What Propan Raya does

Propan Raya (legal entity PT. Propan Raya I.C.C) is an Indonesian paint and industrial coating manufacturer founded in 1979 and headquartered in Tangerang, Indonesia. The company operates two manufacturing plants - Plant Cikupa and Plant Jatake, both in Tangerang - and produces a broad product portfolio across interior and exterior wall paints, decorative textured finishes (LEGANZA series), wood coatings (IMPRA, ULTRAN, PROPAN Hardwax Oil), metal and direct-to-metal coatings (PRIMTOP, AQUA PRIMTOP, ALUMINIUM DTM, SENGKOTE), floor paints, automotive refinish paints, waterproofing, adhesives, thinners, and specialty protective coatings for infrastructure, food-contact, and sports-surface applications. Underlying technology centers on proprietary coating chemistry spanning alkyd, acrylic, polyurethane, and water-based systems, with differentiated offerings such as food-grade finishes and aluminum direct-to-metal coatings certified for Indonesian toll-road guard rails.

The business model is organized around three go-to-market channels: Retail (consumers, homeowners, and small contractors served through company showrooms branded Propan, PPIC, PSC, and PSHC, plus Tokopedia and Shopee marketplaces with SKUs ranging 0.9L to 20kg); Project (large infrastructure and construction customers such as Masjid Istiqlal Jakarta and Jembatan Merah Putih Ambon, served via direct enterprise sales on multi-year contracts); and Industrial (OEM and manufacturer customers including furniture producers and IKEA, served via specialized food-contact and protective coating lines). Pricing is not publicly disclosed; industrial and project pricing is negotiated and quote-based, while retail operates on pay-as-you-go per-unit pricing.

Select customers and visible project logos span government infrastructure (Masjid Istiqlal dome revitalization, Jembatan Merah Putih Ambon, Indonesian toll-road guard rails, Stadion Trikoyo Klaten), healthcare and real estate (Ciputra Hospital Surabaya, Citra Garden BMW Cilegon), and international consumer-goods supply chains (IKEA SOARE plate coasters). Distribution covers 30+ Indonesian cities across Bali, Bandung, Surabaya, Jakarta, Medan and other major markets through showrooms, hardware retail partners, and direct enterprise sales. Operations are privately held with no disclosed parent, subsidiary structure, or external investor backing; Hendra Adidarma is identified as founder.

Name

Propan Raya

Legal name

PT. Propan Raya I.C.C

Website

https://propanraya.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Propan Raya is an Indonesian paint and industrial coating manufacturer founded in 1979, producing wall paints, wood, metal, and protective coatings for retail consumers, construction project customers, and industrial OEM clients across 30+ Indonesian cities from two Tangerang manufacturing plants.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Architectural & Decorative Paints (IMADAKAA)

Keywords

• Paint manufacturing
• Industrial coatings
• Architectural paints
• Wood finishes
• Protective coatings

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Paint Products: Sale of consumer paint products through retail channels, hardware stores, and e-commerce platforms targeting homeowners and small contractors
2. Project/Construction Coatings: Large-scale coating supply for infrastructure projects, bridges, buildings, and construction companies through direct sales
3. Industrial Coatings: Specialized coatings for industrial applications including wood finishing for furniture manufacturers, automotive parts, and OEM customers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Propan Raya manufactures and sells paint and coating products in Indonesia across three distinct segments: Retail (wall paints, wood finishes, and decorative textured coatings for homeowners and contractors), Project (protective coatings, waterproofing, and construction-grade paints for infrastructure and building projects), and Industrial (direct-to-metal coatings, food-safe wood finishes for OEMs, automotive paints, and specialized protective coatings). The product portfolio spans wall paints (interior, exterior, textured), wood coatings (varnish, melamine, oils, lasur), metal paints (anti-rust, direct-to-metal), floor paints, automotive refinish paints, roof tile paints, waterproofing systems, adhesives, and thinners.

Product overview

Propan Raya is an Indonesian paint and coating manufacturer offering a comprehensive portfolio of products across three main segments: Retail (consumer/homeowner products), Project (construction projects), and Industrial coatings. The product lineup includes wall paints (interior, exterior, textured), wood coatings (interior and exterior varnishes, stains, oils), metal paints (anti-rust, direct-to-metal), floor coatings, automotive paints, waterproofing, adhesives, and paint thinners. Key sub-brands include LEGANZA (decorative textured paints with effects like marble, stone, linen), DECOR (wall finishes including DECORCRYL, DECORLOTUS), CERIA (economical wall paints), IMPRA (wood finishes including melamine systems), ULTRAN (wood exterior coatings including lasur/stains), PROPAN (specialty products including Hardwax Oil, Natural Wood Oil, PU coatings), and GO FAST (water-based all-purpose coatings). The company also produces industrial coatings for various applications including marine, sports flooring (Tennokote), and protective coatings used in major infrastructure projects.

Differentiator

Problem solved

Functional benefit

Brands

• Leganza: Premium decorative wall coating series featuring metallic, marble-like, and textured finishes
• PRIMTOP
• AQUA PRIMTOP DTM
• SENGKOTE
• ALUMINIUM DTM

Products and services

• Interior Wall Paint (Cat Tembok Interior)
• Exterior Wall Paint (Cat Tembok Eksterior)
• Textured Wall Paint (Cat Tembok Tekstur)
• LEGANZA DUO DLD-466 Metallic Stone Texture
• LEGANZA LINEN
• LEGANZA STUCCO INTERIOR STC-240
• Interior Wood Coatings (Cat Kayu Interior)
• Exterior Wood Coatings (Cat Kayu Eksterior)
• PROPAN Hardwax Oil (Food Grade)
• IMPRA Melamine System
• PRIMTOP PT-88 Direct-to-Metal 2-in-1
• ALUMINIUM DTM Direct-to-Metal
• AQUA PRIMTOP DTM
• SENGKOTE DTM SK-950 WB
• Floor Paint (Cat Lantai)
• Automotive Paint (Cat Mobil)
• Waterproofing Paint (Cat Anti Bocor)
• Roof Tile Paint (Cat Genteng)
• Spray Paint (Cat Semprot)
• Adhesives (Lem & Perekat)
• Thinner
• GO FAST A-1000 All-Purpose Synthetic Paint
• DECORCRYL DI-400 Premium Matt Interior Wall Paint
• DECORLOTUS DLI-480 Anti-Stain Interior Wall Paint
• CERIA CR-6100 Wall and Ceiling Paint
• CONTRACTOR SUPER VALUE Alkali Resisting Primer VAR-6501
• ULTRAN LASUR EL-501 Exterior Wood Stain
• PROPAN Multipurpose Aqua Putty AWP-919 WB
• Project and Construction Protective Coatings

Quantifiable outcome

• Selected as international supplier for IKEA SOARE plate coaster coating
• +1 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IKEAcoreStrategic or Co-development Partner · 1 January 2025Propan Raya supplies food-contact safe and eco-friendly coatings for IKEA's SOARE plate coaster product globally. This partnership demonstrates Propan's ability to meet international quality and safety standards for consumer products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nippon Paint Indonesia: Nippon Paint Indonesia is the Indonesian operating arm of Nippon Paint Holdings, a global coatings major; directly competes with Propan Raya in architectural paints, wood coatings, automotive refinish, and industrial protective coatings across retail, project, and OEM channels in Indonesia.
• PT Avia Avian: Avia Avian (including the Avian and No Drop brands) is one of Indonesia's largest domestic paint manufacturers, directly competing with Propan Raya in decorative, wood, and protective coatings through retail networks, distributors, and project sales across Indonesia.
• Mowilex Indonesia: Mowilex is an Indonesian premium paints and coatings manufacturer directly comparable to Propan Raya's premium product lines (LEGANZA, DECOR, IMPRA) in wood finishes, wall coatings, and specialty paints for residential and commercial projects.
• Jotun Paints Indonesia: Jotun is a Norwegian global coatings major with a strong Indonesian presence; directly competes with Propan Raya's protective coatings business (bridge, marine, infrastructure, toll-road guard rails) and decorative paints, with overlapping industrial and project sales channels in Southeast Asia.
• Hempel Foundation: Hempel is a Denmark-based global protective coatings specialist with sales in Southeast Asia; directly comparable to Propan Raya's protective coatings segment (bridges, infrastructure, toll roads) and serves similar industrial and project customers in marine and heavy-duty applications.

Broad incumbents

• AkzoNobel (Dulux) Indonesia: AkzoNobel, owner of Dulux, is a global paints and coatings giant operating in Indonesia across architectural, industrial, marine, and protective coatings; overlaps with Propan Raya in retail wall paints and protective/infrastructure projects, but as a much broader multi-region portfolio player.
• Kansai Paint Asia Pacific: Kansai Paint is a Japanese coatings major with Asia-Pacific manufacturing; overlaps with Propan Raya in decorative paints, automotive refinish, and industrial coatings, though with a broader regional and global footprint.
• PPG Industries: PPG is a U.S.-headquartered global coatings leader serving architectural, industrial, automotive, and protective markets in Asia; overlaps with Propan Raya across automotive refinish, industrial coatings, and infrastructure protective projects as a much larger multi-region player.

Regional players

• Berger Paints Indonesia: Berger Paints (part of the India-headquartered Berger group) operates in Indonesia and other Asian markets; comparable to Propan Raya in decorative and industrial coatings for residential and infrastructure use across Asia-Pacific.

Emerging players

• KCC Corporation: KCC is a Korean paints and coatings group active across Asia in architectural, protective, marine, and industrial coatings; competes with Propan Raya in industrial and infrastructure coatings and in furniture/wood finishes for OEM customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propanraya
• YouTubeyoutube.com/@PropanRaya
• Facebookfacebook.com/catpropan
• LinkedInlinkedin.com/company/propan-raya-i-cc
• Instagraminstagram.com/propanraya
• TikToktiktok.com/@propanraya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propan Raya