What pcc Practice Builder does

pcc Practice Builder is a digital marketing services company that provides website design, SEO, paid advertising, weekly content publishing, directory optimization across 70+ platforms, reputation management, and performance reporting to healthcare practices. The company was founded in 2009 by Jeffrey Hartman as Podiatry Content Connection and operates as Clearwater Marketing Group, LLC from Metuchen, New Jersey. Its proprietary software suite includes the pcc Practice Builder™ platform for new-patient acquisition and the Patient Pro-Connect™ platform (launched 2024) for monetizing existing patient bases, both marketed as AI-driven. The primary customer base is hundreds of medical providers in the United States, Canada, and the United Kingdom, with the strongest penetration in podiatry (approximately 7% market share) and chiropractic, followed by dental, urgent care, med spa, and acupuncture practices.

The company monetizes through subscription services with a 12-month initial term and automatic 3-month renewals, structured as a one-time setup fee plus recurring monthly payments. Additional revenue comes from specialty microsites (e.g., regenerative medicine, podiatry procedures) and marked-up media costs for Google Ads, Facebook advertising, and third-party software. Customer acquisition is carried out via direct-to-consumer website lead forms ('Request Demo'), inbound phone outreach, and dedicated account managers post-sale. The firm holds two registered trademarks (pcc Practice Builder™ and Patient Pro-Connect™) and is a Certified Google Partner. No external funding, acquisitions, or institutional investors are disclosed, and the company remains privately held under founder control.

The company's stated differentiators are deep vertical specialization in healthcare practice marketing, 14 years of operating history, an AI-driven marketing platform with weekly content output, and account-manager-led service delivery. Strategic emphasis is placed on AI search visibility (SEO/AEO) and high-value cash-pay procedure marketing such as regenerative medicine, PRP, and peptides. Geographic and vertical expansion beyond podiatry suggests ongoing product-led growth, though the absence of disclosed revenue, headcount time-series, or external capital limits visibility into scale and momentum.

Name

pcc Practice Builder

Legal name

Clearwater Marketing Group, LLC

Website

https://pccpracticebuilder.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

pcc Practice Builder (Clearwater Marketing Group, LLC) is a digital marketing services provider offering SEO, website design, content publishing, directory optimization, and reputation management to hundreds of medical practices across podiatry, chiropractic, dental, urgent care, med spa, and acupuncture verticals in the US, Canada, and UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Metuchen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Web-based content and marketing services provided on a subscription basis with an initial 12-month term, automatically renewing for 3-month periods. Includes Initial Payment (one-time setup fee plus first month) and Monthly Payments for ongoing service.
2. Additional Services: Additional services that can be added to the base subscription, including microsites for specialized treatments like regenerative medicine, and other marketing add-ons.
3. Media/Advertising Markups: Media costs including Google Ads, Facebook advertising, and other third-party software costs are marked-up based on the service program selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

pcc Practice Builder provides turnkey digital marketing services to healthcare practices, primarily podiatrists and chiropractors. The company operates an AI-driven marketing platform that delivers website design, weekly content publishing, SEO, social media marketing, directory optimization across 70+ platforms, Google Ads management, and reputation management on a subscription basis.

Product overview

PCC (Practice Builder) is a digital marketing platform for healthcare practices offering a suite of proprietary software products. The core platform, pcc Practice Builder™, works in conjunction with Patient Pro-Connect™ for patient education and ad campaigns, Reputation Management with Targeted Reviews, and a Progress Report Card for tracking marketing success. The platform is AI-driven and was developed starting in 2009 by founder Jeffrey Hartman originally as Podiatry Content Connection, expanding to serve multiple medical specialties including podiatrists, chiropractors, medical spas, and other healthcare providers. Services include website design with ADA compliance, weekly fresh content creation, social media marketing, SEO, directory optimization across 70+ directories, Google Ads management, and reputation management. Add-on specialty microsites are available for podiatry and regenerative medicine services.

Differentiator

Problem solved

Functional benefit

Brands

• Patient Pro-Connect™: Increases revenue with existing patients through patient education and ad campaigns.
• Progress Report Card

Products and services

• pcc Practice Builder™ Flagship AI-driven digital marketing platform for healthcare practices. Includes website creation/redesign, weekly fresh content publishing, SEO, social media marketing, directory optimization across 70+ directories, Google Ads management, and reputation management designed to bring in new patients.
• Patient Pro-Connect™ Patient education and ad campaign platform that increases revenue with existing patients through targeted education and advertising campaigns.
• Specialty Microsites for Podiatry Services Dedicated microsites for specialized podiatry treatments such as diabetic foot care, wound care, sports injuries, heel pain, and surgical procedures with enhanced online presence and conversion paths.
• Regenerative Medicine Microsites for Chiropractors Dedicated microsites for chiropractic practices offering regenerative medicine services such as PRP, soft tissue therapies, and joint-focused regenerative treatments.

Quantifiable outcome

• 14 years in business with 7% of podiatry market
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Doctor.com: Doctor.com delivers practice growth solutions including website, SEO, directory listings, and reputation management for healthcare providers. Directly comparable in product scope and medical-practice focus.
• NexHealth: NexHealth provides a patient experience and marketing platform for healthcare practices, including online scheduling, reviews, and website tools. Comparable in serving independent practices with subscription-based digital growth software.
• Practice Builders: Practice Builders is a marketing company focused on helping medical and dental practices attract new patients. Closely comparable in name, target customer, and service positioning to PCC Practice Builder.
• PatientPop (Tebra): PatientPop, now part of Tebra, provides digital marketing, website design, SEO, and reputation management specifically for medical practices. Closely comparable in target customer (independent healthcare providers), offering mix, and subscription model.
• Officite: Officite builds and markets websites for healthcare practices, including SEO and reputation services. Directly comparable in healthcare-practice-focused digital marketing services.
• Podium: Podium provides messaging, reviews, and patient communication tools widely adopted by medical practices. Comparable in serving small healthcare businesses with subscription-based patient acquisition and reputation software.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-focused digital agency offering SEO, paid media, and web design for multi-location practices. Comparable in healthcare vertical specialization and performance marketing services.
• Insight Marketing Group: Insight Marketing Group provides healthcare marketing services including website design, SEO, and content for medical practices. Comparable in serving medical practices with turnkey digital marketing solutions.
• Birdeye: Birdeye offers a customer experience and digital marketing platform with strong reputation management and listings features used by healthcare practices. Comparable in reputation management and directory optimization offerings to PCC.

Emerging players

• Reputation.com: Reputation.com offers a reputation and customer experience platform used by healthcare providers among other industries. Overlaps with PCC's reputation management and listings capabilities at a larger, multi-vertical scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pcc-practice-builder

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pcc Practice Builder