Yorkshire Live

What Yorkshire Live does

Yorkshire Live (operated at examinerlive.co.uk) is a regional digital news platform and subsidiary brand of Reach plc, the large UK regional media group listed on the London Stock Exchange. The site publishes hyperlocal journalism for Yorkshire, with deep roots in the legacy Huddersfield Examiner title, and now extends coverage across West Yorkshire (Huddersfield, Bradford, Halifax, Dewsbury, Kirklees), South Yorkshire (Sheffield), North Yorkshire, Leeds, and Hull through integrated sub-brands Leeds Live and Hull Live. Its content mix spans local news, crime, courts, politics, weather, sport (Huddersfield Town, Leeds United, Hull City, rugby league), lifestyle, shopping, travel, and community events, with RSS feeds, newsletters, and an active social presence on Facebook, X, and Instagram as audience channels.

The product surface is a standard web content management system with responsive design, a newsletter preference centre, affiliate article infrastructure, and a suite of embedded vertical modules: Marketplace Live classifieds, TotallyLegal jobs board, InYourArea local directory, Funeral Notices, a dating service, and Bookanad advertising and public notices. There is no public API, no proprietary software, and no modular platform architecture — the underlying technology is essentially a digital publishing website with integrations to Reach plc's shared commercial infrastructure.

Revenue is generated through three streams: programmatic display advertising and sponsored content, a freemium subscription tier for premium articles and e-paper access, and affiliate commissions on shopping and product articles. The audience is a geographically distributed B2C readership across the Yorkshire region, with no enterprise or advertiser concentration disclosed. Strategic and operational decisions sit with the parent, Reach plc, making Yorkshire Live effectively a branded revenue and audience asset within a larger portfolio of UK regional digital titles.

Name

Yorkshire Live

Legal name

Yorkshire Live

Website

https://examinerlive.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yorkshire Live is a Reach plc-owned regional digital news platform serving Yorkshire residents with hyperlocal news, sport, events, and lifestyle content via a freemium model combining advertising, subscriptions, and affiliate revenue.

Ownership category

akta.pro rank

Product category

Regional Digital News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Regional digital news
• Local journalism
• Yorkshire news media
• Online publishing
• Community news platform

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising: Primary revenue stream through display advertising, sponsored content, and programmatic ad placements. The site features multiple ad placement opportunities including 'Book an Ad', 'Advertise with us' options, and affiliate marketing partnerships with retailers.
2. Subscriptions and Premium Content: Subscription-based revenue from premium content access, e-paper editions, and 'Buy a Paper' physical newspaper sales. The site mentions 'Subscribe' CTAs and premium subscription tiers.
3. Affiliate Marketing: Commission-based revenue through affiliate links in shopping and product-related articles, with disclosures stating 'we will receive a commission on any sales we generate'. Products featured include home goods, electronics, and lifestyle items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yorkshire Live operates a digital-first regional news platform providing local news, sport, events, weather, and community coverage for the Yorkshire region of the UK. The platform delivers hyperlocal content across multiple Yorkshire towns including Huddersfield, Leeds, Sheffield, Hull, Bradford, and surrounding areas, with a freemium model offering free access alongside premium subscription content, e-paper editions, and integrated commerce features such as affiliate marketing and classifieds.

Product overview

Yorkshire Live is a regional digital news platform operated by Reach plc, functioning as a unified content publishing website with multiple branded sub-sections covering different areas of Yorkshire. The core offering is local and regional news journalism, supplemented by specialized vertical sections including Leeds Live and Hull Live for city-specific coverage. Additional services include newsletter subscriptions, marketplace listings, funeral notices, a dating service, and job listings. The platform operates as a traditional news media website without a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Yorkshire Live News Portal

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• BookanadminorChannel Partner/ Reseller/ DistributorAdvertising sales partnership for classified ads and public notices. Bookanad is referenced as the platform for booking advertisements on Yorkshire Live and other Reach plc regional sites.
• InYourAreacoreChannel Partner/ Reseller/ DistributorLocal services directory integrated with Yorkshire Live, providing hyperlocal business listings and community services information for the Huddersfield and Yorkshire region.
• MirrorpixminorOthersSyndication and licensing partner for photo content, operated by Reach plc for image licensing and syndication services.
• Funeral NoticesminorOthersPartnership with funeral-notices.co.uk for funeral notice listings specific to Yorkshire and the Humber region.
• Marketplace LiveminorChannel Partner/ Reseller/ DistributorNational marketplace integration providing classified advertising and marketplace services to Yorkshire Live readers.
• TotallyLegal (Jobs)minorChannel Partner/ Reseller/ DistributorLegal recruitment sector job board integration on Yorkshire Live for Yorkshire and the Humber legal professionals.
• Reach plc Sister Brands (Leeds Live, Hull Live, Sheffield Star)coreStrategic or Co-development PartnerPart of Reach plc's regional brand network covering Yorkshire. Leeds Live covers Leeds, Hull Live covers Hull, and Sheffield Star covers Sheffield - all under the Yorkshire Live umbrella for comprehensive regional coverage. Brands cross-promote content and share resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leeds Live: Reach plc sister brand covering Leeds city and Leeds United within the same Yorkshire digital network. Direct peer because it operates the identical regional-news digital model, customer base, and revenue stack — essentially the same product targeted at an adjacent Yorkshire geography.
• Hull Live (Hull Daily Mail): Reach plc sister brand covering Hull and East Yorkshire. Direct peer: same parent, same publishing template, same freemium + advertising + affiliate model, serving an overlapping Yorkshire & Humber reader base.
• Manchester Evening News: Reach plc's flagship regional news brand serving Greater Manchester. Direct peer as it operates the identical regional digital news + sport + lifestyle + subscription/affiliate playbook at greater scale, making it the closest analogue for the Yorkshire Live business model.
• Yorkshire Post: Long-established Yorkshire regional daily (National World / Newsquest portfolio) covering the same geography. Direct competitor in local news, sport, and politics in Yorkshire, with a comparable print + digital freemium model.
• Liverpool Echo: Reach plc's regional news brand covering Liverpool and Merseyside. Direct peer: identical operating model, city-level sports coverage (Everton/Liverpool FC), freemium + advertising + affiliate stack, and shared parent infrastructure.
• Birmingham Mail / Birmingham Live: Reach plc regional brand covering the West Midlands. Direct peer to Yorkshire Live with the same digital-first regional news template, sister-brand cross-promotion within Reach, and similar sport (Aston Villa, Birmingham City) and lifestyle verticals.
• WalesOnline: Reach plc's national-scale Welsh regional news brand. Direct peer in business model (regional digital news + sport + lifestyle, freemium + ads + affiliate) serving a single UK nation/region comparable in scope to the Yorkshire territory.

Broad incumbents

• Nottingham Post / Nottinghamshire Live: Reach plc regional title covering the East Midlands. Comparable in business model and parent network, but operates as a broader incumbent regional title rather than a direct Yorkshire competitor; useful as a structural benchmark rather than a head-to-head rival.
• BBC Yorkshire: BBC's Yorkshire regional news operation (TV, radio, online). Competes for the same local news audience across West and South Yorkshire, particularly in news, sport, and weather, though funded by the licence fee rather than advertising.

Regional players

• The Northern Echo: Newsquest / National World regional daily covering the North East / Teesside. Comparable as a UK regional print-and-digital news brand with a local sport + lifestyle playbook; not a Yorkshire competitor, but competes for the same regional news advertiser pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yorkshirelive
• Facebookfacebook.com/yorkshirelive
• Instagraminstagram.com/examinerlive
• LinkedInlinkedin.com/company/yorkshirelive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorkshire Live