Avian Brands
- Company typePublic
- Founded1978
- HeadquartersSurabaya, Indonesia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Avian Brands firmographics
Firmographics- Name
- Avian Brands
- Legal name
- PT Avia Avian Tbk.
- Website
- https://avianbrands.com
- Company type
- Public
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Avian Brands is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Avian Brands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Paint and Coating Products: Manufacture and sale of decorative paints, waterproofing coatings, wood and metal paints, industrial coatings, and supporting products through extensive distribution network covering 60,000+ retail outlets
- Distribution Services: Distribution business through Dextone subsidiary and PT Tirtakencana Tatawarna network
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Avian Brands product offering
Product offeringCore offering
Avian Brands manufactures and sells decorative paints, waterproofing coatings, wood and metal paints, specialty coatings, construction chemicals, and adhesives. The portfolio spans wall paints, exterior coatings, automotive paints, marine coatings, instant cement, sealants, and supporting painting accessories across multiple sub-brands including No Drop, Sunguard, Supersilk, Avitex, Lenkote, Giant Mortar, Boyo, and Suzuka. Products are distributed through more than 60,000 retail outlets across Indonesia.
Product overview
PT Avia Avian Tbk (Avian Brands) is Indonesia's second-largest paint and coatings company with approximately 26% market share, serving over 60,000 retail outlets. The company operates as a comprehensive paint and coatings manufacturer offering architectural paints (wall paints, exterior coatings), specialty coatings (waterproofing, wood finishes, automotive paints), construction chemicals (instant cement, adhesives, sealants), and supporting tools/brushes. Key product sub-brands include No Drop (Indonesia's no. 1 waterproofing brand), Lenkote (premium wall paints with Green Label Singapore), Avitex (mid-range wall coatings), Sunguard All-In-One (premium exterior with 15-year protection), Giant Mortar (instant cement line), and Dextone (subsidiary distribution company). The product portfolio spans 20+ product categories from wall paints, waterproofing membranes, wood/metal coatings, to marine coatings and construction adhesives, supported by full range of painting tools and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- No Drop: Waterproofing paint product line - No. 1 waterproofing brand in Indonesia
- Avitex
- Sunguard
- Supersilk
- Lenkote
- Avian
- Aries
- Boyo
- Suzuka
- Yoko
- Belmas
- Giant Mortar
- HomeDeco
- Wood-Eco
- PRO-X
Products and services
- No Drop
- Sunguard All-In-One
- Supersilk
- Lenkote
- Avitex
- Giant Mortar
- Boyo
- Suzuka
- Wood-Eco
- Belmas
- HomeDeco
- PRO-X
- Avian Cat Kayu & Besi
- Marine Coating
Quantifiable outcome
- Room temperature reduction of up to 5°C with Sunguard All-In-One exterior paint
- +5 more outcomes
Companies that use Avian Brands
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Avian Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Avian Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PT Tirtakencana TatawarnacoreDistribution subsidiary of PT Avia Avian Tbk. responsible for managing the extensive distribution network across Indonesia, serving over 60,000 retail outlets
Scale indicators5 records
Avian Brands competitors and assessment
Company assessmentDirect peers
- Nippon Paint Indonesia: Nippon Paint's Indonesian subsidiary is a direct competitor in decorative, automotive, and industrial coatings with overlapping product categories (wall paints, wood finishes) and similar nationwide distribution strategy.
- Mowilex Indonesia: Mowilex is an Indonesian premium paint manufacturer with comparable wall paint and wood coating offerings, competing in the same mid-to-premium decorative segment of the Indonesian market.
- Akzo Nobel (Dulux Indonesia): Dulux is the #1 paint brand in Indonesia and the primary direct competitor across decorative, protective, and industrial coatings, with a comparable distribution-led go-to-market model and premium positioning.
- Jotun Indonesia: Jotun is a global paint major with significant Indonesian operations in decorative, marine, and protective coatings, directly competing with Avian's waterproofing, marine, and industrial product lines.
Broad incumbents
- Asian Paints: Asian Paints is the dominant Indian decorative paint manufacturer with comparable mass-market distribution depth and a multi-brand portfolio strategy analogous to Avian's sub-brand approach.
- Kansai Paint: Kansai Paint is a large Japanese paint company with ASEAN operations serving automotive, decorative, and industrial coatings — comparable product portfolio and customer base to Avian at a global scale.
- Hempel: Hempel is a global coatings company with strong marine and protective coatings presence, comparable to Avian's marine coatings and industrial protective coating product lines.
- DuluxGroup (formerly part of ICI Paints): DuluxGroup (now part of Akzo Nobel) is a major architectural coatings player in the Asia-Pacific region with comparable product categories and channel strategies to Avian Brands.
- Berger Paints: Berger Paints is an Asian paint major (with India and Bangladesh operations) offering decorative and industrial coatings comparable to Avian's portfolio in formulation and customer segments.
Regional players
- TOA Paint (Thailand): TOA Paint is a leading Southeast Asian paint manufacturer with similar decorative and protective coatings portfolio serving regional markets including Indonesia, comparable in scale and product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Avian Brands social profiles
Digital presenceAvian Brands compliance and trust
Trust signalCompliance1 record
Avian Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avian Brands leadership team
Management profileNumber of profiles
Avian Brands subsidiaries and ownership
Company hierarchySubsidiaries2 records
Avian Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avian Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avian Brands
What does Avian Brands do?
Avian Brands manufactures and sells decorative paints, waterproofing coatings, wood and metal paints, specialty coatings, construction chemicals, and adhesives. The portfolio spans wall paints, exterior coatings, automotive paints, marine coatings, instant cement, sealants, and supporting painting accessories across multiple sub-brands including No Drop, Sunguard, Supersilk, Avitex, Lenkote, Giant Mortar, Boyo, and Suzuka. Products are distributed through more than 60,000 retail outlets across Indonesia.
Is Avian Brands a public or private company?
Avian Brands is a public company. It is classified as public and is currently operating.
When was Avian Brands founded?
Avian Brands was founded in 1978. It employs 5,001 to 10,000 people.
Where is Avian Brands based?
Avian Brands is headquartered in Surabaya, Indonesia, in the Asia region.
How does Avian Brands make money?
Two revenue lines are on record. Paint and Coating Products are the primary driver. The others are distribution Services.
Who are Avian Brands's main competitors?
Direct peers on record are Nippon Paint Indonesia, Mowilex Indonesia, Akzo Nobel (Dulux Indonesia) and Jotun Indonesia. Broad incumbents are Asian Paints, Kansai Paint, Hempel, DuluxGroup (formerly part of ICI Paints) and Berger Paints. TOA Paint (Thailand) is listed as a regional player.
Does Avian Brands have an API?
No public API is recorded for Avian Brands.