OptfinITy

What OptfinITy does

OptfinITy is a privately held managed IT services provider (MSP) headquartered in Springfield, Virginia, founded in 2002 and operating with a 1–10 employee team. The company delivers flat-rate, proactive managed IT services to small organizations in the Washington DC Metro area, with capabilities spanning managed IT support, cloud solutions (email, colocation, hosted servers, VDI, virtual private servers, and the proprietary OptfinITy Sync product), disaster recovery and backup, hardware procurement (Cisco, Dell, SonicWall, Hardware-as-a-Service), business communications (VOIP, video conferencing, mobile device management, digital signage), cybersecurity and security cameras, and website, mobile (iOS/Android), and custom application development services. Industry-vertical packaging is offered for non-profits/associations, financial services, legal, and medical practices, including HIPAA-compliant IT and association management software.

The underlying technology stack is built on ConnectWise for client support and ticketing, paired with remote monitoring and maintenance tooling, and leverages partner ecosystems with Microsoft (365, Azure, hosted Exchange), Google (Workspace), Cisco, Dell, and SonicWall. OptfinITy has industry recognition through the 2020 Channel Futures MSP 501 ranking, the 2021 NextGen 101 award, and the 2025 CRN MSP 500 list.

The business model is a sales-led, subscription-recurring managed services motion with flat-rate billing on annual cadences, complemented by hardware resale and project-based development revenue. Go-to-market is multi-channel: free network assessments as a bottom-of-funnel lead magnet, content marketing via blog and social media (Facebook, Twitter, LinkedIn, YouTube), email newsletters, and event participation (e.g., GWHCC 2024 Business Expo). Distribution relies on a regional field sales presence across DC Metro submarkets, with nationwide remote service delivery. The company is founder-led, has not raised external capital, and reports no parent company, acquisitions, or structural changes in the available data.

Name

OptfinITy

Legal name

OptfinITy, LLC

Website

https://optfinity.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

OptfinITy is a Virginia-based managed IT services provider founded in 2002, delivering flat-rate managed IT, cloud, cybersecurity, disaster recovery, hardware, and development services to small organizations in the DC Metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Flat-rate proactive managed IT services for small organizations, providing ongoing IT support, monitoring, and maintenance for a recurring monthly or annual fee.
2. Hardware Sales and Services: Sales and service of hardware including Cisco, Dell, SonicWall equipment, cabling and wiring, and Hardware as a Service offerings.
3. Cloud Solutions: Email solutions, colocation, hosted servers, virtual private servers, virtual desktops infrastructure (VDI), and OptfinITy Sync products.
4. Development Services: Website development, mobile app development (iOS and Android), and custom application development services.
5. Security Services: IT security solutions, security cameras, and cybersecurity services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OptfinITy is a Managed Service Provider (MSP) delivering flat-rate proactive managed IT services, cloud solutions, cybersecurity, hardware procurement, business communications, and website/mobile/custom application development to small organizations primarily in the Washington DC Metro area (Virginia, Maryland, and Washington DC). It sells recurring IT support, monitoring, and maintenance under subscription terms, complemented by project-based development and hardware services.

Product overview

OptfinITy is a Managed Service Provider (MSP) offering a comprehensive portfolio of IT services for small organizations in the Washington DC metro area. The offering is structured as a service-based model rather than a unified software product, encompassing managed IT services, cloud solutions, disaster recovery, hardware services, software services, business communications, cybersecurity, and development services (website, mobile app, and custom application development). Core services include Managed IT Services with remote monitoring and maintenance, Cloud Solutions featuring OptfinITy Sync and various hosted infrastructure options, Disaster Recovery with BDR solutions, Hardware Services with Cisco/Dell/SonicWall partnerships, Software Services including CRM and email platforms, Business Communications with VOIP/video conferencing, and Security Systems. Development Services include Website Development (with WordPress specialization and SEO), Mobile App Development (Android/iOS), and Custom Application Development. The company also offers industry-specific solutions for associations/non-profits, financial services, legal, and medical sectors, along with free network assessments as a customer acquisition tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Flat-rate proactive managed IT services providing comprehensive IT support, remote monitoring, maintenance, vendor management, and virtualization for small organizations.
• Cloud Solutions Cloud-based solutions including email services (archiving, encryption, G-Suite, Office 365, spam protection), colocation, hosted servers, virtual desktops infrastructure (VDI), and virtual private servers.
• OptfinITy Sync Cloud synchronization product providing file sync capabilities with accompanying training videos and operational documentation.
• Disaster Recovery Business continuity and data backup solutions, including BDR (Backup and Disaster Recovery) services to protect against data loss and ensure business continuity.
• Hardware Services Hardware procurement and management including cabling and wiring, Cisco networking equipment, Dell hardware (as official Dell dealer), Hardware as a Service (HaaS), and SonicWall products.
• Software Services Operational software services including CRM software support, G-Suite and Office 365 email platforms, and managed print services.
• Business Communications Communications solutions including digital signage, mobile device management, telecom solutions, video conferencing, VOIP, and website chat.
• Security Systems

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• ConnectWisecoreTechnology or IntegrationOptfinITy uses ConnectWise for their client support center and ticketing system. The Client Support Center links to ConnectWise (na.myconnectwise.net).
• MicrosoftcoreTechnology or IntegrationPartner for Microsoft 365, Office 365, Azure, and related Microsoft technologies including hosted Microsoft Exchange email solutions.
• GooglecoreTechnology or IntegrationPartner for G-Suite (Google Workspace) implementations and services.
• CiscocoreTechnology or IntegrationCisco hardware and networking solutions offered as part of hardware services.
• DellcoreTechnology or IntegrationOfficial Dell dealer providing Dell hardware, computers, and equipment.
• SonicWallcoreTechnology or IntegrationSonicWall security solutions and firewalls offered as part of security services.
• CRN/The Channel CompanycoreGTM or Marketing PartnerIndustry recognition through CRN MSP 500 list, which provides marketing and industry credibility benefits.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dataprise: Dataprise is a regional managed services provider with a strong Mid-Atlantic presence serving SMB and mid-market clients with managed IT, cloud, and cybersecurity services. Highly comparable to OptfinITy in target market, service portfolio, and geographic overlap in the DC Metro area.
• Ntiva: Ntiva is an IT managed services provider serving SMBs in the Mid-Atlantic region with managed IT, cloud, and cybersecurity offerings. Direct competitor to OptfinITy in the DC Metro area with similar service breadth and customer profile.
• Integris: Integris is a managed IT services provider serving small and mid-sized businesses with proactive managed IT, cybersecurity, and cloud services. Comparable business model and target customer base, though operating across multiple US regions.
• Mindcore Technologies: Mindcore Technologies provides managed IT services, cloud solutions, and cybersecurity to SMBs with a strong presence in the Mid-Atlantic and Northeast. Comparable in size, service offerings, and customer focus to OptfinITy.
• ITConnexx: ITConnexx is a managed IT services provider serving small and mid-sized businesses with proactive managed IT, cloud, and cybersecurity offerings. Comparable regional MSP model with similar SMB focus.
• Atlantic.Net: Atlantic.Net is a managed hosting and cloud services provider offering managed IT, hosting, and cloud infrastructure to SMBs. Comparable to OptfinITy in target market with overlapping cloud and managed services offerings.

Broad incumbents

• Compucom: Compucom is a large, established IT managed services provider serving enterprise and mid-market clients with end-user computing, cloud, and managed IT services. Competes with OptfinITy in the broader MSP market though focused on larger accounts.
• OneDigital: OneDigital is a large IT and insurance services firm offering managed IT, cloud, and cybersecurity solutions to SMB and mid-market clients. Broader portfolio but directly competitive in MSP services for OptfinITy's target market.
• Kaseya (and portfolio MSPs): Kaseya powers a network of MSPs and serves SMBs directly through its IT management platform. Represents a major platform/competitive force in the MSP market where OptfinITy also operates.
• Continuum (now Fortify): Continuum (acquired by Fortify) is a managed IT services platform enabling MSPs to deliver managed services to SMBs. Provides similar managed services through an outsourced NOC model comparable to OptfinITy's ConnectWise-backed service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/optfinity
• YouTubeyoutube.com/user/optfinity
• Facebookfacebook.com/optfinity
• LinkedInlinkedin.com/company/optfinity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OptfinITy