Terra Forma Landscaping

Name

Terra Forma Landscaping

Legal name

Terra Forma Landscaping

Website

https://terraformarva.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL), Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE)

Keywords

• Residential landscaping services
• Landscape design installation
• Hardscaping construction
• Landscape lighting irrigation
• Property maintenance services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Landscape Design & Installation: One-time project revenue from custom landscape design and installation services including landscape design, hardscaping (patios, walkways, retaining walls, outdoor kitchens, stonemasonry), softscaping (planting, gardens, sod installation), and landscape lighting & irrigation. Projects range from $5,000 to $100,000+ with a stated project minimum of $5,000 during busy seasons.
2. Residential Property Maintenance Contracts: Ongoing recurring maintenance contracts for high-end residential properties. Services include grass cutting, edging, hand pruning, weeding, deer repellent application, leaf removal, and seasonal cleanup. Each client is assigned a dedicated account manager who visits properties every two weeks. Revenue is recurring through contract renewals and upsell of enhancement work.
3. Irrigation & Lighting Services: Irrigation installation, maintenance, and optimization services through the Miller Irrigation subsidiary brand (Terra Forma company). Includes seasonal system checks, troubleshooting, upgrades, drainage solutions, and landscape lighting. Miller Irrigation serves high-end residential and commercial clients with 24 years of operational history.
4. Enhancement & Add-on Sales: Account managers identify and sell enhancement work (plant additions, landscape upgrades, drainage improvements) to existing maintenance clients, earning 2% commission on enhancement sales. Design/sales representatives also earn commission on care plan upsells.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Terra Forma Landscaping provides custom residential landscape design, installation, and ongoing property maintenance services for high-end homeowners in the Richmond, VA metro area. Core offerings include landscape design with digital visualization, hardscaping (patios, retaining walls, outdoor kitchens), softscaping and garden installation, landscape lighting, and irrigation services delivered via the Miller Irrigation subsidiary. Each client is assigned a dedicated account manager who serves as a single point of contact across maintenance and enhancement work.

Product overview

Terra Forma Landscaping is a residential landscaping service company offering a comprehensive suite of landscape services for homeowners in Richmond, VA. The company operates as a unified service provider with five core service categories: Property Maintenance (concierge-level ongoing care), Landscape Design (custom design with digital visualization tools), Planting & Gardens/Softscaping (plant installation and garden creation), Hardscaping (patios, stone masonry, retaining walls, outdoor kitchens), and Landscape Lighting & Irrigation (custom lighting and irrigation systems including Miller Irrigation brand services). The company was founded in 2003 and acquired Robins Landscaping (2023) and Miller Irrigation (2024), expanding its capabilities. All services are coordinated through dedicated account managers and delivered by an in-house team.

Differentiator

Problem solved

Functional benefit

Brands

• Miller Irrigation: A Terra Forma Landscaping company specializing in irrigation and landscape lighting services with 24 years of experience serving premium residential and commercial clients.

Products and services

• Property Maintenance Full-service residential property maintenance including grass cutting, edging, deer repellent application, hand shear pruning, hand weeding, and weekly leaf removal. Features dedicated account management with property visits every two weeks. Targeted at high-end residential homeowners.
• Landscape Design Custom landscape design services using modern digital tools for site visualization. Includes site walkthrough, design visualization, 24x36 colorized concept drawings, plant library with lookbook, and seamless in-house design-to-execution.
• Planting & Gardens (Softscaping) Garden installation and planting services including plant installation using mature plants, mulching, garden bed edging, and sod installation for instant lawn transformation.
• Hardscaping Custom hardscaping construction services including patios, stonemasonry, retaining walls, and outdoor kitchens. Features design and installation with dedicated account management.
• Landscape Lighting & Irrigation Custom landscape lighting design and irrigation system services. Includes landscape lighting for safety and ambiance, irrigation system installation and maintenance, and drainage solutions. Miller Irrigation expertise available for high-end properties.
• Miller Irrigation Services Specialized irrigation and landscape lighting services delivered under the Miller Irrigation subsidiary brand, including two-wire irrigation systems, backflow certification, seasonal system optimization, troubleshooting, upgrades, and drainage solutions for high-end residential and commercial clients.

Quantifiable outcome

• Plant survival rate: 'out of the hundreds of plants installed, only one has failed' — indicating a near-complete plant success rate.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Miller IrrigationcoreStrategic or Co-development Partner · 1 January 2024Terra Forma Landscaping acquired Miller Irrigation (founded by Jim and Lisa Miller) in 2024. Miller Irrigation is a well-established, premium irrigation and landscape lighting provider with 24 years of experience serving high-end residential and commercial clients in the Richmond region. It operates as a Terra Forma company, bringing specialized irrigation expertise and an existing client base to the group. Miller Irrigation advertising references its own brand identity while benefiting from Terra Forma's resources.
• Robins LandscapingcoreStrategic or Co-development Partner · 1 January 2023Terra Forma Landscaping acquired Robins Landscaping (founded by Doug Robins) in 2023. Robins Landscaping was an established Richmond-area landscaping company, and the acquisition expanded Terra Forma's capabilities and client base in the Richmond market. The Robbins Landscaping brand and portfolio are incorporated into Terra Forma's operations.
• Virginia Nursery & Landscape Association (VNLA)minorOthersTerra Forma Landscaping is a member of the Virginia Nursery & Landscape Association (VNLA), as shown by the VNLA logo on the company's About page. VNLA membership indicates participation in the state's professional landscaping and nursery industry trade association.
• Virginia Native Plant SocietyminorOthersTerra Forma Landscaping displays the Virginia Native Plant Society logo on its About page, indicating membership or endorsement by the organization dedicated to native plant conservation in Virginia. This aligns with the company's stated commitment to sustainability and environmentally conscious practices.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Ruppert Landscape: Large Mid-Atlantic-based commercial and residential landscape services company with offices across Virginia, Maryland, and the Carolinas. Operates design-build, maintenance, irrigation, and enhancement services with comparable field-management software, overlapping with Terra Forma's service lines in the same geography.
• Level Green Landscaping: Mid-Atlantic-focused commercial landscape maintenance and design-build firm with operations in Virginia, Maryland, and DC. Closely comparable in service mix (maintenance, design-build, enhancements) and target customer profile to Terra Forma, though more weighted to commercial accounts.
• Monarch Landscape Holdings: Multi-regional commercial and high-end residential landscape services platform built through acquisition. Competes directly with Terra Forma on the design-build, irrigation, and recurring maintenance service lines and has been an active acquirer in the space.
• Twin Oaks Landscape: Mid-Atlantic residential landscape design-build and maintenance company with a similar premium homeowner focus, dedicated account management, and recurring service model. Comparable in size, service breadth, and target customer to Terra Forma.
• Nature's Design: Virginia-based residential landscape design-build and maintenance firm serving the Richmond and Central Virginia market. Most direct local geographic peer to Terra Forma, with overlapping service categories and similar affluent homeowner customer base.

Broad incumbents

• SavATree / SavATree Consulting Group: National residential and commercial tree, lawn, and plant health care provider with growing landscape services. Operates in the Mid-Atlantic and competes for high-end residential maintenance, plant health, and irrigation work overlapping with Terra Forma's service offering.
• BrightView Holdings: Largest publicly traded U.S. commercial and residential landscaping services company with national scale. While much of its business is commercial maintenance, it also serves high-end residential markets in the Mid-Atlantic including Virginia, directly competing for premium homeowner accounts in Terra Forma's footprint.
• Davey Tree Expert Co. Employee-owned national provider of tree, lawn, irrigation, and landscape services to residential and commercial clients. Competes in the same high-end residential service categories (irrigation, lighting, maintenance) as Terra Forma and operates in the Mid-Atlantic region.

Emerging players

• Grunder Landscaping Co. Midwest-based residential design-build and maintenance firm widely cited as a benchmark operator in the premium residential landscaping category. Comparable in service mix, design-led positioning, and account-management model, though operating in a different geography.
• Lawn Doctor: National franchised lawn care and pest services brand that competes for residential maintenance and enhancement dollars at a more mass-market price point. Adjacent rather than direct, but competes for the same homeowner wallet in the Richmond metro.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Terra-Forma-Landscaping/61585976106996
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/terraformarva

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Forma Landscaping