AMD Lasers
AMD Lasers, a CAO Group subsidiary, designs, manufactures, and distributes soft-tissue diode dental lasers, curing lights, intraoral sensors, whitening strips, and infection control systems to dental practices globally through direct e-commerce, Henry Schein, and international distributors.
- Company typePrivate
- Founded1999
- HeadquartersWest Jordan, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What AMD Lasers does
AMD Lasers, Inc. is a wholly owned subsidiary of CAO Group, Inc., incorporated in Utah and headquartered in a 60,000 sq. ft. FDA-registered, ISO-certified facility in West Jordan, Utah, with a 100,000 sq. ft. manufacturing joint venture in Beijing, China. The company designs, manufactures, and distributes a comprehensive portfolio of soft-tissue diode dental lasers and adjacent dental equipment, anchored by the Picasso family (Picasso Lite+, Picasso+, Picasso Clario, Picasso Pro) and supported by Pioneer Elite, Hygea, and Precise LTM diode lasers, Monet+ laser curing lights, Acuity X-Ray intraoral sensors with proprietary Direct X-Ray Photo Detection (XRP) technology, the Aegis VacStation extraoral suction system, the Sheer White! professional whitening strip line, and the LEAP endodontic disinfection system built around the Picasso Pro platform. The company's underlying technology base is rooted in 160+ patents held by CAO Group, including the foundational 1999 LED curing light patent (US 6,331,111) and fundamental diode laser structure patents, positioning AMD as one of the listed global key players in the dental laser market.
AMD generates revenue primarily through one-time hardware sales ($5,400-$9,995 per laser system; $2,499.99-$3,674.99 for curing lights and sensors; $1,378.99 for the Aegis VacStation), supplemented by recurring consumables (LEAP solution kits and disposable tips at $39.99-$299.95 per procedure, whitening strips, disposable laser tips), and a smaller professional services stream from online CE courses ($495) and in-office training ($3,495.95). The company employs a hybrid go-to-market motion combining direct e-commerce via its Shopify storefront, an exclusive Henry Schein distribution relationship established in 2010, an international distributor network across Australia, France, Hong Kong, Japan, New Zealand, Saudi Arabia, Vietnam, and Honduras, and a recent Style Italiano partnership for European whitening distribution. AMD targets general dentists (primary), endodontists, periodontists, prosthodontists, and dental hygienists, and has extended into AI software via the May 2025 launch of AskDentistry.ai. Headcount is reported at 101-250 employees and the firm is privately held with no disclosed revenue figures.
AMD Lasers firmographics
Firmographics- Name
- AMD Lasers
- Legal name
- AMD Lasers, Inc.
- Website
- https://amdlasers.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AMD Lasers, a CAO Group subsidiary, designs, manufactures, and distributes soft-tissue diode dental lasers, curing lights, intraoral sensors, whitening strips, and infection control systems to dental practices globally through direct e-commerce, Henry Schein, and international distributors.
- Ownership category
- akta.pro rank
AMD Lasers industry classification
Industry- Product category
- Dental Lasers & Dental Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)
Keywords
Where AMD Lasers is headquartered
LocationHeadquarters
- HQ city
- West Jordan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AMD Lasers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Diode Laser Hardware Sales: Sale of soft-tissue diode laser systems including Picasso series (Lite+, +, Clario, Pro), Pioneer Elite, Hygea, and Precise LTM. Hardware represents core product category with prices ranging from approximately $5,400 to $9,995 per unit.
- Laser Accessories and Consumables: Recurring revenue from disposable laser tips (various colors/types for different procedures), laser accessories including handpieces, goggles, fiber management systems. Includes LEAP-specific consumables (solution kits, pre-initiated tips) at approximately $299.95 per procedure.
- Dental Imaging and Equipment: Sales of Acuity X-Ray intraoral sensors (from $3,674.99), Aegis VacStation aerosol suction systems, Monet laser curing lights, infection control products, and clinical supplies including adhesives, etchants, and cavity prevention products.
- Teeth Whitening Products: Sheer White! professional whitening strips (take-home and in-office formulations) and related whitening accessories. Top-selling teeth whitening products in distribution channel since 2010.
- Education and Training Services: Revenue from online CE courses (AMD Diode Laser Training - 6 CE at $495), in-office training programs ($3,495.95), and webinar content. Continuing education supports laser certification and product adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Picasso Pro Diode Laser Kit Bundle (Pre-Order) |
| One time/ perpetual license | Pay-as-you-go | Picasso Lite+ Diode Laser |
| One time/ perpetual license | Pay-as-you-go | Picasso+ Diode Laser |
| One time/ perpetual license | Pay-as-you-go | Picasso Clario Diode Laser |
| One time/ perpetual license | Pay-as-you-go | Precise LTM Diode Laser |
| One time/ perpetual license | Pay-as-you-go | Hygea Diode Laser |
| One time/ perpetual license | Pay-as-you-go | Pioneer Elite Diode Laser |
| One time/ perpetual license | Pay-as-you-go | Monet+ Laser Curing Light |
| One time/ perpetual license | Pay-as-you-go | Acuity X-Ray Intraoral Sensor |
| One time/ perpetual license | Pay-as-you-go | Aegis Aerosol VacStation |
| Unit Pricing | Pay-as-you-go | LEAP Solution Kit (Picasso Pro only) |
| Unit Pricing | Pay-as-you-go | LEAP Endo Pre-Initiated Disposable Laser Tips |
| Unit Pricing | Pay-as-you-go | LAPA Single-Use Laser Tips |
| One time/ perpetual license | Pay-as-you-go | AMD Diode Laser Training - 6 CE |
| Professional services/ project-based | Pay-as-you-go | In-Office Training |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
AMD Lasers product offering
Product offeringCore offering
AMD Lasers designs, manufactures, and distributes soft-tissue diode dental lasers and complementary dental equipment for dental practices. Its core offering is the Picasso family of 810nm diode lasers (Picasso Lite+, Picasso+, Picasso Clario, Picasso Pro), supported by related dental devices including the Monet+ laser curing light, Acuity X-Ray intraoral sensor, Aegis VacStation extraoral suction system, Sheer White! professional whitening strips, and the LEAP endodontic disinfection system for the Picasso Pro.
Product overview
AMD Lasers offers a comprehensive dental technology portfolio built around diode laser systems, with the award-winning Picasso family (Picasso Lite+, Picasso+, Picasso Clario, Picasso Pro) as the core product line. The portfolio extends to curing technology (Monet+ Laser Curing Light), dental imaging (Acuity X-Ray Sensor), infection control (Aegis VacStation and Armis products), teeth whitening (Sheer White! Take-Home and In-Office strips), endodontic treatment (LEAP system for Picasso Pro), and practice management tools. Additional products include diode lasers (Precise LTM, Pioneer Elite, Hygea), AMD Lab Group dental crowns, AMD Clinical products (Cavity pHighter), and educational offerings (6 CE diode laser training). The company also launched AskDentistry.ai in 2025, an AI-powered knowledge platform for dental professionals. All CAO Group dental products transitioned to the AMD Lasers division in March 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Picasso Lite+ Diode Laser Entry-level soft-tissue diode laser for general dental practices, with 8 procedure presets and a touch screen; part of the 12-time Townie Choice Award winning Picasso family.
- Picasso+ Diode Laser Mid-range soft-tissue diode laser for comprehensive soft-tissue surgical procedures; reduces chair time and expedites patient healing.
- Picasso Clario Diode Laser Advanced soft-tissue diode laser in the Picasso family, designed for precision soft-tissue surgery with enhanced features.
- Picasso Pro Diode Laser Flagship 810nm multi-purpose diode laser with dedicated LEAP protocol mode, iPad-based interface with automatic software updates; supports soft-tissue surgery, LEAP endodontics, LAPA painless injection, and photobiomodulation therapy. MSRP under $10,000.
- Precise LTM Diode Laser Affordable, user-friendly 810nm soft-tissue diode laser with 5W maximum power, retractable fiber management, wireless foot control, LED display, and ergonomic pen-style handpiece. Priced at $7,137.99.
- Hygea Diode Laser Diode laser capable of performing Photobiomodulation (PBM) and low-level laser therapy (LLLT); features wireless foot control. Priced at $5,407.99.
- Pioneer Elite Diode Laser Premium soft-tissue diode laser with PBM capability; compact design with intuitive interface. Priced at $7,375.99.
- Monet+ Laser Curing Light Blue diode laser curing light described as the fastest ever composite cure; battery charger included. Priced at $2,499.99.
- Acuity X-Ray Sensor Intraoral digital X-ray sensor featuring Direct X-Ray Photo Detection technology for dental imaging; Size 1.5 sensor, plug-and-play, compatible with leading imaging software. From $3,674.99, with a $30 Try Before You Buy option.
- Aegis VacStation Extraoral aerosol suction system with three-stage HEPA filtration (High fiber, Fiberglass, Active Carbon), UVC sterilization, achieving 99.97% filtration at 0.3µm and 97–99.8% aerosol reduction; 100% splatter reduction on practitioners. Priced at $1,378.99 (40% off from $2,308.99).
- Sheer White! Take-Home Whitening Strips Professional-grade strip-based teeth whitening system using proprietary PVP thickener and viscoelastic gelatin strip technology, marketed as the only complete professional teeth whitening strip system with take-home and in-office formulations.
- Sheer White! Professional In-Office Whitening Strips In-office teeth whitening solution using whitening strips for fast, effective results without trays, gels, or light activation; expanded to Europe in December 2025 through Style Italiano partnership.
- LEAP (Laser Endodontic Ablation Procedure) Integrated diode laser protocol for root canal disinfection combining the Picasso Pro laser, proprietary LEAP irrigation/disinfection solution, and 200µm LEAP endodontic fiber tips; achieves >99.99% bacterial reduction and reduces procedure time by up to 50%.
- AskDentistry.ai AI-powered knowledge-based platform for dental professionals that provides evidence-based answers to clinical questions using peer-reviewed articles, clinical guidelines, and expert insights; Pro version includes direct source citations and supports organizational customization with internal IFUs and training materials.
- AMD Lab Group Dental Lab Crowns Dental lab crowns service offering manufactured dental prosthetics to dental practices.
- AMD Diode Laser Training - 6 CE Online Course Online continuing education course providing 6 CE credits for diode laser certification; priced at $495.00.
Quantifiable outcome
- >99.99% bacterial reduction against E. faecalis in root canal disinfection
- +7 more outcomes
Companies that use AMD Lasers
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
AMD Lasers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
AMD Lasers partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, strategic, historical and regional.
- Style ItalianocoreEuropean distribution and promotion partnership for Sheer White! teeth whitening strips. Style Italiano is a dental learning community with significant European footprint, providing access to dentist network across Europe for AMD products.
- Dalhousie UniversitystrategicLicensed technology partner for AskDentistry.ai platform development. Dr. Richard Price from Dalhousie University School of Dentistry serves as key advisor and supporter of the platform.
- University of FloridastrategicLicensed technology partner for AskDentistry.ai platform development. Dr. Mateus Rocha, Associate Professor at University of Florida College of Dentistry, serves as AI researcher and clinical advisor.
- Henry ScheincoreExclusive distribution relationship established in 2010 for core CAO Group products. Henry Schein is a leading global distributor of dental healthcare products and services, providing AMD access to extensive practice customer base.
- Ivoclar Vivadent, Inc.historicalPartnership to release first compact and portable diode laser - the Odyssey Diode Laser in 2003. This was CAO's first major entry into diode laser market.
- Ultradent Products, Inc.historicalEarly partnership to release first LED curing light in dentistry called Ultralume 2 in 2001. This partnership established AMD/CAO Group technology in the dental market.
- Osseo GroupregionalAustralian distributor located at F47 2 Slough Avenue, Silverwater NSW 2128. Phone: 1300 029 383. Part of international distributor network.
- BioMeDent Pty LtdregionalAustralian distributor based in Sydney NSW 2065. Phone: 1300 792 624. [email protected]. Part of international distributor network serving Australian dental market.
- OpsyseregionalFrench distributor located at 18 Allée du Fenouil ZA Saint Louis, 84250 Le Thor, France. Phone: +33 6 10 10 92 01. Also serving as European distribution partner for Sheer White! products.
- CCIRO S de RLregionalHonduran distributor located in San Pedro Sula. Contact: +504 9564-6460, [email protected]. Part of international distributor network.
- TWL LimitedregionalHong Kong distributor at Unit D, 3/F Hung Cheong Factory Building, 3 Kwong Cheung Street, Cheung Sha Wan, Kowloon. Phone: +852 2322 8232.
- Morimura Dental CompanyregionalJapanese distributor based at 3-17-10 Ueno, Taito-ku, Tokyo, Japan 110-0005. Contact: [email protected].
- Henry Schein New ZealandregionalNew Zealand distributor at 243-249 Bush Road, Auckland 0632. Phone: 0800 808 855. Henry Schein serves as distributor in multiple markets.
- Amjad MedicalregionalSaudi Arabian distributor at 2nd Floor Office NO. 29, Summit Business Tower, Baladia St. Al-Azizia, Jeddah. Phone: +966 0126649704.
- PACIFIC DENTAL SUPPLYregionalVietnamese distributor at No.4 Lane 102 Khuc Thua Du str, Cau giay ward, Hanoi city. Phone: +84 989463345.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
AMD Lasers competitors and assessment
Company assessmentDirect peers
- BIOLASE: BIOLASE is a leading dental laser manufacturer with an explicitly disclosed ~15% global dental laser market share, directly competing with AMD's Picasso family in soft-tissue diode lasers and offering broader all-tissue laser systems (Waterlase). It is AMD's closest named competitor in the company data.
- Convergent Dental: Convergent Dental manufactures the Solea CO2 all-tissue dental laser and is named alongside AMD as a key global dental laser player. Direct overlap in dental practice laser adoption decisions despite different laser modality.
- Fotona: Fotona is a global manufacturer of dental and medical laser systems (LightWalker, LightWalker ATS), named alongside AMD as a key global dental laser market player. Direct competitor in dental soft-tissue and multi-application lasers.
Broad incumbents
- Dentsply Sirona: Dentsply Sirona is the world's largest dental equipment and consumables manufacturer, named in AMD's competitive set. It offers overlapping dental lasers, imaging, and CAD/CAM solutions with vastly broader portfolio scale and global distribution.
- Ultradent Products: Ultradent Products is a major dental materials and equipment manufacturer that partnered with CAO Group in 2001 to release the Ultralume 2 (the first LED curing light). It is a historical AMD/CAO technology partner and overlaps in dental consumables and whitening.
- Ivoclar Vivadent: Ivoclar Vivadent is a global dental products manufacturer that co-developed the Odyssey Diode Laser with CAO Group in 2003. It is a historical AMD partner with overlapping product categories including curing lights, adhesives, and restorative materials.
- 3M Oral Care (Solventum): 3M Oral Care, now operating as Solventum, is a broad dental products incumbent offering preventive, restorative, and orthodontic products that overlap with AMD's whitening, restorative consumables, and orthodontic applications adjacent to Picasso laser use cases.
- Philips Oral Healthcare (Sonicare): Philips Sonicare is a leading oral care brand with overlapping consumer/professional whitening and oral hygiene products. While focused on power toothbrushes and whitening, it competes for dental practice shelf space and consumer whitening dollars relevant to Sheer White!
Others
- Henry Schein: Henry Schein is AMD's exclusive US distribution partner (since 2010) and the world's largest dental distributor. While not a direct product competitor, it is a critical channel relationship that shapes AMD's US go-to-market and competitive positioning versus other dental OEMs.
- Patterson Companies: Patterson Companies is one of the two largest dental distributors in North America and a peer in distribution channel access. Competes with Henry Schein for AMD's exclusive distribution and is a comparable dental channel partner for competing laser OEMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
AMD Lasers social profiles
Digital presenceAMD Lasers compliance and trust
Trust signalCompliance2 records
AMD Lasers financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMD Lasers leadership team
Management profileNumber of profiles
Profiles2 records
AMD Lasers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMD Lasers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMD Lasers
What does AMD Lasers do?
AMD Lasers designs, manufactures, and distributes soft-tissue diode dental lasers and complementary dental equipment for dental practices. Its core offering is the Picasso family of 810nm diode lasers (Picasso Lite+, Picasso+, Picasso Clario, Picasso Pro), supported by related dental devices including the Monet+ laser curing light, Acuity X-Ray intraoral sensor, Aegis VacStation extraoral suction system, Sheer White! professional whitening strips, and the LEAP endodontic disinfection system for the Picasso Pro.
Is AMD Lasers a public or private company?
AMD Lasers is a private company. It is classified as corporate owned and is currently operating.
When was AMD Lasers founded?
AMD Lasers was founded in 1999. It employs 101 to 250 people.
Where is AMD Lasers based?
AMD Lasers is headquartered in West Jordan, United States, in the North America region.
How does AMD Lasers make money?
Five revenue lines are on record. Diode Laser Hardware Sales are the primary driver. The others are laser Accessories and Consumables, dental Imaging and Equipment, teeth Whitening Products and education and Training Services.
Who are AMD Lasers's main competitors?
Direct peers on record are BIOLASE, Convergent Dental and Fotona. Broad incumbents are Dentsply Sirona, Ultradent Products, Ivoclar Vivadent, 3M Oral Care (Solventum) and Philips Oral Healthcare (Sonicare). Others are Henry Schein and Patterson Companies.
Does AMD Lasers have an API?
No public API is recorded for AMD Lasers.
What industry is AMD Lasers in?
AMD Lasers's product category is Dental Lasers & Dental Equipment. Its primary akta.pro industry code is HLAMAFAD, Dental & Oral Care Devices (Dental Units, Handpieces, Imaging). Its NAICS code is 339114 and its SIC code is 3843.