Breakthrough Coaching

What Breakthrough Coaching does

Breakthrough Coaching is a U.S.-based chiropractic practice management consulting and personal coaching firm founded in 1998 and headquartered in Key Biscayne, Florida, operating as Breakthrough Coaching, LLC. The company serves chiropractic practice owners (DCs) and multidisciplinary practices across the United States, with a vertically segmented approach addressing the operational, clinical, and compliance challenges of running a high-performing chiropractic or integrated healthcare practice. Its primary customer segments are solo and group chiropractic practice owners, with secondary segments covering DC associates, chiropractic students, chiropractic assistants, and multidisciplinary practices combining chiropractic with PT, MD, massage therapy, or acupuncture.

The company's core product is a personal coaching membership service in which assigned coaches — all former BTC members who previously ran multi-million dollar practices — provide accountability-based guidance to practice owners. The technical platform supporting this service is the proprietary 150-Module BTC Classroom, an online learning system with audio-visual modules, self-administered online tests across 14 topic areas, and hundreds of constantly updated downloadable practice management and documentation forms covering HIPAA compliance, coding, OIG compliance, patient forms, staff policies, and marketing materials. The company supplements the coaching and content offering with multi-day seminars, bi-annual BTC Elite Retreats at all-inclusive resort destinations, and an e-commerce storefront for standalone product purchases.

Breakthrough Coaching generates revenue through a mixed model: (1) recurring subscription coaching memberships priced via quote-based inquiry through 1-800-7-ADVICE and website forms, representing the highest-value recurring stream; (2) one-time e-commerce sales of individual training modules ($47-$57), bundled training packages ($149-$279), downloadable forms ($37-$79), and social media marketing bundles ($79 each); and (3) professional-services revenue from seminars and Elite Retreats. Distribution combines a sales-led motion (phone, free Practice Analysis Survey consultations), a self-serve WooCommerce storefront, in-person events, and an alliance partner referral network of 25+ complementary vendors. The company has operated continuously since 1998 with no disclosed external funding, M&A activity, or parent company ownership, and remains privately held under founder/President Dr. Mark Sanna.

Name

Breakthrough Coaching

Legal name

Breakthrough Coaching, LLC.

Website

https://mybreakthrough.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Breakthrough Coaching is a U.S.-based chiropractic practice management consulting firm offering personal coaching, a proprietary 150-module online curriculum, downloadable forms, and elite retreats to chiropractor practice owners and multidisciplinary practices nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Coaching Services: Ongoing personal coaching services where assigned coaches hold members accountable to practice changes. Coaches are described as 'resource multipliers' who were previously BTC members and ran multi-million dollar practices before becoming coaches.
2. Online Training Modules: Individual and bundled training video modules covering coding, reimbursement, staff training, documentation, and practice growth topics. Pricing ranges from $47-$279 per module or bundle.
3. Downloadable Practice Forms: Sale of editable practice management and documentation forms including HIPAA compliance, patient forms, staff policies, and marketing materials. Individual forms priced at $37-$79 each.
4. Seminars and Elite Retreats: Multi-day seminars in accessible locations providing hands-on training in patient care, practice management, and team building. Bi-annual Elite Retreats at all-inclusive resort destinations with premium pricing.
5. Social Media Marketing Packages: Pre-designed social media post bundles including Condition of the Week, Care Enough to Share, and Special Event Flyers packages for patient marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Breakthrough Coaching is a chiropractic practice management consulting and personal coaching firm that teaches an outcome-based, functionally oriented system of procedures to prepare chiropractors to become primary providers of prevention and wellness services. Its core offering bundles four deliverables: (1) recurring Personal Coaching with assigned coaches who hold members accountable to practice changes; (2) a proprietary 150-Module Online Learning Curriculum covering every aspect of running a profitable practice; (3) hundreds of constantly updated Downloadable Practice Management and Documentation Forms; and (4) Seminars and BTC Elite Retreats providing hands-on training and networking.

Product overview

Breakthrough Coaching offers a coaching and education platform for chiropractic and multidisciplinary practices. The core offering consists of Personal Coaching, a proprietary 150-Module Online Learning Curriculum, Downloadable Forms (hundreds of practice management documents), and Seminars/BTC Elite Retreats. These are supplemented by a Store containing Practice Building Forms, Staff OIG Compliance Training Modules, Social Media Posts, and Downloadable Videos. The platform is delivered through a classroom system with 14 topic areas and supports practice analysis through surveys. The company operates as a membership-based coaching program without a public API.

Differentiator

Problem solved

Functional benefit

Brands

• BTC Elite Retreats: Immersive bi-annual retreat experiences for doctors held at all-inclusive resorts in global destinations, featuring keynote speakers, mastermind forums, and networking opportunities
• BTC Classroom
• Practice Analysis Survey

Products and services

• Personal Coaching Membership One-on-one subscription coaching service where a dedicated Breakthrough Coaching coach holds chiropractic and multidisciplinary practice owners accountable to make desired practice changes, providing personalized guidance for practice improvement.
• Online Learning — 150 Module Curriculum (BTC Classroom) Proprietary 150-module online training curriculum accessible via Audio Visual Modules and self-administered online tests, covering 14 topic areas including Practice Growth Strategies, Multidisciplinary Practice, Front Desk, Rehab & Therapy, Coding & Reimbursement, Compliance, and Practice Administration.
• Downloadable Practice Management and Documentation Forms Hundreds of constantly updated, categorized downloadable forms covering patient care, letters of medical necessity, team building, marketing, coding, HIPAA, and staff policies for chiropractic and multidisciplinary practices.
• Seminars and BTC Elite Retreats In-person events delivering hands-on training in patient care, practice management, and team building, plus first-access information on marketing strategies, technique advances, and regulatory changes, with peer networking opportunities.
• Staff OIG Compliance Training Modules Bundled video training packages on Coding & Reimbursement (11 videos) and Staff OIG Compliance (4 videos) for team education in chiropractic and multidisciplinary practices.
• Social Media Post Bundles Pre-designed, customizable social media marketing bundles — including Condition of the Week Posts, Care Enough to Share Posts, and Special Event Flyers — for patient promotion of chiropractic practices.
• Individual Downloadable Training Videos Individual pay-as-you-go training video modules on specific topics including growing practice, hiring, patient retention, video engagement, posture education, functional tests, time management, and post-payment audits, sold à la carte from the online store.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered core, diamond, platinum, gold, pinnacle, silver, bronze and general.

• EO NetworkcoreStrategic or Co-development Partner · 1 January 2026Breakthrough Coaching is a member of EO Network, a global network of entrepreneurs. EO members have access to leadership development, global events, and peer-to-peer learning. BTC displays the EO Network logo on its website and marketing materials as a credibility indicator.
• Foundation for Chiropractic Progress (F4CP)coreStrategic or Co-development Partner · 1 January 2026BTC is a member of the Foundation for Chiropractic Progress, the leading voice for the chiropractic profession. F4CP promotes public awareness of chiropractic care and evidence-based practice.
• World Federation of Chiropractic (WFC)coreStrategic or Co-development Partner · 1 January 2026BTC maintains membership in the World Federation of Chiropractic, the global body representing the chiropractic profession. WFC advocacy and education align with BTC's mission for chiropractic advancement.
• Regenerative KitsdiamondTechnology or Integration · 1 January 2026Diamond-level alliance partner providing advanced regenerative medicine solutions including PRP kits, A2M kits, Bio-Scaffolding systems, and custom-built ozone generators for practices expanding into regenerative medicine.
• Doctor KitplatinumTechnology or Integration · 1 January 2026Provides advanced regenerative medicine solutions including PRP kits, A2M kits, Bio-Scaffolding systems, and custom-built ozone generators. Dr. Roy Korth leads the company.
• Greens FirstplatinumTechnology or Integration · 1 January 2026Health and wellness supplement provider for healthcare practitioners. Contact: Lisa Forem. Offers products for healthcare providers seeking to integrate nutrition into patient care.
• Push PatchplatinumTechnology or Integration · 1 January 2026Provider of healthcare-related products and solutions. Contact information available through BTC alliance partner portal.
• ProAdjuster GroupplatinumTechnology or Integration · 1 January 2026Offers advanced instrument-based chiropractic systems and training including ProBalance Balance & Fall Prevention Therapy and ProAdjuster KIDz pediatric-focused system for children.
• Regenerative Medicine AcademyplatinumImplementation/ SI/ Consulting Partner · 1 January 2026Hands-on regenerative medicine training with step-by-step guidance in clinical settings. Dr. Joe Gambardella leads the academy, ensuring medical teams develop expertise for regenerative medicine injections.
• NCMICgoldTechnology or Integration · 1 January 2026Established in 1946 by chiropractors, NCMIC offers More Than Malpractice with 25 insurance and financial products including business coverage, credit card processing, and equipment loans designed to help doctors grow their practices.
• Pro Med Billing SolutionsgoldTechnology or Integration · 1 January 2026Medical billing solutions provider specializing in chiropractic and multidisciplinary practices. Contact: Stacey Autuori. Services include billing, credentialing, and compliance.
• VMeDxpinnacleTechnology or Integration · 1 January 2026Healthcare technology and solutions provider. Contact: Vladmir Gasic. Partner at Pinnacle level within BTC alliance program.
• ChiroHealthUSAsilverTechnology or Integration · 1 January 2026Compliant discount program network allowing practices to offer legally compliant patient discounts without violating insurance agreements. Contact: Heather Simmons.
• ChiroSecuresilverTechnology or Integration · 1 January 2026Malpractice insurance, disability, life, workers compensation, credit card processing, business owners, 401K plans, and acupuncture insurance provider for chiropractic practices.
• Pain Management Technologies / NerveSpasilverTechnology or Integration · 1 January 2026Pain management technology solutions provider. Contact: Scott Marcus. Offers NerveSpa products for integrated pain management approaches.
• pcc Practice BuildersilverTechnology or Integration · 1 January 2026Digital marketing company for chiropractors focused on increasing visibility and booking new patients. Builds high-converting websites and strengthens web presence.
• Bodyshift Wellness TechnologiesbronzeTechnology or Integration · 1 January 2026Wellness technology provider. Contact: Malaak Hawarneh. Products supporting integrated wellness approaches in practice settings.
• BodysitebronzeTechnology or Integration · 1 January 2026All-in-one patient engagement platform helping healthcare providers deliver care plans, education, and wellness coaching online. Contact: John Cummings.
• Cy-HivebronzeTechnology or Integration · 1 January 2026Technology solutions provider for healthcare practices. Contact: Jon Prather.
• Eclipse EHR SolutionsbronzeTechnology or Integration · 1 January 2026Chiropractic EHR, billing, and practice management software licensed to thousands of chiropractic, physical therapy, and medical facilities throughout the United States.
• Elite SciencebronzeTechnology or Integration · 1 January 2026Provider of 1-TDC anti-inflammatory nutritional supplement and cream. Contact: Olivier Morin or Mark Sever. Use code BTC1 for partner discounts.
• Gold Star Medical Business ServicesbronzeTechnology or Integration · 1 January 2026Outsource billing services for chiropractic and medically integrated practices since 2006. Also provides credentialing and compliance services.
• GTM MedicalbronzeTechnology or Integration · 1 January 2026Full range of orthopedic bracing for upper and lower extremities, electrotherapy, and DME. Contacts: Gary Heflich and Mike Heflich.
• KinetisensebronzeTechnology or Integration · 1 January 2026World's first patented markerless motion capture analysis system that scores based on age, gender, and anthropometric measurements. Enables real-time biofeedback on patient movement.
• OmniWAvebronzeTechnology or Integration · 1 January 2026Advanced electrohydraulic technology providing sound wave and tissue stimulation system for non-invasive, holistic wellness support.
• Relief Now Laser CentersbronzeTechnology or Integration · 1 January 2026Turnkey, evidence-based Medical Laser Therapy programs for practices. Non-invasive alternative for pain relief and regenerative care. Contact: Paul Schweet.
• AI Scan SolutionsgeneralTechnology or Integration · 1 January 2026AI-powered lead-capturing website with built-in CRM, AI receptionist for 24/7 call answering and EHR booking, and AI scribe for SOAP note drafting. Get found, booked, and charted with no contracts.
• B3 Sciences, Inc.generalTechnology or Integration · 1 January 2026B-3 Sciences Blood Flow Restriction (BFR) Bands help patients safely build strength using low-load exercise while reducing stress on joints. Contact: Mike DeBord.
• oranotechgeneralTechnology or Integration · 1 January 2026New and used chiropractic tables and equipment provider with 6-month warranty. Alternative equipment source for practice setup and upgrades.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Masters Circle: Long-standing chiropractic coaching and practice management company offering mastermind groups, seminars, and personal coaching for chiropractors. Directly competes with Breakthrough Coaching in the same DC practice owner segment with a comparable coaching-plus-events model.
• KMC University: Chiropractic-specific consulting, coaching, and documentation training firm serving DC practices with coding, compliance, and practice growth services. Closely overlaps BTC's curriculum-and-coaching offering for the same chiropractor persona.
• Maddox Practice Consultants: Practice management consulting firm focused on chiropractic and medical practices, providing coaching, billing audits, and operational guidance. Comparable buyer (DC practice owner), comparable service mix, and similar geographic focus on US practices.
• Living Proof Practice: Chiropractic coaching company offering mastermind groups, training events, and practice growth systems targeting independent DC owners. Operates a similar subscription-style coaching model with events and content layered on top.
• Practice Marketing 360: Marketing-focused practice growth company for chiropractors providing lead generation, patient acquisition, and practice consulting. Overlaps with BTC's marketing-related curriculum and retreat content while competing for the same DC marketing budget.

Emerging players

• Evolved Chiropractic University: Online training and education platform for chiropractors covering practice management and clinical topics. Competes with BTC's 150-Module Curriculum on the digital self-serve education side while BTC adds a higher-touch coaching layer.

Broad incumbents

• ChiroTouch: One of the largest chiropractic EHR and practice management software platforms, also serving DCs with workflow, documentation, and compliance tools. Competes indirectly by bundling training content and analytics into core software that BTC sells separately.
• Sandler Training: Global sales and leadership training company serving healthcare and professional services firms with structured coaching, content, and certification programs. Comparable business model (subscription coaching + curriculum) but operates across industries rather than specializing in chiropractic.
• FranklinCovey: Enterprise leadership, productivity, and execution training firm with subscription content and coaching programs. Comparable content-plus-coaching delivery model; not a direct chiropractic competitor but competes for the same practice-owner training wallet.
• Gallup: Global analytics and consulting firm offering executive coaching, CliftonStrengths-based leadership development, and management advisory. Comparable coaching-plus-content delivery model, broadly applicable across industries including healthcare practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BTCSanna
• Facebookfacebook.com/mybreakthru
• LinkedInlinkedin.com/company/breakthrough-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakthrough Coaching