Miller Irrigation & Landscape Lighting

Name

Miller Irrigation & Landscape Lighting

Legal name

Miller Irrigation, Inc.

Website

https://millerirrigation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Irrigation & Outdoor Property Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Sprinkler System Installation (New Systems) (HSAIAEAB)

akta.pro secondary industries

Irrigation System Design & Planning (HSAIAEAA), Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Residential irrigation services
• Sprinkler system installation
• Landscape lighting installation
• Yard drainage solutions
• Lawn maintenance care plans

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Irrigation Installation: New sprinkler system design and installation, including proper zoning, sprinkler head placement, and smart technology integration. One-time project-based revenue.
2. Annual Care Plans: Recurring maintenance programs (Essentials, Enhanced, Total Care) covering winterization, spring start-ups, and summer walkthroughs. Subscription-based annual contracts.
3. Sprinkler Repair Services: System audits, leak repairs, broken zone fixes, backflow certification, and component repairs. One-time service revenue.
4. Drainage Solutions: French drains, sump pumps, catch basins, dry wells, yard grading, and downspout drains. One-time installation or service.
5. Landscape Lighting Installation: Custom low-voltage lighting installation including accent, pathway, up-lighting, deck/step, and seasonal/holiday lighting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Miller Irrigation designs, installs, services, and maintains residential sprinkler/irrigation systems, drainage solutions, and low-voltage landscape lighting for homeowners in the Richmond, VA metropolitan area. Core offerings include new sprinkler system installation with smart controller integration (Hunter Hydrawise, Rachio), sprinkler repair and seasonal maintenance, French drains/sump pumps/catch basins, and custom outdoor lighting, supported by recurring Annual Care Plans.

Product overview

Miller Irrigation & Landscape Lighting is a residential service provider offering a unified portfolio of outdoor maintenance and installation services. The core offerings include sprinkler system service and repair, annual maintenance care plans (offered in Essentials, Enhanced, and Total Care tiers), new sprinkler installation with smart technology integration (Hunter Hydrawise and Rachio), landscape lighting installation, drainage solutions, irrigation head flagging, and sod installation. These services are delivered as interconnected service lines rather than a software platform, with smart technology integration available as an add-on capability for irrigation systems. The company serves residential properties in Richmond, VA and surrounding areas, combining irrigation, drainage, and lighting services to provide comprehensive outdoor property care.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprinkler Service & Repair Expert repair and maintenance services for existing residential sprinkler systems, including leak fixes, damaged valve repairs, malfunctioning zone diagnostics, and system optimization for homeowners in the Richmond, VA area.
• Annual Care Plan Year-round residential sprinkler maintenance program offering seasonal services including winterization, spring start-up, and summer walkthroughs. Available in three subscription tiers: Essentials (winterization + spring start-up), Enhanced (+ one summer walkthrough), and Total Care (+ up to three summer walkthroughs).
• Sprinkler Installation Design and installation of new residential irrigation systems with expert zoning, proper sprinkler head placement, and smart technology integration (Hunter Hydrawise, Rachio), available to homeowners in the Richmond, VA metro area.
• Landscape Lighting Custom low-voltage (12-volt) outdoor lighting installation for residential properties, including accent lighting, pathway lighting, up-lighting, deck and step lighting, outdoor living space lighting, and seasonal/holiday lighting.
• Drainage Solutions Custom residential drainage system installation and service including sump pumps, French drains, catch basins, dry wells, yard grading, and downspout drains to prevent water pooling and property damage.
• Irrigation Head Flagging On-site service to flag and mark irrigation head locations for identification and protection during lawn maintenance or construction activities at residential properties.

Quantifiable outcome

• No dry patches, no oversaturated areas, no wasted water
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Terra Forma LandscapingcoreStrategic or Co-development Partner · 1 January 2024In 2024, Terra Forma Landscaping acquired Miller Irrigation, preserving its legacy while expanding capabilities to serve the community better. Terra Forma is a landscaping company with shared services including customer service representatives who support both companies during busy periods.
• Nuckols PlumbingminorOthersRecommended for emergency after hours service when Miller Irrigation is unavailable. Customers are referred to Nuckols Plumbing at +1 (804) 372-8220 for urgent plumbing emergencies outside regular business hours.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Conserva Irrigation: National franchise specializing in residential and commercial irrigation installation, repair, and maintenance. Most directly comparable peer because of its identical service offering (sprinkler installs + service plans) and customer profile (homeowners), though operating through a franchise model versus Miller's independent regional base.

Broad incumbents

• Ewing Irrigation & Landscape Supply: Largest US-focused distributor of irrigation, landscape, and water-management products with growing service offerings. Comparable as the dominant incumbent supply-and-service ecosystem in the residential irrigation category, though primarily distribution-led rather than install-led.
• SiteOne Landscape Supply: Largest US wholesale distributor of landscape and irrigation products, formed via the rebranding of John Deere Landscapes. Comparable as the broad incumbent supplier shaping pricing, product availability, and competitive dynamics in the residential irrigation and landscape lighting markets Miller serves.
• BrightView Landscapes: Largest US commercial landscape services company, offering irrigation maintenance, water management, and lighting as part of full-service landscape contracts. Comparable as a broad incumbent operating in adjacent categories, though primarily commercial and at vastly larger scale.
• TruGreen: National residential lawn care leader that has expanded into irrigation maintenance and water-management services. Comparable as a scaled residential-services incumbent with overlapping offerings, though lawn care is its core and irrigation is a secondary line.

Others

• Rain Bird Corporation: Major US irrigation equipment manufacturer and ecosystem participant. Comparable as a key technology and product supplier shaping the residential irrigation category Miller operates in, though not a direct service competitor; rather an enabler of installer offerings.
• Hunter Industries: Manufacturer of Hunter Hydrawise smart controllers and other irrigation products that Miller Irrigation explicitly integrates. Comparable as an ecosystem partner and product supplier whose technology underpins Miller's smart irrigation offering, rather than a direct service competitor.
• Volt Lighting: Specialty low-voltage landscape lighting manufacturer and retailer serving both DIY consumers and professional installers. Comparable as a product ecosystem participant in the landscape lighting segment of Miller's service portfolio, though distribution-focused rather than install-focused.
• CAST Lighting: Manufacturer of professional-grade landscape lighting fixtures commonly specified by installers. Comparable as an enabling supplier in the landscape lighting category, providing the product foundation for Miller's installation services.

Emerging players

• Rachio: Direct-to-consumer smart irrigation controller brand that Miller explicitly integrates. Comparable as an emerging player reshaping residential irrigation through consumer-grade smart hardware, potentially competing with installer-led smart-controller sales over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61586126099361
• LinkedInlinkedin.com/company/miller-irrigation-and-landscape-lighting
• Instagraminstagram.com/millerirrigation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Irrigation & Landscape Lighting