Back in Stock
- Company typePrivate
- Founded2011
- HeadquartersEdina, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
Back in Stock firmographics
Firmographics- Name
- Back in Stock
- Legal name
- Amp
- Website
- https://backinstock.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Ownership category
- akta.pro rank
Back in Stock industry classification
Industry- Product category
- E-commerce Restock Notification Software
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Back in Stock is headquartered
LocationHeadquarters
- HQ city
- Edina
- HQ country
- United States
- HQ region
- North America
Markets served
Back in Stock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model based on notification volume. Plans range from free (10 notifications/month) to enterprise (1,000,000 notifications/month). All paid plans include full feature access with 14-day free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - $0/month |
| Subscription | Monthly | Lite - $19/month |
| Subscription | Monthly | Startup - $29/month |
| Subscription | Monthly | Small - $49/month |
| Subscription | Monthly | Medium - $69/month |
| Subscription | Monthly | Large - $99/month |
| Subscription | Monthly | Enterprise 200k - $199/month |
| Subscription | Monthly | Enterprise 300k - $299/month |
| Subscription | Monthly | Enterprise 400k - $399/month |
| Subscription | Monthly | Enterprise 1m - $999/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Back in Stock product offering
Product offeringCore offering
Back in Stock is a Shopify-native application that captures buyer demand through customizable signup forms, pop-ups, and 'Notify Me When Available' buttons, then converts out-of-stock periods into sales via automated email, SMS, and web push notifications delivered within 60 seconds of a restock. The platform also includes preorder capabilities that allow customers to purchase before collections ship, along with analytics for tracking demand and conversion impact.
Product overview
Back in Stock is a single unified Shopify app that combines demand capture (customizable signup forms and 'Notify Me When Available' buttons), demand conversion (automated email, SMS, and web push notifications delivered within 60 seconds of restock), preorders (letting customers preorder before collections ship), and analytics (tracking conversion impact and demand insights) into one platform. It is not a multi-product portfolio; all capabilities are part of the core Back in Stock application with no separate add-on modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Back in Stock Back in Stock is a Shopify-native app that captures buyer demand during out-of-stock periods through customizable signup forms, pop-ups, and 'Notify Me When Available' buttons that match the merchant's Shopify theme. It then converts that demand into sales by delivering automated email, SMS, and web push notifications within 60 seconds of a restock. The app also includes preorder capabilities with flexible payment options (full payment, partial deposit, or discount) and an analytics dashboard for tracking conversions, notification performance, and high-demand SKUs. It is targeted at Shopify merchants of all sizes, from SMBs to global enterprise brands such as Skims, Red Bull, Alo, and Kylie Cosmetics.
Quantifiable outcome
- 112,000+ Shopify merchants have used Back in Stock to grow revenue
- +1 more outcomes
Companies that use Back in Stock
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Back in Stock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Back in Stock partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreNative Shopify application with Built for Shopify certification. Integrates directly with Shopify platform to add Back in Stock buttons, pop-ups, and forms that match merchant themes.
- KlaviyocoreIntegration with Klaviyo email marketing platform to sync signup lists with segments and campaigns for coordinated customer communication.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Back in Stock competitors and assessment
Company assessmentPeers
Broad incumbents
- Klaviyo: Klaviyo is a leading marketing-automation platform for e-commerce that already integrates with Back in Stock and increasingly bundles restock, abandoned-cart, and browse-abandonment flows that overlap with Back in Stock's core use case.
Direct peers
- Appstle: Appstle offers a suite of Shopify apps including preorders and back-in-stock notifications, directly competing in Back in Stock's product categories on the Shopify App Store.
- Swym: Swym builds back-in-stock alerts, wishlists, and save-for-later apps for Shopify — the most direct functional competitor to Back in Stock, serving the same merchants with overlapping feature sets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Back in Stock social profiles
Digital presenceBack in Stock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back in Stock leadership team
Management profileNumber of profiles
Back in Stock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back in Stock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back in Stock
What does Back in Stock do?
Back in Stock is a Shopify-native application that captures buyer demand through customizable signup forms, pop-ups, and 'Notify Me When Available' buttons, then converts out-of-stock periods into sales via automated email, SMS, and web push notifications delivered within 60 seconds of a restock. The platform also includes preorder capabilities that allow customers to purchase before collections ship, along with analytics for tracking demand and conversion impact.
Is Back in Stock a public or private company?
Back in Stock is a private company. It is classified as unknown and is currently operating.
When was Back in Stock founded?
Back in Stock was founded in 2011.
Where is Back in Stock based?
Back in Stock is headquartered in Edina, United States, in the North America region.
How does Back in Stock make money?
One revenue line is on record: subscription Plans.
Who are Back in Stock's main competitors?
Omnisend is listed as a peer. Klaviyo is listed as a broad incumbent. Direct peers are Appstle and Swym.
Does Back in Stock have an API?
No public API is recorded for Back in Stock.
What industry is Back in Stock in?
Back in Stock's product category is E-commerce Restock Notification Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.