Power Target
Power Target is a US-based energy comparison shopping platform founded in 2010 that connects consumers and businesses with 35+ retail electricity providers via consumer sites, API integrations, and partner widgets, earning revenue through customer acquisition fees.
- Company typePrivate
- Founded2010
- HeadquartersTowson, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Power Target does
Power Target is a US-based energy comparison shopping platform founded in 2010 and headquartered in the Towson, Maryland area. The company operates a comparison and switching platform that connects consumers and businesses with retail electricity providers, enabling side-by-side rate comparison and online enrollment. Power Target serves two primary customer bases: end consumers seeking competitive energy rates (homeowners and business owners, with 200K+ cumulative customer switches reported) and enterprise energy supply partners seeking customer acquisition at scale. The company's named partner network includes Constellation, Direct Energy, Tomorrow Energy, Reliant Energy, Energy Harbor, 4Change Energy, and Rhythm Energy, with 35+ retail energy providers integrated into the platform overall.
The platform is built around three core capability areas: technology, performance marketing, and end-to-end customer experience. The technology layer consists of real-time energy pricing API integrations with 35+ retail energy providers, enabling partners to access live rates and complete enrollments programmatically. The performance marketing layer uses advanced data targeting to identify prospective customers and drive acquisition at scale, while the customer experience layer delivers 99% frictionless online onboarding with no human contact required. Power Target distributes through three consumer-facing brands (the main Power Target platform, ElectricityRates.com, and CompareElectricity.com), white-label embeddable widgets deployed on real estate, personal finance, and consumer websites, and direct API integrations with energy suppliers. The company also operates a community partnership with Fuel Fund of MD.
Power Target earns revenue primarily through customer acquisition fees paid by energy companies for delivered switches, supplemented by performance marketing services and white-label widget deployments for non-energy partners. The company operates in all Energy Choice states across the US, giving it broader regulatory coverage than competitors constrained to specific markets. The firm is privately held as Power Target LLC, with no disclosed institutional funding, parent company, or revenue figures in the available data.
Power Target firmographics
Firmographics- Name
- Power Target
- Legal name
- Power Target LLC
- Website
- https://powertarget.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Power Target is a US-based energy comparison shopping platform founded in 2010 that connects consumers and businesses with 35+ retail electricity providers via consumer sites, API integrations, and partner widgets, earning revenue through customer acquisition fees.
- Ownership category
- akta.pro rank
Power Target industry classification
Industry- Product category
- Energy Comparison Platform
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
- akta.pro secondary industries
- Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG), Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
Keywords
Where Power Target is headquartered
LocationHeadquarters
- HQ city
- Towson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Power Target business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Customer Acquisition Fees: Power Target earns revenue by helping energy companies acquire customers. They partner with residential and commercial energy suppliers to drive customer acquisition and support various technology-related projects.
- Performance Marketing Services: Leverage cutting-edge digital performance marketing strategies to acquire customers efficiently and at scale for partner energy companies
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Power Target product offering
Product offeringCore offering
Power Target operates an energy comparison shopping platform that enables consumers and businesses to compare rates from 35+ retail energy providers and switch their electricity supply. The company combines technology (real-time pricing APIs, scalable widgets), performance marketing, and end-to-end customer experience into a single integrated platform that delivers customer acquisition for energy companies and rate comparison for end users.
Product overview
Power Target operates as a unified energy comparison shopping platform consisting of three consumer-facing sub-brands (Power Target Platform, ElectricityRates.com, and CompareElectricity.com) and enterprise-facing products including an Energy Provider API Integration connecting to 35+ retail energy providers, Performance Marketing Services, and Widget Integration capabilities. The platform provides end-to-end services from comparison and enrollment through customer onboarding, powered by scalable technology and performance marketing expertise.
Differentiator
Problem solved
Functional benefit
Brands
- ElectricityRates.com: A platform operated by Power Target for comparing and switching electricity providers
- CompareElectricity.com
Products and services
- Power Target Platform Core energy comparison shopping platform that enables consumers and businesses in the US to compare rates from 35+ retail energy providers and switch electricity supply; serves as the underlying technology backbone for partner integrations and consumer sub-brands.
- ElectricityRates.com
Quantifiable outcome
- 200K+ customers have switched energy providers using the platform
- +2 more outcomes
Companies that use Power Target
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Power Target technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Power Target partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ConstellationcoreConstellation is a leading energy provider partner that showcases competitive rates on Power Target's platform, enabling customers to find and switch to Constellation's energy plans.
- Direct EnergycoreDirect Energy partners with Power Target to display their competitive rates and acquire customers through the comparison shopping platform.
- Tomorrow EnergycoreTomorrow Energy is a partner that uses Power Target's platform to showcase their competitive rates and sustainable energy options to potential customers.
- Reliant EnergycoreReliant Energy partners with Power Target to reach consumers looking to compare and switch energy providers, leveraging the platform for customer acquisition.
- Energy HarborcoreEnergy Harbor is a leading energy provider partner integrated with Power Target's platform for customer acquisition and rate comparison.
- 4Change Energycore4Change Energy partners with Power Target to provide competitive energy rates and acquire customers through the platform.
- Rhythm EnergycoreRhythm Energy is a partner energy provider using Power Target's comparison platform to reach customers seeking better energy rates.
- Real Estate ProfessionalscorePower Target partners with real estate professionals to help their clients find the best energy solutions for their homes and businesses when moving to new properties.
- Personal Finance Websites and ProfessionalscorePartnership with personal finance platforms to help users lower their energy bills and make fully informed financial decisions about energy options.
- Consumer WebsitescorePower Target provides white-label energy comparison widgets that consumer websites embed to help their visitors learn about options for saving on energy.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Power Target competitors and assessment
Company assessmentDirect peers
- EnergySage: EnergySage operates a consumer-facing marketplace comparing solar, electricity, and clean-energy providers with similar API integration and partner economics to Power Target, making it the closest like-for-like competitor in the US energy comparison segment.
- Choose Energy: Choose Energy is a direct electricity rate comparison marketplace operating across the same Energy Choice states as Power Target, generating revenue per switch through energy supplier partnerships — a near-identical business model.
- SaveOnEnergy: SaveOnEnergy is a consumer rate comparison platform for electricity and natural gas across deregulated US markets, operating the same comparison-shopping, supplier-acquisition-fee model as Power Target.
- FindEnergy: FindEnergy.com is an electricity and gas comparison marketplace serving US Energy Choice states with a substantially similar consumer-shopping and partner-acquisition-fee model to Power Target.
Emerging players
- Selectra: Selectra is an energy and telecom comparison platform operating internationally that is expanding into US energy comparison, presenting overlapping functionality and a competing supplier partnership model focused on the same end consumer.
Broad incumbents
- Constellation: Constellation is a major US retail electricity supplier and named Power Target integration partner; it is a broad incumbent in the energy value chain that both supplies Power Target's platform and operates its own direct consumer acquisition.
- Direct Energy: Direct Energy is one of the largest North American retail electricity suppliers and a core Power Target partner; as a vertically integrated retailer it has overlapping customer acquisition economics while serving a much broader footprint.
- Reliant Energy: Reliant Energy is a major Texas-focused retail electricity provider and a named Power Target partner; the broad incumbent operates competitive direct acquisition channels that overlap with Power Target's funnel.
Others
- Utility API: Utility API provides standardized utility data and meter interconnect APIs; it is an infrastructure-layer peer enabling similar energy-data and enrollment integrations in the same deregulated market ecosystem where Power Target operates.
- Tomorrow Energy: Tomorrow Energy is a retail electricity supplier focusing on sustainable plans and a named Power Target partner; it functions as both a partner and adjacent competitor pursuing direct-to-consumer acquisition in the green-energy segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Power Target financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Target leadership team
Management profileNumber of profiles
Power Target funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Target M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Target
What does Power Target do?
Power Target operates an energy comparison shopping platform that enables consumers and businesses to compare rates from 35+ retail energy providers and switch their electricity supply. The company combines technology (real-time pricing APIs, scalable widgets), performance marketing, and end-to-end customer experience into a single integrated platform that delivers customer acquisition for energy companies and rate comparison for end users.
Is Power Target a public or private company?
Power Target is a private company. It is classified as unknown and is currently operating.
When was Power Target founded?
Power Target was founded in 2010. It employs 11 to 50 people.
Where is Power Target based?
Power Target is headquartered in Towson, United States, in the North America region.
How does Power Target make money?
Two revenue lines are on record. Customer Acquisition Fees are the primary driver. The others are performance Marketing Services.
Who are Power Target's main competitors?
Direct peers on record are EnergySage, Choose Energy, SaveOnEnergy and FindEnergy. Selectra is listed as an emerging player. Broad incumbents are Constellation, Direct Energy and Reliant Energy. Others are Utility API and Tomorrow Energy.
Does Power Target have an API?
Yes. Power Target provides partner APIs that enable real-time energy pricing and enrollment capabilities. The platform is integrated with over 35 retail energy providers. Partners can connect directly to partner APIs to provide an innovative, seamless, fast, user-friendly experience to users. The platform supports various integration hooks and extensibility for different websites.
What industry is Power Target in?
Power Target's product category is Energy Comparison Platform. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms, with a secondary code of EUAGAEAG, Metering Data Acquisition & Customer Enrollment/Onboarding Services.