BTWN Exhibits

What BTWN Exhibits does

BTWN Exhibits is a privately-held experiential marketing agency headquartered in Peachtree Corners, Georgia, founded in 2011. The company designs, fabricates, installs, and manages custom trade show exhibits, brand experiences, and live events for enterprise clients across technology, automotive, aerospace, healthcare, consumer products, and housewares verticals. Its service portfolio spans five integrated functions: custom concepting and design, in-house production and fabrication using cutting-edge display and construction technology, on-site installation and logistics, booth management and event support, and post-event teardown and warehouse storage for reuse. Named customers include Samsung, LG, Airbus, Togg, Hyundai L&C, POSCO, Coway, Redken, and others, with flagship project examples at CES, KBIS, NBAA, NRF, Gastech, and OTC.

The business operates on project-based pricing with disclosed budget ranges of $20,000 to over $100,000 per engagement, sold through direct enterprise sales motions initiated via the company website. Distribution relies on an in-house creative and production team supplemented by an international and US partner network that enables global execution, including documented delivery in Las Vegas, Milan, and Indianapolis. The company has no disclosed funding rounds, no parent company, no app, no public API, and no AI/ML capabilities; it is bootstrapped and founder- or management-owned as a Georgia LLC doing business as BTWN Exhibits. Marketing is driven by content marketing (blog), organic social (Instagram), SEO, and PR, while first-party customer discovery flows through referrals and direct project inquiries.

Name

BTWN Exhibits

Legal name

BTWN EXHIBITS LLC

Website

https://btwnexhibits.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BTWN Exhibits is a bootstrapped, privately-held experiential marketing agency in Peachtree Corners, Georgia that designs, fabricates, and installs custom trade show exhibits and live brand experiences for enterprise clients across tech, automotive, aerospace, healthcare, and consumer verticals.

Ownership category

akta.pro rank

Product category

Trade Show & Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro industry

PRIMARYBPAFAGAD

Trade Shows & Exhibitions (Booths, Show Management)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYTHAHAHAD

Pavilion & Country/Group Exhibit Build-Outs

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYTHAHAHAM

Booth Maintenance, Refurbishment & Reuse Programs

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYTHAHAHAL

Onsite Installation, Dismantle & Labor Management (I&D Crews)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYTHAHAHAG

Graphics Production & Large-Format Printing (Banners, Wraps, Signage)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

Keywords

• Trade show exhibits
• Experiential marketing
• Custom booth design
• Brand activations
• Event production

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade Show Exhibit Design and Fabrication: Custom trade show booth design, fabrication, and installation services. Project-based engagements with budget ranges from $20,000 to over $100,000 depending on booth complexity and requirements.
2. Experiential Event Production: Full-service experiential support including brand creative, event production, and live events for diverse clients around the world.
3. On-site Installation and Logistics: Installation team services for erecting and installing trade show displays and event creative according to specifications.
4. Storage and Warehouse Services: Post-event storage services for exhibits between shows or for repurposing into future booth concepts.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

BTWN Exhibits is an experiential marketing agency that designs, fabricates, and installs custom trade show exhibits and brand experience environments for enterprise clients. The company manages the full project lifecycle from concepting and design through in-house production, on-site installation, event support, and post-event teardown and storage. Projects typically range from $20,000 to over $100,000 depending on booth complexity, and are delivered globally through a partner network.

Product overview

BTWN Exhibits is an experiential marketing agency offering a unified portfolio of trade show displays, custom brand experiences, and live events. The core offering centers on custom trade show booth design and fabrication, supported by five integrated services: custom concepting and design, in-house production and fabrication, on-site installation and logistics, booth management and event support, and teardown/strike/storage. The company operates as a turnkey provider, managing the full lifecycle from initial design through post-event storage, with abundant international and US partners enabling global execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Show Displays Custom trade show exhibit design and construction services creating high-impact branded booths and displays for trade shows and conventions. Includes custom concepting, in-house fabrication, on-site installation, event support, and storage for enterprise brands exhibiting at major industry events.
• Custom Brand Experiences Experiential marketing services that craft immersive brand environments and activations for live events, corporate functions, and brand installations worldwide. Designed for enterprise clients seeking high-impact, differentiated brand presence beyond standard booth design.
• Live Events Full-service event production and management for brand activations, corporate events, and experiential marketing initiatives. Covers end-to-end event execution including design, logistics, on-site management, and post-event services for enterprise clients globally.

Quantifiable outcome

• Award-winning trade show designs recognized in the industry
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hopen SpaceminorStrategic or Co-development Partner · 1 January 2024Supporting the French design agency Hopen Space on their projects across the United States since 2024, including NRF exhibition work.
• Capital EventscoreStrategic or Co-development Partner · 1 January 2023Collaboration with Capital Events for Togg's CES 2023 Digital Mobility Garden exhibit. Partnered together to create immersive EV showcase featuring innovative technology and nature-inspired design elements.
• Atlas ExpocoreStrategic or Co-development Partner · 1 January 2023Joint collaboration with Capital Events and Atlas Expo for Togg's CES 2023 project, providing integrated event production and expo services.
• GROUPE FG DESIGNcoreStrategic or Co-development Partner · 1 January 2019Collaborative design partnership for Airbus NBAA 2019 exhibit. GROUPE FG DESIGN provided design concepts that BTWN Exhibits executed and built, demonstrating successful designer-builder partnership model.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freeman: Freeman is the largest US provider of trade show and event services, offering custom exhibit design, fabrication, installation, and logistics. It is the dominant scaled competitor to BTWN's boutique model and the natural direct peer for enterprise trade show booth engagements.
• The Trade Group: The Trade Group designs and fabricates custom trade show exhibits, events, and brand activations for enterprise clients. A direct peer in the integrated custom booth design-build market, with overlapping customer profile and project budget range.
• Sparks: Sparks is an experiential marketing agency specializing in trade show exhibits, corporate events, and brand activations. Closely comparable to BTWN in offering integrated design-build experiential services for enterprise clients like Samsung, LG, and similar technology and consumer brands.
• Czarnowski Collective: Czarnowski is a long-standing US trade show and event marketing firm offering custom exhibit design, fabrication, and brand experiences. Directly comparable to BTWN as a full-service experiential partner serving enterprise trade show programs.
• MKG (MKG Experiential Marketing): MKG is an experiential marketing agency focused on creating custom brand experiences, activations, and trade show exhibits. Comparable to BTWN in the boutique integrated design-build space serving consumer and enterprise brands.
• GES (Global Experience Specialists): GES is a major global trade show and event services company providing custom exhibits, graphics, and on-site services. Comparable to BTWN in serving enterprise brands at flagship trade shows, but with materially larger scale and broader geographic footprint.
• Hill & Partners: Hill & Partners is a custom exhibit design and fabrication firm serving enterprise clients on trade show and event programs. A direct peer in the custom booth category, with comparable mid-size boutique positioning relative to BTWN.
• 3D Exhibits: 3D Exhibits designs and fabricates custom trade show exhibits and brand environments for enterprise clients. A direct peer in the custom booth design-build category serving similar industries to BTWN, including technology and consumer products.

Broad incumbents

• Allied Global Marketing: Allied Global Marketing is a broader marketing services firm with significant experiential and event activation capabilities. Comparable to BTWN on the experiential marketing side while offering a wider portfolio beyond trade show exhibits.
• George P. Johnson Experience Marketing: GPJ is a large global experiential marketing agency with a portfolio spanning trade shows, brand activations, and live events. A broader incumbent that overlaps with BTWN on enterprise trade show exhibits while also serving larger and more diversified event programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/btwnexhibits
• Facebookfacebook.com/BTWNExhibits
• LinkedInlinkedin.com/company/btwn-exhibits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTWN Exhibits