L'Alsace

What L'Alsace does

L'Alsace, legally operating as Société Alsacienne de Publications, is a regional French daily newspaper serving the Alsace region of France from its headquarters in Mulhouse. It covers the Haut-Rhin and Bas-Rhin departments through five hyperlocal editions (Mulhouse-Thann, Colmar-Guebwiller, Sélestat-Erstein, Sundgau-Trois-Frontières, and Strasbourg), producing journalism on local politics, regional sports (notably Racing Strasbourg and Volley Mulhouse Alsace), culture, economy, environment, and health. The publication is privately held and operates as part of Groupe EBRA, a diversified French regional media conglomerate of 11 titles that provides shared advertising infrastructure and group-level operational support.

The company runs a multi-platform business anchored by a digital news website (lalsace.fr), a print newspaper with both subscription and newsstand distribution, an iOS/Android mobile application, and an evening digital edition. The core technology stack is conventional for a regional newspaper publisher: account-based authentication via Facebook, Google, and Apple social logins, Google Recaptcha for bot protection, and standard web/mobile delivery. AI/ML capabilities are not present, and the product has no proprietary technology stack disclosed. Beyond the core news product, L'Alsace operates a layered monetization and engagement ecosystem: a tiered digital subscription (promotional €1/month, standard €12.99/month), display and classified advertising (group sales via [email protected]), a subscriber loyalty program (LeCLUB), a reader travel club (Les Lecteurs Voyageurs with Bol d'Air), specialty magazine publishing and merchandise (Les Saisons d'Alsace, Trésors d'Alsace, Passion Vosges), obituary listings (Libra Memoria), automobile classifieds redistribution (Paruvendu), sponsored content integrations (Malakoff Humanis, Luko Assurance), and a TV/streaming content add-on (Diverto.tv). It also operates a dedicated online boutique (boutique.lalsace-dna.fr) for publications and regional merchandise. Headcount sits in the 101-250 employee band; revenue is not publicly disclosed.

Name

L'Alsace

Legal name

Société Alsacienne de Publications - L'Alsace

Website

https://lalsace.fr

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

L'Alsace is a privately held regional French daily newspaper (Société Alsacienne de Publications) serving Alsace residents through print, website, and mobile platforms under Groupe EBRA. It offers local news, sports, culture, and lifestyle coverage via multiple hyperlocal editions and a subscription ecosystem.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Regional newspaper publishing
• Digital news subscription
• Print newspaper delivery
• Local news coverage
• Classified advertising sales

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Subscription: Digital subscriptions providing unlimited website access, limited advertising display, up to 4 simultaneous connections, access to Club Abonnés (sports and cultural events), evening edition from 9:30 PM, and local digital editions from 5 AM. Subscription model with monthly billing starting at 1€ per month promotional rate.
2. Print Newspaper: Physical newspaper sales through print subscription and newsstand distribution in Alsace region.
3. Advertising: Display and classified advertising across digital and print platforms. Contact for advertising via phone (08 09 10 01 60) or email ([email protected]).
4. Boutique/Merchandise: Online boutique selling magazines, books, and specialty publications including Les Saisons d'Alsace, Trésors d'Alsace, Passion Vosges, and other regional publications.
5. Services: Paid services including Libra Memoria (obituary notices), real estate classifieds, automobile classifieds via Paruvendu partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

L'Alsace is a regional French newspaper publishing and media company serving the Alsace region. It offers daily local, national, and international news coverage through print newspaper subscriptions and digital subscriptions on lalsace.fr, alongside mobile apps, digital editions, specialty magazines, an online boutique, and supplementary services such as a loyalty program and obituary notices.

Product overview

L'Alsace operates as a multi-platform regional media company offering both a core digital newspaper product (lalsace.fr) and numerous complementary services. The core product is the regional daily newspaper covering Alsace, France, and world news. Supporting the core platform are digital editions (Journal numérique) for online reading, Diverto.tv for television/streaming content, LeCLUB loyalty program, Les Lecteurs Voyageurs travel club, Libra Memoria obituary service, newsletter subscriptions, and a mobile application. The company also publishes specialty magazines including Les Saisons d'Alsace (history/heritage) and Passion Vosges (nature/hiking), sold through an integrated online boutique. The product portfolio is unified under the L'Alsace brand while serving distinct reader needs from news consumption to travel, leisure, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Alsace Regional Newspaper (digital and print subscription) Regional daily newspaper providing local news for Alsace plus French and international news, available via a monthly subscription that bundles unlimited digital access, the digital edition, and print newspaper delivery (print tier).
• Digital Newspaper Editions (Journal numérique / Éditions numériques) Online digital replica of the print newspaper, with evening and morning local editions, accessible to subscribers on web and mobile.
• L'Alsace Mobile Application (iOS and Android) Free mobile app for iOS and Android that provides on-the-go access to L'Alsace's news articles and digital newspaper editions.
• Diverto.tv (Television, Series, and Streaming supplement) Cross-media supplement covering television programs, streaming services, and entertainment personalities, distributed through L'Alsace and its partner platform diverto.tv.
• L'Alsace Online Boutique (boutique.lalsace-dna.fr) E-commerce storefront operated by L'Alsace that retails specialty magazines, books, and regional merchandise (e.g. Les Saisons d'Alsace, Trésors d'Alsace, Passion Vosges).
• Les Saisons d'Alsace (magazine) Print and digital specialty magazine from L'Alsace covering Alsatian history, heritage, traditions, and regional culture.
• Passion Vosges (magazine) Specialty magazine from L'Alsace covering hiking trails, outdoor activities, and nature in the Vosges mountains.
• Trésors d'Alsace (magazine) Specialty L'Alsace magazine showcasing heritage and regional treasures of Alsace, sold through the online boutique.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Groupe EBRAcoreOthersL'Alsace is part of Groupe EBRA (Éditions du Bassin Rhône-Alpes), a major French regional media group operating 11 regional newspapers including Le Dauphiné Libéré, L'Est Républicain, Le Progrès, Le Républicain Lorrain, and others. The group provides shared resources, advertising services, and digital platform infrastructure.
• Malakoff HumanisminorOthersPartnership for newsletter content on health insurance topics. Malakoff Humanis provides content for sponsored articles about retirement and health insurance complementary coverage.
• Bol d'AirminorGTM or Marketing PartnerPartnership for Les Lecteurs Voyageurs (Reader Travelers) program. Bol d'Air provides leisure and travel experiences for the newsletter readers segment.
• Luko AssuranceminorGTM or Marketing PartnerPartnership for home insurance content. Luko provides sponsored articles about secondary residence insurance topics.
• ParuvenduminorChannel Partner/ Reseller/ DistributorPartnership for automobile classified advertisements. L'Alsace redirects automobile sales listings to Paruvendu partner platform.
• Libra MemoriaminorChannel Partner/ Reseller/ DistributorPartnership for obituary notices (avis de décès). External partner platform for publishing and viewing death notices.
• Diverto.tvminorOthersPartnership for television and streaming content. Diverto.tv provides TV program listings and streaming service information integrated into L'Alsace's media coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Les Dernières Nouvelles d'Alsace (DNA): The other major regional daily newspaper serving the Alsace region (headquartered in Strasbourg) and part of the same Groupe EBRA network. Direct local-market competitor with overlapping Alsatian coverage and parallel multi-platform operations (digital, print, mobile app).
• Le Dauphiné Libéré: Sister EBRA publication serving the Rhône-Alpes region with hyperlocal local editions, print and digital subscriptions, and the same revenue mix (subs, advertising, services). Directly comparable as a French regional daily within the same parent group.
• Le Progrès: EBRA sister title covering the Lyon and broader Auvergne-Rhône-Alpes region. Comparable regional daily newspaper model with multi-edition local coverage, subscription and advertising revenue, and similar digital transformation initiatives.
• L'Est Républicain: Another flagship EBRA regional title covering Lorraine (including Vosges, which L'Alsace also partially covers via Passion Vosges). Closely comparable regional daily newspaper with multi-edition structure and subscription/advertising mix.
• Le Républicain Lorrain: EBRA sister title serving the Moselle/Lorraine region with the same publication model: regional daily newspaper, local editions, digital subscriptions, and merchandise/services revenue streams.

Broad incumbents

• Ouest-France: France's largest regional daily newspaper by circulation, headquartered in Rennes. Comparable regional press business model but at significantly greater scale across western France; useful benchmark for subscription, advertising, and digital monetization strategies.
• Sud Ouest: Major French regional daily serving the Nouvelle-Aquitaine region with hyperlocal editions, print and digital subscriptions, and similar advertising-driven revenue mix. Closely analogous regional newspaper model at a national-leader scale.
• La Voix du Nord: Major French regional daily serving the Nord-Pas-de-Calais and Picardy regions, with hyperlocal editions and comparable multi-platform revenue model (digital subscription, print, advertising, services). Useful peer for evaluating regional press unit economics.
• Nice-Matin: Regional daily newspaper serving the French Riviera (Alpes-Maritime and Var) with hyperlocal editions, digital subscriptions, and combined advertising/subscription revenue. Directly comparable regional press business model.
• Le Télégramme: Regional daily newspaper serving Brittany, operating a comparable multi-edition local model with print and digital subscriptions, advertising, and ancillary services. Comparable French regional press benchmark.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lalsace
• Facebookfacebook.com/lalsace.fr
• LinkedInlinkedin.com/company/journal-lalsace
• Instagramlalsace.fr/reseaux-sociaux?snetwork=IG

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Alsace