Byggmax
Byggmax is a Swedish-founded, Nasdaq Stockholm-listed discount retailer of building materials and DIY products, operating physical stores and e-commerce across Sweden, Norway, Finland, and Denmark for DIY consumers and professional craftsmen.
- Company typePublic
- Founded1993
- HeadquartersSolna, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Byggmax does
Byggmax Group AB is a Swedish-founded, Nasdaq Stockholm-listed discount retailer of building materials and DIY products, operating since 1993 across four Nordic countries (Sweden, Norway, Finland, and Denmark). The company runs a multi-channel platform combining a network of physical stores — anchored in Sweden but extended across the Nordics — with an e-commerce storefront offering home delivery and click-and-collect, plus a dedicated Studio showroom concept for higher-consideration kitchen, bath, and interior categories.
The product portfolio spans eight merchandising categories: house and building (timber, boards, tools, hardware), windows and doors, flooring, paint, kitchen and bathroom, garden and outdoor, interior, and garden buildings. Revenue is generated predominantly through one-time transactional retail sales (physical and online), supplemented by ancillary services including machine rental, free trailer loan, craftsman referrals, DIY guides, and the Byggmax Konto business account with consolidated invoicing for professionals. Distribution combines regional physical retail, own e-commerce storefronts, click-and-collect, and ancillary field services, with a horizontal segmentation targeting DIY consumers as the primary segment and professional craftsmen as a secondary segment.
FY 2025 net sales were SEK 6,133 million, a 2.5% increase year-over-year, with EBITA of SEK 361 million and EBITA margin of 5.9% (up from 3.9%), marking seven consecutive quarters of profitability improvement. Net debt was reduced to SEK 354 million (lowest in over a decade), supported by a SEK 500 million sustainability-linked revolving credit facility with Handelsbanken. The company is led by CEO Karl Sandlund and CFO Helena Nathhorst.
Byggmax firmographics
Firmographics- Name
- Byggmax
- Legal name
- Byggmax Group AB
- Website
- https://byggmax.se
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Byggmax is a Swedish-founded, Nasdaq Stockholm-listed discount retailer of building materials and DIY products, operating physical stores and e-commerce across Sweden, Norway, Finland, and Denmark for DIY consumers and professional craftsmen.
- Ownership category
- akta.pro rank
Byggmax industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
Keywords
Where Byggmax is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Byggmax business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Revenue generated from physical retail store sales of building materials, tools, and DIY products to consumers and professionals in Nordic markets.
- E-commerce Sales: Online sales of building materials and DIY products with home delivery and click-and-collect options.
- Additional Services: Revenue from ancillary services including machine rental, craftsman services, and trailer lending.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail product pricing with price guarantee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Byggmax product offering
Product offeringCore offering
Byggmax sells building materials, tools, and DIY home improvement products directly to consumers and professional craftsmen through a Nordic network of physical retail stores and an owned e-commerce platform. The assortment spans house and building supplies, windows and doors, flooring, paint, kitchen and bathroom, garden and outdoor, interior products, and garden buildings. Complementary fee-based services include machine rental, trailer loans, craftsman referrals, and DIY project guides.
Product overview
Byggmax is a Nordic home improvement retailer operating both physical stores and an e-commerce platform. The company offers a comprehensive range of building materials and DIY products through multiple sales channels including traditional brick-and-mortar stores across Sweden, Norway, Denmark, and Finland, an online store with home delivery and click-and-collect options, and specialized Byggmax Studio concept stores for enhanced shopping experiences. The product portfolio spans eight main categories: House & Building (timber, construction boards, tools, hardware), Windows & Doors, Flooring (wood, laminate, vinyl), Paint & Decorating, Kitchen & Bathroom, Garden & Outdoor, Interior products, and Garden Buildings (sheds, greenhouses). The company also provides complementary services including machine rental, trailer loans, craftsman referrals, and DIY project guides. Founded in 1993, Byggmax Group AB (556656-3531) is headquartered in Stockholm with operations across the Nordic region.
Differentiator
Problem solved
Functional benefit
Brands
- Byggmax Studio: A showroom concept for Byggmax focusing on inspiration and project guidance, with dedicated studio stores in locations such as Hälla, Tornby, and Ersboda.
Products and services
- Byggmax Studio Showroom concept stores offering an enhanced shopping experience with curated product displays and design consultations for customers undertaking renovation and home improvement projects. Locations include Hälla, Tornby, and Ersboda.
- Byggmax Merch Branded merchandise line featuring workwear and promotional items sold to Byggmax customers.
- Maskinuthyrning (Machine Rental) Rental service for construction machines and tools offered at Byggmax physical store locations for DIY and professional projects.
- Släpvagnslån (Trailer Loan) Free trailer loan service allowing customers to borrow trailers for transporting purchased goods from Byggmax stores.
- Hantverkartjänster (Craftsman Services) Service connecting customers with professional craftsmen and contractors for home improvement projects.
- Gör-det-själv-guider (DIY Guides) Educational project guides and tutorials helping customers plan and execute DIY home improvement projects across indoor, outdoor, house and building, windows and doors, painting, and plumbing and electrical categories.
- Byggmax Konto (Business Account) Business account and invoicing service for corporate customers, including consolidated invoicing for tradespeople and small firms purchasing building materials from Byggmax.
Companies that use Byggmax
Customer profileSegments2 records
Ideal customer profiles2 records
Byggmax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Byggmax partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Byggmax competitors and assessment
Company assessmentBroad incumbents
- Hornbach: German-headquartered European DIY big-box retailer with stores in several European countries. Competes with Byggmax in building materials and project-driven DIY, with a stronger pro-customer orientation and larger average store footprint.
- Bauhaus: Large European DIY and home improvement chain operating specialist big-box stores across multiple European countries including the Nordics. Competes with Byggmax on assortment breadth and trade customer base but at much larger overall scale.
- Kingfisher (Castorama / Brico Dépôt): European and global home improvement retailer group owning Castorama and Brico Dépôt with significant market presence across Europe. Indirect Nordic competitor with much larger scale and broader assortment than Byggmax.
- Leroy Merlin: Global home improvement and DIY retailer with significant European presence, including Spain, France, Italy, Poland, and Portugal. Indirect comparator with substantially larger scale and stronger kitchen/bathroom and project-driven offering than Byggmax.
Direct peers
- Clas Ohlson: Swedish-founded Nordic home improvement, hardware, and DIY retailer operating physical stores and e-commerce across Sweden, Norway, Finland, and beyond. Closest direct competitor to Byggmax with overlapping low-/mid-price positioning and identical Nordic geographic footprint.
- Jula: Norway-headquartered Nordic discount DIY and home improvement chain with stores in Scandinavia and selected European markets. Competes head-to-head with Byggmax on low-price DIY, tools, and building materials, with a similar multi-channel model.
- Beijer Byggmaterial: Sweden's largest building-materials dealer chain serving both professional contractors and DIY consumers. Directly competes with Byggmax in Swedish building materials and overlaps significantly on the trade customer segment.
- Optimera: Leading Nordic building-materials distributor and retailer serving Norway, Sweden, Finland, and Denmark. Direct competitor to Byggmax in building materials, with strong trade-customer focus and complementary distribution model.
Regional players
- Woody Bygghandel: Norwegian chain of independent building-materials retailers operating under a joint brand. Competes with Byggmax primarily in Norway on building materials for both trade and DIY customers.
- Kesko (K-Rauta / Onninen): Finnish retail conglomerate operating K-Rauta home improvement stores and Onninen building-materials distribution across the Nordics and Baltics. Directly competes with Byggmax in Finnish DIY and overlaps in Finland, Sweden, and the Baltics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Byggmax social profiles
Digital presenceByggmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Byggmax leadership team
Management profileNumber of profiles
Profiles3 records
Byggmax subsidiaries and ownership
Company hierarchySubsidiaries4 records
Byggmax funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Byggmax M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Byggmax
What does Byggmax do?
Byggmax sells building materials, tools, and DIY home improvement products directly to consumers and professional craftsmen through a Nordic network of physical retail stores and an owned e-commerce platform. The assortment spans house and building supplies, windows and doors, flooring, paint, kitchen and bathroom, garden and outdoor, interior products, and garden buildings. Complementary fee-based services include machine rental, trailer loans, craftsman referrals, and DIY project guides.
Is Byggmax a public or private company?
Byggmax is a public company. It is classified as public and is currently operating.
When was Byggmax founded?
Byggmax was founded in 1993. It employs 1,001 to 5,000 people.
Where is Byggmax based?
Byggmax is headquartered in Solna, Sweden, in the Europe region.
How does Byggmax make money?
Three revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales and additional Services.
Who are Byggmax's main competitors?
Broad incumbents on record are Hornbach, Bauhaus, Kingfisher (Castorama / Brico Dépôt) and Leroy Merlin. Direct peers are Clas Ohlson, Jula, Beijer Byggmaterial and Optimera. Regional players are Woody Bygghandel and Kesko (K-Rauta / Onninen).
Does Byggmax have an API?
No public API is recorded for Byggmax.
What industry is Byggmax in?
Byggmax's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores. Its NAICS code is 444110 and its SIC code is 5200.