Quail

What Quail does

Quail Inc. (株式会社クエイル) is a Kagoshima-headquartered Japanese cloud technology and digital services firm, founded in November 2013 by CEO Ikeura Takeshi. The company operates four interconnected service lines: AWS Solutions (cloud implementation and managed operations), application development (native iOS/Android, Flutter cross-platform, and web apps), website and UI/UX design, and the proprietary Quail.LEGG LINE Mini App DX platform that combines LINE's distribution reach with AWS infrastructure and generative AI (ChatGPT/Claude) for content management and analytics. It is the first AWS Advanced Tier Service Partner in Kagoshima Prefecture and one of only three in all of Kyushu, holding ISO/IEC 27001:2022 ISMS certification and AWS Public Sector Partner status.

The company's go-to-market is direct enterprise and government sales, augmented by community-led demand generation through co-organization of the re:light local AWS partner community spanning four Japanese regions, regional AWS events, and AWS Summit Japan sponsorship. Primary customer segments are local governments and public-sector organizations (Kagoshima City, Amami bus operators), regional fashion/retail/lifestyle brands (URBAN RESEARCH, MARK STYLER, KENT's AUTO), and small-medium regional businesses. Quail reports 200+ development projects and 100+ maintenance/operations projects delivered since 2013, a 22-person headcount (2024/2025), no public pricing, and project-based professional services as the primary revenue model with growing managed services and Quail.LEGG subscription/recurring elements.

Quail has been a wholly-owned subsidiary of Appirits Co., Ltd. (TSE Standard: 4174) since October 2024, following a 100% share transfer. The company had previously raised ¥20M (approximately $135K at 2018 rates) from the KFG Regional Enterprise Support Fund and issued a 5.0% equity stake to Kagoshima Bank in 2018. In September 2024, prior to the Appirits acquisition, it consolidated Quail Tokyo as a wholly-owned subsidiary (later spun off as an independent entity). The Kagoshima headquarters relocated to Kagoshima Konan Square in November 2025, expanding office footprint under a second location agreement with Kagoshima City. The company is actively operating with no public revenue disclosure.

Name

Quail

Legal name

株式会社クエイル

Website

https://quail.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Quail is a Kagoshima-based Japanese AWS Advanced Tier partner offering cloud implementation, app development, web design, and the Quail.LEGG LINE Mini App DX platform for local governments, regional enterprises, and SMBs in Kyushu and Kanto.

Ownership category

akta.pro rank

Headquarters

HQ city

Kagoshima

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Custom Application Development & Implementation: Full-cycle software development services covering planning, design, development, and post-launch maintenance. Covers web applications, mobile apps (iOS/Android/Flutter), and cloud-native systems on AWS. Revenue recognized on a project basis, typically one-time with ongoing support contracts.
2. AWS Implementation & Operations Support: AWS migration, new deployment, security design, and operational managed services for customers. Includes billing agency services enabling yen-based invoicing for USD-denominated AWS costs. Revenue generated through project fees and recurring managed services.
3. Quail.LEGG (LINE Mini App DX Solution): Subscription or project-based LINE Mini App development and operation service targeting local government and SMBs for DX initiatives. AI analytics and CMS features are bundled. Clients include local governments, tourism operators, and event organizers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Quail is a Kagoshima-based AWS Advanced Tier Service Partner tech company that provides end-to-end cloud, app, and web development services for Japanese enterprise, government, and regional SMB customers. Its core offerings are (1) AWS Solutions covering cloud migration, deployment, security design, managed operations, and yen-based billings agency; (2) Custom Application Development for iOS, Android, Flutter, and web; (3) Website/UI-UX Design with multilingual WordPress implementations; and (4) the proprietary Quail.LEGG LINE Mini App DX product combining AWS, QuickSight analytics, and conversational AI (ChatGPT/Claude).

Product overview

Quail operates as a tech company offering a portfolio of four interconnected service lines, anchored by its proprietary LINE Mini App DX product Quail.LEGG and AWS cloud services. The core offerings consist of AWS implementation and operations support (AWS Solutions), application development (iOS/Android/web apps), and website/UI-UX design services. Quail.LEGG represents the company's flagship SaaS-style product targeting regional DX, while the three service lines provide project-based development and consulting. All cloud-based work is built on AWS infrastructure, with the company holding AWS Advanced Tier Service Partner status.

Differentiator

Problem solved

Functional benefit

Brands

• Quail.LEGG: LINEミニアプリ × クラウド × AIで地方DXの確かな第一歩を叶えるサービス。地方の課題解決を支援するLINEミニアプリ開発サービス。

Products and services

• Quail.LEGG LINE Mini App × Cloud × AI development service for local DX, combining LINE's reach with AWS cloud infrastructure and AI-driven operations. Features include digital member cards, mobile ordering, QR ticket issuance, AI-powered surveys with analytics, site/API integration, and a conversational AI CMS that lets non-technical users update app content via natural language. Designed for local governments, tourism operators, event organizers, and SMBs in regional Japan facing labor shortages and digital adoption barriers.
• AWS Solutions (AWS Implementation & Operations Support) AWS cloud consulting and managed services covering pre-implementation planning, new deployment, on-premises to cloud migration, security design, and 24x7 operational support. Also includes a billing agency offering that provides yen-based invoicing for USD-denominated AWS spend. Delivered by AWS Advanced Tier Service Partner-certified engineers with Solutions Architect Professional, DevOps Engineer Professional, Security Specialty, and Machine Learning Specialty credentials. Used by enterprise and government customers to migrate and run production workloads on AWS.
• App Development (Custom Application Development)
• Website & UI/UX Design Website and web application design and development from planning and design through coding and ongoing maintenance. Covers UI/UX design, responsive coding, WordPress CMS implementation, and multilingual support with one-stop service delivery. Examples include the Ferry Yakushima 2 site (5-language support), the Asia Pacific Cities Summit Kagoshima official website, and the Kagoshima United FC website redesign (2021).

Quantifiable outcome

• 200+ development projects and 100+ maintenance/operations projects delivered since 2013
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• re:light local (株式会社ヘプタゴン, 株式会社グローバルネットコア, 株式会社エイチビーソフトスタジオ, 株式会社Fusic)coreStrategic or Co-development Partner · 29 November 2024re:light local is an inter-regional AWS partner community spanning Tohoku, Hokuriku, Shikoku, and Kyushu, focused on accelerating cloud adoption in rural Japan. Quail is a founding/co-organizing member and regularly hosts events (Kagoshima, Ehime, Fukushima, Niigata, Iwate, Hiroshima). The community enables cross-regional knowledge sharing, joint case study presentations, and networking among regional AWS partners.
• Cloud Native Builders Group (Aokumo株式会社, 株式会社ギークフィード, 株式会社シーズ, フォージビジョン株式会社, 株式会社ベンジャミン)coreStrategic or Co-development Partner · 6 December 2022Cloud Native Builder Group (CNBG) is a consortium of six AWS Select Tier service partners specializing in cloud-native development. Quail co-founded this group to help customers maximize cloud benefits through serverless technologies and microservices architectures. The group organizes events, hands-on training, and free cloud consultation sessions, and supports cloud-native engineer cultivation across Japan.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Fusic: Fusic is an AWS Advanced Tier partner based in Fukuoka with deep cloud-native expertise. It is a co-founding member of the re:light local community alongside Quail and serves regional Japanese enterprises with AWS implementation, generative AI, and IoT solutions — a near-direct twin to Quail's profile.
• Serverworks: Serverworks is one of Japan's largest AWS-focused cloud integrators and an AWS Premier Tier partner. It provides AWS migration, managed services, and SaaS offerings on AWS — directly comparable to Quail's core AWS Solutions service line, though at significantly larger scale.
• XIMIX: XIMIX is a Tokyo-based AWS consulting and managed services partner specializing in cloud-native development on AWS. It targets Japanese enterprises with similar AWS implementation and operations support offerings to Quail.
• GeekFeed: GeekFeed is an AWS Select Tier partner and member of the Cloud Native Builders Group consortium alongside Quail. It focuses on serverless and cloud-native development for Japanese clients — directly comparable on technology stack and AWS partner positioning.
• Aokumo (Arkmoon): Aokumo is an AWS Select Tier partner and Cloud Native Builders Group member specializing in serverless and cloud-native consulting for Japanese enterprises. It overlaps directly with Quail's AWS implementation and custom development service lines.
• Acroquest Technology: Acroquest is a Japan-based technology firm with deep expertise in cloud-native development, data engineering, and AI/ML. It serves Japanese enterprises with similar AWS-based consulting and custom software development, making it a comparable peer for project-based delivery.

Broad incumbents

• Appirits (parent): Appirits is Quail's publicly-listed parent company (TSE Standard: 4174), offering web services, consulting, system development, and online game operations. As a broader digital solutions incumbent with shared customers and group synergies, it is a meaningful comparison point for Quail's enterprise go-to-market.
• NTT Data: NTT Data is Japan's largest system integrator with an extensive AWS practice and deep enterprise and government relationships. It competes with Quail for large-scale cloud migration and government DX contracts, representing the broader incumbent competitive set.
• BIPROGY: BIPROGY (formerly Nihon Unisys) is a major Japanese system integrator with cloud, financial, and public sector offerings. It competes with Quail for government and enterprise digital transformation engagements as part of a much broader portfolio.

Others

• LINE Corporation (Yahoo Japan / LY Corporation): LY Corporation (LINE's parent) operates the LINE Mini App platform that Quail.LEGG is built on. While not a direct competitor, it is the ecosystem provider whose platform economics, developer program, and competing developer tools directly affect Quail.LEGG's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xfacebook.com/quailinc
• Facebookfacebook.com/quailinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quail