CFR

What CFR does

HUB International Limited is a privately held insurance brokerage and risk management firm headquartered in Chicago, Illinois, that operates a multi-line insurance, benefits, and advisory distribution platform across the United States. The firm organizes its offering into seven core product lines: Business Insurance (property, casualty, cyber, D&O, surety, trade credit, M&A representations and warranties, and specialty coverages including Supply Chain AI Risk Solutions), Employee Benefits (health, wellness, voluntary benefits, absence management, and benefits analytics), Retirement Services (401(k), fiduciary risk management, HSA investment accounts, executive benefits, and private wealth management), Personal Insurance (auto, home, specialty lines, and high net worth coverages), Private Client Insurance for affluent individuals and family offices, People & Technology Consulting (HRIS, compensation, engagement, and outsourced HR), and Risk Services (claims management, crisis management, fleet and workplace safety). Underlying technology is not explicitly disclosed beyond the named AI risk product, and delivery is anchored in a regional office network, toll-free phone, and online contact channels rather than a self-service digital platform.

The firm's revenue model is commission-based brokerage — placement of insurance policies on behalf of business, institutional, and individual clients — supplemented by fees on retirement/wealth advisory and HR consulting engagements. Pricing is quote-based and not publicly disclosed, billed monthly for personal and commercial lines and annually for benefits and retirement work. Securities are offered through a third-party arrangement with Cambridge Investment Research Inc. (FINRA/SIPC), and investment advisory services are delivered via Cambridge Investment Research Advisors, Inc.; HUB is not affiliated with or owner of these firms. The firm serves a long-tail of customer segments split across at least eight primary verticals (Construction, Healthcare, Cannabis, Financial Institutions, Small/Mid-Size Businesses, High Net Worth Individuals & Families, Agribusiness, and Hospitality & Entertainment) and more than 35 sub-verticals, distributing through enterprise field sales at regional offices, an internal broker network, inside phone sales, and digital channels. HUB is privately held with no disclosed parent, public ticker, or institutional funding rounds in the input.

Name

CFR

Legal name

HUB International Limited

Website

https://cfr-ins.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

HUB International Limited is a private insurance brokerage and risk management firm offering business insurance, employee benefits, retirement services, personal insurance, and HR consulting to businesses and individuals across multiple industry verticals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Technology / IT Services BOP (FSAJAFAK)

Keywords

• Insurance brokerage
• Commercial insurance
• Employee benefits
• Risk management
• Retirement planning

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Services: HUB International generates revenue through commissions from insurance products including business insurance (property, casualty, professional liability, workers compensation, commercial auto, etc.), employee benefits (health, dental, vision, voluntary benefits), personal insurance (auto, homeowners, renters), and private client services. Insurance services are offered directly through HUB International.
2. Securities and Advisory Services: Securities are offered through Cambridge Investment Research Inc., member FINRA/SIPC. Advisory services are provided through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. HUB International provides retirement plan services and private wealth management since 2018.
3. People & Technology Consulting: Revenue generated from HR consulting services including compensation consulting, employee engagement strategies, HRIS analysis and implementation, organizational change management, and outsourced HR management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HUB International is an insurance brokerage and risk management firm that places commercial and personal insurance policies, delivers employee benefits and retirement/wealth advisory services, and provides HR consulting through its People & Technology Consulting practice. The firm serves businesses across verticals including construction, healthcare, cannabis, financial institutions, agribusiness, and hospitality, as well as individuals and high net worth households through dedicated Personal Insurance and Private Client practices. Revenue is generated via insurance commissions, advisory fees (in partnership with Cambridge Investment Research), and professional service fees for HR/benefits consulting.

Product overview

HUB International is a full-service insurance brokerage and risk management firm offering a comprehensive portfolio organized into six core product lines: Business Insurance (including property, casualty, liability, and specialized coverages like cyber and supply chain risk), Employee Benefits (health, wellness, retirement, and voluntary benefits), Retirement Services (wealth management, fiduciary risk, and HSA accounts), People & Technology Consulting (HR technology, organizational development, and talent management), Personal Insurance (auto, home, health, and specialty coverage for individuals), and Risk Services (claims management, crisis management, and safety programs). The firm also offers specialized Private Client Insurance for high net worth individuals. In 2018, HUB expanded its services to include retirement plan services and private wealth management. Securities services are offered through Cambridge Investment Research Inc., a member FINRA/SIPC.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Minimizes overall cost of doing business through comprehensive risk management approach
• +2 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Two partnerships are on record, tiered core.

• Cambridge Investment Research Inc.coreStrategic or Co-development PartnerSecurities offered through Cambridge Investment Research Inc., member FINRA/SIPC. This partnership enables HUB International to offer securities products alongside their core insurance services, providing clients with comprehensive financial solutions including investment products.
• Cambridge Investment Research Advisors, Inc.coreStrategic or Co-development PartnerAdvisory services are offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. This partnership provides investment advisory capabilities to complement HUB's retirement and wealth management services since 2018.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marsh McLennan: Global insurance brokerage and risk management firm (parent of Marsh, Guy Carpenter, Mercer, Oliver Wyman). Directly comparable to HUB as the largest competing broker offering commercial insurance, employee benefits, retirement, and risk consulting across the same verticals.
• Aon: Global professional services firm providing risk management, insurance brokerage, reinsurance, and human capital consulting. Directly competes with HUB across commercial insurance placement, employee benefits, retirement services, and wealth management.
• Willis Towers Watson: Global advisory, broking, and solutions firm offering insurance brokerage, risk management, employee benefits, and retirement services. Directly comparable to HUB's full-service insurance brokerage, benefits, and retirement offering.
• Arthur J. Gallagher & Co. International insurance brokerage and risk management firm serving commercial and personal lines clients with employee benefits and risk consulting. Closely comparable mid-to-large broker competing with HUB in similar verticals.
• Brown & Brown, Inc. Insurance brokerage and risk management firm offering commercial, personal, employee benefits, and program insurance solutions. Comparable peer competing in many of HUB's verticals and SMB market segments.
• Lockton Companies: Largest privately-held independent insurance brokerage globally, providing commercial insurance, employee benefits, and risk management. Direct peer with similar mid-market and enterprise focus and comparable product breadth.
• USI Insurance Services: Middle-market-focused insurance brokerage and consulting firm offering property/casualty, employee benefits, personal lines, and retirement services. Closely comparable to HUB in scale, vertical specialization, and SMB/enterprise mix.
• Alliant Insurance Services: Specialty insurance brokerage serving commercial, personal, surety, and employee benefits clients across diverse verticals. Comparable to HUB's verticalized specialty brokerage approach and middle-market client base.
• NFP (an Aon company): Property/casualty, benefits, wealth management, and personal lines insurance brokerage serving mid-market and high-net-worth clients. Comparable to HUB's diversified brokerage offering and recent wealth/retirement expansion.
• Risk Strategies Company: National insurance brokerage and risk management firm specializing in niche verticals, high net worth, and benefits. Comparable to HUB's vertical specialization, private client offering, and mid-market growth strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cfr-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFR