Prana Air

What Prana Air does

Prana Air, operated by Prana Air Pvt. Ltd., is an India-based air quality monitoring and solutions provider founded in 2016 and headquartered in New Delhi with a US office in Minneapolis. The company sells a broad hardware portfolio including handheld monitors (Pocket PM2.5, Pocket CO2, Nano CO/CO2/TVOC, Oxygen Monitor, Breathalyzer), indoor monitors (CAIR, SQUAIR, Sensible+ with touchscreen displays), outdoor ambient monitors (IP68-rated with dual PM sensors, 20,000 mAh backup, GSM/WiFi/4G and GPS), individual gas and PM sensors, customizable PCB boards, and a drone line (Prana VTOL with 90km range and Prana Quad at 720g). It also sells air purifiers (Fresh Air Machine with HEPA filtration achieving up to 99.5% efficiency, wearable, outdoor, and car cabin units), anti-pollution masks, and replacement filters. Core technology relies on laser-scattering PM sensors, electrochemical gas sensors, IoT connectivity, dual sensor redundancy for data reliability, and a proprietary AQI cloud platform with iOS/Android mobile apps, web dashboard, TV app, and APIs for government portal integration.

Prana Air's business model combines consumer hardware sales via its own e-commerce storefront with enterprise field sales targeting construction, government, industrial, hospitality, education, and research buyers. Revenue streams include one-time hardware sales (ambient and handheld monitors, sensors, PCBs), recurring or repeat-purchase consumer items (pocket monitors at ₹3,990, purifiers, masks, filters), and emerging data/API services delivered via a freemium cloud platform with paid API access for government and institutional websites. The consumer Pocket PM2.5 monitor has reached 10K+ users and earned national media coverage, while the enterprise book includes TATA Steel (80+ monitors), Lodha Group, L&T, Shapoorji Pallonji, Delhi Metro, St. Regis Mumbai, IIT Roorkee, ISI, IGCAR, and INTERGLOBE, supported by CE and RoHS certifications and compliance with Indian state pollution control boards.

Prana Air serves both individual consumers seeking portable air quality awareness and large institutional buyers required to meet environmental compliance mandates. Its go-to-market is dual-motion: a direct-to-consumer e-commerce channel for personal devices and accessories, and an enterprise sales-led motion with quote-based pricing, multi-year contracts, and case-study-driven demand generation. The company has accumulated 4,000+ installed monitors across 2,000+ construction sites globally, indicating a meaningful hardware footprint. Notable gaps include no disclosed funding history, no management team data, no patent portfolio, and no revenue figures, all of which limit external benchmarking of the business.

Name

Prana Air

Legal name

Prana Air Pvt. Ltd.

Website

https://pranaair.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Prana Air is an India-based air quality monitoring hardware and solutions company selling monitors, sensors, drones, and air purifiers to enterprises in construction, government, hospitality, and industrial sectors, and directly to consumers globally.

Ownership category

akta.pro rank

Product category

Air Quality Monitoring Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Indoor Air Quality (IAQ) Environmental Monitoring (VOC/CO2/PM2.5) (HSAHAGAG)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF)

Keywords

• Air quality monitoring
• Environmental sensors
• Air purification systems
• AQI data platform
• Air quality drones

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Air Quality Monitors: Sale of air quality monitoring devices including ambient monitors, handheld monitors, pocket monitors, sensors, and PCBs. One-time hardware purchase with optional cloud data services.
2. Air Purifiers and Filters: Sale of Fresh Air Machines, outdoor air purifiers, wearable purifiers, car cabin filters, and replacement air filters.
3. Consumer Air Quality Devices: Direct-to-consumer sales of portable monitors (Pocket PM2.5 at ₹3,990), anti-pollution masks, and personal air quality devices through e-commerce.
4. Data Services / Freemium: Real-time and historical AQI data access via mobile app, TV app, and web dashboard with freemium model for data display services.
5. API Data Services: API data delivery for government portals and institutional websites with guaranteed uptime for environmental compliance monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prana Air designs, manufactures, and sells air quality monitoring devices (handheld, indoor, and outdoor monitors), air quality sensors, air purifiers, and aerial monitoring drones, along with a connected cloud AQI platform (mobile, web, and TV apps). The company provides end-to-end air quality solutions for individual consumers, enterprises, governments, and smart city initiatives, combining proprietary laser-based PM sensors, electrochemical gas sensors, and HEPA filtration with cloud-based data analytics.

Product overview

Prana Air is an air quality monitoring and solutions company offering a comprehensive product portfolio under Prana Air Pvt. Ltd. The core offering consists of air quality monitors (handheld portable monitors including Pocket PM2.5, Pocket CO2, Nano series for CO/CO2/TVOC, Oxygen Monitor, and Breathalyzer; indoor monitors including CAIR Monitor, SQUAIR, and Sensible+ with touchscreen displays; and outdoor Ambient Air Monitors functioning as CAAQMS stations), air quality sensors for specific pollutants (PM, CO2, CO, SO2, NH3, Ozone, NO2), Air Quality PCB boards, and Weather Stations. The product line extends to air purification with the Fresh Air Machine (HEPA-based for single-digit indoor AQI), Wearable Air Purifier, Outdoor Air Purifier (with electrostatic filters and UV light), and Car Cabin Air Purifier, plus Anti-Pollution Masks and Air Filters. For aerial monitoring, Prana Air offers the Prana VTOL Drone (fixed-wing, 90km range, thermal/4K camera) and Prana Quad Drone (720g lightweight, 1km range). All devices connect to the proprietary AQI Platform providing Mobile App, Web Dashboard, and TV App access, with data displayed on LED/LCD public displays. The company serves diverse verticals including smart cities, construction sites, educational institutes, hospitality, restaurants, RMC plants, fitness centers, parking lots, and offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Pocket PM2.5 Monitor Portable, pocket-sized air quality monitor with WiFi connectivity that tracks real-time PM2.5, PM10, PM1, and AQI levels using laser-based sensors, with cloud data logging via the AQI mobile app and smart TV app compatibility. Sold at ₹3,990 to individual consumers, rated 4.6/5 with 8,999 reviews and loved by 10,000+ users.
• Pocket CO2 Monitor
• Nano CO Monitor
• Nano CO2 Monitor
• Nano TVOC Monitor
• Oxygen Monitor (OxyCo)
• Breathalyzer
• CAIR Monitor
• Ambient Air Monitor / Prana Sense
• SQUAIR Air Monitor
• Sensible+ Air Monitor
• Prana VTOL Drone
• Prana Quad Drone
• Air Quality Sensors (PM, CO2, CO, SO2, NH3, Ozone, NO2)
• Air Quality PCB Board
• Weather Station
• Fresh Air Machine
• Wearable Air Purifier
• Outdoor Air Purifier
• Car Cabin Air Purifier
• Anti-Pollution Masks
• Air Filters
• AQI Platform (Mobile App, Web Dashboard, TV App)
• LED/LCD Displays

Quantifiable outcome

• Up to 99.5% filtration efficiency with HEPA filters in Fresh Air Machine
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• IIT Roorkee Civil Engineering DepartmentcoreStrategic or Co-development Partner · 16 July 2025Prana Air partnered with IIT Roorkee's Civil Engineering Department to track transport pollution in Delhi. The partnership leverages Prana Air's outdoor air quality sensors and monitoring technology for academic research on urban pollution patterns.
• Delhi Metro Rail CorporationcoreTechnology or IntegrationAir quality monitoring solutions deployed at Delhi Metro Rail Corporation infrastructure for environmental compliance and public health protection at metro stations and facilities.
• TATA SteelcoreStrategic or Co-development PartnerHyperlocal air quality monitoring deployment at India's 2nd largest steel plant with over 80 monitors installed for industrial emissions tracking and regulatory compliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IQAir: Swiss-based global leader in air quality monitors and purifiers for consumer and professional markets. Directly comparable to Prana Air across handheld monitors, indoor/outdoor monitors, and air purifiers with a similar end-to-end hardware-to-data offering.
• Aeroqual: New Zealand-based manufacturer of air quality monitoring instruments for industrial, environmental, and research applications. Directly competes with Prana Air's outdoor ambient monitors and multi-parameter gas sensors for regulatory compliance customers.
• Kaiterra: Swiss/Singapore-based maker of laser particle counters and air quality monitors (Laser Egg). Closely comparable consumer/prosumer IAQ monitor product line targeting similar health-conscious and enterprise customers.
• Airveda: India-based air quality monitoring startup offering monitors, sensors, and cloud dashboards. Most direct domestic peer — competes with Prana Air across Indian smart-city, school, and enterprise deployments with similar product and pricing philosophy.
• Clarity Movement: US-based air quality sensing network operator with low-cost sensor nodes and a cloud platform. Comparable to Prana Air's distributed ambient monitor + cloud dashboard model for government and smart-city deployments.
• Plume Labs: Air quality monitoring company (acquired by AccuWeather) that produces portable Flow monitors and aggregated AQI data. Closely comparable in portable consumer air quality hardware and data-platform positioning.
• Atmotube: Maker of portable smart air quality monitors (Atmotube PRO, METER) for personal and professional use. Directly comparable to Prana Air's Pocket PM2.5 and Nano handheld consumer product line.

Broad incumbents

• Honeywell: Global industrial conglomerate with a broad indoor air quality and building automation portfolio. Competes with Prana Air's enterprise and industrial customers via larger R&D budgets and integrated BMS offerings.
• Sensirion: Swiss manufacturer of high-volume environmental and gas-flow sensors including PM, NOx, and VOC sensors. Comparable to Prana Air's sensor/PCB business as a component supplier and competitor in OEM monitoring solutions.
• Bosch Sensortec: Bosch subsidiary producing MEMS sensors including environmental and air quality sensors for consumer and industrial applications. Comparable as an upstream sensor manufacturer and indirect competitor in integrated IAQ devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/airprana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prana Air