Prana Air
Prana Air is an India-based air quality monitoring hardware and solutions company selling monitors, sensors, drones, and air purifiers to enterprises in construction, government, hospitality, and industrial sectors, and directly to consumers globally.
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Prana Air does
Prana Air, operated by Prana Air Pvt. Ltd., is an India-based air quality monitoring and solutions provider founded in 2016 and headquartered in New Delhi with a US office in Minneapolis. The company sells a broad hardware portfolio including handheld monitors (Pocket PM2.5, Pocket CO2, Nano CO/CO2/TVOC, Oxygen Monitor, Breathalyzer), indoor monitors (CAIR, SQUAIR, Sensible+ with touchscreen displays), outdoor ambient monitors (IP68-rated with dual PM sensors, 20,000 mAh backup, GSM/WiFi/4G and GPS), individual gas and PM sensors, customizable PCB boards, and a drone line (Prana VTOL with 90km range and Prana Quad at 720g). It also sells air purifiers (Fresh Air Machine with HEPA filtration achieving up to 99.5% efficiency, wearable, outdoor, and car cabin units), anti-pollution masks, and replacement filters. Core technology relies on laser-scattering PM sensors, electrochemical gas sensors, IoT connectivity, dual sensor redundancy for data reliability, and a proprietary AQI cloud platform with iOS/Android mobile apps, web dashboard, TV app, and APIs for government portal integration.
Prana Air's business model combines consumer hardware sales via its own e-commerce storefront with enterprise field sales targeting construction, government, industrial, hospitality, education, and research buyers. Revenue streams include one-time hardware sales (ambient and handheld monitors, sensors, PCBs), recurring or repeat-purchase consumer items (pocket monitors at ₹3,990, purifiers, masks, filters), and emerging data/API services delivered via a freemium cloud platform with paid API access for government and institutional websites. The consumer Pocket PM2.5 monitor has reached 10K+ users and earned national media coverage, while the enterprise book includes TATA Steel (80+ monitors), Lodha Group, L&T, Shapoorji Pallonji, Delhi Metro, St. Regis Mumbai, IIT Roorkee, ISI, IGCAR, and INTERGLOBE, supported by CE and RoHS certifications and compliance with Indian state pollution control boards.
Prana Air serves both individual consumers seeking portable air quality awareness and large institutional buyers required to meet environmental compliance mandates. Its go-to-market is dual-motion: a direct-to-consumer e-commerce channel for personal devices and accessories, and an enterprise sales-led motion with quote-based pricing, multi-year contracts, and case-study-driven demand generation. The company has accumulated 4,000+ installed monitors across 2,000+ construction sites globally, indicating a meaningful hardware footprint. Notable gaps include no disclosed funding history, no management team data, no patent portfolio, and no revenue figures, all of which limit external benchmarking of the business.
Prana Air firmographics
Firmographics- Name
- Prana Air
- Legal name
- Prana Air Pvt. Ltd.
- Website
- https://pranaair.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prana Air is an India-based air quality monitoring hardware and solutions company selling monitors, sensors, drones, and air purifiers to enterprises in construction, government, hospitality, and industrial sectors, and directly to consumers globally.
- Ownership category
- akta.pro rank
Prana Air industry classification
Industry- Product category
- Air Quality Monitoring Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Indoor Air Quality (IAQ) Environmental Monitoring (VOC/CO2/PM2.5) (HSAHAGAG)
- akta.pro secondary industries
- Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF)
Keywords
Where Prana Air is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Prana Air business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales - Air Quality Monitors: Sale of air quality monitoring devices including ambient monitors, handheld monitors, pocket monitors, sensors, and PCBs. One-time hardware purchase with optional cloud data services.
- Air Purifiers and Filters: Sale of Fresh Air Machines, outdoor air purifiers, wearable purifiers, car cabin filters, and replacement air filters.
- Consumer Air Quality Devices: Direct-to-consumer sales of portable monitors (Pocket PM2.5 at ₹3,990), anti-pollution masks, and personal air quality devices through e-commerce.
- Data Services / Freemium: Real-time and historical AQI data access via mobile app, TV app, and web dashboard with freemium model for data display services.
- API Data Services: API data delivery for government portals and institutional websites with guaranteed uptime for environmental compliance monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pocket PM2.5 Monitor - Consumer portable device |
| Unit Pricing | Multi-year contract | Enterprise Air Quality Monitoring Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Prana Air product offering
Product offeringCore offering
Prana Air designs, manufactures, and sells air quality monitoring devices (handheld, indoor, and outdoor monitors), air quality sensors, air purifiers, and aerial monitoring drones, along with a connected cloud AQI platform (mobile, web, and TV apps). The company provides end-to-end air quality solutions for individual consumers, enterprises, governments, and smart city initiatives, combining proprietary laser-based PM sensors, electrochemical gas sensors, and HEPA filtration with cloud-based data analytics.
Product overview
Prana Air is an air quality monitoring and solutions company offering a comprehensive product portfolio under Prana Air Pvt. Ltd. The core offering consists of air quality monitors (handheld portable monitors including Pocket PM2.5, Pocket CO2, Nano series for CO/CO2/TVOC, Oxygen Monitor, and Breathalyzer; indoor monitors including CAIR Monitor, SQUAIR, and Sensible+ with touchscreen displays; and outdoor Ambient Air Monitors functioning as CAAQMS stations), air quality sensors for specific pollutants (PM, CO2, CO, SO2, NH3, Ozone, NO2), Air Quality PCB boards, and Weather Stations. The product line extends to air purification with the Fresh Air Machine (HEPA-based for single-digit indoor AQI), Wearable Air Purifier, Outdoor Air Purifier (with electrostatic filters and UV light), and Car Cabin Air Purifier, plus Anti-Pollution Masks and Air Filters. For aerial monitoring, Prana Air offers the Prana VTOL Drone (fixed-wing, 90km range, thermal/4K camera) and Prana Quad Drone (720g lightweight, 1km range). All devices connect to the proprietary AQI Platform providing Mobile App, Web Dashboard, and TV App access, with data displayed on LED/LCD public displays. The company serves diverse verticals including smart cities, construction sites, educational institutes, hospitality, restaurants, RMC plants, fitness centers, parking lots, and offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Pocket PM2.5 Monitor Portable, pocket-sized air quality monitor with WiFi connectivity that tracks real-time PM2.5, PM10, PM1, and AQI levels using laser-based sensors, with cloud data logging via the AQI mobile app and smart TV app compatibility. Sold at ₹3,990 to individual consumers, rated 4.6/5 with 8,999 reviews and loved by 10,000+ users.
- Pocket CO2 Monitor
- Nano CO Monitor
- Nano CO2 Monitor
- Nano TVOC Monitor
- Oxygen Monitor (OxyCo)
- Breathalyzer
- CAIR Monitor
- Ambient Air Monitor / Prana Sense
- SQUAIR Air Monitor
- Sensible+ Air Monitor
- Prana VTOL Drone
- Prana Quad Drone
- Air Quality Sensors (PM, CO2, CO, SO2, NH3, Ozone, NO2)
- Air Quality PCB Board
- Weather Station
- Fresh Air Machine
- Wearable Air Purifier
- Outdoor Air Purifier
- Car Cabin Air Purifier
- Anti-Pollution Masks
- Air Filters
- AQI Platform (Mobile App, Web Dashboard, TV App)
- LED/LCD Displays
Quantifiable outcome
- Up to 99.5% filtration efficiency with HEPA filters in Fresh Air Machine
- +2 more outcomes
Companies that use Prana Air
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles6 records
Prana Air technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Prana Air partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IIT Roorkee Civil Engineering DepartmentcorePrana Air partnered with IIT Roorkee's Civil Engineering Department to track transport pollution in Delhi. The partnership leverages Prana Air's outdoor air quality sensors and monitoring technology for academic research on urban pollution patterns.
- Delhi Metro Rail CorporationcoreAir quality monitoring solutions deployed at Delhi Metro Rail Corporation infrastructure for environmental compliance and public health protection at metro stations and facilities.
- TATA SteelcoreHyperlocal air quality monitoring deployment at India's 2nd largest steel plant with over 80 monitors installed for industrial emissions tracking and regulatory compliance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Prana Air competitors and assessment
Company assessmentDirect peers
- IQAir: Swiss-based global leader in air quality monitors and purifiers for consumer and professional markets. Directly comparable to Prana Air across handheld monitors, indoor/outdoor monitors, and air purifiers with a similar end-to-end hardware-to-data offering.
- Aeroqual: New Zealand-based manufacturer of air quality monitoring instruments for industrial, environmental, and research applications. Directly competes with Prana Air's outdoor ambient monitors and multi-parameter gas sensors for regulatory compliance customers.
- Kaiterra: Swiss/Singapore-based maker of laser particle counters and air quality monitors (Laser Egg). Closely comparable consumer/prosumer IAQ monitor product line targeting similar health-conscious and enterprise customers.
- Airveda: India-based air quality monitoring startup offering monitors, sensors, and cloud dashboards. Most direct domestic peer — competes with Prana Air across Indian smart-city, school, and enterprise deployments with similar product and pricing philosophy.
- Clarity Movement: US-based air quality sensing network operator with low-cost sensor nodes and a cloud platform. Comparable to Prana Air's distributed ambient monitor + cloud dashboard model for government and smart-city deployments.
- Plume Labs: Air quality monitoring company (acquired by AccuWeather) that produces portable Flow monitors and aggregated AQI data. Closely comparable in portable consumer air quality hardware and data-platform positioning.
- Atmotube: Maker of portable smart air quality monitors (Atmotube PRO, METER) for personal and professional use. Directly comparable to Prana Air's Pocket PM2.5 and Nano handheld consumer product line.
Broad incumbents
- Honeywell: Global industrial conglomerate with a broad indoor air quality and building automation portfolio. Competes with Prana Air's enterprise and industrial customers via larger R&D budgets and integrated BMS offerings.
- Sensirion: Swiss manufacturer of high-volume environmental and gas-flow sensors including PM, NOx, and VOC sensors. Comparable to Prana Air's sensor/PCB business as a component supplier and competitor in OEM monitoring solutions.
- Bosch Sensortec: Bosch subsidiary producing MEMS sensors including environmental and air quality sensors for consumer and industrial applications. Comparable as an upstream sensor manufacturer and indirect competitor in integrated IAQ devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prana Air social profiles
Digital presencePrana Air compliance and trust
Trust signalCompliance2 records
Prana Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prana Air leadership team
Management profileNumber of profiles
Prana Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prana Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prana Air
What does Prana Air do?
Prana Air designs, manufactures, and sells air quality monitoring devices (handheld, indoor, and outdoor monitors), air quality sensors, air purifiers, and aerial monitoring drones, along with a connected cloud AQI platform (mobile, web, and TV apps). The company provides end-to-end air quality solutions for individual consumers, enterprises, governments, and smart city initiatives, combining proprietary laser-based PM sensors, electrochemical gas sensors, and HEPA filtration with cloud-based data analytics.
Is Prana Air a public or private company?
Prana Air is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prana Air founded?
Prana Air was founded in 2016. It employs 11 to 50 people.
Where is Prana Air based?
Prana Air is headquartered in New Delhi, India, in the Asia region.
How does Prana Air make money?
Five revenue lines are on record. Hardware Sales - Air Quality Monitors are the primary driver. The others are air Purifiers and Filters, consumer Air Quality Devices, data Services / Freemium and API Data Services.
Who are Prana Air's main competitors?
Direct peers on record are IQAir, Aeroqual, Kaiterra, Airveda, Clarity Movement, Plume Labs and Atmotube. Broad incumbents are Honeywell, Sensirion and Bosch Sensortec.
Does Prana Air have an API?
Yes. Prana Air offers API data delivery for integrating air quality data into websites and external platforms. The API provides uninterrupted real-time and historical data with guaranteed uptime. Data can be integrated via government portals and web dashboards. Specific API protocol type (REST/GraphQL), authentication method, rate limits, and public/partner availability are not explicitly stated.
What industry is Prana Air in?
Prana Air's product category is Air Quality Monitoring Equipment. Its primary akta.pro industry code is HSAHAGAG, Indoor Air Quality (IAQ) Environmental Monitoring (VOC/CO2/PM2.5), with a secondary code of IMAHAKAI, Air Quality & Filtration Equipment (IAQ). Its NAICS code is 334512 and its SIC code is 3564.