Brentwood Dental Group

What Brentwood Dental Group does

Brentwood Dental Group is a private, single-location dental practice headquartered at 2440 S. Brentwood Blvd in Brentwood, Missouri (St. Louis MSA), serving individuals and families across Brentwood, Clayton, and surrounding St. Louis communities. The practice operates under a traditional fee-for-service professional services model, accepting insurance and offering payment options including online bill pay, with free Invisalign consultations used as a patient acquisition lever. Leadership is provided by Dr. Seth Wasson and Dr. Blake Cavender, supported by dental hygienists and assistants (11-50 employees total).

The practice delivers a comprehensive dental service portfolio spanning general dentistry (cleanings, exams, oral cancer screenings, sealants, fluoride), restorative procedures (implants, crowns, bridges, root canals), cosmetic dentistry (veneers, whitening, composite fillings), Invisalign clear-aligner orthodontics, dental implants, pediatric dentistry, sedation dentistry, and emergency dental care. Beyond traditional dentistry, the practice has expanded into adjacent clinical verticals through Fotona NightLase laser treatment for snoring and sleep apnea and SmoothLase laser treatment for facial aesthetics — both FDA-approved laser systems — under a stated "holistic health" positioning that connects oral health to overall wellbeing.

The technology stack is built around digital dentistry hardware: 3D digital dental X-ray devices for diagnostic imaging, optical scanners for digital impressions (replacing traditional molds), advanced treatment planning software for modeling tooth movements, and two FDA-approved laser systems. Distribution is direct-to-patient through in-person appointments, phone scheduling, website requests, and walk-in emergency access, with extended weekday hours and documented evening availability. Marketing is content-driven via a 100+ article blog covering Invisalign, implants, sleep apnea, cosmetic, and oral hygiene topics, supplemented by displayed patient testimonials and an Invisalign Diamond Top Provider designation from Align Technology.

Name

Brentwood Dental Group

Legal name

Brentwood Dental Group

Website

https://brentwooddentalgroup.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brentwood Dental Group is a private, single-location family dental practice in Brentwood, Missouri, serving individuals and families in the St. Louis area with general, restorative, cosmetic, and emergency dentistry plus Invisalign, dental implants, and laser-based sleep apnea and facial aesthetics treatments.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• General dentistry
• Cosmetic dentistry
• Dental implants
• Invisalign orthodontics
• Sleep apnea treatment

Headquarters

HQ city

La Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care model where patients pay for services at time of treatment. The practice accepts insurance and offers payment options including online bill pay. Services include general cleanings, restorative procedures, cosmetic treatments, orthodontics (Invisalign), implants, and laser treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brentwood Dental Group is a family dental practice in Brentwood, Missouri providing comprehensive dental care including general dentistry (cleanings, exams, oral cancer screenings), restorative dentistry (implants, crowns, bridges, root canals), cosmetic dentistry (veneers, whitening), Invisalign clear aligners, dental implants, sedation dentistry, pediatric dentistry, and emergency dental care. The practice also offers specialty laser treatments including Fotona NightLase for snoring/sleep apnea and SmoothLase for non-surgical facial aesthetics.

Product overview

Brentwood Dental Group is a family dental practice offering comprehensive dental care services. Their portfolio includes general dentistry (cleanings, exams, oral cancer screenings), restorative dentistry (dental implants, crowns, bridges), cosmetic dentistry (porcelain veneers, teeth whitening), and specialty services. The practice offers Invisalign clear aligners for orthodontic treatment and Fotona NightLase laser therapy for sleep apnea and snoring. Additionally, they provide SmoothLase laser cosmetic treatments for facial aesthetics and anti-aging. The practice serves patients of all ages including pediatric dentistry and offers emergency dental care.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Appearance-focused dental treatments including porcelain veneers, composite fillings, and teeth whitening to enhance smile aesthetics for individual patients seeking cosmetic improvements.
• Invisalign Clear aligner orthodontic treatment that straightens teeth using custom-made transparent aligners, typically completing treatment in 6-12 months for adults and teens seeking discreet orthodontic care.
• Dental Implants Titanium posts surgically placed into the jawbone to serve as artificial tooth roots, supporting replacement teeth such as crowns, bridges, or dentures for patients with missing teeth.
• Sleep Apnea Treatment Treatment for snoring and sleep apnea, including Fotona NightLase laser therapy that gently reshapes soft tissue in the oral airway using light energy to reduce snoring as a non-CPAP alternative.
• SmoothLase Facial Aesthetics FDA-approved laser cosmetic treatment that stimulates collagen and elastin production to reduce facial wrinkles and improve skin tightness without surgery or injections; treatments take 30-45 minutes each.
• General Dentistry Routine dental care including regular cleanings, exams, oral cancer screenings, fluoride treatments, and sealants for patients of all ages from pediatric to adult.
• Restorative Dentistry Dental restoration services including dental implants, crowns, bridges, and root canals to repair or replace damaged teeth for patients needing tooth restoration.
• Single Tooth Implant Replacement Individual dental implant procedure for replacing a single missing tooth, involving implant placement, healing period, and custom crown attachment for patients with a single missing tooth.
• Pediatric Dentistry Dental care services for children, providing age-appropriate treatments in a family-friendly environment for pediatric patients.
• Emergency Dentistry Urgent dental care for dental emergencies such as knocked-out teeth, severe toothaches, and other acute dental issues with next-business-day availability.
• Sedation Dentistry Anesthesia and sedation options provided during dental procedures to ensure patient comfort for anxious patients or complex treatments.

Quantifiable outcome

• Invisalign treatment typically takes 6-12 months
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• American Academy of Clear Aligners (AACA)minorStrategic or Co-development PartnerBrentwood Dental Group is a board member of the American Academy of Clear Aligners, an organization supporting dental professionals who provide clear aligner treatments like Invisalign. Membership indicates commitment to excellence in orthodontic treatment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Largest dental support organization in the U.S., providing non-clinical support to 1,700+ offices. Comparable because it represents the organized, scaled competitor model against which Brentwood Dental Group's independent group practice competes for patients and insurance leverage.
• Aspen Dental: Branded DSO with hundreds of offices emphasizing convenience, evening hours, and broad-service dentistry — directly comparable service mix to Brentwood Dental Group's general-plus-specialty offering and similar patient-acquisition playbook.
• Pacific Dental Services: DSO supporting 850+ practices with a strong emphasis on technology adoption and specialty services. Comparable to Brentwood Dental Group's positioning around modern equipment and multi-specialty care.
• MB2 Dental Solutions: DSO specifically structured around dentist-owned practices, providing an alternative organizational model to the fully independent operator. Comparable as a potential affiliation pathway or competitive benchmark for Brentwood Dental Group.
• Smile Brands: DSO supporting 400+ offices across multiple brands including general, orthodontic, and specialty dental services. Overlaps with Brentwood Dental Group's multi-specialty service mix and group-practice structure.
• Western Dental & Orthodontics: Large DSO offering general dentistry and orthodontics at scale. Comparable in providing both routine and Invisalign-style orthodontic services through a multi-office model.
• InterDent: DSO supporting multiple regional dental brands with general and specialty services. Comparable in delivering the type of multi-specialty, multi-location dentistry that competes with independent group practices.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner company that Brentwood Dental Group explicitly warns against on its blog. It is a competitive disruptor to the practice's Invisalign revenue line and represents the lower-cost mail-order alternative the practice differentiates against.
• Candid: Hybrid clear-aligner company offering remote-monitoring plus in-office orthodontist oversight. Comparable as a partial substitute for in-practice Invisalign that competes for price-sensitive orthodontic patients.

Others

• Fotona: Manufacturer of the SmoothLase and NightLase laser systems used by Brentwood Dental Group. Relevant as the upstream technology vendor whose product strategy and pricing directly affect the practice's specialty service economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dentalbrentwood
• Facebookfacebook.com/Brentwood-Dental-Group-187068114226
• LinkedInlinkedin.com/company/brentwood-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brentwood Dental Group