What Oxygenetix does

Oxygenetix Institute Incorporated, incorporated in Nevada in 2008, is a privately held skincare and color-cosmetics brand built around breathable, aloe-vera-based formulations intended for sensitive and post-procedure skin. Its hero technology is the patented Ceravitae Complex — a botanical blend said to mimic human Saccharomyces Lysate cells and support skin barrier function — combined with an aloe Barbadensis base (rather than water or oil) and airless-pump packaging that prevents formula contamination from first use. The product portfolio is anchored by the Oxygenating Foundation, an Oxygenating Concealer, an Oil Control Foundation, and two Hydro-Matrix moisturizers, complemented by application accessories. All products are paraben-free, fragrance-free, PETA-certified Cruelty-Free and Vegan.

The company operates a direct-to-consumer e-commerce model on Shopify, shipping to 100+ countries with multi-currency display and a 15% subscribe-and-save subscription option across multiple delivery cadences. Pricing is positioned at the premium end of the mass-color category, with foundations at $56–$66 and concealers at $41–$49. Beyond DTC, Oxygenetix runs a B2B ambassador program targeting physicians and med spas as stockists, a bulk-ordering motion for professional makeup artists and production companies, an Amazon storefront, and B2C influencer affiliates. The customer base is segmented across post-procedure medical aesthetics patients, professional makeup artists, skincare-conscious consumers with sensitive or problem skin, and clinical recommendation channels, with celebrity endorsements (Gal Gadot, Kourtney Kardashian) and trade-press awards (New Beauty 2023, Skincare Anarchy 2024) supplying brand authority.

Name

Oxygenetix

Legal name

Oxygenetix Institute Incorporated

Website

https://oxygenetix.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Oxygenetix is a privately held, Nevada-incorporated beauty brand selling aloe-vera-based, breathable foundations, concealers, and moisturizers designed for sensitive and post-procedure skin, distributed globally via Shopify DTC to 100+ countries, professional bulk channels, and medical clinic stockists.

Ownership category

akta.pro rank

Product category

Medical-Grade Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industry

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Medical-grade cosmetics
• Post-procedure foundation
• Aloe vera skincare
• Breathable makeup
• Professional makeup products

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through direct online sales via oxygenetix.com. Products are sold at retail prices with optional subscription (subscribe-and-save) model offering 15% discount. One-time purchases and subscription orders available.
2. Subscription/Recurring Revenue: Subscription model providing 15% discount on recurring orders with flexible delivery frequencies (monthly, every 6 weeks, every 2 months, every 10 weeks, every 3 months). Auto-renews with ability to skip or cancel anytime.
3. Professional/Bulk Sales: Bulk ordering available for professional makeup artists, production companies, and clinics. Contact sales team directly for professional orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Oxygenetix designs, manufactures and sells a medical-grade line of aloe-based breathable cosmetics and skincare products led by its award-winning Oxygenating Foundation. The portfolio includes foundations, concealers, moisturizers and application accessories formulated with the proprietary Ceravitae Complex for use on sensitive, post-procedure and everyday skin, and is sold globally through its own e-commerce site, Amazon, professional makeup artist bulk sales, and medical clinic stockists.

Product overview

Oxygenetix is a medical-grade skincare and makeup brand offering a unified portfolio of breathable, aloe-based cosmetic and skincare products. The core product line centers on the award-winning Oxygenating Foundation — a skincare-makeup hybrid designed for post-procedure use — supported by a complementary Oil Control Foundation for oily skin types, an Oxygenating Concealer for targeted coverage, and two Hydro-Matrix moisturizers (standard and Pore Clarifying variants). The portfolio is extended with application accessories (Foundation Brush, Concealer Brush, Headband), a subscription delivery service, and an AI-powered Shade Finder Quiz powered by Match My Makeup for personalized shade matching. All products feature the proprietary Ceravitae Complex and aloe vera base, are paraben-free, fragrance-free, cruelty-free, and vegan certified by PETA.

Differentiator

Problem solved

Functional benefit

Products and services

• Oxygenating Foundation Award-winning, aloe-based breathable foundation originally created for post-procedure skin. Provides weightless, natural-looking coverage with Ceravitae Complex, soothing and protecting skin while delivering a luminous finish. Available in 18 shades.
• Oil Control Foundation Breathable, non-comedogenic foundation with salicylic acid for all-day shine control and a matte finish. Designed for oily and combination skin types, providing smooth coverage while keeping skin hydrated without clogging pores.
• Oxygenating Concealer High-density, creamy concealer providing precise, full-coverage for under-eyes, redness, and uneven tone. Works in harmony with Oxygenetix foundations, featuring an aloe base that calms skin while concealing dark circles, bruising, tattoos, scars, and breakouts.
• Oxygenating Hydro-Matrix Post-procedure and everyday face moisturizer with a lightweight aloe-based formula. Contains hyaluronic acid and Sodium PCA for deep, long-lasting hydration. Originally used by doctors after laser procedures; forms a breathable base for makeup application. Available in 30ml, 50ml, and 75ml sizes.
• Pore Clarifying Hydro-Matrix Face moisturizer with salicylic acid that hydrates, refines, and smoothes skin for a clearer-looking complexion. Lightweight, non-greasy formula absorbs instantly and helps minimize the appearance of pores while providing breathable hydration.
• Foundation Brush Multi-use makeup applicator composed of natural plant fibers and vegan bristles. Designed to work perfectly with Oxygenetix foundations; can also be used for blush and bronzer application. Eco-friendly brush and packaging.
• Concealer Brush Slanted precision concealer brush made from natural plant fibers and vegan bristles. Crafted specifically for Oxygenetix Concealer; the angled shape provides ideal coverage for applying concealer around eyes and nose.
• Black Headband Elastic headband designed to keep hair out of the face during workouts, skincare routines, or makeup application. Available in black and white color options.
• Subscription Service (Subscribe and Save) Recurring delivery subscription service offering 15% savings on all subscription orders with flexible delivery frequencies (monthly, every 6 weeks, every 2 months, every 10 weeks, or every 3 months). Auto-renews and can be skipped or cancelled anytime.

Quantifiable outcome

• Products tested and trusted for over 15 years by physicians and patients
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Match My MakeupcoreTechnology or IntegrationOxygenetix has partnered with Match My Makeup, described as the world's leading foundation shade matching tool. The partnership provides customers with access to shade matching via existing complexion products, a quiz-based shade finder, and virtual try-on capabilities. Match My Makeup's database includes over 15,000 shades, making it easier for customers to find their perfect Oxygenetix shade match.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tower 28: Clean, sensitive-skin-focused color cosmetics brand. Comparable on positioning for sensitive/acne-prone skin, though broader in category range (lip, eye, base).

Direct peers

• IT Cosmetics: Founded as a corrective, problem-solving beauty brand built around skin concerns (sensitive skin, post-procedure, rosacea). Direct overlap in the 'skincare-makeup hybrid' positioning and premium channel strategy.
• Colorescience: Mineral-based skincare-makeup brand with strong post-procedure and sun protection positioning. Closely mirrors Oxygenetix's clinical-channel and aesthetic-procedure distribution strategy.
• Dermablend: Professional cover makeup designed for skin conditions and post-procedure coverage. Direct overlap in the post-procedure/sensitive-skin foundation use case Oxygenetix was built around.
• Jane Iredale: Mineral makeup brand marketed around skin health benefits and used by skin care professionals. Compares on clean formulation, professional distribution, and skincare-makeup hybrid framing.
• Ilia Beauty: Clean color cosmetics brand built around skin-care-grade formulations and sensitive-skin positioning. Highly comparable audience and premium clean-beauty channel strategy.
• Kosas: Clean, skincare-infused color cosmetics brand targeting sensitive skin. Closely comparable to Oxygenetix on clean-beauty positioning and premium price architecture.

Broad incumbents

• EltaMD: Dermatologist-recommended skincare brand with strong medical-channel sales. Shares the medical-aesthetic and post-procedure positioning, though the portfolio centers on SPF and skin barrier rather than color cosmetics.
• BareMinerals: Established mineral-based, clean-beauty color cosmetics brand at prestige scale. Useful as a comparable for how a clean color brand operates at category-leading breadth.
• Tarte Cosmetics: Major clean-leaning color cosmetics brand at prestige retailers with broad foundation/concealer line. Comparable on clean-beauty premium foundation positioning and influencer-driven marketing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Oxygenetix
• Facebookfacebook.com/Oxygenetix
• LinkedInlinkedin.com/company/oxygenetix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygenetix