Up Country
Up Country Inc, founded in 1984 and based in East Providence, Rhode Island, designs and manufactures made-in-USA premium pet accessories including collars, leads, harnesses, and apparel. The company serves pet owners through DTC e-commerce, wholesale retailers, and custom branded products for businesses.
- Company typePrivate
- Founded1984
- HeadquartersEast Providence, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Up Country does
Up Country Inc is a US-based pet accessories manufacturer founded in 1984 and headquartered at 76 Boyd Avenue in East Providence, Rhode Island. The company designs and produces premium collars, leads, harnesses, apparel, and home décor for dogs and cats, manufacturing all products domestically for 40 years. Its product portfolio spans over 100 collar designs, more than 100 harness designs, and 345+ leash designs, plus sub-brands including Up Country Sport (printed webbing, 2024) and themed holiday collections.
Core product construction centers on high-tensile strength nylon webbing with sewn polyester and nylon ribbons, embroidered patterns, and solid brass hardware. Notable proprietary offerings include the Martingale collar (even-tension control design for pullers) and a step-in harness adjustable in three dimensions. Products are machine washable and manufactured in the USA, with the catalog covering regular, small breed, extra-wide, sport, and underground-fence variants. Personalization (names, numbers, nicknames) is offered through the Make It Personal service, and home décor extensions include pillows, stockings, key rings, and doggie doorbells.
The company generates revenue through direct-to-consumer e-commerce (upcountryinc.com), a separate wholesale portal (wholesale.upcountryinc.com) for retail partners, custom branded product development for businesses such as wineries, resorts, schools, and clubs, and digital gift cards in $25-$100 denominations. Unit pricing ranges from $10 for cat collars to $54 for premium apparel, with most SKUs priced between $15-$46. Up Country is a privately held corporation with no institutional funding, no public listing, and no parent company disclosed; it employs 11-50 people and operates an Ambassador Program alongside its direct and wholesale channels.
Up Country firmographics
Firmographics- Name
- Up Country
- Legal name
- Up Country Inc
- Website
- https://upcountryinc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Up Country Inc, founded in 1984 and based in East Providence, Rhode Island, designs and manufactures made-in-USA premium pet accessories including collars, leads, harnesses, and apparel. The company serves pet owners through DTC e-commerce, wholesale retailers, and custom branded products for businesses.
- Ownership category
- akta.pro rank
Up Country industry classification
Industry- Product category
- Pet Accessories
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Animal Food Manufacturing (31111)
- akta.pro primary industry
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
- akta.pro secondary industries
- Pet & Animal Supplies Marketplaces (CRAFABAH), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Pet Treats & Chews (AFADAFAF)
Keywords
Where Up Country is headquartered
LocationHeadquarters
- HQ city
- East Providence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Up Country business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales (Direct to Consumer): One-time purchase model for pet accessories including collars, leads, harnesses, apparel, and home goods. Products are sold directly through their e-commerce website at fixed retail prices.
- Wholesale Distribution: Separate wholesale portal for retailers to purchase Up Country products in bulk for resale.
- Custom Product Development: Custom branded pet products developed for businesses including stores, tourist spots, schools, clubs, businesses, wineries, and resorts.
- Gift Cards: Digital gift cards sold in denominations from $25 to $100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Dog Collars - $25.00 |
| Unit Pricing | Pay-as-you-go | Small Breed Products - $15.00-$18.00 |
| Unit Pricing | Pay-as-you-go | Sport Collection - $18.00 |
| Unit Pricing | Pay-as-you-go | Dog Harnesses - $21.00-$31.00 |
| Unit Pricing | Pay-as-you-go | Dog Apparel - $36.00-$54.00 |
| Unit Pricing | Pay-as-you-go | Cat Products - $10.00-$21.00 |
| Unit Pricing | Pay-as-you-go | Home Décor and Accessories - $15.00-$44.00 |
| Unit Pricing | Pay-as-you-go | Treats - $20.95 |
| Unit Pricing | Pay-as-you-go | Gift Cards - $25.00-$100.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Up Country product offering
Product offeringCore offering
Up Country Inc designs, manufactures, and sells premium pet accessories for dogs and cats, primarily collars, leads/leashes, harnesses, and apparel. Products are made in the USA from high-tensile strength nylon webbing with embroidered designs, and are sold direct-to-consumer via the company website and through a separate wholesale portal for retailers. The company also offers personalization services and custom branded product development for businesses.
Product overview
Up Country Inc is a pet products company specializing in premium, American-made dog and cat accessories. The product portfolio centers on three core product lines: dog collars/leads/harnesses (featuring ribbon, sport, martingale, and color market variants), dog apparel (coats, sweaters, slickers, bandanas), and cat products (collars and harness sets). Supporting offerings include home décor items, treats, and personalization services. The company operates sub-brands including Up Country Sport (printed webbing designs) and Color Market (multi-color collections), plus custom product development for businesses. Products are sold through direct-to-consumer retail via the company website and wholesale channels, with manufacturing in the USA since 1984.
Differentiator
Problem solved
Functional benefit
Brands
- Up Country Sport: A sub-collection created without compromise for dogs who crave the outdoors. Each in-house design is printed on durable webbing and partnered with quality hardware. Priced right for their humans.
Products and services
- Dog Collars High-end, adjustable dog collars made from high-tensile strength nylon webbing with polyester and nylon ribbons and embroidered designs. Available in regular, small breed, extra-wide, martingale, sport, and underground-fence variants across over 100 designs. Made in the USA.
- Dog Leads (Leashes) Dog leashes/leads made with high-tensile nylon webbing and solid brass snap hooks, including comfort leads with padded fleece handles, sport leads, training leads, small breed leads, and color market leads. Stain and fray resistant, machine washable.
- Dog Harnesses Step-in-style dog harnesses adjustable in three ways to suit dog shape and size, including regular, small breed, color market, and soft vest variants. Available in over 100 designs.
- Dog Apparel Coats, sweaters, slickers, and bandanas for dogs in various weather-appropriate materials and styles, with matching collar and leash options.
- Cat Collars Cat collars featuring breakaway clasps for safety with stylish designs matching the dog product line.
- Cat Harness Sets Harness sets designed for cats for outdoor enjoyment while keeping them safe and secure.
- Pet-themed Home Décor Decorative pillows, key rings, Christmas stockings, and doggie doorbells featuring pet-themed designs and charming quotes for pet owners.
- Dog Treats Chicken-based dog treats (Chicken Crisps) for training rewards and everyday snacking.
- Up Country Sport Collection Sub-brand collection of in-house printed designs on durable webbing with quality hardware, designed for outdoor-loving dogs with accessible pricing.
- Custom Branded Pet Products Bespoke custom branded pet and accessory products developed for stores, tourist spots, schools, clubs, businesses, wineries, and resorts with minimal upfront investment.
- Make It Personal (Personalization Service) Personalization service that adds names, numbers, or nicknames to Up Country collars on customer orders.
- Gift Cards Digital gift cards available in denominations from $25 to $100 for purchasing Up Country products.
Companies that use Up Country
Customer profileSegments3 records
Ideal customer profiles3 records
Up Country technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Up Country partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Up Country competitors and assessment
Company assessmentBroad incumbents
- PetEdge: Major US wholesale distributor of pet products including collars, leads, harnesses, and apparel. Comparable to Up Country's wholesale arm in product range and customer base (independent pet retailers).
- PetSafe (Radio Systems Corporation): Largest US specialty pet products brand spanning containment, training, collars, and harnesses. Overlaps with Up Country in collars/leads/harnesses but operates across far broader categories with much larger scale.
- Orvis Dogs: Premium outdoor/lifestyle brand's dog division offering collars, leads, beds, and apparel. Matches Up Country on premium positioning and US brand heritage, though it sits within a much larger multi-category portfolio.
Direct peers
- Ruffwear: Premium outdoor dog collar, harness, and leash brand with strong design identity. Directly competes with Up Country in the premium nylon/performance dog accessories category and shares a similar wholesale-plus-DTC model.
- Lupine Pet Products: New Hampshire-based maker of woven nylon collars, leads, and harnesses with a lifetime guarantee. Closely comparable to Up Country on nylon webbing construction, US manufacturing heritage, and design-led assortment.
- Coastal Pet Products: Established US manufacturer and wholesale distributor of collars, leads, harnesses, and apparel for dogs and cats. Overlaps significantly with Up Country's product mix, wholesale channels, and category breadth.
- Wolfram Man & Beast: Premium American-made dog collars and leads positioned as upscale everyday accessories. Comparable on design-forward nylon products, US manufacturing, and a similar DTC-plus-boutique wholesale model.
- Blue-9 Pet Products: Specialty brand focused on harnesses and training collars (notably the Balance Harness). Comparable to Up Country's step-in harness line and target customer of pet owners seeking fit, comfort, and training-friendly gear.
- Max and Neo: Direct-to-consumer dog collar and harness brand emphasizing design variety, charitable give-back programs (similar to 'Up Country Cares'), and premium positioning in the same nylon collar/accessory niche.
Regional players
- EarthRated: Canada-based pet accessories brand (leashes, harnesses, waste products) with strong North American retail distribution. Comparable product mix and DTC-plus-wholesale GTM, though cross-border rather than head-to-head.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Up Country social profiles
Digital presenceUp Country financial estimates
Financial estimateRevenue estimate
Valuation estimate
Up Country leadership team
Management profileNumber of profiles
Up Country funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Up Country M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Up Country
What does Up Country do?
Up Country Inc designs, manufactures, and sells premium pet accessories for dogs and cats, primarily collars, leads/leashes, harnesses, and apparel. Products are made in the USA from high-tensile strength nylon webbing with embroidered designs, and are sold direct-to-consumer via the company website and through a separate wholesale portal for retailers. The company also offers personalization services and custom branded product development for businesses.
Is Up Country a public or private company?
Up Country is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Up Country founded?
Up Country was founded in 1984. It employs 11 to 50 people.
Where is Up Country based?
Up Country is headquartered in East Providence, United States, in the North America region.
How does Up Country make money?
Four revenue lines are on record. Product Sales (Direct to Consumer) is the primary driver. The others are wholesale Distribution, custom Product Development and gift Cards.
Who are Up Country's main competitors?
Broad incumbents on record are PetEdge, PetSafe (Radio Systems Corporation) and Orvis Dogs. Direct peers are Ruffwear, Lupine Pet Products, Coastal Pet Products, Wolfram Man & Beast, Blue-9 Pet Products and Max and Neo. EarthRated is listed as a regional player.
Does Up Country have an API?
No public API is recorded for Up Country.
What industry is Up Country in?
Up Country's product category is Pet Accessories. Its primary akta.pro industry code is CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing), with a secondary code of CRAFABAH, Pet & Animal Supplies Marketplaces. Its NAICS code is 45991.