Donohoo Auto
Donohoo Auto Group is a privately held, two-location automotive dealership in Alabama (Pelham and Fort Payne) selling new Chevrolet and pre-owned vehicles, plus commercial work trucks, to retail consumers and small-business buyers.
- Company typePrivate
- Founded2000
- HeadquartersPelham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Donohoo Auto does
Donohoo Auto Group is a privately held, two-location automotive dealership group headquartered at 8122 Helena Rd in Pelham, Alabama, with a second location operating as Donohoo Chevrolet in Fort Payne. Founded around 2000 and operating with a headcount in the 11–50 range, the group sells new vehicles (anchored by the Chevrolet franchise in Fort Payne) and a broad pre-owned inventory spanning multiple makes (Jeep, Volkswagen, Chevrolet, and others) and categories (trucks, SUVs, electric, 3rd-row family vehicles), plus a dedicated commercial vehicle line that includes flatbed trucks, service bodies, landscape/dump trucks, and outside vans targeted at contractor and small-business buyers.
The group's customer-facing technology is a web-based inventory and lead-capture platform built around filters for condition, price, category, make, and special collections. A Motive-powered trade-in valuation tool delivers sub-30-second market-based estimates online. Supporting workflow tools include an online finance application, a payment calculator, and a service-scheduling interface. The technology stack is best characterized as a standard dealership digital storefront with vendor-supplied enhancements rather than proprietary IP; no patents, trademarks, certifications, or in-house AI capabilities were disclosed.
Revenue is generated through three streams: one-time vehicle sales (new and pre-owned, including commercial units), finance and insurance (F&I) transaction fees from financing arrangements, extended warranties, and insurance products, and professional service revenue from vehicle maintenance, repair, and detailing. The go-to-market motion is direct-to-consumer through physical showrooms complemented by a self-serve website for browsing, lead capture, and trade-in valuation. Customers are segmented horizontally into individual consumers (primary) and commercial/business buyers (secondary), with pricing set via sales negotiation rather than public disclosure. The company is actively operating, with no disclosed M&A, funding events, leadership changes, or regulatory actions in the available data.
Donohoo Auto firmographics
Firmographics- Name
- Donohoo Auto
- Legal name
- Donohoo Auto Group
- Website
- https://donohooauto.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Donohoo Auto Group is a privately held, two-location automotive dealership in Alabama (Pelham and Fort Payne) selling new Chevrolet and pre-owned vehicles, plus commercial work trucks, to retail consumers and small-business buyers.
- Ownership category
- akta.pro rank
Where Donohoo Auto is headquartered
LocationHeadquarters
- HQ city
- Pelham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Donohoo Auto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Vehicle Sales: Revenue generated from the sale of new and pre-owned vehicles including cars, SUVs, trucks, and commercial vehicles. Sales are one-time transactions with no recurring revenue per vehicle.
- Finance and Insurance Products: Revenue from financing arrangements, extended warranties, and insurance products offered through the finance department
- Service and Maintenance: Revenue from vehicle service, repairs, and detailing services offered at dealership service centers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Vehicles |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Vehicles |
| One time/ perpetual license | Pay-as-you-go | Commercial Vehicles |
| Unit Pricing | Pay-as-you-go | Service and Detailing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Donohoo Auto product offering
Product offeringCore offering
Donohoo Auto Group is a multi-location automotive dealership in Alabama that sells new and pre-owned vehicles (cars, SUVs, trucks) along with a specialized commercial vehicle inventory (flatbed trucks, service bodies, landscape trucks, outside vans). The dealership supports the full purchase lifecycle through in-house financing applications, a Motive-powered trade-in valuation tool, vehicle service and maintenance, and detailing and restoration services.
Product overview
Donohoo Auto Group operates as a traditional car dealership offering new and pre-owned vehicles. The product portfolio centers on vehicle sales across multiple inventory categories: New Inventory (brand-new vehicles), Used Inventory (pre-owned cars and SUVs), and Commercial Inventory (specialized work vehicles including Flatbed Trucks, Service Bodies, Landscape Trucks, and Outside Vans). Supporting services include Finance Application processing, Payment Calculator tools, and Vehicle Detailing/Restoration Services. The company also offers trade-in valuation powered by Motive. The dealership has multiple locations branded as Donohoo Auto (Pelham, AL) and Donohoo Chevrolet (Fort Payne, AL).
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales
- Pre-Owned Vehicle Sales
- Commercial Vehicle Sales
- Vehicle Financing Application
- Vehicle Service and Maintenance
- Vehicle Detailing and Restoration Services
Companies that use Donohoo Auto
Customer profileSegments2 records
Ideal customer profiles2 records
Donohoo Auto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Donohoo Auto partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Donohoo Auto competitors and assessment
Company assessmentBroad incumbents
- Lithia Motors: The largest US franchised auto dealer group by stores and revenue, with a growing digital channel (Driveway). Demonstrates the scaled multi-rooftop operating model that represents the upper bound of Donohoo's potential roll-up trajectory.
- Sonic Automotive: Multi-brand franchised dealer group with EchoPark used-vehicle stores. Comparable as a multi-rooftop operator balancing franchised new-car gross with a dedicated used-car growth strategy.
- Hendrick Automotive Group: Largest privately held US dealer group with deep Southeast US presence and franchised new, used, and commercial operations. Demonstrates the upper-bound private dealer-group scale case relevant to Donohoo.
- AutoNation: One of the largest US auto dealer groups operating hundreds of franchised rooftops plus a national used-car platform (AutoNation USA). A scaled incumbent offering overlapping new and used capabilities across multiple geographies.
- Asbury Automotive Group: Mid-to-large publicly traded dealer group with both franchised and Clicklane digital retail operations. Comparable for its mix of new franchise gross plus used-vehicle and F&I monetization per rooftop.
- Penske Automotive Group: Large publicly traded dealer group with franchised new-vehicle, used, and commercial-truck operations (Penske Truck Leasing is separate but the group itself touches commercial fleet). Useful scale benchmark for a group adding commercial-vehicle exposure.
- Group 1 Automotive: Large multi-brand franchised dealer group with significant US Sun Belt footprint (including nearby Texas markets). Comparable as a franchised-new + used retailer with a regional store-cluster strategy.
Emerging players
- Vroom: Online used-car retailer with a smaller national footprint than Carvana, also competing on home delivery and trade-in. Comparable to Donohoo's pre-owned operation as an emerging digital used-car alternative in the same shopper consideration set.
Direct peers
- Carvana: Pure-play online used-car retailer with national home delivery. Directly competes with Donohoo's used inventory via its omnichannel browsing and trade-in tools, and represents the digital benchmark for the group's Motive-powered online experience.
- CarMax: The largest US used-car retailer, operating superstores and a digital sales channel. Directly comparable to Donohoo's pre-owned operation in Pelham, competing for the same used-vehicle shopper and trade-in supply.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Donohoo Auto social profiles
Digital presenceDonohoo Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donohoo Auto leadership team
Management profileNumber of profiles
Profiles1 record
Donohoo Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donohoo Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donohoo Auto
What does Donohoo Auto do?
Donohoo Auto Group is a multi-location automotive dealership in Alabama that sells new and pre-owned vehicles (cars, SUVs, trucks) along with a specialized commercial vehicle inventory (flatbed trucks, service bodies, landscape trucks, outside vans). The dealership supports the full purchase lifecycle through in-house financing applications, a Motive-powered trade-in valuation tool, vehicle service and maintenance, and detailing and restoration services.
Is Donohoo Auto a public or private company?
Donohoo Auto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Donohoo Auto founded?
Donohoo Auto was founded in 2000. It employs 11 to 50 people.
Where is Donohoo Auto based?
Donohoo Auto is headquartered in Pelham, United States, in the North America region.
How does Donohoo Auto make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are finance and Insurance Products and service and Maintenance.
Who are Donohoo Auto's main competitors?
Broad incumbents on record are Lithia Motors, Sonic Automotive, Hendrick Automotive Group, AutoNation, Asbury Automotive Group, Penske Automotive Group and Group 1 Automotive. Vroom is listed as an emerging player. Direct peers are Carvana and CarMax.
Does Donohoo Auto have an API?
No public API is recorded for Donohoo Auto.