Gen-Tech
Gen-Tech is a Southwest US power generation company selling, renting, and servicing diesel, natural gas, and CHP generator systems across commercial, industrial, residential, and cryptocurrency mining customers via five branch locations in Arizona, Nevada, Colorado, and New Mexico.
- Company typePrivate
- Founded1990
- HeadquartersGlendale, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Gen-Tech does
Gen-Tech is a full-service power generation company founded in 1990 and headquartered in Glendale, Arizona, operating across five branch locations in Arizona, Nevada, Colorado, and New Mexico. The company sells, rents, and services diesel, natural gas, bi-fuel, mobile, and combined heat and power (CHP) generator systems for commercial, industrial, residential, and specialty customers such as cryptocurrency mining operations. Core technical offerings include industrial standby and prime power systems, custom power distribution design, automatic transfer switches, cogeneration/CHP solutions achieving up to 95% efficiency, and an Internet-based remote monitoring and alerting service that provides real-time performance data, fault diagnostics, and automated maintenance notifications.
The business operates on a multi-stream revenue model: one-time equipment sales from OEM partnerships (Generac, Briggs & Stratton, Doosan, Blue Star), usage-based generator rentals (20kW to 2MW mobile fleet), subscription-style planned maintenance contracts and remote alerting, professional services for 24/7 emergency response and repairs, and recurring training and education programs. Go-to-market is enterprise field sales through the five branch locations, supported by 24/7 phone-based emergency intake, direct on-site consultations, and a content-driven inbound marketing program across the website, Facebook, X, LinkedIn, and YouTube. All pricing is quote-based with no public price list, consistent with custom industrial sales rather than transactional retail.
Customer segments are segmented vertically into Commercial & Industrial (manufacturing, healthcare, data centers, agriculture, government, telecommunications), Residential & Portable (homeowners needing backup power), and a smaller Cryptocurrency/Mining vertical. The company's competitive positioning rests on regional Southwest density, full lifecycle support from consulting through training, 24/7 emergency response with mobile deployment, and integrated OEM and technology partnerships (ASCO, Eaton, Trystar) for turnkey power solutions.
Gen-Tech firmographics
Firmographics- Name
- Gen-Tech
- Legal name
- Gen-Tech
- Website
- https://gentechusa.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gen-Tech is a Southwest US power generation company selling, renting, and servicing diesel, natural gas, and CHP generator systems across commercial, industrial, residential, and cryptocurrency mining customers via five branch locations in Arizona, Nevada, Colorado, and New Mexico.
- Ownership category
- akta.pro rank
Gen-Tech industry classification
Industry- Product category
- Power Generation Equipment and Services
- NAICS
- Motor and Generator Manufacturing (335312), Electric Power Generation (22111), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Motors & Generators (3621), Power, Distribution & Specialty Transformers (3612)
- akta.pro primary industry
- Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)
- akta.pro secondary industry
- Emissions Controls & Environmental Retrofit Services (SCR/FGD/ESP, CEMS) (EUAEALAL)
Keywords
Where Gen-Tech is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Gen-Tech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Generator Sales: Sales of new generators including industrial standby generators, prime power generators, residential standby generators, and mobile generators. Products include diesel, natural gas, and bi-fuel options from brands such as Generac, Briggs & Stratton, Doosan, and Blue Star.
- Generator Rentals: Short-term and long-term rental solutions for temporary power requirements, including equipment rentals, rental services, and custom rental configurations.
- Maintenance & Service Contracts: Preventative maintenance contracts, emergency repair services, load bank testing, thermal imaging, remote alerting, fuel maintenance, commissioning & removal, and repairs & overhauls.
- 24/7 Emergency Response: Round-the-clock emergency support including rapid dispatch of technicians and mobile generators for critical power restoration.
- Training Services: Generator training programs and on-site power generation seminars for operator education and certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation based on customer requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gen-Tech product offering
Product offeringCore offering
Gen-Tech sells, rents, and services power generators and related distribution/control equipment (diesel, natural gas, bi-fuel, CHP/cogeneration, mobile, and standby units) sourced from manufacturers such as Generac, Briggs & Stratton, Doosan, and Blue Star. The company also delivers 24/7 emergency response, planned maintenance, remote monitoring, thermal imaging, load bank testing, fuel maintenance, commissioning, repairs, parts, and training programs for commercial, industrial, and residential customers across the Southwest United States.
Product overview
Gen-Tech is a full-service power generation company offering a comprehensive portfolio of products and services for backup and prime power generation. The core product offerings include Power Distribution systems, Cogeneration/CHP solutions, Industrial Standby & Prime Power systems, Power Control & Protection, Mobile Generators, and Home Standby Generators. These products are supported by an extensive services portfolio including Emergency Response (24/7), Planned Maintenance, Load Bank Testing, Thermal Imaging, Remote Alerting, Fuel Maintenance, Commissioning & Removal, and Repairs & Overhauls. The company also provides Generator Rentals for temporary power needs and Training & Education programs. Gen-Tech sells equipment from brands including Generac, Briggs & Stratton, ASCO Power Technologies, Eaton, and Trystar. The product ecosystem integrates hardware (generators, transfer switches, power distribution equipment) with monitoring services and maintenance programs to deliver complete power generation solutions from design through ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Distribution Custom power distribution solutions for reliable energy transfer and load balancing in commercial and industrial settings, integrating switchgears, transformers, circuit breakers, distribution panels, and UPS systems.
- Cogeneration / CHP (Combined Heat and Power) Combined heat and power systems that generate electricity and thermal energy simultaneously, achieving up to 95% efficiency for industrial and commercial facilities seeking energy-cost reduction and reliability.
- Industrial Standby & Prime Power 24/7 backup and off-grid power solutions for industrial operations, including standby generators for emergency power and prime power for continuous off-grid operation.
- Power Control & Protection Power system protection solutions ensuring reliable operation and safety for electrical infrastructure, integrating ASCO automatic transfer switches and Eaton power control equipment.
- Mobile Generators Portable, towable backup power generators for temporary power needs at events, construction sites, and emergency situations, available across the rental fleet.
- Home Standby Generators Residential backup power solutions that automatically activate during outages, powered by natural gas or propane, sourced from brands such as Generac and Briggs & Stratton.
- Generator Rentals Short-term and long-term rental of mobile generators (20kW to 2MW), rental services, and custom rental configurations for events, construction sites, and emergency power needs.
- Emergency Response 24/7/365 round-the-clock emergency power support with rapid dispatch of technicians and mobile generator deployment for outages and critical situations.
- Planned Maintenance Preventative maintenance contracts for generators and automatic transfer switches (ATS) designed to ensure functionality, reliability, and extended equipment lifespan.
- Load Bank Testing Generator load bank testing services to verify performance under load conditions and prevent wet stacking.
- Thermal Imaging Infrared camera inspection services to detect abnormal heat patterns and identify electrical issues before failures occur.
- Remote Alerting Internet-based remote monitoring and alerting services providing real-time generator health data, automated reporting, fault diagnostics, and proactive maintenance notifications.
- Fuel Maintenance Fuel system care services including testing, filtration, stabilizer application, biocides, and tank cleaning to prevent fuel degradation and contamination.
- Commissioning & Removal Professional installation (commissioning) and decommissioning (removal) services for generators ensuring compliance and safety.
- Repairs & Overhauls Generator repair and major overhaul services to restore equipment performance and extend operational life.
- Parts House Genuine replacement parts inventory for generators and related power generation equipment.
- Training & Education Generator training programs including on-site power generation seminars and customized training courses for technicians and operators, including EGSA certification support.
Quantifiable outcome
- CHP systems achieve 80-90% efficiency, compared to 30-50% for single-generation systems
- +2 more outcomes
Companies that use Gen-Tech
Customer profileSegments3 records
Ideal customer profiles2 records
Gen-Tech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gen-Tech partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Generac Power SystemscoreAuthorized dealer and reseller of Generac generators including Protector Series and home standby systems. Gen-Tech offers Generac-certified products, installation, and service for residential and commercial customers.
- Briggs & StrattoncoreReseller of Briggs & Stratton PowerProtect standby generators. Gen-Tech provides sales, installation, and ongoing maintenance for Briggs & Stratton equipment.
- ASCO Power TechnologiessupportingASCO automatic transfer switches (ATS) and power control equipment integrated into Gen-Tech power distribution solutions for seamless generator-to-grid switching.
- EatonsupportingEaton power control and protection equipment utilized in Gen-Tech power distribution and generator systems.
- TrystarsupportingTrystar transfer switches and power distribution equipment integrated into Gen-Tech portable and standby power solutions.
- DoosancoreDoosan generator products sold and serviced by Gen-Tech, including mobile generators and industrial power systems featured in blog content and events.
- Blue StarsupportingBlue Star generator equipment offered as part of Gen-Tech's new equipment inventory for commercial and industrial applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Gen-Tech competitors and assessment
Company assessmentDirect peers
- Aggreko: Global leader in temporary and mobile power generation rentals, serving industrial, commercial, and event customers with multi-MW generator fleets and 24/7 service. Directly comparable to Gen-Tech's mobile generator rental and emergency response business, though operating at much larger national/international scale.
- United Rentals: Largest US equipment rental company with a significant power generation and HVAC rental fleet serving industrial, commercial, and construction customers nationwide. Overlaps directly with Gen-Tech's rental solutions and emergency response offerings, though United Rentals operates at substantially greater scale and geographic breadth.
- Sunbelt Rentals: Major US equipment rental provider with a dedicated power generation division offering generator rentals, climate control, and pump solutions. Directly comparable to Gen-Tech's rental and emergency power services, with broader national reach and similar end-customer base in construction and industrial markets.
- Herc Rentals: Major North American equipment rental company offering power generation, climate control, and industrial equipment rentals alongside broader construction equipment. Direct overlap with Gen-Tech's rental solutions and emergency power offerings, serving similar industrial and commercial end customers across multiple US regions.
Broad incumbents
- Generac Power Systems: Largest US manufacturer of standby and prime power generators, including residential, commercial, and industrial product lines. Comparable as both a key Gen-Tech supplier and as the broader industry leader; Gen-Tech is an authorized Generac dealer, but Generac's growing direct sales and national service network also represent competitive overlap.
- Caterpillar: Global manufacturer of diesel and gas generators, power generation systems, and engine products with an extensive Cat dealer network offering sales, rental, and service. Comparable to Gen-Tech in scope of offering but at vastly greater scale and with proprietary OEM equipment rather than third-party resale.
- Cummins: Global manufacturer of diesel and natural gas generators, power generation systems, and power equipment with a broad distributor and dealer network across North America. Comparable product portfolio to Gen-Tech (diesel/gas generators, CHP, transfer switches) but Cummins operates as both the OEM and a service network competitor.
- Kohler Power Systems: Manufacturer of residential, commercial, and industrial generators, transfer switches, and power systems with a national dealer/service network. Comparable offering to Gen-Tech across residential, commercial, and industrial segments, though Kohler is the OEM and competes with Gen-Tech at the dealer level.
- Atlas Copco: Global manufacturer of power generation equipment (including mobile and stationary generators), compressors, and industrial tools with a worldwide service network. Comparable to Gen-Tech in power generation and compressed air services, with broader industrial equipment portfolio and global geographic reach.
- Wacker Neuson: Manufacturer of light and compact equipment including mobile generators, light towers, and power equipment for construction and industrial customers. Comparable in mobile/portable power generation product category, though Wacker Neuson focuses on OEM manufacturing and serves the same construction and rental customer base as Gen-Tech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gen-Tech social profiles
Digital presenceGen-Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gen-Tech leadership team
Management profileNumber of profiles
Gen-Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gen-Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gen-Tech
What does Gen-Tech do?
Gen-Tech sells, rents, and services power generators and related distribution/control equipment (diesel, natural gas, bi-fuel, CHP/cogeneration, mobile, and standby units) sourced from manufacturers such as Generac, Briggs & Stratton, Doosan, and Blue Star. The company also delivers 24/7 emergency response, planned maintenance, remote monitoring, thermal imaging, load bank testing, fuel maintenance, commissioning, repairs, parts, and training programs for commercial, industrial, and residential customers across the Southwest United States.
Is Gen-Tech a public or private company?
Gen-Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gen-Tech founded?
Gen-Tech was founded in 1990. It employs 101 to 250 people.
Where is Gen-Tech based?
Gen-Tech is headquartered in Glendale, United States, in the North America region.
How does Gen-Tech make money?
Five revenue lines are on record. Generator Sales are the primary driver. The others are generator Rentals, maintenance & Service Contracts, 24/7 Emergency Response and training Services.
Who are Gen-Tech's main competitors?
Direct peers on record are Aggreko, United Rentals, Sunbelt Rentals and Herc Rentals. Broad incumbents are Generac Power Systems, Caterpillar, Cummins, Kohler Power Systems, Atlas Copco and Wacker Neuson.
Does Gen-Tech have an API?
No public API is recorded for Gen-Tech.
What industry is Gen-Tech in?
Gen-Tech's product category is Power Generation Equipment and Services. Its primary akta.pro industry code is TLABAFAG, Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors), with a secondary code of EUAEALAL, Emissions Controls & Environmental Retrofit Services (SCR/FGD/ESP, CEMS). Its NAICS code is 335312 and its SIC code is 3621.