services, and entertainment personalities, distributed through L'Alsace and its partner platform diverto.tv.
- L'Alsace Online Boutique (boutique.lalsace-dna.fr) E-commerce storefront operated by L'Alsace that retails specialty magazines, books, and regional merchandise (e.g. Les Saisons d'Alsace, Trésors d'Alsace, Passion Vosges).
- Les Saisons d'Alsace (magazine) Print and digital specialty magazine from L'Alsace covering Alsatian history, heritage, traditions, and regional culture.
- Passion Vosges (magazine) Specialty magazine from L'Alsace covering hiking trails, outdoor activities, and nature in the Vosges mountains.
- Trésors d'Alsace (magazine) Specialty L'Alsace magazine showcasing heritage and regional treasures of Alsace, sold through the online boutique.
Companies that use L'Alsace
Customer profileSegments1 record
Ideal customer profiles1 record
L'Alsace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
L'Alsace partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Groupe EBRAcoreL'Alsace is part of Groupe EBRA (Éditions du Bassin Rhône-Alpes), a major French regional media group operating 11 regional newspapers including Le Dauphiné Libéré, L'Est Républicain, Le Progrès, Le Républicain Lorrain, and others. The group provides shared resources, advertising services, and digital platform infrastructure.
- Malakoff HumanisminorPartnership for newsletter content on health insurance topics. Malakoff Humanis provides content for sponsored articles about retirement and health insurance complementary coverage.
- Bol d'AirminorPartnership for Les Lecteurs Voyageurs (Reader Travelers) program. Bol d'Air provides leisure and travel experiences for the newsletter readers segment.
- Luko AssuranceminorPartnership for home insurance content. Luko provides sponsored articles about secondary residence insurance topics.
- ParuvenduminorPartnership for automobile classified advertisements. L'Alsace redirects automobile sales listings to Paruvendu partner platform.
- Libra MemoriaminorPartnership for obituary notices (avis de décès). External partner platform for publishing and viewing death notices.
- Diverto.tvminorPartnership for television and streaming content. Diverto.tv provides TV program listings and streaming service information integrated into L'Alsace's media coverage.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
L'Alsace competitors and assessment
Company assessmentDirect peers
- Les Dernières Nouvelles d'Alsace (DNA): The other major regional daily newspaper serving the Alsace region (headquartered in Strasbourg) and part of the same Groupe EBRA network. Direct local-market competitor with overlapping Alsatian coverage and parallel multi-platform operations (digital, print, mobile app).
- Le Dauphiné Libéré: Sister EBRA publication serving the Rhône-Alpes region with hyperlocal local editions, print and digital subscriptions, and the same revenue mix (subs, advertising, services). Directly comparable as a French regional daily within the same parent group.
- Le Progrès: EBRA sister title covering the Lyon and broader Auvergne-Rhône-Alpes region. Comparable regional daily newspaper model with multi-edition local coverage, subscription and advertising revenue, and similar digital transformation initiatives.
- L'Est Républicain: Another flagship EBRA regional title covering Lorraine (including Vosges, which L'Alsace also partially covers via Passion Vosges). Closely comparable regional daily newspaper with multi-edition structure and subscription/advertising mix.
- Le Républicain Lorrain: EBRA sister title serving the Moselle/Lorraine region with the same publication model: regional daily newspaper, local editions, digital subscriptions, and merchandise/services revenue streams.
Broad incumbents
- Ouest-France: France's largest regional daily newspaper by circulation, headquartered in Rennes. Comparable regional press business model but at significantly greater scale across western France; useful benchmark for subscription, advertising, and digital monetization strategies.
- Sud Ouest: Major French regional daily serving the Nouvelle-Aquitaine region with hyperlocal editions, print and digital subscriptions, and similar advertising-driven revenue mix. Closely analogous regional newspaper model at a national-leader scale.
- La Voix du Nord: Major French regional daily serving the Nord-Pas-de-Calais and Picardy regions, with hyperlocal editions and comparable multi-platform revenue model (digital subscription, print, advertising, services). Useful peer for evaluating regional press unit economics.
- Nice-Matin: Regional daily newspaper serving the French Riviera (Alpes-Maritime and Var) with hyperlocal editions, digital subscriptions, and combined advertising/subscription revenue. Directly comparable regional press business model.
- Le Télégramme: Regional daily newspaper serving Brittany, operating a comparable multi-edition local model with print and digital subscriptions, advertising, and ancillary services. Comparable French regional press benchmark.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
L'Alsace social profiles
Digital presenceL'Alsace financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Alsace leadership team
Management profileNumber of profiles
Profiles2 records
L'Alsace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Alsace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Alsace
What does L'Alsace do?
L'Alsace is a regional French newspaper publishing and media company serving the Alsace region. It offers daily local, national, and international news coverage through print newspaper subscriptions and digital subscriptions on lalsace.fr, alongside mobile apps, digital editions, specialty magazines, an online boutique, and supplementary services such as a loyalty program and obituary notices.
Is L'Alsace a public or private company?
L'Alsace is a private company. It is classified as corporate owned and is currently operating.
When was L'Alsace founded?
L'Alsace was founded in 1944. It employs 101 to 250 people.
Where is L'Alsace based?
L'Alsace is headquartered in Mulhouse, France, in the Europe region.
How does L'Alsace make money?
Five revenue lines are on record. Digital Subscription is the primary driver. The others are print Newspaper, advertising, boutique/Merchandise and services.
Who are L'Alsace's main competitors?
Direct peers on record are Les Dernières Nouvelles d'Alsace (DNA), Le Dauphiné Libéré, Le Progrès, L'Est Républicain and Le Républicain Lorrain. Broad incumbents are Ouest-France, Sud Ouest, La Voix du Nord, Nice-Matin and Le Télégramme.
Does L'Alsace have an API?
No public API is recorded for L'Alsace.
What industry is L'Alsace in?
L'Alsace's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.