CARR

What CARR does

CARR (legal entity: CARR Pattern Co., Inc.) is a privately held automotive accessories manufacturer specializing in vehicle steps and access hardware for trucks, Jeeps, cargo vans, and commercial/fleet vehicles. The product portfolio centers on cast aluminum alloy steps and hitch-mounted accessories, differentiated by proprietary technologies including the MAXgrip non-slip tread pattern with flow-through debris channels, an exclusive multi-mount rocker panel installation system, and corrosion-resistant construction with XK3 Khromezone finishing. Load ratings of 500 lb on work truck steps and 650 lb on HD Hitch Steps exceed typical aftermarket ratings, and HD Mega Step products carry NFPA compliance for fire/emergency applications. The company sells primarily through a preferred dealer network of over 3,500 locations across North America, augmented by a direct-to-consumer e-commerce storefront at carr.com that ships within the continental U.S. and Canada. Pricing is per-unit with pay-as-you-go billing, ranging from roughly $240 for entry side steps to over $1,500 for illuminated heavy-duty flip steps, and the company offers a limited lifetime warranty on finishes and structure. Owner Jeff Carr remains actively involved in customer service and product strategy, consistent with a founder-operated specialty manufacturer.

Name

CARR

Legal name

CARR Pattern Co., Inc.

Website

https://carr.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

CARR (CARR Pattern Co., Inc.) is a privately held manufacturer of cast aluminum vehicle steps and accessories, serving truck, Jeep, van, and fleet owners across North America through 3,500+ dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Accessories

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Motor Vehicle and Parts Dealers (441), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto & Home Supply Stores (5531), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

akta.pro secondary industry

Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM)

Keywords

• Automotive step accessories
• Truck side steps
• Hitch steps
• Fleet vehicle access
• Cab steps

Headquarters

HQ city

Murrieta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Step Products: Sale of manufactured truck steps, side steps, cab steps, hitch steps, and flip steps primarily to dealers and direct consumers
2. Automotive Accessories: Sale of grab handles and other vehicle accessories through dealer network and direct sales
3. Branded Merchandise: Sale of CARR branded merchandise including T-shirts and ice cream scoops through e-commerce

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CARR (CARR Pattern Co., Inc.) manufactures and sells aftermarket vehicle steps and access products for pickup trucks, Jeeps, cargo vans, and commercial/fleet vehicles. The product portfolio includes cab steps (Super Hoop, Hoop II, LD Steps, MAXgrip Side Steps, Factory Steps), flip and hitch steps (MAXgrip Flip Steps, Mega Steps, HD Mega Steps, HD Hitch Steps), work truck and cargo van steps, and grab handles. Products are distributed through a network of more than 3,500 dealers across North America and direct-to-consumer e-commerce via carr.com.

Product overview

CARR (CARR Pattern Co., Inc.) is an automotive accessories manufacturer specializing in vehicle steps and access products. The product portfolio centers on steps for trucks, Jeeps, cargo vans, and commercial/fleet vehicles. Core offerings include cab steps (Super Hoop, Hoop II, LD Steps, MAXgrip Side Steps, Factory Steps), flip/hitch steps (MAXgrip Flip Steps, MAXgrip 36 Flip Steps, Mega Steps, HD Mega Steps, HD Hitch Steps), work truck/cargo van steps, and side steps (MAXno-drill). Supporting products include grab handles and accessories. The company operates through a network of over 3,500 dealers across North America and sells directly to consumers via e-commerce. The company also offers branded merchandise under CARR Gear.

Differentiator

Problem solved

Functional benefit

Brands

• MAXgrip: Product line featuring flip steps and side steps with non-slip tread patterns for trucks and fleet vehicles
• HD Mega Step
• HD Mega Van Ladder Rack Step
• Super Hoop Steps
• Hoop II
• LD Steps
• Factory Steps
• MAXno-drill Side Step
• HD Hitch Steps
• Grab Handle
• CARR Gear

Products and services

• Super Hoop Steps Premium cab steps for trucks with an exclusive multi-mount system, corrosion-resistant cast aluminum alloy construction, and non-slip diamond tread pattern. Available in XK3 Khromezone, XP3 Black, and XP7 Safety Yellow finishes with a limited lifetime warranty.
• Hoop II Steps Compact 10-inch wide cab steps with rugged tread pattern and corrosion-resistant cast aluminum alloy. Designed for safe, non-slip access with easy rocker panel installation.
• LD Steps Large 15-inch functional step area cab steps with multi-mount and vehicle-specific mount systems and a rugged non-slip tread pattern. Available in XP4 Titanium, XP3 Black, XP7 Safety Yellow, and XK3 KhromeZone finishes.
• MAXgrip Side Steps Heavy-duty side steps engineered for fleet applications with aggressive MAXgrip treads, 500 lb weight capacity, protective end caps, and an exclusive CARR multi-mount system with rigid vehicle-specific rocker mount.
• Factory Steps 20-inch wide heavy gauge steel replacement-style steps with perforated step area for solid footing, 500 lb weight capacity, easy installation, and a limited lifetime warranty.
• Work Truck Step Hands-free foldable step for commercial service trucks with tool boxes, available in 12", 16", 24", and 36" sizes plus 24" and 31" deployable platforms. 500 lb weight capacity and push-to-deploy mechanism.
• Cargo Van Step Large 24-inch non-skid step surface for cargo vans providing safe access to side and rear doors. Available in Cast 12", Grip Strut 12", 16", 24", 24" Deployable Platform, 31" Deployable Platform, and 36" variants.
• Mega Step Heavy-duty foldable 14" by 6" step for trailer hitch receivers, ships fully assembled for safe, easy vehicle access. Available in Black, Mechanical Matte, and Safety Yellow finishes.
• HD Mega Step Heavy-duty 14" by 8" foldable hitch step with illuminated grab handle slots and 500 lb weight capacity. NFPA compliant, with back plate and deck made from heavy-duty aluminum alloy, fitting 2" and 2-1/2" hitch receivers.

Quantifiable outcome

• 3500+ dealers across North America
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• N-Fab: N-Fab is a leading manufacturer of nerf bars, step bars, and truck accessories for pickup trucks, Jeeps, and SUVs. Directly comparable to CARR as a specialty maker of vehicle step products distributed through dealers and e-commerce.
• AMP Research: AMP Research manufactures power-deploying and fixed side steps, bed steps, and truck/SUV access products. Directly comparable to CARR's HD Mega Step, MAXgrip Flip Step, and hitch step product lines for trucks and fleet.
• Westin Automotive Products: Westin makes nerf bars, step bars, grille guards, and truck accessories for pickup trucks, Jeeps, and commercial vehicles. Comparable to CARR across both consumer and fleet channels with overlapping step/accessory categories.
• Raptor Series: Raptor Series designs and manufactures step bars, running boards, and off-road accessories for trucks and SUVs. Comparable specialty aftermarket step/accessory manufacturer selling through dealer networks and DTC.
• Lund International: Lund International is a major aftermarket automotive accessories company producing running boards, nerf bars, tonneau covers, and truck/SUV accessories. Comparable across product category, channel strategy, and target customer.
• Dee Zee: Dee Zee manufactures truck accessories including running boards, step bars, tool boxes, and bed protection. Comparable as a longstanding aftermarket manufacturer selling through dealers and distributors with overlapping truck step and accessory lines.
• Rugged Ridge: Rugged Ridge specializes in Jeep and off-road accessories including side steps, nerf bars, and recovery gear. Comparable to CARR's Jeep segment and overlapping truck/off-road step categories.
• Bestop: Bestop manufactures soft tops, hard tops, and accessories for Jeeps and trucks. Comparable to CARR in the Jeep vehicle step/accessory segment with overlapping dealer distribution and DTC channels.
• Putco: Putco produces aftermarket truck, SUV, and Jeep accessories including running boards, light bars, and exterior trim. Comparable as a specialty aftermarket accessories maker with overlapping step, lighting, and accessory categories.

Broad incumbents

• Iris Industrial Group (Undercover): Undercover and its parent group produce a broad portfolio of truck accessories including tonneau covers, step systems, and related hardware for work trucks and consumer pickups. Comparable in step and work-truck accessory categories at a broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/carr_online
• Xx.com/carraccessories
• Facebookfacebook.com/Carrsteps
• LinkedInlinkedin.com/company/carr-automotive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARR