Omnisend
Omnisend is a bootstrapped, profitable SaaS platform providing email, SMS, and web push marketing automation built specifically for ecommerce merchants, serving 150,000+ brands globally via deep integrations with Shopify, WooCommerce, BigCommerce, and Wix.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Omnisend does
Omnisend is a SaaS ecommerce marketing automation platform that consolidates email, SMS, and web push notifications within a single workflow engine, targeting small and mid-sized ecommerce merchants across Shopify, WooCommerce, BigCommerce, Wix, Shoplazza, and Ecwid. The platform combines drag-and-drop campaign builders with prebuilt ecommerce-specific automations (welcome series, cart abandonment, browse abandonment, post-purchase, win-back), AI-powered tools (subject line and copy generation, product recommendations, RFM segmentation, form creation), and an open REST API plus 200+ pre-built integrations. As of 2026, Omnisend has extended into agentic workflows through a Model Context Protocol integration that allows ChatGPT to retrieve performance data and create campaigns via natural language.
The company was founded in 2014 as Soundest in Lithuania by Rytis Lauris (CEO) and Justas Kriukas (CPO), rebranding to Omnisend in 2017 after adding SMS and web push capabilities. It operates as a bootstrapped and profitable private company through three entities — Omnisend, UAB (Lithuania, HQ in Vilnius), Omnisend, Ltd. (UK, London), and Omnisend, LLC (US, Charleston, SC) — with 250+ employees and 150,000+ ecommerce brand customers globally. The GTM motion combines a self-serve freemium SaaS funnel (free tier, usage-based standard plan from ~$16/month), marketplace distribution on every major ecommerce app store, an agency partner program, and a dedicated Pro tier at $400+/month for brands requiring hands-on account support.
Omnisend's revenue model is recurring subscription combined with usage-based charges across contacts, email volume, and SMS (delivered via Twilio for US/CA and Vertex LV for the rest of the world, with Mailgun for email infrastructure). The company holds itself out as 35% cheaper than Klaviyo at comparable tiers, supports GDPR/CCPA/PIPEDA compliance, and has aligned its AI features with the EU AI Act's minimal/limited-risk classification. Its proprietary differentiation centers on ecommerce specialization, omnichannel workflow unification, and an AI feature suite layered over the existing automation stack rather than a general-purpose AI platform.
Omnisend firmographics
Firmographics- Name
- Omnisend
- Legal name
- Omnisend, UAB
- Website
- https://omnisend.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Omnisend is a bootstrapped, profitable SaaS platform providing email, SMS, and web push marketing automation built specifically for ecommerce merchants, serving 150,000+ brands globally via deep integrations with Shopify, WooCommerce, BigCommerce, and Wix.
- Ownership category
- akta.pro rank
Omnisend industry classification
Industry- Product category
- Email and SMS Marketing Automation Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Omnisend is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Omnisend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Standard Plan: Core subscription tiers with usage-based pricing (contacts + messages). Free plan available for onboarding; paid tiers start from ~$16/month for standard use. Higher tiers include dedicated Account Expert support.
- Subscription - Pro Plan: Premium tier with enhanced features and support, priced at $400+/month for brands requiring dedicated Account Expert
- SMS Usage: Global SMS delivery with compliance tools, with pricing varying by region
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry-level self-serve onboarding tier |
| Usage-based | Monthly | Standard Plan - Mid-tier paid subscription |
| Subscription | Monthly | Pro Plan - Enterprise/premium tier |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Omnisend product offering
Product offeringCore offering
Omnisend provides a SaaS marketing automation platform purpose-built for ecommerce, combining email, SMS, and web push notifications within a unified workflow engine. It offers drag-and-drop campaign builders, prebuilt automation workflows for welcome, cart abandonment, and post-purchase flows, AI-powered segmentation and content generation, forms and popups, audience segmentation, and reporting. The platform serves 150,000+ ecommerce brands globally through native integrations with Shopify, WooCommerce, BigCommerce, Wix, and other ecommerce platforms.
Product overview
Omnisend is a SaaS ecommerce marketing automation platform that offers a unified product architecture combining email, SMS, and web push notification channels within a single workflow engine. The core platform (Omnisend Platform) provides drag-and-drop builders, prebuilt automation workflows, audience segmentation, forms and popups, and comprehensive reporting. Key product modules include Email Marketing, SMS Marketing, Web Push Notifications, and the Omnisend AI feature suite. The platform is designed for ecommerce businesses with native integrations for Shopify, WooCommerce, BigCommerce, Wix, Shoplazza, and Ecwid. Additional capabilities include an App Market for extended functionality (Gorgias, Yotpo, Growave) and an open API for custom integrations. The platform operates on a usage-based pricing model with a free tier and paid plans starting around $16/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnisend Platform (Core Marketing Automation) SaaS marketing automation platform for ecommerce providing unified customer data, automation, and channel orchestration across email, SMS, and web push notifications with drag-and-drop builders, prebuilt templates, A/B testing, segmentation, and reporting.
- Email Marketing Core email marketing channel for ecommerce with a drag-and-drop builder featuring ecommerce-specific blocks, product feeds, discount codes, and dynamic content, for building customer relationships through email campaigns.
- SMS Marketing Global SMS delivery with compliance tools (quiet hours, frequency capping), two-way SMS in select regions, integrated with workflows and campaigns for ecommerce merchants.
- Web Push Notifications Automated browser and web push messages for cart recovery, back-in-stock alerts, and new arrivals, with real-time delivery, engagement tracking, and opt-in management.
- Omnisend AI Suite of AI-powered tools including AI subject line generator, AI product recommendations, AI copy suggestions, AI-powered RFM customer analysis, AI form builder, AI-based segmentation, and MCP connection for ChatGPT integration.
- Omnisend API and Integrations Platform Open REST API and 200+ pre-built integrations enabling developers and ecommerce merchants to centralize data across their tech stack and build custom integrations with the platform.
- Omnisend App Market Marketplace for additional tools including email capture apps, loyalty and rewards, advertising, email builder, and subscriptions apps, extending the core platform with third-party integrations.
Quantifiable outcome
- $79 ROI for every $1 spent on Omnisend
- +4 more outcomes
Companies that use Omnisend
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Omnisend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability8 records
Feature10 records
Omnisend partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Triple WhalecoreIntegration partnership to bring Omnisend's email and SMS metrics into Triple Whale's platform, enabling ecommerce brands to view marketing performance data in a unified dashboard. The integration improves data analysis, reporting speed, and decision-making for brands and agencies.
- Google CloudcorePrimary cloud infrastructure provider using Google Cloud Platform for data storage, processing, and hosting. Cloud, identity, corporate email, office suite and website traffic analysis. Google Cloud EMEA Limited (Ireland) handles European operations.
- Confluent, Inc.coreSub-processor for storage of customer data events. Located in Mountain View, CA, USA.
- Intercom R&D Unlimited CompanycoreCustomer support chat, communication via email, and knowledge base functionality. Based in Dublin, Ireland.
- Mailgun Technologies, Inc.coreEmail delivery infrastructure provider for sending and receiving transactional and marketing emails. Based in San Antonio, TX, USA.
- Twilio Ireland LimitedcoreSMS and MMS delivery provider for Canada, USA and territories, plus call forwarding function. Based in Dublin, Ireland.
- Cloudflare, Inc.coreContent Delivery Network (CDN) and Web Application Firewall services provider. Based in San Francisco, CA, USA.
- E-HAWK, LLCcoreFraud detection and prevention service to identify and prevent fraudulent activities. Based in Saratoga Springs, NY, USA.
- SIA 'Vertex LV'coreSMS sending provider for most countries except US and CA. Based in Daugavpils, Latvia.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Omnisend competitors and assessment
Company assessmentDirect peers
- Klaviyo: Public ecommerce-focused email and SMS marketing automation platform. Most direct competitor to Omnisend, with deep Shopify integration, usage-based pricing, and a comparable SMB-to-enterprise merchant base. Omnisend explicitly positions on cost (~35% cheaper) and migration ease against Klaviyo.
- Mailchimp: Established email marketing platform owned by Intuit, serving SMBs broadly including ecommerce. Direct competitor on email campaigns, automation, and signup forms; Omnisend offers a dedicated Mailchimp migration path, indicating head-to-head competition.
- Attentive: SMS-first marketing automation platform purpose-built for ecommerce and retail. Competes directly with Omnisend's SMS and omnichannel offering, particularly among DTC and Shopify Plus merchants.
- Sendlane: Ecommerce-focused email and SMS marketing automation platform with behavior-based automation and customer data unification. Direct SMB-to-mid-market competitor to Omnisend's core omnichannel offering.
- Postscript: Shopify-native SMS marketing platform for ecommerce brands. Direct competitor to Omnisend's SMS capabilities within the Shopify ecosystem, with comparable agency and SMB merchant positioning.
- Yotpo: Ecommerce marketing platform originally focused on reviews and loyalty, now offering email and SMS marketing. Omnisend has a dedicated migration path from Yotpo and competes head-to-head in DTC email/SMS.
- ActiveCampaign: Customer experience automation platform combining email marketing, CRM, and automation. Direct competitor to Omnisend on SMB marketing automation, though less ecommerce-specialized.
- Drip: Ecommerce CRM and email marketing automation platform built for DTC and Shopify brands. Closely comparable in ecommerce specialization, workflow depth, and SMB merchant target.
- Brevo (formerly Sendinblue): Multichannel marketing platform offering email, SMS, and marketing automation for SMBs and mid-market. Direct overlap with Omnisend's omnichannel positioning, with stronger European footprint.
Broad incumbents
- HubSpot Marketing Hub: Broader marketing automation suite covering email, workflows, CRM, and content. Larger incumbent competing with Omnisend in the SMB-to-mid-market marketing automation category, but Omnisend's ecommerce-specific depth is its differentiator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Omnisend social profiles
Digital presenceOmnisend compliance and trust
Trust signalCompliance6 records
Omnisend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omnisend leadership team
Management profileNumber of profiles
Profiles8 records
Omnisend subsidiaries and ownership
Company hierarchySubsidiaries2 records
Omnisend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omnisend M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omnisend
What does Omnisend do?
Omnisend provides a SaaS marketing automation platform purpose-built for ecommerce, combining email, SMS, and web push notifications within a unified workflow engine. It offers drag-and-drop campaign builders, prebuilt automation workflows for welcome, cart abandonment, and post-purchase flows, AI-powered segmentation and content generation, forms and popups, audience segmentation, and reporting. The platform serves 150,000+ ecommerce brands globally through native integrations with Shopify, WooCommerce, BigCommerce, Wix, and other ecommerce platforms.
Is Omnisend a public or private company?
Omnisend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Omnisend founded?
Omnisend was founded in 2014. It employs 251 to 500 people.
Where is Omnisend based?
Omnisend is headquartered in London, United Kingdom, in the Europe region.
How does Omnisend make money?
Three revenue lines are on record. Subscription - Standard Plan is the primary driver. The others are subscription - Pro Plan and SMS Usage.
Who are Omnisend's main competitors?
Direct peers on record are Klaviyo, Mailchimp, Attentive, Sendlane, Postscript, Yotpo, ActiveCampaign, Drip and Brevo (formerly Sendinblue). HubSpot Marketing Hub is listed as a broad incumbent.
Does Omnisend have an API?
Yes. Omnisend provides an open, flexible REST API for custom integrations. The API allows developers to build any custom integration with the platform. API documentation is available at api-docs.omnisend.com and developer center at developers.omnisend.com. The platform also supports Model Context Protocol (MCP) connection, enabling AI assistants like ChatGPT to directly interact with Omnisend accounts. Developer documentation is at api-docs.omnisend.com.
What industry is Omnisend in?
Omnisend's product category is Email and SMS Marketing Automation Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 54151 and its SIC code is 7372.